Campaign Management

InMobi’s campaign management team works with you to design and execute your campaigns based on your desired marketing objectives. We follow the Strategize > Design > Execute > Manage > Optimize model while working with you on your campaigns.

Strategize

During this step, our campaign managers work with you to define the objectives of your campaign, understand the target users you want to reach, and the expected user actions such as ‘View the Video’, ‘Send an SMS’, ‘Fill up a Lead Generation Form’ etc, and then work to match those objectives with your ad spend.

Design

Our campaign managers will recommend a campaign based on your marketing objectives. This will include the kind of ads that should be run, your ad copy and creative, and how to select the right targeting parameters so that you reach the best audience to achieve your desired marketing objectives. Once you have agreed to this, our campaign managers will go ahead and create the ads via our web-based application.

Execute

Once the campaign has been created in our system, our campaign managers manage it on a regular basis and help you understand how well your objectives are being met.

Manage

During this stage, our campaign managers will discuss with you recommendations on updating creatives or targeting, in order to identify and make the best performing ads work for you. You can also directly view the performance of your ads through our online interface.

Optimize

Any marketing campaign will require changes to some of the elements so that you are able to achieve maximum ROI. Effectively executing marketing campaigns on the mobile web is an ongoing effort. Our campaign management expertise built by having worked with clients like Yamaha, Reebok, MakeMyTrip or Moneycontrol gives you the edge in achieving maximum ROI for your advertising campaigns.