Targeting Suite

InMobi provides extensive targeting capabilities for you to reach your target consumers and maximize ROI from your advertising spend.

Broad Targeting Capabilities

Many advertisers want their message to be able to reach the widest possible audience. While reaching a wide audience, you may still want to tailor your message to different segments of your target audience uniquely so that each consumer segment is able to effectively and appropriately engage with your brand. An example of one way you could accomplish this is by talioring your creative to specific countries or better still, specific operators within a country. For example, InMobi provides you the option to either select specific Countries (and all Operators) or specific Operators within specific Countries.

Mobile-only Traffic

InMobi provides you ways to exclude traffic or clicks that originate from devices other than mobile phones. In addition, by selecting specific operators, you also get the benefit of receiving traffic that is not generated from WiFi access points. If you are an advertiser trying to leverage your billing relationships with Operators, this option ensures that your advertising is aligned with your revenue generation capabilities and therefore, with your business model. To use this capability, select specific Operators within the Countries that you want to advertise in.

Exclusive Reach

If you are looking to reach an exclusive section of consumers who are defined by the capabilities and features of the phones that they use, tap into our handset targeting capabilities. With InMobi, you can reach people who use only a specific brand of phones (e.g. Nokia, SonyEricsson) or phones with specific features (e.g. camera phones) or phones running a specific platform (e.g. Symbian S60) or a combination of these. By targeting an exclusive group of consumers defined by handset capabilities, your ad spend will only reach the desired audience and therefore maximize the business value generated from your campaigns.