Econtact Pro is an iPhone app for enterprise users who want a simple way to organize their business cards and create a digital library of contacts from them. After launch, the app was featured by Apple and downloads were strong. But once the initial excitement around the launch faded, and a few competitors entered the space, Econtact Pro needed to respond in order to keep their app top of mind with their target customers.
As part of an integrated marketing campaign which included email and social media, the InMobi ad network was selected for it's ability to reach the proper the target segment and drive app downloads. InMobi's handset targeting allowed eContact to Pro target enterprise users on the iPhone platform. Sophisticated self service tools enabled them to closely monitor the campaign and ensure they hit their CPA.
Julian Nachtigal the marketing manager for Econtact Pro said, "The InMobi platform clearly drove downloads of our iPhone app and functioned as an essential direct marketing tool for us. During the campaign Econtact Pro saw up to a 50% increase in downloads. Econtact Pro was satisfied with the results and plans to use InMobi in the future to promote new apps. Download the case study PDF
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