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27

February

InMobi Releases Second Wave of Mobile Media Consumption Surv...

The research team at InMobi is excited to have released our latest series of research reports dubbed the Mobile Media Consumption research at Mobile World Congress. This report is the second in the series to cover 14 countries on an on-goin...

Posted on February 27, 2013
By Shamala DN

26

February

Global Mobile Media Consumption: Reaching Millennials

The Millennials are the educated, digital savvy, tech-proficient, optimistic trendsetters. They are the generation who are always connected and refuse to live without internet, cellphones or laptops. The Millennials, known to adapt and tran...

Posted on February 26, 2013
By Shamala DN

25

February

A Glimpse of InMobi's Global Media Consumption Study (W...

In todays technologically advanced world, where consumers are demanding access to services and content on the move, mobile is rapidly evolving into one of the most influential technology for the marketer. Mobile media is moving businesses a...

Posted on February 25, 2013
By Shamala DN

13

February

Dynamic Feed Success! 37% Conversion Rate!

InMobi has enjoyed great success with both performance and brand ads, driving robust conversions on both ends. Now combine rich media with performance ads, and add context, relevance, and great targeting and you have a recipe for success. T...

Posted on February 13, 2013
By Maryam Motamedi

13

February

InMobi Interstitials

How do advertisers get the undivided attention of their target audience? This is an age old question that marketers have been trying to answer. With so many connected devices and so much stimulation all around, now your audience is even mor...

Posted on February 13, 2013
By Maryam Motamedi

11

February

Extending The Momentum of a Newly Launched App - Ad Content

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your adverti...

Posted on February 11, 2013
By Shringar Pangal

05

February

InMobi & CMO Council: Mobile Marketing's Bright Spo...

Mobile is rapidly evolving into one of the most influential technology for the marketer and there is no denial that mobile is seen as the preferred channel of choice for engaging device dependent customer. Yet despite the excitement, market...

Posted on February 05, 2013
By Team InMobi

05

February

Extending The Momentum of Your Newly Launched App - Ad Forma...

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your adverti...

Posted on February 05, 2013
By Shringar Pangal