China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. At InMobi, we recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market. The research has thrown several interesting insights on app consumption by Chinese users. As many of us already know, the Chinese app market is plagued by several challenges, such as app store fragmentation, privacy concerns and the need for localization that makes it difficult for western developers to succeed in this market. To bridge this knowledge gap, and to help developers craft a successful app distribution and monetization strategy for the Chinese market, we have released a white paper titled "What it takes to win in the Chinese App Market which covers interesting and useful insights from the research study and also other market specific insights that developers need to understand to plan a successful launch strategy for their apps in China." To download a copy of the white paper click here.
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