Android Growing Faster Than Apple, Accounts For Over 61% of Ad Impressions Globally

Today we released our Q3 2014 Network Research, which reported on the latest mobile device and OS share trends on the InMobi network.

Here are some of the global highlights:

Overall, in Q3 2014, the volume of impressions on the InMobi network was up globally compared to the previous quarter. This growth was driven by in-app ads that contributed 80.0 percent of mobile ad impressions.

Smartphones still account for the lion’s share of impressions with 78%, up 5.9 percentage points from the previous quarter. Ad impressions from tablets accounted for almost 18% of the total platform impressions in Q3 2014.

• Samsung maintained its spot as the No. 1 manufacturer in terms of impressions, and increased its lead by three percentage points over No. 2 on the list is Apple. Overall, Apple and Samsung devices count for 70% of our impressions.

• Nokia’s share of impression has declined considerably by 9.0% compared to Q2 2014.

Android remained the largest OS on our platform (61.4%), growing 11.6 percentage points from Q2 2014. Apple contributed to 32% of impressions, up marginally by 2.2% from the previous quarter.

On the handset front, Apple devices dominated in ad impression share across the globe in Q3 2014, but some Samsung mobile devices appeared to see greater engagement.

Note: The data presented in the report was sourced from the InMobi mobile advertising network for Q3 2014.

To learn more about regions/countries: Click here to download InMobi Network Research Q3 2014.

Interested in understanding more about this report and how it could impact your business?

Reach out to our insights team at insights@inmobi.com