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01

July

InMobi's Yogi Helps Gamers Level Up

Here's an update from us that you won't see every day! Umbrella Games is a collaboration between Belgian developer Sven Magnus' publishing house Mudloop and US based Mikael Tyrsen. Their games are very minimalist with a strong sense of f...

Posted on July 01, 2015
By Sohan Maheshwar

25

June

A Love Hate Relationship with Adtech

It’s not personal, or maybe it is. I’ve spent more than a decade in digital media. I’ve met amazing colleagues, made dear friends, and am proud of what the industry has built. It’s more because of what’s been happening. Co...

Posted on June 25, 2015
By Bob Bahramipour

22

June

YaWiO

A wise man once said the purpose of life is NOT to become MORE than you are but to become WHO YOU ARE meant to be. And if we were to put that in the corporate context briefly, it would mean we provide an environment where the best that is h...

Posted on June 22, 2015
By Anson Ben

10

June

InMobi Insights : Indonesia is the App Download Capital of t...

Through 2018, less than 1% of consumer apps will be considered financially successful by their developers. As competition intensifies over the years, the race to get your app to the top will be. As you plan your user acquisition and monetiz...

Posted on June 10, 2015
By Pooja Kalloor

08

June

How iJuror Became A Top App For Lawyers On The App Store

Scott Falbo has created over 100 iOS apps over the past seven years. Scott released iJuror in 2010 to help lawyers with jury selection. I interviewed Scott to understand how he thinks about monetization and user acquisition for iJuror....

Posted on June 08, 2015
By Murtza Manzur

05

June

What Every App Developer Needs To Know About Landing Pages

With over 1.4 million apps in the App Store, every common search returns hundreds of apps. For example, searching "todo list" shows 1,952 results. But this does not mean the gold rush is over for indie app developers. It does mean indie ap...

Posted on June 05, 2015
By Murtza Manzur

05

June

Programmatic Buying Channels Demystified - part 2

The wave of programmatic buying on mobile is a bit like the giant Sequoia forest. It is fast growing, dense and always adding new branches. Everyone spending on mobile advertising today has a programmatic agenda. And yet, it is the story of...

Posted on June 05, 2015
By Niveditha Viswanathan

05

June

Reach Calculator - Know your supply on InMobi Exchange

Supply diversity, global scale, audience targeting and engaging formats. Plus the advantage of programmatic media buying. InMobi Exchange brings it all together. We bring to you a current snapshot of our Video and Native supply specifica...

Posted on June 05, 2015
By Niveditha Viswanathan

05

June

InMobi Exchange brings rich, engaging and advanced advertisi...

InMobi, the world’s most powerful mobile advertising platform, is advancing the world of mobile programmatic buying, by enabling video and native formats on the InMobi Exchange. This brings the world of rich, engaging and customer-centric...

Posted on June 05, 2015
By Niveditha Viswanathan

03

June

We Love Developers Too!

We're meeting indie developers from around the world. Come talk to us about how we can help you address your problems. We recently hosted a bunch of events- from our I/O viewing party in San Francisco to our Arctic Evening roadshows in the ...

Posted on June 03, 2015
By Sohan Maheshwar