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23

October

The Future of Brand Marketing = In-App Mobile Video

In-App mobile video streaming is exploding as highlighted in the latest App Annie Q2 2015 Index report. According to comScore, over 87% of mobile media consumption takes place now in-app, as well as a majority of all digital time spen...

Posted on October 23, 2015
By Anne Frisbie

21

October

View-Through Attribution - The Missing Piece in Your Ad Stra...

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. Some of these same adver...

Posted on October 21, 2015
By Justin Landis