InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Winning the Mobile Moments,” an event organized by TUNE on the eve of ad:tech in New Delhi, India.
Ad:Tech is undoubtedly amongst the biggest events that the Indian advertising ecosystem looks forward to every year. On the eve of ad:tech, TUNE, a leading mobile tracking and measurement platform, organized an interesting evening, titled Winning the Mobile Moments. The evening brought together the best in the mobile industry in India to share insights on leveraging data and to highlight the latest trends for winning every mobile moment.
Vasuta Agarwal from InMobi joined a few other esteemed panelists - Arun Jayaraman from BigBasket, Daman Soni from Mobikwik, Sarchana from Wadi and Anant Patel from MakeMyTrip - to discuss and debate on ‘How to be mobile best.’ Below are the 3 big talking points from the panel discussion:
Understanding mobile moments
Mobile is an integral part of people’s daily lives and is creating various opportunities for businesses to engage their users with mobile moments. A mobile moment can be defined as delivering the right product/ service when the user needs it the most. For instance, frequent travellers can be prompted with a cab booking offer right when they step out of the airport. And, grocery shoppers can be reminded of their emptying kitchen cabinets based on their purchase frequency & history. Advertisers should look to understand and seize these mobile moments.
Creating a Mobile Winning Strategy
Creating a mobile winning strategy comprises 3 important aspects - targeting the right audience, showcasing impactful creatives, and tracking engagement across the user funnel and measuring vital metrics beyond installs such as cost per quality user. Advertisers, today, are delving deep into designing, optimizing and investing in creatives for the mobile medium.
Focusing on User Retention
Re-engagement features as an important lever for online businesses in 2017. The goal for advertisers is to retain and maximize value from hard-earned users through retargeting for which they are engaging users with personalized offers. As users continue to discover, engage and transact on multiple devices, advertisers are keen to reach their valuable users across both mobile web and in-app.
The future of the online world in India will be driven by mobile. Advertisers, who capitalize on mobile moments by building the right mobile strategy and engaging their user base, will win the popular vote of millions of Indian mobile users.