InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s inaugural video soiree with Moat, an event series organized by InMobi where industry leaders come together to learn about the hottest issues in mobile and enjoy networking opportunities over customized craft cocktails at Apotheke in New York.
InMobi proudly kicked off its Video Soiree event series with Moat as the first official partner of this year’s New York event on May 10th, 2017. Amongst those who attended included leading agency holding groups, DSP partners and leaders in the mobile app marketing space, to discuss the latest trends and metrics in mobile viewability today.
We were excited to hear from Moat’s Aaron Lombardi in regards to quality mobile metrics which marketers need to consider while evaluating their mobile ad spend.These parameters such as In-view time, AVOC- Audible and visible on completion, IVT- invalid traffic, video quality now constitute a new standard in industry measurement called the Moat Video score.
InMobi’s Anne Frisbie delivered an insightful speech addressing the need to improve industry standards and highlighting InMobi's approach to Doing Mobile Video Right. Anne talked about the importance of brands to align with the right technology stack purposely built for connected devices, to ensure the consumer video experience is buffer free and that there is no trade-off between viewability and media effectiveness.
A projector showcased a customized vertical video for the audience, which was projected off a mobile device itself. This video showcased InMobi’s approach to Doing Mobile Video Right, especially its focus on building the best consumer experience while ensuring that viewability, interactivity and overall media effectiveness are top of the line. The video introduced Moat’s new metrics which comprise the Moat video score. It also showcased our co-marketing approach with Moat, demonstrating how this partnership has allowed InMobi to have a Moat video score of 2x the industry average.
The InMobi team had a blast talking to attendees and managed to snap some great photos in front of our step and repeat sign with many customers and our partner Moat. Most people who came along were interested in in-app video metrics, as in-app video buying is becoming a larger part of the overall marketing mix. They displayed a great deal of interest in how viewability and verification work across connected devices.