Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats including native, interstitial and video. It enables advertisers to reach users using InMobi’s platform capabilities such as location-based targeting and engage them through formats such as video.
Sharing her thoughts, Vasuta Agarwal, VP & GM, InMobi (India) said, “For advertisers who are constantly hunting for innovative ways to reach out to their users, TrulyMadly is the perfect app. With a huge urban active user base in the age group of 18–34 years across male and female audiences, TrulyMadly provides inroads for brands who aim to target mobile-first audiences such as millennials. Leveraging a combination of TrulyMadly’s highly engaged audience data and InMobi's powerful ad serving technology, advertisers can deliver high-performance creative to the right audiences.”
Talking about the partnership, Rahul Kumar, Co-Founder, TrulyMadly said, “After evaluating multiple partners for monetization, we decided to go ahead with InMobi. While we were aware of the benefits that the InMobi SDK offers across ad experiences and yield optimization, we were also surprised at the ease and rapid go-live of the integration. As a mobile-first player for almost a decade, InMobi has always been at the forefront of delivering great ad experiences to users. InMobi continues to be a collaborative and strategic partner for TrulyMadly.”
Explaining this partnership, Navin Madhavan, Head of Supply & Partnerships, InMobi (India) said, “In this tie-up, we will be adding an SDK code to their app. This will help in blending the exclusive ad slots created by us with the app. This in-turn will help in engaging people in a non-intrusive user experience.”
This article was originally published on exchange4media on Friday, Aug 4 2017.
About Truly Madly: Truly Madly is India's most loved dating app. It focuses on creating a reliable and exciting environment for young millennials to meet new people. With over 3 Million profiles and each profile verified by a TrulyMadly expert, it's one of the most genuine and safe dating apps on the internet.
To know how InMobi can help you drive better engagement through ads on your app, write to us at sales@InMobi.com