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20

September

Tilt, Tap, Pan, & Zoom Your Video With InMobi SDK 700

Here’s a question: what is more engaging - a monologue or a dialogue? We asked ourselves the same question while building our latest SDK. What would it take to deeply engage with users while keeping our promise to advertisers and publi...

Posted on September 20, 2017
By Mona Sharma

19

September

Metrics that Matter: The New Viewability Standards for Mobil...

Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Nowadays, adults are spending 1.5 times more media time on mobile devices than on their desktops. Specifically, 90% of the time spent ...

Posted on September 19, 2017
By Joel Kirk

11

September

Doing Mobile Video Right Vlog – Part 2

Part 2 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Senior Director of Strategic Alliances, Carl CF Fredrick Martensson, talking about the in-app latest trends and emerging standards, in mobile app viewability....

Posted on September 11, 2017
By Joel Kirk

11

September

The Fake App Install Problem

When is an install not really an install? When a fraudster tricks an attribution partner into tracking an install that has not taken place on a real device, attributing it to a paid source. Fraudsters use device emulation software in virtu...

Posted on September 11, 2017
By James Haslam

11

September

Event Diary: InMobi Impressions 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The day-long event saw CXOs, agency heads...

Posted on September 11, 2017
By Team InMobi

11

September

2017 State of App Performance Marketing Survey Result: Part ...

At InMobi, we recently conducted a quantitative survey to explore what app marketers are thinking and how they are strengthening their app’s success. The idea was to address the lack of industry level data on app performance marketing tr...

Posted on September 11, 2017
By Shamala DN

06

September

Airtel Wynk Music, the #1 music app in India, partners exclu...

InMobi, a global mobile advertising platform, announced its exclusive ad monetization partnership with Airtel Wynk Music for premium display slots on India’s favourite on-the-go music destination. The partnership enables advertisers to r...

Posted on September 06, 2017
By Team InMobi

05

September

​Issues Media Planners Need to be Aware of When Buying Int...

Now, more than ever, people are using their mobile devices for every aspect of their daily lives. Just five years ago, adults in the U.S. spent twice the amount of time on their desktop computers than their mobile devices. Yet in 2017, th...

Posted on September 05, 2017
By Joel Kirk