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15

December

Event Diary - Data Hack Summit 2017: The Need to Rethink Dee...

InMobi regularly hosts, participates in and contributes to a series of events, meet-ups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the ...

Posted on December 15, 2017
By Avinash Patchava

13

December

Event Diary - IIM-Bangalore: 8 Essential Tips for Implementi...

InMobi regularly hosts, participates in and contributes to a series of events, meet-ups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our ...

Posted on December 13, 2017
By Avinash Patchava

13

December

Event Diary - GE TechNEXT 2017: Delivering a Digital Transfo...

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the h...

Posted on December 13, 2017
By Avinash Patchava

10

November

Unveil the Magic of Remarketing this Holiday Season

With the holiday season around the corner, the pressure to attract a substantial share of the $682 billion opportunity has never been more intense.If you are a marketer, you probably already understand the pressing challenge of retaining qu...

Posted on November 10, 2017
By Pooja Kalloor

28

September

Doing Mobile Video Right Vlog – Part 3

Part three of InMobi’s doing mobile video right vlog is now live, with InMobi’s Creative Director Nate Barnes, talking about the in-app latest trends and emerging standards, in mobile app creativity and interactivity. If you're yet to...

Posted on September 28, 2017
By Joel Kirk

19

September

Metrics that Matter: The New Viewability Standards for Mobil...

Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Nowadays, adults are spending 1.5 times more media time on mobile devices than on their desktops. Specifically, 90% of the time spent ...

Posted on September 19, 2017
By Joel Kirk

11

September

Doing Mobile Video Right Vlog – Part 2

Part 2 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Senior Director of Strategic Alliances, Carl CF Fredrick Martensson, talking about the in-app latest trends and emerging standards, in mobile app viewability....

Posted on September 11, 2017
By Joel Kirk

11

September

The Fake App Install Problem

When is an install not really an install? When a fraudster tricks an attribution partner into tracking an install that has not taken place on a real device, attributing it to a paid source. Fraudsters use device emulation software in virtu...

Posted on September 11, 2017
By James Haslam

11

September

2017 State of App Performance Marketing Survey Result: Part ...

At InMobi, we recently conducted a quantitative survey to explore what app marketers are thinking and how they are strengthening their app’s success. The idea was to address the lack of industry level data on app performance marketing tr...

Posted on September 11, 2017
By Shamala DN

05

September

​Issues Media Planners Need to be Aware of When Buying Int...

Now, more than ever, people are using their mobile devices for every aspect of their daily lives. Just five years ago, adults in the U.S. spent twice the amount of time on their desktop computers than their mobile devices. Yet in 2017, th...

Posted on September 05, 2017
By Joel Kirk

21

August

How to Write the Perfect End Cards for Maximum Mobile Engage...

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads....

Posted on August 21, 2017
By Joel Kirk

15

August

How to Repurpose Your TV Commercial for a Mobile Video Adver...

Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of ...

Posted on August 15, 2017
By Joel Kirk

11

August

Mobile Usage — And Mobile Video Advertising — in North A...

According to a recent North American Insights report by InMobi, mobile device usage has exploded over the past few years. Consumers are using their smartphones, tablets, smart watches and other on-the-go devices for everything from shoppi...

Posted on August 11, 2017
By Joel Kirk

09

August

Can you retarget on the mobile device?

Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a c...

Posted on August 09, 2017
By Rajesh Pantina

08

August

​Back to School Advertising: Important Mobile Video Trends...

Back-to-school time is just around the corner, which means that brands and retailers need to start ramping up their advertising to parents. It is a period when a typical family will spend hundreds of dollars on goods and companies are giv...

Posted on August 08, 2017
By Joel Kirk

04

August

TrulyMadly Chooses InMobi As Their Ad Monetization Partner

Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats includ...

Posted on August 04, 2017
By Team InMobi

07

August

Ad Viewability Trends: Top Insights from the IAB Mobile Symp...

Consumers are increasingly relying on connected mobile devices in their everyday lives. And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017. In 2017,...

Posted on August 07, 2017
By Team InMobi

02

August

Doing Mobile Video Right Vlog – Part 1 Programmatic with K...

Part 1 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Director of Programmatic Partnerships, Kayla Wilson, talking about the in-app latest trends and emerging standards, in mobile programmatic video. Check out...

Posted on August 02, 2017
By Joel Kirk

31

July

How to Measure Mobile Video Viewability (Without Slowing Per...

The advertising industry has seen an explosion of mobile video consumption in recent years. In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — accordi...

Posted on July 31, 2017
By Joel Kirk

29

June

The Brand Marketer’s Guide To Mobile Video Viewability

InMobi recently teamed up with the Mobile Marketing Association (MMA) to host a webinar titled "The Brand Marketer’s Guide to Mobile Video Viewability". Facilitated by Jayesh Easwaramony and Vinay Uttamchandani of InMobi and moderated...

Posted on June 29, 2017
By Aswini Bommakanti

28

June

Event Diary - IAB Mobile Symposium

InMobi regularly participates in and contributes to a series of events, meetups, and webinars across the globe, sharing best practices with partners and thought leaders. In this edition of the InMobi Event Diary, we are looking at the h...

Posted on June 28, 2017
By Joel Kirk

20

June

Event Diary - InMobi Australia Hosts a Mobile Programmatic E...

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highl...

Posted on June 20, 2017
By Aswini Bommakanti

19

June

Event Diary: K-Start 2017 - Let the Games Begin!

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highl...

Posted on June 19, 2017
By Rajesh Pantina

15

June

Case Study: Trainman Grows Revenues by 2x Leveraging InMobi'...

Available in 7 Indian languages namely Hindi, Marathi, Kannada, Tamil, Telugu, Bengali and Gujarati, Trainman is the highest rated train app for Indian Railways. Trainman is the fastest app for PNR status prediction and a one-stop shop fo...

Posted on June 15, 2017
By Team InMobi

07

June

Event Diary - InMobi Video Soiree NYC 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highli...

Posted on June 07, 2017
By Joel Kirk

17

May

Event Diary - MAU Vegas 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highl...

Posted on May 17, 2017
By JR Cordray

26

April

Case Study: LYKE Partners With InMobi To Expand Its Footprin...

LYKE is a great new fashion app for people to discover and shop for the latest trends and styles - combining 100,000’s of products from a huge array of the most popular e-commerce stores in Indonesia. Aiming to become the preferred fash...

Posted on April 26, 2017
By Team InMobi

19

April

Case Study: OLX India Leverages InMobi To Acquire High-Quali...

As one of the largest online classifieds marketplace in India, OLX provides local communities in high-growth markets with vibrant online marketplaces: OLX connects local people to buy, sell or exchange used goods and services by making it...

Posted on April 19, 2017
By Team InMobi

17

April

Event Diary: Primetime Spots on Primary Screens

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highligh...

Posted on April 17, 2017
By Team InMobi

13

April

3 Tips To Improve Your IPL Strategy On Mobile

With the IPL season having just begun, there is intense competition among brand marketers to get user attention and drive meaningful engagement, especially, during the crucial match hours. On mobile, where primetime is perennial, the c...

Posted on April 13, 2017
By Aswini Bommakanti

13

April

​Being Smart About Mobile Native Video

The human penchant for sight, sound, and motion has transcended the boundaries of TV. Likely so, video is gaining prominence as a primary mode of communication in the mobile world too. An average user is exposed to about 32.3 videos in a ...

Posted on April 13, 2017
By Mona Sharma

14

November

Unlock the Power of Mobile Moments For Your Australian Audie...

Having the right in-app strategy can deliver transformative results for any brand, across various campaign objectives. Today, when 60% of all online consumption is happening on mobile, users spend over 90% of their mobile device time in-a...

Posted on November 14, 2017
By Aswini Bommakanti

07

April

Red Rock Apps Drives End-to-End Performance With InMobi in N...

Founded in the beginning of 2013, Red Rock Apps is a young emerging company engaged in developing and releasing mobile health and fitness applications. In this case study, we see how Red Rock Apps intended to grow a base of highly engaged...

Posted on April 07, 2017
By Team InMobi

24

March

Event Diary: Winning the Mobile Moments

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highli...

Posted on March 24, 2017
By Team InMobi

22

March

Mastercard leverages InMobi’s Superior Targeting Capabilit...

During the summer of 2016, consumers in India were gearing up for the upcoming holiday travel season. To encourage affluent Indian travelers to visit Singapore, Mastercard, collaborated with the Singapore Tourism Board to offer exclusive...

Posted on March 22, 2017
By Team InMobi

23

February

Nextwave Multimedia Increases Revenues by 2X Partnering with...

With gaming apps driving a major share of the app downloads across the country in 2016, India is among the top 5 mobile gaming markets in the world. And yet, monetization remains a challenge for indie game developers. Game developers such a...

Posted on February 23, 2017
By Team InMobi

16

February

Launching the InMobi Marketing Partner Program

Over the last 9 years, InMobi has been at the forefront of mobile advertising, building a strong technology platform that is well connected with app developers (a.k.a. publishers or owners of mobile inventory) and thus the end users. As a...

Posted on February 16, 2017
By Team InMobi

16

February

Top 2017 Mobile Advertising Trends in Indonesia

2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become...

Posted on February 16, 2017
By Team InMobi

10

February

A Retailer’s Guide To Creating The Perfect Love Story

Click here to download the infographic

Posted on February 10, 2017
By Team InMobi

27

January

The Road Ahead: Mobile Marketing Trends that Will Dominate i...

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that ...

Posted on January 27, 2017
By Arun Pattabhiraman

04

January

InMobi Yearbook 2016 : A year in review

We are delighted to share with you the first annual edition of the InMobi Yearbook! This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year...

Posted on January 04, 2017
By Pooja Kalloor

16

December

InMobi Rewarded Videos: Find Out How Leading Advertisers Are...

1. Tell a story - Draw users into your world Reaching beyond the surface, marketers can leverage this distinctly active audio-visual medium to tell their stories and value propositions in a clear and understandable manner. Advertiser Name ...

Posted on December 16, 2016
By Rajesh Pantina

07

December

WPP Stream and The Cost of Trust in Advertising

I was one of the lucky few to attend WPP's invitation-only "Un-conference," Stream that took place in Ojai CA between November 16 th and 19th, 2016. Hosted by Sir Martin Sorrell and Yossi Vardi, the event attracted the best and bright...

Posted on December 07, 2016
By Naveen Tewari

24

November

Samsung RWC Wins Gold & Silver in the MMA UK & EMEA Smarties...

There’s no doubt that mobile devices play a huge role in the way we consume sports. Brands are always finding unique ways to leverage sporting events to connect and engage with their target audience. One such brand that truly capitaliz...

Posted on November 24, 2016
By Team InMobi

12

October

Are mobile-first Indians going to buy YOUR product this Diwa...

This post first appeared in ET Retail Shopping is therapy. Many psychologists have written about the joy associated with discovering something new. Discovery raises the level of serotonin, the neurotransmitter chemical known as the happi...

Posted on October 12, 2016
By Vasuta Agarwal

17

October

Integrated 'TV + Mobile' campaigns drive higher purchase int...

Research conducted by InMobi and Mindshare, in partnership with Unilever, indicates that brand campaigns deliver better results when delivered as integrated 'TV + Mobile' campaigns compared to 'TV only' campaigns. The multiscreen approach...

Posted on October 17, 2016
By Team InMobi

12

October

InMobi is a TUNE Global Platinum Advertising Partner for thi...

InMobi has featured as a Global Platinum Advertising Partner for the third year in a row in the 2016 edition of the Top 25 Global A dvertising Partners released by TUNE, the leading mobile analytics platform. Ranked No. 7, InMobi has bee...

Posted on October 12, 2016
By Team InMobi

03

October

5 tips for Performance Advertisers to #WinWithVideo

Video consumption is rapidly shifting from 47 inches to 4.7 inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through r...

Posted on October 03, 2016
By Rajesh Pantina

30

September

A Sneak Peek into InMobi’s Winning Campaigns at the MMA In...

InMobi in partnership with Mindshare and Unilever was recognized at the MMA Indonesia Smarties for its work across Location Targeting, Innovation, and Product & Services Launch categories. Here’s a sneak peek into the winning campaigns:...

Posted on September 30, 2016
By Team InMobi

28

September

Mobile Programmatic Set To Be a Game Changer, Despite Hurdle...

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. Be it banners or video campaigns, the a...

Posted on September 28, 2016
By Tanvi Kapoor

28

September

How Sports Impact Smartphone Usage and Mobile Ads

This post first appeared in Modern Marketing Exchange Sports has always evoked passion amongst fans. Whether it’s baseball, tennis or soccer – watching a live sports game brings with it an unparalleled experience, intensified only by t...

Posted on September 28, 2016
By Pooja Kalloor

19

September

​[Infographic] The Hurried Indian

Who is really watching TV when India is hurrying to get places? India’s online video viewership stands at 81.7 million viewers and is only expected to rise. Video streaming is expected to account for over 60 percent of mobile data tra...

Posted on September 19, 2016
By Team InMobi

15

September

Mobile Programmatic: A Buyer’s Perspective, 2016

The InMobi Insights team is excited to release the Mobile Programmatic Insights from a buyer’s perspective.To better understand how brand marketers view the mobile programmatic space, we conducted an extensive survey, undertaken by a dive...

Posted on September 15, 2016
By Shamala DN

21

September

Location Accuracy: Who can you Trust? Part 2/2

In this series of articles, we discuss some of our learnings along with a few examples that illustrate the biggest challenges with location data and also offer insights on how important accuracy is for us at InMobi. Here is the first ...

Posted on September 21, 2016
By Team InMobi

09

September

The Mobile Advertising Ecosystem in the Aftermath of iOS 10

In a digital world ruled by the proliferation of personal screens, it is the end user that makes or breaks a digital business. And for a company focused on user privacy above all else, the new changes on iOS 10 are an epitome of a world rul...

Posted on September 09, 2016
By Tanvi Kapoor

09

September

Location Accuracy: Who can you Trust? Part 1/2

Thanks to the widespread availability of low-cost GPS technology, many mobile devices have the ability to precisely geo-locate themselves. When users of these devices opt-in to make their location information available to applications an...

Posted on September 09, 2016
By Team InMobi

07

September

Story-Telling with Mobile Video in India

This post first appeared in AdAge India "After nourishment, shelter and companionship, stories are the thing we need most in the world."- Philip Pullman Advertising is storytelling. From the Mad Men of the 1960's to now, the Don Drape...

Posted on September 07, 2016
By Supriya Goswami

07

September

Mobile Video Ads - Everything a developer needs to know - Pa...

After “Mobile is Eating our World” it’s time for “Video is the new HTML”, and building on these thoughts of Benedict Evans, we at InMobi are proud to introduce the #WinWithVideo series which we kickstarted last week with a w...

Posted on September 07, 2016
By Abhishek Khurana

06

September

Mobile Video Ads : What do they mean for Performance Advert...

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 billion in 2016. Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engag...

Posted on September 06, 2016
By Rajesh Pantina

02

September

InMobi Announces New Partnerships for Offline Measurement an...

“If you can’t measure it, you can’t improve it,” said the famous management guru, Peter Drucker. Thankfully, the digital medium allows marketers to measure direct response metrics like views, engagement and user acquisition. Such di...

Posted on September 02, 2016
By Team InMobi

31

August

Vertical Video - Don’t Assume I’ll Rotate My Phone For Y...

While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontal...

Posted on August 31, 2016
By Kayla Wilson

30

August

Back To School Shopping 2016 Insights

As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to total $828.81 billion in 2016, ...

Posted on August 30, 2016
By Shamala DN

22

August

Ace Back-To-School Shopping Through Mobile Video

Originally published on iMedia As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to ...

Posted on August 22, 2016
By Tanvi Kapoor

24

August

View-Through Attribution: Shifting Gears in Performance Mark...

A successful performance marketing campaign comprises different elements, from building the right user insights and creatives to evaluating the appropriate network partners and ad spend. And to get all the elements of a campaign right, perf...

Posted on August 24, 2016
By Rajesh Pantina

11

August

​Remarketing is the new CRM

What should I do after the app is installed? How can I keep bringing users back to my app in a sustainable method? For businesses today, remarketing is key to ensuring that active users continue to engage and dormant users re-engage with th...

Posted on August 11, 2016
By Supriya Goswami

08

August

Growing with InMobi Mobile Remarketing

Over the past 6 months, InMobi has focused on building a retargeting solution that enables performance marketers across industries such as retail, transport, news and entertainment, and gaming, maximize in-app engagement and revenues. InMo...

Posted on August 08, 2016
By Rajesh Pantina

05

August

Ad Blockers – the death-omen of free content?

Originally published on The Financial Express Author and media theorist Steven Johnson got it right when he said,“Chance favours the connected mind.” And in this era of humankind, the internet is driving the connected mind. It stands...

Posted on August 05, 2016
By Arun Pattabhiraman

25

July

‘Programming’ your Mobile Programmatic Strategy

InMobi and MMA recently hosted an Industry roundtable titled “Programmatic on Mobile: Ready, Wait or Rethink” in Singapore where a select group of 40 leaders across different sections of the advertising ecosystem were invited. Throug...

Posted on July 25, 2016
By Jayesh Easwaramony

15

July

Mobile First Creative Best Practices

The mobile device is an indispensable screen in a consumer’s life. Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. Users ...

Posted on July 15, 2016
By Tanvi Kapoor

13

July

How Millennials Are Shaking Up Retail Commerce

Millennials are becoming retailers’ largest demographic in both population size and market influence with significant buying power due to their constant access to technology. Over 85% of millennials own a smartphone compared to 71% of the...

Posted on July 13, 2016
By Naveen Tewari

04

July

Remarketing - How India Buys on Mobile

Reaching more than a billion mobile users across the globe, InMobi has a unique window into user behavior. Delving into how people shop on their mobile phones in India, the insights found are truly revealing. The data helps us understand...

Posted on July 04, 2016
By Team InMobi

29

June

Remarketing - The Next Wave in Growth Marketing

Over the years, advertisers have come to rely on InMobi’s performance solutions to unlock new avenues of growth. From gaming developers to large retailers, we work closely with our customers as their trusted partners to acquire quality us...

Posted on June 29, 2016
By Piyush Shah

16

May

Mobile Media Consumption in Vietnam [Infographic]

More insights on Mobile Media Consumption in Vietnam is available in this report

Posted on May 16, 2016
By Team InMobi

11

May

Subway - Healthy Living Ad Campaign [Case Study]

Posted on May 11, 2016
By Team InMobi

03

May

Sunsilk Pop Up Salon : An Award-Winning Ad Campaign

Watch the Mob-Ex 2016 Award-winning Campaign

Posted on May 03, 2016
By Team InMobi

26

April

Targeting International Travelers? Fine-tune your campaigns ...

At InMobi, we deliver 200 Billion ad impressions a month. By processing and studying the data signals accompanying each impression over the last six months, we get a peek into the consumers at the other end of the 1.2 trillion impressions...

Posted on April 26, 2016
By Abhishek Khurana

05

April

Lessons from Innovative Chinese Mobile Apps

Originally published on Internet Retailer. The combination of social media and mobile devices has become a way of life in China. A lesser-known ancient Chinese proverb translates as “Dig the well before you’re thirsty.” In many ways,...

Posted on April 05, 2016
By Ramya Rajan

01

April

Matching Retailers' Mobile Goals And Ad Formats

Originally published on Business Insider. "Creativity without strategy is called art. Creativity with strategy is called Advertising", said Professor Jef Richards. No one could possibly agree more than today's retail marketer. The dawn of t...

Posted on April 01, 2016
By Ramya Rajan

30

March

International Travelers And the Role of Mobile Micro-Moments

There has been a fundamental change in the way people consume media on their mobile devices. Mobile interaction can be broken up into thousands of fragmented moments i.e. checking the time, reading the news, texting friends, etc. ...

Posted on March 30, 2016
By Abhishek Khurana

03

March

Retailers Are Going Mobile to Not Lose Business

Originally published on Fourth Source. In 2015, retailers continued to hit the mark with magnificent advertising campaigns, particularly towards the end of the year. But while many of us were on our fifteenth view of John Lewis’ heartwarm...

Posted on March 03, 2016
By Edward Laws

04

March

What Consumers Need To Shop, Not Buy, On Mobile

Originally published on Retail TouchPoints. Mobile is an integrated part of a consumer’s life, being the first thing you look at when you wake up, and the last thing you look at before you go to sleep. With this in mind, well-designed mob...

Posted on March 04, 2016
By Naveen Tewari

08

March

Why the Simple Buy Button Is So Hard to Implement

Originally published on Adweek. People see it. People buy it. The crux of the buy button’s mission on any platform—social, web or mobile app—seems like child’s play, but it is easier said than done. The buy button occupied center s...

Posted on March 08, 2016
By Naveen Tewari

01

March

Do consumers always know what they want to buy?

Originally published on Mobile Marketer. Mobile is now the gateway to consumer experiences in the real world. As consumers consciously integrate mobile into their lives, they are able to demand experiences and purchase any item, regardless...

Posted on March 01, 2016
By Naveen Tewari

19

February

“We met online” – India’s Love Story is now mobile

A man in his fifty’s usually carries 3 thick files of prospective partners and comes to your house. He’s called a ‘broker’ and he’s partly responsible for nearly 90% of ‘arranged’ marriages in India. This phenomenon of marriag...

Posted on February 19, 2016
By Vasuta Agarwal

18

February

The Marketer’s Dilemma: Mobile Web vs App

The Mobile Web vs Mobile App dilemma is perhaps one of the most common battles fought within the silent recesses of the mobile marketer’s mind. For marketers investing in mobile advertising, the decision between mobile web and mobile ap...

Posted on February 18, 2016
By Tanvi Kapoor

12

February

A Guide to Courting Your Consumer This Valentine's Day

Posted on February 12, 2016
By Pooja Kalloor

13

January

Mobile India in 2015 : A Year in Review

Currently the third largest smartphone market in the world, 2015 proved to be a significant year of growth for India's mobile economy. InMobi and TUNE teamed up to help you make sense of what India's mobile consumers did in the past year.

Posted on January 13, 2016
By Team InMobi

05

January

Native Advertising for Mobile Marketers: 5 Tips for Success

In September 2015, Apple announced that iOS 9 will feature content blocking, which allows users to block ads and give them more control over their experience with ads. Apple’s decision to allow content blocking on iOS 9 acknowledges a...

Posted on January 05, 2016
By Jonah-Kai Hancock

02

December

Decoding Monetization Methods of Dating Apps

Swipe right - the new age dating gesture, has permeated the mobile world. Today, users spend almost 90 minutes1 of their day sifting through myriad potential partners, in search of the "perfect fit". This is greater than the average time ...

Posted on December 02, 2015
By Mona Sharma

26

November

User- First, Second and Third!

In today’s era of mobile convergence, the re-emergence of the user as the ultimate decision maker serves to affirm the adage that the customer is king. Whether it’s with regard to mobile ads, apps, devices or operating systems, the age ...

Posted on November 26, 2015
By Aswini Bommakanti

05

November

Introducing User Opt-In Video Ads on InMobi Exchange

Attention, brand marketers! It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting i...

Posted on November 05, 2015
By Tanvi Kapoor

23

October

The Future of Brand Marketing = In-App Mobile Video

In-App mobile video streaming is exploding as highlighted in the latest App Annie Q2 2015 Index report. According to comScore, over 87% of mobile media consumption takes place now in-app, as well as a majority of all digital time spen...

Posted on October 23, 2015
By Anne Frisbie

18

September

Location Is Powerful: Where Are You, India?

Since time immemorial Indians have attributed great fascination and pride to "location.” As any real estate agent will tell you, “There are three things that matter in property: location, location, location.” Ones “location” ca...

Posted on September 18, 2015
By Ankit Rawal

31

August

Debunking Video Jargon: Monetize Wisely with Video Ads

This blog originally appeared on Appsflyer A publisher’s complex life reflects the ever evolving, but fragmented, advertising technology space. Within mobile itself, there are innumerable ad networks, mediation partners, trading de...

Posted on August 31, 2015
By Mona Sharma

26

August

InMobi Insights : Indonesia Tops the App Download Charts Onc...

Every quarter we release the latest trends and insights on the app economies of the world. These are based on the analysis of millions of app downloads and impressions on the InMobi network. Today we release a set of six infographics along ...

Posted on August 26, 2015
By Pooja Kalloor

16

July

Meet My New Friend, Miip

It’s been a tiring last few days, but I have finally had a chance to read all the reactions pouring in from all circles about our exciting Miip launch this week. Before anything else, thanks to everyone who joined us at our event in San...

Posted on July 16, 2015
By Naveen Tewari

16

July

​Oh! For Those 'Eureka' Moments of Discovery....

Human behavior is shaped by how we access and discover information. With every evolutionary change, the paradigm of search changes: From manual search, to bibliographic cataloging, to page-rank based search in the digital world, and now to ...

Posted on July 16, 2015
By Piyush Shah

14

July

Reimagining Advertising for a Mobile-First World

There are moments in one’s life when a seemingly innocuous statement leads to something that shakes the very basis of one's worldview. "Is there a way to turn off these irritating ads on my phone? I don't know if anyone ever clicks on the...

Posted on July 14, 2015
By Naveen Tewari

13

July

Shopping - In a "Destination-Less" World

'Shopping'. This one word drives intense emotions in India. For many it is a way to earn their daily means employing around 40 million Indians (3.3% of Indian population) contributing nearly 15% of our GDP. For several Indians, shopping ...

Posted on July 13, 2015
By Ankit Rawal

01

July

India - A Mobile-First Country

More Indians are getting on the Internet bandwagon over the next 15 years than any other country, including China. As per a recent Goldman Sachs report, it is forecasted the Indian e-commerce market is poised for a 15X growth, contributin...

Posted on July 01, 2015
By Ankit Rawal

10

June

InMobi Insights : Indonesia is the App Download Capital of t...

Through 2018, less than 1% of consumer apps will be considered financially successful by their developers. As competition intensifies over the years, the race to get your app to the top will be. As you plan your user acquisition and monetiz...

Posted on June 10, 2015
By Pooja Kalloor

05

June

Programmatic Buying Channels Demystified - part 2

The wave of programmatic buying on mobile is a bit like the giant Sequoia forest. It is fast growing, dense and always adding new branches. Everyone spending on mobile advertising today has a programmatic agenda. And yet, it is the story of...

Posted on June 05, 2015
By Niveditha Viswanathan

05

June

Reach Calculator - Know your supply on InMobi Exchange

Supply diversity, global scale, audience targeting and engaging formats. Plus the advantage of programmatic media buying. InMobi Exchange brings it all together. We bring to you a current snapshot of our Video and Native supply specifica...

Posted on June 05, 2015
By Niveditha Viswanathan

05

June

InMobi Exchange brings rich, engaging and advanced advertisi...

InMobi, the world’s most powerful mobile advertising platform, is advancing the world of mobile programmatic buying, by enabling video and native formats on the InMobi Exchange. This brings the world of rich, engaging and customer-centric...

Posted on June 05, 2015
By Niveditha Viswanathan

12

May

Introducing InFocus - Creative Excellence On Mobile

“[An artist is].... one who is building things. Some with a brush. Some with a shovel. Some choose a pen” - Jackson Pollock ... and some choose pixels and a 5” glass screen. Mobile ads aren’t just art. They showcase the wonderfu...

Posted on May 12, 2015
By Ramya Rajan

06

May

The world outside of gaming interests : Photo & Video tops t...

In our previous post, we spoke about the popular gaming concepts that rule the world. This time around we tackle the burgeoning non-gaming sector. In the app world, user interests outside of gaming encompass a wide range of content in...

Posted on May 06, 2015
By Pooja Kalloor

23

April

This Mother’s Day, Mum's NOT The Word For Brands

Marketers, don't stay silent this Mother's Day! With the third-biggest shopping event of the year coming up, read on to learn how you can connect with customers and make mothers all over the world happy - the perfect win-win.The Opportunity...

Posted on April 23, 2015
By Sonia Abraham

16

April

Same Budget, But Better Results For Brand Campaigns With Mob...

New research from the Mobile Marketing Association (MMA) demonstrates the relative value of investing in mobile as a marketing channel by studying real brand campaigns. InMobi is pleased to help sponsor MMA’s Smart Mobile Cross Marketing...

Posted on April 16, 2015
By Ramya Rajan

13

April

InMobi Exchange Opens Doors In Emerging Markets

The year of programmatic buying is here. And we are excited to share the news with you - InMobi Exchange (IX), the largest independent mobile exchange, is now live in Middle East and North Africa. IX brings the best of quality supply, that ...

Posted on April 13, 2015
By Niveditha Viswanathan

13

April

Leverage The Power Of IX Supply On Mobile

InMobi Exchange (IX) is now truly global, with the recent launch in emerging markets and a strong presence in North America and Europe. IX, with its partner Rubicon Project, brings the best of supply and demand efficiency in programmatic bu...

Posted on April 13, 2015
By Niveditha Viswanathan

06

April

Mobile Native: From Today’s Challenges To Tomorrow’s Pos...

This article by InMobi was first seen on Emerging Spaces, the content hub of the Starcom Mediavest Group. “Nobody reads advertising. People read what they want to read and sometimes, it is an ad” - Howard Luck Gossage, the ‘Advertis...

Posted on April 06, 2015
By Ramya Rajan

30

March

InMobi Native Ads On South Korea’s #1 Social Network Platf...

Native advertising is all the rage across the world. And in the land of the world’s highest smartphone penetration and the fastest average internet connection speed, native advertising has been adopted as the key monetization solution for...

Posted on March 30, 2015
By Joyce Cho

11

March

Launching InMobi Appographic Targeting™

Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the respon...

Posted on March 11, 2015
By Abhishek Bapna

11

March

Ad Club NY Leaders Have Their Say On The Most Important Mobi...

Last week, the world of mobile was on show at Mobile World Congress in Barcelona. For a timely trend watch, the AD Club reached out to leaders and members for their views on the most important mobile trends in 2015. InMobi’s Head of Mark...

Posted on March 11, 2015
By Ramya Rajan

26

February

Programmatic Buying Channels Demystified

Programmatic buying is now on every brand marketer’s agenda. However, the world of programmatic buying is ever evolving, dynamic, and complex. Brand marketers seek to clearly understand the nuances inherent in different types of programma...

Posted on February 26, 2015
By Niveditha Viswanathan

24

February

Sport The Right Messaging This March Madness

Reach the right user, with Bluekai segments on InMobi Exchange. Spring is almost here, though it might not feel like it yet. With spring, comes much awaited March Madness - with office pools and brackets keeping interest sky-high. As our co...

Posted on February 24, 2015
By Niveditha Viswanathan

16

February

InMobi Strategically Partners with MMA

Drum roll, please…. InMobi’s own Stephanie Sarofian has been appointed to the Mobile Marketing Association North American Board! At InMobi, we’re thrilled to have Stephanie represent us and raise the bar for women in mobile across the...

Posted on February 16, 2015
By Stacey Lee

19

January

2015 - The Year When Super Bowl Went Super Mobile

Personally speaking, one of the only positives of the holiday season coming to an end is the countdown to Super Bowl Sunday. While the tradition continues, this year will see some critical differences. First, as per my New Year’s resoluti...

Posted on January 19, 2015
By Kaavya Kasturirangan

23

December

The Personal Technology Revolution: Smart Wearables Moving M...

The Infiltration of Smart Wearables Each day, smart technology is becoming more ingrained in our personal lives; smartphones and tablets are just the tip of the personal technology iceberg. Our need to “be connected” has become such ...

Posted on December 23, 2014
By Emily Basileo

02

December

The State of Mobile App Monetization: Health & Fitness Ads A...

This edition of InMobi’s State of App Monetization Series dives into in-app network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within...

Posted on December 02, 2014
By Emily Basileo

24

November

Seize the moment #2: Guaranteed outcomes for mobile marketi...

Seize the moment is a series that captures mobile marketing strategies for brands to win consumer moments on mobileIs your Brand Marketing strategy truly “consumer first”?More than anything else, marketers have always wanted to reach an...

Posted on November 24, 2014
By Piyush Pratik

20

November

Keeping Up With The Kardashians: In The Mobile Ad World!

The Kardashians are certainly keeping it up in the mobile gaming world. Earning $700K a day, Kim Kardashian: Hollywood (KKH) runs on the classic social mechanic of role-playing. With virtual Kim guiding you at every step, you enter the gam...

Posted on November 20, 2014
By Mona Sharma

19

November

The world in gaming concepts : Pattern matching tops the cha...

Not all games are created equal. Each game is based on one or more underlying concepts or themes - Pattern Matching [1], Fantasy[2], Survival[3],Stunts[4] to name a few. An analysis by InMobi of more than 10,000 games on the network sho...

Posted on November 19, 2014
By Pooja Kalloor

18

November

Seize the moment #1: Brands need to market to the moment. H...

Seize the moment is a series that captures mobile marketing strategies for brands to win consumer moments on mobile. So far, Brands have relied on broad consumer archetypes to understand consumers and the way they can be influenced to purch...

Posted on November 18, 2014
By Ramya Rajan

11

November

Guaranteed Mobile Happiness This Holiday Season

Happiness, hope and reflection are definitely a part of the holiday season but do they all necessarily fit into your holiday season business plans? Mobile advertising is set to be a $50 billion industry within the next decade according t...

Posted on November 11, 2014
By James Riess

10

November

InMobi Insights : Asia drives global app download growth in ...

Getting users to download an app is a challenge faced by app developers the world over. As advertisers worry about their user acquisition strategy, many questions need to be answered. When do users download most? Which countries are growi...

Posted on November 10, 2014
By Pooja Kalloor

05

November

Monetization vs. User- Experience: The winning combination w...

App publishers often face the conundrum of how to monetize through ads without annoying their users. Compromising user experience does bring in those dollars in the short term, but they don’t keep coming in for much longer. A user may ...

Posted on November 05, 2014
By Mona Sharma

29

October

Wearables Could Be The Next Frontier For Brands Looking To R...

About four desks away from me sits a quiet but friendly product manager working on ad prototypes for wearables. His quest is simple – draw out the best use case possible for advertising on wearables. It is still a bit like divining for wa...

Posted on October 29, 2014
By Kaavya Kasturirangan

17

October

​Brands, unwrap your holiday season gift!

It is that time of the year that Brands and shopaholics look forward to. This holiday season, more than any other, Brands can look forward to a powerful gift; for shopping is all set to be mobile-fueled. eMarketer estimates that US mob...

Posted on October 17, 2014
By Shamala DN

16

October

We Surveyed Digital Advertising Buyers About Their Mobile Na...

InMobi and Rubicon Project conducted a Survey on Mobile Native Advertising and how brand and agencies are thinking about mobile native advertising. The results are in, and here are some of the key insights we found: Most (44%) brands and a...

Posted on October 16, 2014
By Chetan Raghav

30

September

The Global App-ortunity: In-App Mobile Ads Outperform Mobile...

The numbers are in! InMobi’s State of App Monetization Series provides network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within th...

Posted on September 30, 2014
By Emily Basileo

19

September

App downloads on iOS are 85% more expensive compared to Andr...

App developers today face a challenging mobile app economy. With over 2 million apps available between Google and Apple’s app store, and over 110 billion app downloads, competition for has never been more fierce.We took a close look at ap...

Posted on September 19, 2014
By Pooja Kalloor

16

September

​Going Mobile With Your Brand? Start Here

Brands, at the core, can be thought of as being about three basic elements - visual appeal, identity and emotional proposition. The way a brand is perceived depends on its value or usage to the consumer. Translating this value onto a tiny m...

Posted on September 16, 2014
By Chetan Raghav

12

September

Have you begun thinking about native for mobile? Fill out t...

Anyone who has been following InMobi has certainly heard our frequent discussions of native advertising. Since launching the Native Ads Platform at the beginning of 2014, we have seen brand advertisers, game developers, and publishers of a...

Posted on September 12, 2014
By Rick Jones

09

September

iOS 8 Beta Adoption Was Slower Than iOS 7 Beta - A Sign Of T...

As the world awaited the iOS 8 release with bated breath, we at InMobi did some gearing up of our own. We analysed the iOS 8 beta adoption amongst developers who have access to the beta version of the release to see how it fared against i...

Posted on September 09, 2014
By Pooja Kalloor

02

September

Six Mobile Creative Ideas to Dramatically Increase Holiday S...

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. T...

Posted on September 02, 2014
By James Riess

01

August

5 Ways To Leverage Location Based Marketing To Drive Holiday...

Brands are shifting their holiday advertising budgets to mobile – with predictions showing mobile growing to 25% of digital ad spend.* Why such a focus on mobile for driving holiday sales? Because location based targeting is the best wa...

Posted on August 01, 2014
By James Riess

18

July

Mobile Brings it Home for the Holidays

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. If you’re not, yo...

Posted on July 18, 2014
By James Riess

02

July

Maximizing Mobile Marketing Opportunity: Key Takeaways from ...

Last week, the Silicon Valley Chapter of the American Marketing Association (SVAMA) invited me to participate on their panel, Mobile Marketing: Creating An Effective Mobile Experience for Your User. I discussed mobile marketing strategy alo...

Posted on July 02, 2014
By Emily Basileo

17

June

​What are the best times to reach football fans on mobile

Football fans have been ‘second-screening’ in front of their televisions since the earliest laptops. But without understanding specifics of this behavior, marketers often have trouble taking targeted action.Four years ago in South Afric...

Posted on June 17, 2014
By Sujoy Golan

29

May

​Reinventing Mobile Programmatic

Desktop advertising has come a long way from the first banner Ad in Oct 1994. As display advertising evolved and matured, there eventually arose the need to move away from segment-based buys to very-fine grained individual buys. Program...

Posted on May 29, 2014
By PRL

28

May

Raising the Curtain on Mobile

With the summer concert season under way and the Tony Awards fast approaching, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence, InMobi and Decision Fuel (now YouGov) have released results from “Raising ...

Posted on May 28, 2014
By Emily Basileo

23

May

US Auto Shoppers - An Infographic

I never knew much about cars. When I was a teen, I carelessly sped around in my rice rocket, while Daddy changed the oil and rotated the tires. After high school, I eagerly traded my driving days for New York City student life – with par...

Posted on May 23, 2014
By Emily Basileo

02

May

ネイティブ広告 Native Ads - vol.1

インモビジャパンの篠原です、今回からこのブログを通じてインモビのプロダクト紹介や、スマートフォン広告のグローバルトレンドなどお伝えしていこうと思っています。初...

Posted on May 02, 2014
By Yoshitaka Shinohara

29

April

A New Chapter in the History of Mobile Advertising

Over the last few years, one of the things that constantly bothered me was that we were powering an entire industry on the back of banner ads, which we never liked. InMobi has worked with more than 30,000+ app developers, fielded 4 billion+...

Posted on April 29, 2014
By Naveen Tewari

23

April

Consumer is King – Embrace Mobile to Cater to Royal Tastes...

When I was a young child, I would prance around the house in my pink frilly play-gown and pretend to be a princess. I’d make ridiculous demands of my poor younger brother, who played various roles in my fantasy world, including court j...

Posted on April 23, 2014
By Emily Basileo

02

April

Using Mobile Shopping Behavior to Design Exceptional Ad Perf...

Each year the Advertising Research Foundation (ARF) organizes Re:Think, a 3-day conference that gathers the best and brightest minds in advertising, marketing and research. Attendees have the opportunity to hear inspiring talks from indus...

Posted on April 02, 2014
By Emily Basileo

17

March

Top Recommendations for Breaking into the American, Chinese ...

These following recommendations are from InMobi's Mobile Gaming Cross-Market Analysis report:Develop and market games specific to gamers of their target country: Mobile developers must understand the typical gaming consumers specific to eac...

Posted on March 17, 2014
By Emily Basileo

17

March

What Developers Can Learn from My Mobile Game Addiction

My name is Emily, and I’m addicted to mobile gaming. What started as an innocent time killer rapidly spiraled into an insatiable obsession. I found myself actually making time to play games, crafting creative ways to extend gameplay when ...

Posted on March 17, 2014
By Emily Basileo

06

March

Men on Mobile – Growing up and Getting Groomed

Like many young schoolgirls, I grew up thinking boys were icky. Many of us grew up chanting the 19th century nursery rhyme, “What Are Little Boys Made Of”. Variations of the poem included combinations of, “slugs and snails and puppy...

Posted on March 06, 2014
By Emily Basileo

06

March

Breaking the Magician’s Code

“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C Clarke. For people who aren’t aware of the inner workings of an ad network, user targeting can seem like magic. User targeting refers to advertisemen...

Posted on March 06, 2014
By Shringar Pangal

05

March

Putting Your Data Into Action

The market for mobile app analytics is crowded yet fragmented. Despite there being several different tools to help app developers capture key metrics and analyze user behavior, many solutions only focus on a single problem. The result is th...

Posted on March 05, 2014
By Ryan Goeden

28

February

From the Bedroom to the Box Office: The Role of Mobile in th...

With the Oscars just around the corner, the office is abuzz with movie chatter. We’ve partnered with the IAB Mobile Center and Decision Fuel to examine just how mobile helps moviegoers learn about movies, purchase tickets and plan trips ...

Posted on February 28, 2014
By Emily Basileo

26

February

Native Advertising 101:Can Native Ads Work for News Publishe...

In the first post of this series, we discussed the framework and elements which can help evaluate the native ad solutions available in the market today. Once you have finalized on a partner to power your native ad needs, you get to the ne...

Posted on February 26, 2014
By Tanvi Kapoor

13

February

Native Advertising 101: What are Native Ads?

Last week, we announced the launch of our Native Ads Platform. While native advertising is the latest buzzword in the industry, critics are holding their verdict on whether they are here to stay. If you are a part of the booming mobile inte...

Posted on February 13, 2014
By Tanvi Kapoor

29

January

Introducing InMobi Native Ads and Why it is so Cool

It’s hard to miss the recent media buzz about NYT debuting native ads. While the public outcry has started to die down slowly, mobile advertising and native ads are clearly here to stay. After the hysteria in the media about irritat...

Posted on January 29, 2014
By Krishnendu Majumdar

09

January

Looking Beyond Traditional Targeting For App Developers

Targeting has been synonymous with advertising since the advent of advertising. Whether it is the broad guess-based targeting utilized by traditional modes such as TV and billboards, or the precise and trackable targeting used by mobile a...

Posted on January 09, 2014
By Shringar Pangal

19

November

InMobi杨娟女士当选中国无线营销联盟(MMA中国)...

中国无线营销联盟2013会员大会于11月18日下午在上海明天万豪酒店顺利召开。会上对MMA中国各个委员会在过去一年的工作进行了回顾,并由现场出席的71家会员单位投票选举产生了新...

Posted on November 19, 2013
By Kevin Wang

22

October

Creating Innovative Ad Experiences with New Formats

How much money did I really make by showing ads to my users? Am I leaving money on the table? Are ads on my app leading to more churn? These are burning questions for a mobile publisher whose livelihood depends on the revenue his mobile a...

Posted on October 22, 2013
By Tanvi Kapoor

16

August

Shoot down your marketing objectives with rich media mobile ...

Seungyeon Kim, General Manager of InMobi Korea, commented on the mobile marketing trend and was quoted in DBR (Dong-A Business Review) magazine, published on August 2nd. Future Mobile Marketing Trend: 4 Keywords Korea has gone all mobile d...

Posted on August 16, 2012
By Kosuke Seto

27

May

InMobi Insights: How do moviegoers in Korea use their smartp...

The Insights team at InMobi is excited to share the results of the recently conducted Movie Goers study in Korea. This research was conducted to better understand the role of mobile among moviegoers in Korea. This focuses on how mobile devi...

Posted on May 27, 2013
By Varun K Ramachandra

23

May

Multi-Screening: The Who, What, and When for Marketers

All signs point to mobile technology contributing to the evolving ways in which people interact with the television viewing experience, both in terms of programming and ads. Increasingly, TV viewers are engaging with visual content across a...

Posted on May 23, 2013
By Shamala DN

17

May

App Marketing 101 : How to break into the top 25 on the App ...

As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown. It's ...

Posted on May 17, 2013
By Mahak Sharma

28

April

Top 3 Mistakes Developers Make While Monetizing Their Tablet...

It is common knowledge that Tablets provide a much higher and superior monetizing opportunity when compared to smartphones. Since Tablets have more premium and high value users, if done right, Tablet-optimized apps can make 3-4x more money ...

Posted on April 28, 2013
By Shringar Pangal

18

April

How Auto Brands Can Win With Mobile

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, soci...

Posted on April 18, 2013
By Shamala DN

12

March

Brands Embrace Mobile Advertising

Eileen McKay, InMobi's Regional Sales Manager in the Pacific Northwest sounds off on the trends she sees developing as we close Q1:Could it be that 2013 is finally going to be the year for brands to finally take the plunge and deeply embrac...

Posted on March 12, 2013
By Team InMobi

11

February

Extending The Momentum of a Newly Launched App - Ad Content

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your adverti...

Posted on February 11, 2013
By Shringar Pangal

05

February

InMobi & CMO Council: Mobile Marketing's Bright Spo...

Mobile is rapidly evolving into one of the most influential technology for the marketer and there is no denial that mobile is seen as the preferred channel of choice for engaging device dependent customer. Yet despite the excitement, market...

Posted on February 05, 2013
By Team InMobi

31

January

Extending The Momentum of Your Newly Launched App

Yes, you have a great app, but are you sure users are seeing it? With the number of active apps crossing 760,000 on App Store and 675,000 on Google Play, every new app is facing severe competition to be discovered. With an average of 921 ne...

Posted on January 31, 2013
By Shringar Pangal

24

January

Why brands need to think about User LTV?

Today a companys most valuable asset is its customers, and while products and services are ripped off and duplicated in no time at all, a company with loyal and long term customers is less vulnerable to competition. But how does one measure...

Posted on January 24, 2013
By Shrikant Latkar

09

January

It Is Always "Holidays" For A Mobile Marketer

One of the perks of being in the mobile advertising industry is that the ecosystem is by nature local and at the same time global (clichd? Yes! But, absolutely true). A publisher in Antwerp can monetize his content in Shanghai as easily as ...

Posted on January 09, 2013
By Varun K Ramachandra

02

January

Naveen Tewari in VentureBeat: Look East Before West

InMobi CEO Naveen Tewari's guest post on VentureBeat looks at the advantages of Indian entrepreneurs who look east to India's Silicon Valley - Bangalore - as they start a new business venture: East-to-West strategy makes most sense for busi...

Posted on January 02, 2013
By Andy Wibbels

27

December

The future of mobile advertising is in your hands

There is no doubt that there has been a radical shift in 2012 with regards to mobile. In Australia, mobile consumption usage has reached a tipping point, with the rising penetration of smartphones and publishers and brands realising that in...

Posted on December 27, 2012
By Marc Fine

02

December

Cutting through the hype of GeoTargeting

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. If you did a search on Geo Targeting on Mobile, my bet is that the t...

Posted on December 02, 2012
By Shringar Pangal

11

October

Financial Services need to offer content that is of interest...

The Financial Services sector is one of the largest digital media buyers Worldwide; digital media has given them the ability to run highly targeted campaigns, and only incur a cost when a prospect clicks on the banner. Being the Financial i...

Posted on October 11, 2012
By Daryn Smith

03

September

Regional differences in Value Propositions for Alcohol Mobil...

Many countries around the World have imposed regulations on Alcohol marketing in an attempt to foster more responsible drinking within their communities. It is for this reason that the Alcohol industry is one to watch for upcoming marketing...

Posted on September 03, 2012
By Daryn Smith

31

July

Mobile, the perfect platform to deliver your brands content ...

In the early 90s many analysts predicted the demise of newspapers and magazines due to the Internet, but this never happened; and luckily for publishers as the majority provided their content at no cost. Many people consume print media whil...

Posted on July 31, 2012
By Daryn Smith

31

July

Will Mobile Augmented Reality kill QR Codes?

It is amazing how many Brand and Marketing Managers have had QR Codes placed on their collateral, sales tools and adverts, but have never actually used a QR code themselves. As part of a study conducted on consumers in South Africa, Nigeria...

Posted on July 31, 2012
By Daryn Smith

09

July

Planning Marketing Activations for Ramadan, Christmas and Ba...

Many Marketing and Brand Managers, and their Advertising and Media agencies will be planning marketing campaigns for seasonal activities that take place towards the end of the year or early next year. Mobile, is a medium of ever increasing ...

Posted on July 09, 2012
By Daryn Smith

29

May

The importance of Mobile Marketing to attract tourists to Af...

A debate on what industry is most important to sustained growth in Africa can easily be won when you bring up Travel and Tourism. Africa may be rich in oil in some parts, and minerals in others, but it is rich in beauty in all places and is...

Posted on May 29, 2012
By Daryn Smith

06

March

How to Personalize Without Being Creepy

Netflix offers me the film Lethal Weapon because I like 48 Hours, and recommends the TV program Burn Notice because I like Mad Men and Arrested Development. The predictions are sometimes pretty close to the mark, sometimes seriously off-tar...

Posted on March 06, 2012
By Mat Harris

27

September

3 Tips for Successful Mobile Ad Campaigns

If you're new to advertising with InMobi, these tips from our campaign team, will help improve your campaign performance and prevent your from making costly mistakes. Start With Handset Targeting InMobi's handset targeting is the best place...

Posted on September 27, 2011
By Abhinav Gupta

02

June

How Being Innovative Really Pays Off in Mobile Advertising

I want to thank Robert from W3i for quoting me in an article that ran today. His piece provides performance marketers number of tips on how they can take advantage of mobile advertising."For performance advertisers, mobile can be an excelle...

Posted on June 02, 2011
By Gregory Kennedy

14

February

Mobile Number Portability - An Advertiser's Guide

The latest buzzwords in the Indian telecom industry are clearly MNP and 3G. While both technologies have been available in other markets around the globe for a while now, they are now just entering the Indian market and already promise to s...

Posted on February 14, 2011
By Shringar Pangal

05

October

InMobi Announces New Features for Advertisers

Helping advertisers achieve their goals is at the heart of what we do at InMobi. With that in mind, we assembled a team of some of our best people several months ago. This team was asked to dive deep into the advertiser experience, understa...

Posted on October 05, 2010
By Sridhar Ranganathan

20

September

InMobi Sizzle Reel: Mobile Advertising Creative Examples

We are happy to announce that our new sizzle reel is now available for viewing on YouTube. It features groundbreaking creative examples of mobile advertising and demonstrates just some of the unique capabilities advertisers can take advanta...

Posted on September 20, 2010
By Gregory Kennedy

14

September

Announcing A Global View of Mobile Advertising: July 2010 Re...

Hello World. Today is the inaugural release of InMob's quarterly research report, A Global View of Mobile Advertising, providing researchers, analysts, and media planners with an in depth look at mobile advertising from around the globe. Yo...

Posted on September 14, 2010
By James Lamberti

30

July

InMobi World Developer Fund Success Story: Simpaddico

Simpaddico is a mobile app developer who has created numerous apps for both the iTunes App Store and Android Market. A number of their apps have reached the top of the app store rankings including Air Horn (Free!), their most popular app. A...

Posted on July 30, 2010
By Gregory Kennedy

29

July

The Truth: Consumer Feedback About Mobile Advertising

James Lamberti our VP of Global Research and Marketing will have a fire side chat with Michael Arrington at this Friday's CrunchUp, where he will debunk the value of mobile advertising. Here are the details: TechCrunch Social Currency Crunc...

Posted on July 29, 2010
By Gregory Kennedy
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