As nearly as long as people have engaged with online content, organizations and governments have sought to protect user privacy. For publishers, the enaction of the General Data Protection Regulation (GDPR) in 2018 marked a new era. Today, navigating and complying with ever-evolving privacy regulations is more complex than ever. For instance, publishers must consider an ever-growing number of regional regulations, such as the California Consumer Privacy Act (CCPA), as well as standards…
Think back to your favorite childhood memories. How many of those take place outdoors or in nature? Something special to experience, so tactile, the smells, and that feeling of being surrounded by nature in the forest, at a farm or on the beach—the sand between your toes, trekking through fresh powder on the mountains, or gazing up at the tallest trees. Let me share a few of my memories from growing up in the Pacific Northwest. My childhood revolved around the beach—building…
We are pleased to announce that InMobi has acquired Quantcast Choice, a leading Consent Management Platform (CMP) designed to help publishers like you seamlessly align with rapidly changing global privacy regulations. Register your interest here. As privacy regulations like General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) evolve, CMPs have become critical for publishers to ensure compliance and maintain ad revenue. The lack of a proven CMP often…
We're excited to announce the launch of InMobi’s sustainability initiative. InMobi is making substantial strides toward a greener future. At InMobi we aspire to a culture of innovation that drives sustainable tech and fosters a positive impact. And now we have the commitment to prove it! Sustainability in AdTech: Did you Know? 323 tons of CO2 eq The total emissions for a mock digital advertising campaign equals 323 tons of CO2 eq, or the equivalent…
U.S. Privacy Laws have certainly accelerated consumer protection measures over the last couple of years. Following Virginia with the VCDPA and California with the CPRA, Colorado has now become the third state to roll out a privacy law for its residents. How is CPA different than the recent U.S Privacy Law? The Colorado Privacy Act (CPA) is very similar to the VCDPA and CPRA. However, there are some differences that you need to be aware of if you have users located in these three…
We are excited to share that InMobi won six key awards at the MENA 2023 Smarties awards, taking home gold, silver, and bronze awards as well as being shortlisted across seven categories for the Middle East North Africa (MENA) region. We are also pleased to announce that InMobi was named “Technology Provider of the Year” for the fourth consecutive year. MENA Smarties honors the most effective modern marketing across MENA as part of the Mobile Marketing Association (MMA) Smarties,…
Nearly one year ago, Microsoft stunned the tech and gaming world when it announced plans to acquire Activision Blizzard. The announcement came just a week after a similarly high-stakes deal was made between Take-Two Interactive and hyper casual gaming studio Zynga. However, only one of these acquisitions actually made it to the finish line. 2 Fast 2 Soon? As of yesterday, April 26, the U.K.’s Competition and Markets Authority (CMA) blocked the Microsoft-Activision Blizzard deal,…
We have released InMobi SDK 10.5.8 in Kotlin for Android and Swift for iOS. Publishers using AdMob, AppLovin MAX, DT FairBid and Unity LevelPlay as their primary mediation, or publishers using the InMobi SDK as a direct connection, can leverage the latest SDKs. We are investing more in Kotlin and Swift as the industry is moving toward programming languages that make advertising SDKs more lightweight and efficient. Let's look at the advantages of Kotlin and Swift: …
Apple released its much-awaited SKAdNetwork (SKAN) 4.0 in late October 2022, and at InMobi, we’ve spent many months ahead of the announcement educating performance marketers on everything they need to know to prepare – from the basics to the nitty-gritty. From 2020 onward, we’ve been shepherding our partners and other stakeholders in the broader mobile advertising ecosystem into what we can now safely and confidently call the privacy-first world. Our team of privacy…
Following the path of California’s CPRA, Virginia became the second state to pass a comprehensive data privacy law in March 2022 with the Virginia Consumer Data Protection Act (VCDPA). Effective January 1, 2023, here’s everything you need to know about the VCDPA. What is VCDPA and how is it different from CCPA or CPRA? The VCDPA (Virginia Consumer Data Protection Act) is a privacy law applicable only to residents of the state of Virginia. It came into effect on…
Like most marketers, my team and I spent a lot of time over the holiday experimenting with ChatGPT, ChatBCG, DALL-E, and other generative AI platforms, and thinking about how they can help InMobi marketing be more innovative and powerful. We also reveled in exploring Dr. Joerg Storm’s LinkedIn post highlighting a wide array of AI-driven apps for everything from translation and transcription to dynamic video production – an absolute treasure trove for social media marketers. …
In true 2022 fashion, the ad tech industry has experienced celebrated highs and unprecedented lows. With ad spend down, acquisitions and mergers happening left and right, and privacy changes that upset the very foundations of our industry, many ad tech companies faced a sink or swim moment. Fortunately, however, InMobi proved once again to be great swimmers in this sea of unforeseen challenges. To evoke the words of our co-founder and CEO Naveen Tewari from his time on the First Principles Podcast…
We are entering a much-awaited season, where game watching meets holiday shopping. The world’s biggest soccer tournament and Double Day sales are happening at the same time this year, and it is huge. 5 billion people around the world are planning to tune into the games as they ring in their annual festive plans. And 28% of these fans are in the Asia Pacific (APAC) region (GWI Sports Q4 2021). ‘Tis the season to ask a question – How will your brand successfully…
The game’s never over in Southeast Asia. Until a few years ago, mobile gaming faced several barriers in Southeast Asia. But it’s 2022, and the region is a hotspot for mobile gaming. When the pandemic hit and people were confined to their homes, people took to gaming on their phones. Today, the top three countries by growth in gaming app downloads are still in Southeast Asia. Brands have played along so far. But will they continue to? Mobile gaming is booming in Southeast Asia, and consequently…
MMA Smarties is a well-reputed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impact. We are excited to share that InMobi won two key awards at Smarties India 2022 Awards. Here's a sneak preview of our wins. Campaign #1: Swiggy Drives Instant Impact with One-click Install on Glance Category: Instant Impact – Silver Award With mobile consumption shifting from switching…
Every September, India lights up with a slew of festivals, ending only with the advent of the New Year. As the festive rush starts in full swing, Indians get busy prepping and shopping for the celebrations. With more than a quarter reserved for a host of activities with friends, food and family, this is also the time Indians are on the lookout for the best brands and the biggest deals. Thus, for marketers, the festive season provides an unparallel opportunity to maximise conversions and drive sales.…
The changes in the Marketing industry and the hyper-growth of connected consumers have forged brands to take newer measures to meet consumer needs. Mobile Marketing Association (MMA) recognizes the marketers that have aced the game with innovation and technology. With over 800 member companies collaborating globally across 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketing, technology, and media companies working cohesively to…
One of the main highlights of Google I/O 2022, Google’s annual developer conference, is the launch of the Google Play SDK Index, a public directory of the most popular SDKs used by apps on Google Play. We are pleased to announce that the InMobi SDK is one of the top SDKs listed in the “Advertising and Monetization” category. The index allows you to search for SDKs across categories and it provides insights on each SDK based on its usage data from Google Play to…
Here at InMobi, we have a talented team of mobile game enthusiasts ready to take your game to the next level by helping you with your monetization strategies. Our business development managers are based all over the world across, covering Europe, the Middle East, Africa, East and Southeast Asia and North America. And because we know how elusive our industry can be at times, we are lifting the veil and introducing you to members of our team as they play some of their favorite mobile games…
We are thrilled to announce that InMobi’s bidding integration with Google is now available to all publishers on Google’s Ad Manager. Our initial release in July 2021 was only available for publishers with in-app inventory on Ad Manager 360 and AdMob. We have expanded the partnership to support publishers using all versions of Ad Manager and publishers monetizing mobile web inventory can now add InMobi as a real-time ad source. To support faster onboarding, we now…
What happened? On February 16, 2022, Google announced plans to extend Privacy Sandbox to Android and sunset the Google Advertising ID (GAID) as a cross-app user identifier within the next two years. Google’s Privacy Sandbox initiative overall is not new; it was originally launched with a focus on protecting user privacy in the Chrome/web environment. The recent announcement expanded the scope of Privacy Sandbox to include the Android in-app environment. …
13
January
Take-Two Interactive announced its acquisition of mobile gaming heavyweight Zynga this past Monday. The developer sold for just shy of $11 billion, although the companies allege the deal is worth an estimate of $12.7 billion in enterprise value. Now, this is an obvious change of pace for Zynga which had only just wrapped up its nearly decade-long shopping spree across the casual and hypercasual, mobile…
This article first appeared on The Drum Carousell Media Group, the #1 Recommerce Marketing Platform in Southeast Asia (SEA) has partnered with InMobi to monetize its diverse ad formats across major regions in SEA. InMobi and Carousell Media Group successfully delivered a seamless, unintrusive user experience with innovative home page billboards, home page interstitials, category display ads, in-listing display ads, and native ad placements. Speaking on the partnership, Scotty Thomas, Commercial…
This article first appeared on The Drum RCTI+, the popular video and audio streaming app from Indonesia, has partnered with InMobi to monetize its video ad revenues while ensuring a non-intrusive content viewing experience. InMobi and RCTI+ successfully delivered a seamless user interface with innovative in-stream pre-roll and mid-roll, skippable, and Unskippable ad formats across live stream videos and Video on Demand (VOD). Speaking on the partnership with InMobi, Sudhanshu Saxena, Director,…
This article first appeared on The Drum VieON, the renowned Over the Top - Video on Demand app (OTT-VOD) from Vietnam, has partnered with InMobi to leverage the InMobi Exchange for increasing ad revenues while ensuring a seamless user experience. This association opens new avenues for VieON to deliver immersive creatives across the 4K image quality content on the app and for advertisers to reach their consumers via videos. InMobi and VieON successfully delivered a seamless user experience…
Acquiring new app users is harder than ever before, with so many changes in the industry underway. And yet, it’s never been more critical to get new users for your app, as new ways of shopping, consuming media, communicating and doing so much more are now becoming the norm. So what can app-first businesses do in this environment? How can apps acquire new users at scale amidst all of the tumult in the mobile space? InMobi has long been helping businesses…
InMobi is excited to announce that we are now partnering with TrueData! TrueData's Identity Resolution Platform is a leading data solution in the market, and InMobi is thrilled to partner with an industry leader in this all-too-important space. Thanks to our owned-and-operated mobile properties alongside our wide SDK footprint, we were already well on our way to completing better data to our advertiser partners – working with TrueData is…
Coming soon: A curated environment for advertisers powered by high quality, contextually relevant supply and audiences to test and scale their mobile marketing strategies. During the pandemic, people spent more time spent indoors and more time on their phones. For example, last year saw casual gaming app downloads increase by 45%. For brands and agencies looking to run more advertising on mobile apps, it can…
At InMobi, we are committed to empower our app developer and publisher customers with platforms and tools that support their business goals, while also providing the best possible level of customer support. With this in mind, we are thrilled to announce the launch of our new publisher support portal. Our aspiration is to provide a full self-serve publisher platform where mobile publishers of all sizes can take control of their monetization…
We are excited to announce that InMobi is now utilizing HUMAN’s MediaGuard solution to help fight fraud and ensure a clean, transparent and trustworthy mobile in-app advertising ecosystem. HUMAN, formerly known as White Ops, has long been a leader in this space, and we are thrilled to be partnering with them to improve in-app advertising. In addition, InMobi will be joining the Human Collective, which is HUMAN’s consortium of industry leaders working collaboratively together to…
In the last couple of years, the mobile advertising industry has witnessed publishers embracing in-app bidding over traditional ad waterfalls. Adding to this momentum, we are pleased to announce that InMobi is now available as an ad source with bidding on Google. Bidding is Google’s server-side bidding solution, through which multiple demand sources can bid simultaneously in real time for publisher’s inventory. This allows publishers to identify and earn…
Publishers are embracing in-app header bidding as their preferred monetization solution as advertisers have increasingly found more value in such inventory. This is a large shift from just two years ago when there was widespread scepticism on the role of header bidding in the in-app environment. It is our belief that this shift is now only going to gain steam, and we will be in a bidding-first ecosystem not before too…
10
May
Publishers monetizing their inventory via in-app bidding on Digital Turbine can now gain access to premium demand from InMobi. We are pleased to share that InMobi is available as a real-time bidder for all publishers on DT FairBid. At InMobi, we are committed to providing our publishers with programmatic solutions that can help them scale their monetization efforts. We also strongly believe in the benefits of in-app bidding in order to maximize publisher…
With in-app header bidding being widely adopted by publishers across the globe in 2020, we are excited to kickstart the new quarter with InMobi’s integration with MoPub’s in-app bidding solution, Advanced Bidding. Advanced Bidding is the reimagination of header bidding for the mobile app environment, and is designed to help publishers more efficiently monetize their inventory by replacing the traditional ad waterfall with…
InMobi is excited to launch UnifID, a new solution which allows publishers to seamlessly integrate with identifiers of their choice with minimal hassles. With advertisers and marketers spending more than 20% of their marketing budgets on identity solutions, it has become imperative for publishers to integrate with multiple ID partners and provide ad buyers with acceptable identifier-based solutions. UnifID does…
InMobi was a big winner at the MMA SMARTIES MENA awards for 2020, coming away with 15 total wins. Overall, InMobi won four golds, five silvers and four bronzes. We have won awards in the following categories: Location Based Services or Targeting: Hajj Pack for Hajj Pack / LifeBuoy / Unilever, Magna, InMobi, Blis, DMS – GOLD Innovation: Axe Chill FOR Axe / Unilever, Magna, InMobi, Anghami – GOLD …
InMobi has once again received the official Certification Against Fraud (CAF) designation from the Trustworthy Accountability Group (TAG). InMobi has been certified for every year since 2018. While InMobi is one of hundreds of companies that have received some kind of certification from TAG this year, InMobi is in rare company to have its anti-fraud capabilities validated by TAG for four years in a row. This…
We are thrilled to announce that InMobi’s integration with ironSource's in-app bidding solution is now available for all publishers. Publishers can now access InMobi’s premium demand from the world’s top advertisers via this latest integration. This partnership comes at a time when in-app bidding is gaining unprecedented traction in the industry, especially among mobile gaming publishers. In-app bidding has been proven to provide many benefits over traditional waterfalls,…
Apps and mobile web are the building blocks of the mobile ecosystem, and both serve the mobile users well, in their own way. For instance, users browsing for content or searching for answers normally visit the web as it tends to be simple and fast due to its inherent linking structure and search functionality, but the same users turn to apps for a better user experience on an ongoing basis. This interchangeable use of apps and mobile web is driving a billion-dollar ad industry that both in-app…
Maleo, the renowned gaming app developer from Southeast Asia, has partnered with InMobi for ad monetization in Indonesia and India. The popular gaming app leverages the InMobi Exchange to increase ad revenues while ensuring a delightful user experience. The association enables advertisers to bank on advanced capabilities such as personalized audience targeting, location and device-level targeting,…
28
October
We are pleased to announce that InMobi is now a certified demand partner on the Prebid Server. Prebid provides an open and flexible integration option for app developers and publishers looking for a fair and transparent header bidding platform. Publishers who choose to implement their own Prebid Server on the cloud and those who depend on hosted or white labelled Prebid Servers can now access InMobi demand through our adapter,…
28
September
IAB introduced the Transparency and Consent Framework (TCF) in 2018 to set clear guidelines on a more privacy-compliant, opt-in method to collect and process data from a user’s device. While a step in the right direction, the first version of TCF did not have the larger publisher consensus required to drive adoption. Since then, the industry has seen an update on the framework with the launch of TCF 2.0, which now provides sufficient control…
25
September
New SDKs for iOS 14 and Android 11 Apple and Google launched their latest mobile operating system versions, iOS 14 and Android 11, in September 2020. Changes to user privacy and the power to manage data is at the forefront of both releases. We recently released InMobi iOS SDK 910 and InMobi Android SDK 910 which are compliant with these OS changes. As such, we strongly recommend moving to our latest SDK to stay…
POPS, the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video. The association enables advertisers to leverage advanced programmatic advertising capabilities such as custom…
26
June
By August 15, 2020, the second iteration of the Transparency and Consent Framework (TCF 2.0) will be the official technical standard for managing consumer preferences like opt outs and opt ins with the broader ad tech space. Here’s what you need to know about TCF 2.0 and how InMobi is here to help. At its core, TCF 2.0 intends to build a more responsible and self-regulated ad ecosystem. TCF helps demand partners run ads on publishers…
23
June
We are pleased to announce our new partnership with Meetrics to offer more advertisers the transparency required to trust ad delivery data. With this new partnership, we are taking another step forward in strengthening our commitment towards measurement and verification of ad effectiveness. As content consumption behavior and advertiser ad budgets increasingly shift to digital channels like mobile, viewability as a measure of ad effectiveness has evolved from something that’s nice to have but…
The InMobi Exchange is now available through a direct connection on Google’s Display & Video 360 (DV360) platform for advertisers across the globe. What does this mean for advertisers? This means that all advertisers, agencies and Agency Trading Desks (ATDs), who work with DV360 as their choice of DSP can now access 100% of InMobi’s SDK supply and audiences directly via the platform. Media buyers can leverage both Open Exchange and Private Marketplace deals on the InMobi Exchange directly…
COVID-19 has profoundly changed our lives, our work and our industry. Like many of you, we have asked ourselves what we can do to help. In this spirit, we are proud to partner with Amobee and other leaders in the industry to run public service announcements. These PSAs will reach global audiences, and they lead readers to the World Health Organization’s website. What’s the goal of the initiative? We are committed to keeping the public around the world informed regarding the measures they can…
For 2020, InMobi was recertified by the Trustworthy Accountability Group (TAG). Specifically, InMobi was again Certified Against Fraud (CAF) by TAG, making InMobi the recipient of the CAF distinction for three years in a row. There are over 100+ companies that have been recertified by TAG in this round. It’s indeed a big win for the industry as a whole and is reflective of the important collective efforts being taken by ad tech vendors to combat fraud. “This year’s seal recertifications demonstrate…
13
December
The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018. Why did mobile advertising spending grow in 2019? There are a few key reasons: Growth and evolution of smartphone…
21
November
We are excited to announce the formation of a Customer Advisory Board for InMobi Exchange! Our flagship Customer Advisory Board features an array of forward-thinking, programmatic-first companies who will help chart the course of InMobi’s innovation as we continue our mission of providing a fully transparent, safe and data-driven programmatic marketplace.Who Is Participating? Ad Tech industry disruptors and thought-leaders including but not limited to executives from some of the industry’s most…
16
October
We are excited to announce the release of InMobi SDK 900 for iOS and Android — a small but significant step to fuel developers looking for a lean and robust package that performs. By introducing a modular architecture for both iOS and Android apps, we have significantly reduced the space used by the InMobi SDK, while retaining all the existing features of our powerful ad SDK. SDK 900 supports iOS 13 and Android 10. Here’s a look at the major updates and a few reasons why you should consider moving…
14
October
InMobi’s sellers.json file is now live and accessible to all partners, including publishers, ad exchanges, ad networks and demand-side platforms (DSPs).Sellers.json is a major leap forward in programmatic transparency. With it in place, advertisers get clarity and transparency on everyone involved in every single programmatic transaction.The file functions similarly to an app-ads.txt file, providing a transparent record of all media buys. With sellers.json files in place, advertisers and their…
15
August
Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” We don’t know which financial services marketer said this to Digiday in 2017, but perhaps no quote so appropriately sums up how many marketers and advertisers feel about programmatic ad buying today. By using software and algorithms, instead of human conversations and manual insertion orders, programmatic advertising has…
12
August
Use Actionable Insights from InMobi Pulse to Make Data-Driven Advertising Work for You. Data-driven advertising that drives real connections with today’s mobile-first consumers will only work when it’s powered by actionable customer insights. Data in advertising is not all the same. The goal is to power your digital advertising strategy with both first- and third-party data that yields actionable insights that can directly lead to positive consumer experiences. So how would this work in the real…
15
May
For the second year in a row, CNBC has named InMobi to its Disruptor 50 list. We are proud, honored and humbled to be recognized in this manner for two years running.Over the past six years, CNBC has announced the Disruptor 50, an annual list of private companies that are shaking up the landscape and threatening the status quo in their respective industries. Many of these companies have continued to innovate and change their industries.Since 2007, InMobi has continued its investment and commitment…
14
May
At InMobi, we are happy to announce the launch of one of the most innovative in-app header bidding/pre-bid solutions in the market, Audience Bidding, as part of our latest SDK release. Audience Bidding not only helps publishers drive advertising revenues up but also helps them increase average revenue per user (ARPU), steering publishers towards more sustainable monetization. With programmatic advertising on the rise, publishers now often work with a mediation platform of their choice to monetize…
22
January
How do mobile ad networks and exchanges determine in-app advertising rates? The answer isn’t always clear cut. In-app ad rates can vary depending on a variety of factors including ad types, where the ad is run, what ad revenue-sharing agreements are in place, who is supposed to see the ad, whether the goals are of the ad campaign is to generate revenue or just increase brand recall, etc. GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates.…
18
December
For many app publishers and mobile marketers, we have exciting news. We are now officially certified in the Interactive Advertising Bureau (IAB) Tech Labs Open Measurement Software Development Kit (OM SDK) initiative. Back in April, we began working closely with the IAB to develop a single SDK to cover all in-app viewability and verification needs. With the OM SDK now available, InMobi can now get its supply measured by all the viewability vendors (including ComScore, DoubleVerify and Google ActiveView,…
11
December
For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable, and mobile ad fraud nearly doubled between 2017 and 2018. In fact, fraud has now become so pervasive that some advertisers may be losing close to 80 percent of their mobile ad budgets to SDK spoofing, click injection, faked installs,…
10
December
Ads.txt (Authorized Digital Sellers), a solution that helps buyers identify authorized sellers in the programmatic world, was first released in May 2017 for website and mobile web publishers. On November 30, 2018, IAB announced the release of app-ads.txt (Authorized Digital Sellers for Mobile Apps). InMobi has been closely working with IAB to make this release possible.The Problem In the programmatic world where publishers and buyers are not usually in direct contact with one another, unauthorized…
04
September
The growing popularity of programmatic ad buying comes with many benefits for brands and their advertising partners, including increased efficiency and easier access to a large audience. But it hasn’t been without its downsides, mostly because brand safety has become a rising concern for many major brands.Over the past few years, some major brands have found themselves in hot water when their ads inadvertently ended up next to questionable or objectionable content. This can have a hugely detrimental…
27
August
In order to run an effective mobile advertising campaign, marketers need to partner with multiple vendors to manage their marketing and advertising needs. From email and personalization tools to measurement and creative optimization tools, the various digital marketing platforms aim to provide capabilities, customer data and insights to maximize advertising and marketing ROI for advertisers. The (mostly) complete suite of advertising and marketing products available to advertisers today For instance,…
13
August
Last week, InMobi announced its exclusive and strategic monetisation partnership with Eros Now, a leading OTT player in India. Going beyond conventional mobile advertising, this partnership is a step in redefining content monetization through deep brand integrations and other ad formats for on-demand video platforms. In light of this recent development, we caught up with Navin Madhavan, Head of Strategic Partnerships at InMobi in India to understand more about the mobile OTT phenomenon. What is Driving…
29
June
We are delighted to announce that Diageo India in partnership with InMobi has won the Best Use Of Mobile award at the Indian Digital Marketing Awards(IDMA) 2018 hosted by Exchange4Media in Mumbai on June 27, 2018. Exchange4media formulated the Indian Digital Marketing Awards in 2010 with the objective to recognize, celebrate and encourage the work being done in the digital marketing space - specifically, internet, mobile, gaming, social media and the blogosphere. InMobi won the silver, which is the…
12
June
Companies have always struggled with fraud. InMobi is proud to stand as a partner in this fight. Since our inception, we’ve been committed to earning and building trust, and now, we have the TAG Certified Against Fraud seal to prove it. InMobi has recently been certified by the Trustworthy Accountability Group’s (TAG) Anti-Fraud Program, allowing us to proudly display their Certified Against Fraud (CAF) seal. We are now the largest independent in-app mobile exchange to be certified by…
08
May
Last year, we had organised Impressions - our first flagship summit for CXOs and senior decision makers in the mobile marketing and advertising space in Jakarta, Indonesia. We are bringing Impressions to India this year. And leading up to the event, here are the top 5 reasons why you can’t miss Impressions this summer!#1 Master Mobile-first MarketingAs smartphones become the primary screen for consumers, mobile is no longer just a part of the marketing strategy. MOBILE IS THE STRATEGY. If you are…
19
April
Mobile Apps Unlocked, Grow.co’s premier conference for all things mobile marketing, is right around the corner, and we couldn’t be more excited. This year’s MAU will take place at the glamorous MGM Grand in Las Vegas on April 25 and 26.While the event is only days away, there’s still time to sign up to attend if you haven’t done so already. If you’re still on the fence, here are the main reasons why we think you should come.1) It’s the biggest mobile app conference of the yearFew events…
11
April
We, at InMobi are thrilled to announce an exciting new partnership with Airtel TV! InMobi’s exclusive partnership with Airtel TV brings premium OTT audiences to Indian brands during cricket season and beyond. With 350+ TV channels, 10000+ Movies, TV shows and originals, in addition to integrations with Hotstar, Amazon Prime, ErosNow, Hooq, Fastfilmz, Alt Balaji and more, Airtel TV was India’s most downloaded Video OTT app in the first two months of 2018. With a well-distributed user base, high-ARPU…
27
December
As mobile technology evolves to create value for advertisers with advanced targeting capabilities, high customization and precise measurement, the mobile ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud. Estimated to cost growth marketers approximately $350 million in 2017, ad fraud has left advertisers scrutinizing the authenticity of each impression and every subsequent user interaction. According to Forrester Research, ad fraud will reach $10.9 billion in…
11
October
InMobi, a global mobile advertising platform, and FastFilmz, India’s first regional movie video app, have come together for an exclusive ad monetization partnership. FastFilmz, India’s first regional movie video app, enables advertisers to reach their audience through the use of immersive pre-roll video ads. With their superlative video-streaming technology, advertisers can now reach highly engaged, smartphone users across India. In this video series, Karam Malhotra, Co-CEO and Founder of Fastfilmz…
11
October
InMobi, a global mobile advertising platform, has crossed 150 million monthly active users (MAUs) in 2017, making it the largest independent mobile app network in India. Also, InMobi’s premium mobile network now reaches 162 million unique users (MAUs) through 1000 plus SDK integrated publishers in India and delivers ad formats such as video and native on most of these apps.InMobi has forged strategic partnerships with various global and local apps across categories such as social, entertainment,…
11
September
On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The day-long event saw CXOs, agency heads, marketers and technology experts discuss and reimagine the future of a mobile-first Indonesia, 2020.The event was witness to an industry-first, CXO-exclusive Mobile Ad Lib session. Hosted by Arun Pattabhiraman, Vice President & Global Head of Marketing at InMobi,…
06
September
InMobi, a global mobile advertising platform, announced its exclusive ad monetization partnership with Airtel Wynk Music for premium display slots on India’s favourite on-the-go music destination. The partnership enables advertisers to reach over 21 million monthly active users through a variety of high-impact in-app ad experiences. Airtel Wynk Music intends to deliver a non-intrusive and high-quality user experience to its users through this strategic alliance with InMobi. Commenting on the partnership…
04
August
Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats including native, interstitial and video. It enables advertisers to reach users using InMobi’s platform capabilities such as location-based targeting and engage them through formats such as video.Sharing her thoughts, Vasuta Agarwal, VP & GM, InMobi (India) said, “For…
16
February
Over the last 9 years, InMobi has been at the forefront of mobile advertising, building a strong technology platform that is well connected with app developers (a.k.a. publishers or owners of mobile inventory) and thus the end users. As a result, today, InMobi reaches over 1.5 Bn smartphone users every month globally. Seize the moment Leveraging the true power of mobile advertising via precise targeting and interactive ad formats is of significant benefit to anyone trying to amplify their brand message…
30
September
InMobi in partnership with Mindshare and Unilever was recognized at the MMA Indonesia Smarties for its work across Location Targeting, Innovation, and Product & Services Launch categories. Here’s a sneak peek into the winning campaigns: Rexona Streetview Gold Award for Location-Based Campaign Gold Award for Innovation Rexona, Unilever's top deodorant brand was launching a new and improved product, Rexona Antibacterial Defense in Jakarta, Indonesia. With an active anti-bacterial ingredient, this…
02
September
“If you can’t measure it, you can’t improve it,” said the famous management guru, Peter Drucker. Thankfully, the digital medium allows marketers to measure direct response metrics like views, engagement and user acquisition. Such direct response metrics are extremely useful for digital products such as apps and websites where a completed action is a sign of conversion.However, in the traditional world of consumer goods, retails and Quick Service Restaurants, a direct response is indicative…
12
May
InMobi Exchange is bringing powerful in-app video to brands at scale. Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. With these partnerships in place, brand advertisers are now able to leverage mobile-first full-screen, auto-play, HD video on the InMobi Exchange, our programmatic marketplace.The InMobi Exchange,…
14
September
News about the ‘Buy Button’ is piquing retailer interest just about everywhere these days. Today, we’re excited to announce a partnership with the amazing folks at Stripe to extend Buy buttons to the 30,000+ mobile applications on the InMobi network.Relay - which Stripe announced at an event in San Francisco earlier today – lets retailers sell directly at the moment of discovery in the apps where consumers spend their time. Relay also connects directly with retailers’ existing inventory…
03
August
India is Changing! The Connected, Conscious & Confident Consumer of changing India is highly discerning, impatient & seeks instant gratification. No longer does she have the patience to wait in queue, be it for grocery or taxis. She expects and demands options for dining out or entertainment or travel , but also wants to experience new products and services. Unlike her parents she wants to live an asset-light life by opting to rent rather than buy. She gets bored quickly and wants variety across…
16
July
It’s been a tiring last few days, but I have finally had a chance to read all the reactions pouring in from all circles about our exciting Miip launch this week. Before anything else, thanks to everyone who joined us at our event in San Francisco. I can’t deny the fact that I am extremely happy that most of you noticed exactly what we were trying to do--to put a face on advertising. I truly believe that this is something that is missing in today’s world. Ads are omnipresent--be…
16
July
Human behavior is shaped by how we access and discover information. With every evolutionary change, the paradigm of search changes: From manual search, to bibliographic cataloging, to page-rank based search in the digital world, and now to discovering information in an app-first world.Discovery on mobile is a problem that has not yet been solved. Since apps are not linked, searching and discovering information across apps is impossible today. As if searching were not hard enough, the problem is further…
14
July
There are moments in one’s life when a seemingly innocuous statement leads to something that shakes the very basis of one's worldview. "Is there a way to turn off these irritating ads on my phone? I don't know if anyone ever clicks on them. I wonder who spends time putting these ugly ads on my phone," my daughter asked me one day at dinner, oblivious of the business I was in.Do CTRs have to be in the low-single digits? Even if we increased CTRs for ads by 10%, no one really seems to like these…
01
July
More Indians are getting on the Internet bandwagon over the next 15 years than any other country, including China. As per a recent Goldman Sachs report, it is forecasted the Indian e-commerce market is poised for a 15X growth, contributing to 2.5% of GDP, or $300bn by 2030. Like the invention of steam engine or the California Gold Rush, the liberalization post 1991 we are at a time when the foundation for a new mobile economy is being laid. We are fortunate to be the architects of this economy and…
25
June
It’s not personal, or maybe it is. I’ve spent more than a decade in digital media. I’ve met amazing colleagues, made dear friends, and am proud of what the industry has built. It’s more because of what’s been happening. Collectively ad technology companies are way below their IPO prices. [High five to Criteo as the standout] Much of it is deserved. Noise is drowning out substance; just look at a Lumascape. Middlemen models offer no durable footing. And even many very innovative players…
12
May
“[An artist is].... one who is building things. Some with a brush. Some with a shovel. Some choose a pen” - Jackson Pollock ... and some choose pixels and a 5” glass screen. Mobile ads aren’t just art. They showcase the wonderful confluence of art and science; the marriage of scientifically-backed persuasion with artistic communication. Great mobile ads don’t just look pretty; they grab consumers’ attention and proceed to both inform and entertain. Introducing InFocus by InMobi, a quarterly…
30
March
Native advertising is all the rage across the world. And in the land of the world’s highest smartphone penetration and the fastest average internet connection speed, native advertising has been adopted as the key monetization solution for South Korea’s number one social network, KakaoStory. KakaoStory is a photo sharing social networking service launched by KakaoTalk, the messenger app installed on 98% of the Korean population’s smartphones. KakaoStory remains the most popular SNS app among…
11
March
Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the responses’ structure was almost always a variant of the following sentences: “Have you used app A? It’s kind of like that, but with X being a key differentiating concept”“It’s an app that lets users do XYZ”“The audience for this app is very similar to…
01
January
Phew! Another crazy year for us at InMobi just went by. It’s been 5 such crazy years since I joined this place, and while I have donned several roles in the past here, I must confess that steering the product ship has been the most challenging yet rewarding stint so far.The mobile advertising space continues to evolve at breakneck speed and demands agility, adeptness and endurance all at once -- not just to survive the pace of changes, but also to lead them from the front. Thankfully, these are…
Whether you are promoting your app on paid channels to drive downloads, or running a retargeting campaign to engage with existing users, you probably understand well the importance of tracking conversions and measuring RoI for your mobile campaigns. However, mobile attribution is fraught with several challenges, including a fragmented ecosystem of device identifiers across platforms and operating systems, poor quality of identifiers leading to inaccurate attributions, and a constantly evolving tracking…
05
November
I recently completed five exhilarating years at InMobi and the company incidentally just completed 7 years of its existence last week. While it has been a phenomenal journey in helping build InMobi to what it is today, I must admit that it is never easy. When you are part of a startup with hyper growth ambitions, playing a global game, in a massively dynamic ecosystem, there needs to be a compelling set of reasons that makes you look past the pain.There's something about InMobi that makes it worth…
31
October
There is a slight chill in the air as wisps of clouds cover the full moon sky. The gentle yellow flicker of the Jack-O-Lanterns lends a haunting atmosphere to the night. A young child shrieks as a ghoulish hand appears out of nowhere. A scene from a scary movie? Well, think again. This year, InMobi embraces the spooktacular wonder of Halloween by providing our publishers with customized frames that include all the elements of this holiday celebration. For years, app developers have enthusiastically…
08
October
It's time to renew old friendships, establish new ones and expand our network.We are excited to announce the launch of the InMobi Alumni Network on LinkedIn. The InMobi Alumni Network (IAN) is a community of current and past InMobians, across the globe. This forum is just one of the many initiatives planned to keep the InMobi spirit alive, share exciting news about the company, stay in touch with past employees, seek referrals and simply network. Employees and ex-InMobians can request to join the…
01
October
This week as advertisers, agencies, and increasingly, technology providers, make New York City their home, InMobi is pleased to begin a new tradition. The InMobi Chameleon Award for excellence in native mobile advertising will be awarded for the first time today as part of the 2014 Global Smarties with the Mobile Marketing Association.InMobi and our customers have long recognized the outsize impact that creative has in the mobile environment. While most companies were touting banner ads as the way…
30
July
As an Android advertiser, you’ve probably been hearing a lot about Google’s new Advertising Identifier (AID). You might know that post August 1st, Google’s Advertising ID (AID) will be used for conversion attribution on all Android devices. Over the next month, you could expect some change in your mobile conversion numbers as advertisers and publishers will migrate to Google AID at different times. Bearing in mind these changes, here are some tips to help you wade through some of the decisions…
25
July
EDIT:Here's what happened in episode 1, episode 2, episode 3 and episode 4.At InMobi, a large chunk of our day is spent on trying to find answers to difficult questions. Questions such as how to design the next-gen big data platform, what the best Star Wars movie is or what the air-speed velocity of an unladen swallow is. We also furiously discuss, dissect and decode mobile games. Playing mobile games is an activity that you will commonly observe at InMobi - at the cafeteria, in cubicles and sometimes…
22
July
A key change in the mobile ad attribution space is about to occur very soon. Post August 1st, Google’s Advertising ID (AID) will be used for attribution on all Android devices. In order to ensure that all Android advertisers on InMobi Analytics start using the new Google AID (for ad attribution) before Google Play’s deadline, we’ve established a seamless process to comply with this important requirement.For Android Advertisers on Google Play using InMobi Analytics: Please download our latest…
26
June
70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB’s Advertising Technology Marketplace in New York. Titled 'What’s Native Got to do With It?', the town hall discussion was moderated by Kaylie Smith, Rubicon Project’s Head of Seller Cloud, and the IAB’s Director of Industry Initiatives, Carl Kalapesi. It…
29
May
Desktop advertising has come a long way from the first banner Ad in Oct 1994. As display advertising evolved and matured, there eventually arose the need to move away from segment-based buys to very-fine grained individual buys. Programmatic buying empowered marketers to achieve the efficiency desired, growing disproportionately with the rise of display advertising. Interesting as it seems, mobile advertising adapted itself to the ways of the display advertising world. Consequently, early mobile…
29
April
We at InMobi often use the phrase “10x thinking” when set strategic goals or validate ideas. Its a way of saying we believe in going after problems that are 10X harder to solve. It also means we don’t believe in doing incremental improvements. Improving the user experience for mobile ads is one of them. Late last year we took an ambitious goal of improving the ad experience on mobile devices by 10X. The march towards that goal started with a committed effort to build the most advanced…
29
April
Over the last few years, one of the things that constantly bothered me was that we were powering an entire industry on the back of banner ads, which we never liked. InMobi has worked with more than 30,000+ app developers, fielded 4 billion+ ad requests per day, and helped them monetize their apps on the back of our best-in-class technology and global scale. However, along with helping developers monetize at scale, we also want to give users a great experience. So, early last year, we decided to disrupt…
03
April
This April Fool’s Day, we announced on our blog that we will be running only native ads on our network - "We are bringing down the curtain on banner ads effective immediately. InMobi will only serve ads that are seamlessly integrated into the entire user experience." That, of course, was an elaborate April Fool’s Day prank played out by us! While we had fun planning the prank, it was lovely to see the wide range of reactions online. Here are some of them: Am I the only one thinking that…
01
April
Consumers across the world have been crying for something far more beautiful than mobile banner ads. On the heels of our success with breakup with banners campaign (check out the video below) and feedback from a large number of constituents, we are going all-in into Native Advertising. We are bringing down the curtain on banner ads effective immediately. InMobi will only serve ads that are seamlessly integrated into the entire user experience. As a company and as a group of entrepreneurs, we have…
29
January
It’s hard to miss the recent media buzz about NYT debuting native ads. While the public outcry has started to die down slowly, mobile advertising and native ads are clearly here to stay. After the hysteria in the media about irritating mobile ads and publishers like NYT selling their soul, my view in fact is, quite the opposite! I love native ads and am extremely proud of the InMobi Native Ads platform my team has created. Let me tell you why…. We have looked at native ads holistically. The InMobi…
20
December
A colleague was recently telling me that in the rural Indian village she comes from, nobody builds big, beautiful homes without putting a scary-face mask outside the door to keep demons away. The custom is believed to have originated several centuries ago and is still in vogue since a flourishing home is automatically expected to attract bad omens, spirits or even the odd thief. Hanging up the scary mask serves as a warning and protects inhabitants from a potential miscreant. It’s a similar situation…
19
December
We are ecstatic as we launch the completely new and redesigned InMobi.com website. It’s a site that explains in an attractive, responsive manner who we are and what the InMobi DNA is composed of.What we love about good websites is all you see is the sleek, smooth, clean design of it all. We wouldn’t want you all tangled up in the creative and development blood, sweat and tears (well, not quite, but almost) that went into this sensational site. Listen to the story of coming-to-be by the brains…
19
November
Ever since smartphones invaded the market and our lives, mobile apps have been key to engaging its growing user-base. Subsequently, the mobile apps ecosystem is growing and evolving consistently across platforms. Every mobile app developer is primarily targeting two major platforms (Android and iOS) and spend double the time and effort to create the same app for the two platforms. Hence, there is a need to reduce the effort required to port apps across platforms and instead, channel the additional…
19
November
中国无线营销联盟2013会员大会于11月18日下午在上海明天万豪酒店顺利召开。会上对MMA中国各个委员会在过去一年的工作进行了回顾，并由现场出席的71家会员单位投票选举产生了新一届的董事会。 MMA中国过去一年在各个委员会的推动下，先后推出四大移动广告标准白皮书， 建立了智囊讲师团，完成了多场专业移动营销培训的课程，联手业界领先的广告网络平台、第三方调研机构以及品牌客户推动移动广告标准的制定，受到会员单位以…
07
November
App developers continuously strive to create more innovative and more engaging apps, and once their app is ready for the world, they look to acquire new users, engage them, as well as monetize their entire user-base. However, the cost to acquire new users grossly outpaces monetization, creating the need to maximize the lifetime value (LTV) for each user. In addition, different ad networks deliver users with varying LTV, thereby raising the question – Which ad network do I channel ad spend to in…
22
October
How much money did I really make by showing ads to my users? Am I leaving money on the table? Are ads on my app leading to more churn? These are burning questions for a mobile publisher whose livelihood depends on the revenue his mobile app business makes. At InMobi, we are leading the charge of technology innovation in the mobile ad space and work towards resolving some of these pertinent issues for app developers. The learnings from the desktop world give strong indications for the need of maintaining…
10
September
We are pleased to announce the release of InMobi Ad SDK 400. Optimized for Apple's new iOS 7 specific guidelines, our SDK comes loaded with new enhancements designed to exceed your expectations. From newer ad units to in-built analytics, this SDK focuses on improving monetization and enhancing your users in-app experience. Ever since Apple released iOS 7 Beta 1 on June 10th 2013, developers and non-developers have been upgrading their devices to the new OS. Early adopters hopped on the iOS 7 bandwagon…
We are publishing this issue immediately after the Cannes Lions 2013 event the largest gathering of creative and advertising professionals across the globe. Starting in 2012, Mobile Lions was introduced as a category to recognize the fact that mobile advertising has come of age. This year, marked the rise of mobile web and mobile apps, where creative professionals embraced this new medium to reach and engage the consumer on a far more personal level. In this issue, we highlight some of the most interesting…
After developing our very own app to share with you our mobile ad creatives, we are pleased to announce that our new InMobi Showcase App is now available in the Apple App Store!With mobile advertising still in its early stages of rapid growth, we thought that this is the best way to showcase the most creative and fun ads that are created on our InMobi Studio platform. The app allows you to interact with the ad in the same way an end user would in-app or on a mobile website. See the immersive, innovative…
The world of mobile technology is a tightly linked ecosystem. Strategic decisions of every player have a massive impact on the direction of the industry and affect every other company therein. It is no wonder then that announcements of new products are followed with such hawk eyed vigilance. We strongly believe that the sign of a truly agile company is the ability to accept and comply with each new industry development quickly without disrupting its processes and strive to build such a scalable and…
The emphasis on developer tools at Google I/O 2013 is a clear indication that technology companies are again shifting their focus from users to developers. At InMobi, developers have always been our prime focus and the new Android Ads SDK 370 is just another example of this. The launch of this SDK is a step towards reducing the update cycles for developers by allowing them to leverage new ad formats released in the future without requiring an SDK change. It is also coupled with a new diagnostics…
Mother's Day is around the corner, and with the day being recognized as the second biggest gifting day after Christmas, spouses and children are scrambling to think of a special gift for moms. Special occasions have always played a key role in marketing consumer brands and ad marketers focus on these occasions for months as a way to capitalize and boost sales. Retailers and marketers get a great opportunity this gifting season to demonstrate their creativity in helping consumers make appropriate…
At InMobi, we are leading the charge of architecting innovative ad monetization solutions for developers. With 50,000 and more apps on the Windows 8 App Store, and a vast majority of them being free, we see a clear need for a viable monetization solution for developers on the Windows platform . With the launch of this new Windows 8 SDK, we are now extending our scalable and proven technology from other platforms to the youngest and the most promising one. The SDK is now available for download on…
With Apple announcing that UDID deprecation will be completed starting May 1, we have released our latest version of the iOS ads SDK that completes our move away from UDID which was initiated in version 350. We believe that this is a step in the right direction for the industry that will help protect end user privacy while still enabling advertisers to safely target users. What does it mean for developers? UDID information will no longer be collected or used by the InMobi SDK making it Apple…
02
April
InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs. InMobi receives in excess of 10 billion events (ad-serving and related) every day through multiple sources/streams originating from over ten geographically distributed data centers. In a typical day we process tens of terabytes of data. In the beginning, we had a single central data center where all the processing took…
Last week saw the first ever Mob-Ex Awards in Singapore, leading the celebration of the countrys vibrant mobile marketing scene. Organised by Marketing Magazine and held in the prestigious Four Seasons Hotel, it was definitely a night to remember for the worlds largest independent mobile ad network. Four campaigns made by InMobi stellar Creative Services team in Singapore made it through as finalists across a number of categories, totalling ten nominations. The campaigns nominated were: Unilever…
This week, InMobi made a significant change to its core ad serving algorithms and data systems resulting in massive improvements in publisher eCPMs and advertiser ROI. Internally known as project Dark Knight, this change had been in the works for the past 8 months and cut across the entire stack making massive overhauls to every system being used at InMobi. As a result of this change and associated changes which will follow over the next few weeks, users will be able to see far more relevant ads…
Buzzing with excitement at InMobi towers today, Chris Davies, General Counsel EMEA and Head of Privacy has been elected to the Mobile Entertainment Forum's (MEF) EMEA board. The elections were held at MEF AGM at Mobile World Congress last week ahead of its 11th annual MEF Connects MWC, attended by over 500 mobile industry executives. Commenting on his appointment, Davies said: "I am delighted to have been selected by the global MEF membership to represent MEF on the EMEA Board and I look forward…
Today, we are making available a unity plugin for Lifetime value platform (LTVP), making it even faster and easier for the unity plugin community to use LTVP Analytics features within their games and apps. Whats more, this plugin also has InMobi Ad Network & House Ads capabilities bundled within it enabling developers to maximize ad monetization as well. Last November, we launched InMobi LTVP as a free solution to help developers analyze user behavior within the app and more importantly act upon…
This week, we released the InMobi Insights Inspiration Issue 2013. The marketing team at InMobi pulled this together in a short order of time with a single goal of educating the world around what is going on in the red-hot mobile space. As a global company that delivers ads to billions of users globally, we are in an enviable position to share insights from across the world. As we went about creating this issue, we distilled information from some of the most successful mobile advertising campaigns…
The accelerating trend towards Appification of everything over the last few years has thrown an interesting wrench in the mobile ecosystem: On the one hand, cost of user acquisition is going through the roof while on the other hand, monetization hasn't kept pace. This imbalance fuels the need for developers to maximize the life time value (LTV) of each user acquired - This entails the science of understanding each user and optimizing her value on acquisition, monetization & engagement dimensions.…
InMobi has launched a mobile ad campaign to increase donations to the American Red Cross to help those affected by Hurricane Sandy. Sandy devastated portions of the Caribbean, Mid-Atlantic, and Northeastern United States, in particular New York and New Jersey. Tens of millions of Americans are now seeing the InMobi American Red Cross mobile display banners on their mobile phones. The InMobi ads prompt consumers to donate in one of two ways: one can text REDCROSS to 90999 to donate $10, added to…
InMobi are proud to announce the release of InMobi Ad Tracker 2.0, which now packs more of a punch with AdTruths device recognition technology to improve conversion tracking and deliver valuable insights to assist advertisers in optimizing their campaigns. AdTruths GM & VP James Lamberti hails the latest release as a step forward in solving the audience recognition crisis, while InMobis VP of Products Chandrashekhar Vattikuti, says that as a result of this partnership with…
Our September mobile ad of the month comes from creative agency Adam&Eve for the House by John Lewis. The ad allows mobile consumers to explore the new House by John Lewis and discover products to buy online via the online store and/or share items with their friends on Facebook. A store locator allows the user to locate John Lewis department stores; extremely handy if you want to check where to snap up THAT chair which is going to go so well with your dining room table, without leaving your sofa.…
Its here the season for OS updates! Apples iOS 6 announcement that accompanied the marketing launch of iPhone 5 on September 12th has generated plenty of excitement among developers, consumers as well as industry-watchers. By now, the updates to Maps, Siri, the tighter integration with Facebook, the nifty Passbook and easier ways to manage calls have been written and spoken about. Registered developers have been able to access the Xcode 4.5 Golden Master (GM) seed since September 13th for testing…
What better way to accelerate your brand awareness than through rich media? By using it to create an immersive and entertaining experience, consumers can really get up close and personal with brands. recent example is our ad of the month for August. kodwanted to introduce young new drivers and raise awareness of its kodCitigo. Since us young drivers generally look at the appearance of the vehicle as priority, our in-house rich medicreative services team built the ad to to focus on the wide variety…
Samsung, the biggest seller of Android smartphones in the world, launched its flagship phone “ the Galaxy SIII “ in May, this year. In what was termed as the biggest marketing campaign in Samsungs history, a huge amount of hype preceded the launch of the SIII. Samsung partnered with InMobi to create a high-engagement HTML5 ad unit and deliver a truly innovative and effective mobile rich media campaign. The objective of the campaign was to create awareness around the new product launch.…
The leap second was a one second adjustment made to the atomic clock at 23:59:59 UT (just before 8pm ET). This caused havoc across the entire internet world and brought down several sites including - Reddit, FourSquare, Yelp, LinkedIn, Gawker StumbleUpon, and more. See the news coverage here: http://bit.ly/NjREt0 When the time came and the clock automatically added a sec, one of the utilities that ensures all of InMobi server clocks are insync started to act up, and caused all our servers across…
InMobi is actively recruiting for Sales, Ad Operations, Business Development, Engineering and Product Marketing. Join us at the Tech Career Expo and Developer Jam on June 28 - 29 at Moscone Center in San Francisco. InMobi will have a booth in the South Building - Hall A, and April Ulang our Hiring Manager will be on the lookout for top talent. The event is free to attend but you have to RSVP. Learn more here about career opportunities and life at InMobi. We look forward to see you this week.
It was great to see so many consumer brands and journalists at yesterday's InMobi and Mobext event in London. The morning unveiled exclusive insights gathered across 7 different markets, that examined the media consumption habits of over 8,400 respondents. The survey was delivered across mobile and tablet devices through InMobi's network. Hosted by InMobi and Mobext the event gave delegates a snapshot of the research which clearly discussed how tablet owners are "retail gold dust" and how tablets…
When we build products at InMobi, we try looking beyond the problem and look at the solution instead. So when the UDID deprecation news began doing the rounds, we knew we wanted to build a product that not only addressed the specific problem but also the other issues that advertisers are facing today. As an advertiser have you ever wondered if the ad networks that you are working with use the same algorithm for conversion tracking? If not, then how does an advertiser working with different ad networks…
InMobi strives continuously to ensure the safety of Publishers and Advertisers who work with us. In that effort, we have made some changes in our verification process for our Publishers. These checks that have been put in place will not be affecting existing Publishers on the InMobi network in any way. But new Publishers registering with InMobi will need to go through a series of quick steps to complete the validation process. What changes can you expect A Publisher signing up on the InMobi network…
Hi all, We launched new JP site today, March 8th. New site design is the same to the global site. What do you think of the top page back ground photo? It is Ginza known as an upscale area of Tokyo with numerous department stores, boutiques, restaurants and coffeehouses. Ginza is recognized as one of the most luxurious shopping districts in the world. I hope to be No.1 mobile ad network service offering high quality service like Ginza area. We have renewed all of contents such as company profile,…
This interview with Hidetaka Tembata, President of InMobi Japan, was recently published in the March issue of Sendenkaigi magazine. Global deployment accelerated with cross-device solutions Hidetaka Tembata ("Terry"), VP & Managing Director, Japan As smartphones, which are open to the world, spread in Japan, people have been more actively utilizing them for global ad communications. How will ads change with the growth of the cross-device market? Has smartphone already become the main…
InMobi is dedicating 24 hours to creative genius and innovation. Its InMobi Hack Day across the globe, where all our folks will be wearing their œIdeas Hat and hacking their way to our wall of fame. Its Day 1 today and the floors are buzzing with excitement and energy accompanied by some loud Rock music. The rules are simple “ keep it relevant and keep it wild. After all single idefrom the human mind can build cities. An idecan transform the world and rewrite all the rules. So, keep…
lot has changed since the original InMobi brand identity was created in 2009. We have expanded to every region around the globe, acquired Sprout (an HTML5 mobile rich mediplatform), launched new products, and have grown our ad network to over 77 Billion impressions month. We're now the largest independent mobile ad network in the world. We decided to engage in this rebranding to visually demonstrate our successful transition from regional mobile ad network, to true global leader in mobile technology.…
We've just launched our JavaScript integration. It's perfect for web developers who want incredible Rich Media adverts on their mobile sites. It should also work for those using HTML5 development engines like PhoneGap and Titanium. The InMobi JavaScript is simple to integrate, and supports a host of Rich Media ads like Interstitial ads, and ads on demand. Your users will get beautiful rich media ads on your sites - and you should see an uplift in revenue. Want to get started now? Of course…
InMobi was featured today on CNBC's "Business Coast to Coast" with Julia Boorstin! Watch the clip below: Boorstin says, "When InMobi came to the U.S. last year, it immediately offered Madison Avenue scale and global reach." With revenue growing 500% over last year, InMobi currently brings rich media advertising to 340 million consumers in 165 countries. Naveen Tewari, Founder and CEO, says, "Users are going to be global. Ad dollars are going to be global. Publishing is going to be global." InMobi…
Looking for a great game to play this holiday weekend? Check out Samurai Bloodshow! We are excited to partner with SEGA on the Samurai Bloodshow mobile rich media ad campaign. The ad was developed by Sprout, which was recently acquired by InMobi. Ben Harborne of SEGA says, "Sprout's ambitious HTML5 ad has greatly exceeded our expectations, and set a new bar of quality for our mobile rich media campaigns." In a recent interview with Pocket Gamer, Harborne said, "This kind of interactivity is something…
Check us out on Bloomberg! InMobi Founder and CEO, Naveen Tewari, appeared yesterday with Jon Erlichman on Bloomberg West. Watch the clip below: Here are a few highlights: Q: What made you want to get into this market? The key thing about this space is the whole user base was going to shift to mobile that is what we looked at back in 2007. We looked ahead 5 to 10 years and saw 5 to 7 billion people on the planet using mobile phones, so we started to create the infrastructure required to build that…
We received an excellent piece in Brand Tech News, on the opening of our New York office. Here is a sample: When it comes to high tech innovations, we often assume that it has to start here in the USA and then move into global adoption. So we were surprised when we attended the Mobile Marketing Association Forum last summer to learn that InMobi, the world's largest independent mobile ad network, realized its early success in Asia and Africa before timing its push into the North American market. They…
Samsung and InMobi launched monetization program for Baddevelopers. For limited period, publishers get revenue share of 80%, compared to the standard industry revenue share of 60%. Here is the official communication from the Samsung AdHub team announcing the program. Launching Promotion with InMobi Date: 2011.10.10 ~ 2011.12.31 Location: Worldwide Thank you for showing interest in Samsung AdHub. We are proud to say that Samsung AdHub is the answer to developers who are searching for new monetization…
According to a new report by the MEF (Mobile Entertainment Forum) 33% of respondents, across all countries surveyed, say they're using the fixed line internet less than than they did 18 months ago. While we're used to seeing data which shows strong growth in the mobile web, it's interesting to now see data showing a decline in fixed line internet usage. While the fixed line internet isn't going to go away any time soon, a measureable shift away from fixed line access is happening fast and the implications…
We're excited that InMobi is listed as one of the top 10 contributors to the Apache Hadoop project, along with such well known silicon valley companies like Facebook, LinkedIn and even Apple. An achievement like this is only possible because of our entire team of rock-solid datplatform engineers. I want to thank all of you for you hard work.Open source software is the foundation of most of our engineering stacks and it plays big role in InMobi's success. It's fundamental to how we…
I know I speak for everyone at InMobi when I say, "Steve Jobs we salute you!" You were one of the most inspiring and innovative leaders the tech world has ever seen. We're filled with sadness at the news of your passing. InMobi is an iFund company and we're extremely proud just to be in an ecosystem created by You! Your innovations have changed the lives of billions of people on this planet. May you rest in peace. Sincerely, Naveen Tewari Founder and CEO of InMobi
Follow Us: #MMAF2011 Please join me at the MMA Forum São Paulo | 17-18 October, 2011 James Lamberti Research and Marketing InMobiRed Hot Rio A Case Study on Mobile Commerce 18 October, 2011Please use this 15% discount code when booking: SPKR15_saopaulo Dear colleague, Now is the time to register for Latin America's leading mobile marketing event, featuring global brands, agencies and publishers. This year's Forum focuses on the customer, and how marketers can leverage mobile to communicate…
Congratulations to Unproductivity Applications for their winning app, Polar Wing Free. It's now available in the iTunes store and can be downloaded from this link.
Polar Wing Free is a fast paced arcade shooter. In Polar Wing you will face enemies that are black and enemies that are white. Change the color of your plane to match these enemies and destroy them.
A BIG CONGRATS to the InMobi Team for being named The Best Mobile Ad Network at the 2011 MOBI Awards, presented by DigiDay. We are extremely honored and excited about this news and cannot be more thrilled to share this with all our partners and advertisers. One of the pillars behind the success of InMobi is our commitment to providing the best mobile advertising solutions, and winning this award only makes us want to challenge ourselves that much harder to continuing our innovation in mobile advertising…
The Challenge To celebrate the 20th anniversary of Sonic The Hedgehog, Sega released a brand new iOS game called Sonic & SEGA All-Stars Racing. Available for iPad, iPhone, and iPod Touch, the hit game features great track variety, critically acclaimed multiplayer modes, and superb production values. The Solution Graphical display banner ads were run across iOS inventory in North America. A dynamic landing page featuring the game trailer and a link to download that game was also developed. Handset…
BIG NEWS! We have released updates to our iOS and Android SDKs. Download the new iOS SDK - i300 Download the new Android SDK - a300 So, why should you download these SDKs? Well, they contain some pretty sweet new features. Here's a quick run down of what the new software has. Support for Expandable and Interstitial ad formats. Rather than plain old banners, we're offering dynamic adverts. Your user doesn't need to leave your app in order to interact with the advert. If you're working…
I thought I'd give you all a sneak peek of what we've got coming up for developers. We realise that one of the most important parts of what we deliver to developers is documentation. Without good documentation, it's really hard to integrate an SDK and know what all the options do. So, we're revamping our documentation and placing it all into a Wiki. We'll constantly update it, ensuring it has the very latest information about our new SDKs and their features. We'll be launching later this month. …
For a complete run down of all the winners from our hackathon last Saturday please check out the Ansca Mobile blog here. Thanks again to everyone who attended and participated. It was a truly amazing event, and we had a lot of fun. Here are some great, first hand accounts from Corona users who participated: "Put it out there!" - Corona Hackathon 2011 My Biggest Win from the Corona SDK Hackathon Corona Hackathon Here is a video recap of Saturday's Hackathon extravaganza:…
For a limited time, Mopapp presents and exclusive offer to all InMobi develoeprs. If you register now, you'll get four additional free months of the Professional Mopapp plan.
Mopapp - a developer's tale from Marco Bellinaso on Vimeo.
Follow this link to sign up: https://www.mopapp.com/signupinmobi
The Challenge Red Hot + Rio 2 is the latest entry in the series of tribute albums produced by the Red Hot Organization to raise money for HIV/AIDS awareness and prevention. This new album is a modern tribute to the late 60's Brazilian Tropic¡lia movement. The Red Hot organization engaged InMobi to help promote the launch of this long awaited album. The Approach A rich media banner experience that incorporated sounds and video was run across Android inventory globally. The creative featured…
Given all the excitement around our acquisition of Sprout last week, it was easy to overlook another important event for InMobi. Last Tuesday (yes, it was the same day as the Sprout announcement) was our launch on the Corona SDK. InMobi is now the exclusive provider of mobile advertising services on the platform. The launch was extremely well received and we've seen developers sign-up from all around the world. We're excited to be working with such a great partner like Ansca Mobile. Corona Developer…
There is always an event for an industry and a company that people look back on and say, "That was it. That was the pivotal moment." With that thought in mind, I am proud to announce our first acquisition. San Francisco based Sprout, whose creative platform makes the "build once, run everywhere" dream for HTML5 mobile rich media advertising a reality, is now a part of the InMobi family. We believe this is a huge step forward for mobile advertising and will help bring us to the next level as an industry.…
The Challenge The new Chevrolet Cruze offers upscale presence with the fuel economy and price tag of a compact. Because its bold, stylish and aggressive image appeals to men 35 to 45, rich media advertising on smartphones was an obvious choice. Due to our expertise and local knowledge, GM engaged InMobi to help generate awareness and promote the launch of the Chevrolet Cruze in India. The Approach Rich media video ads were run across the InMobi network targeted at high-end video enabled devices.…
Today InMobi announces its partnership in the Box Mobile Developer Challenge, two-month long contest open to developers from around the globe.Entrants into the contest use Box APIs to create enterprise apps for Android, iOS and webOS mobile devices. The contest will be judged by leading mobile influencers from Accenture, AT&T, Draper Fisher Jurvetson, Hewlett-Packard, InMobi, ReadWriteWeb, MobileCrunch, VentureBeat, Verizon, Xyologic and Box. Developers are competing for wide variety of…
Congratulations to Isis Nyong'o on her feature in this month's U.K. edition of Wired Magazine. The article profiles key people in the emerging African internet space and describes the impact technology has had across the continent. Having led the development of mobile strategies in Africa for brands such as MTV and Google, 33-year-old Isis Nyong'o is aware of the huge change technology is bringing. Her current employer InMobi is a mobile advertising company that, with more than 100 billion mobile-ad…
We're excited to announce that our first-ever 3D advertising campaign went live last month in the UK. The ad campaign for the Samsung Galaxy tablet has already received significant media attention. Built using Cooliris's 3D technology, the ad features innovative lighting, shading, parallax and 3D motion effects to create a truly immersive, interactive and memorable user experience. Rob Jonas, VP and MD, Europe and Middle East, InMobi, added, 'œWe believe this to be an industry first.…
The Challenge Dealfish is a free, user-friendly online classifieds site for local communities. The mobile site provides users with a simple and convenient way to buy, sell, rent and find products and services as part of a like-minded community. Because of our expertise and local knowledge, Dealfish engaged InMobi to help drive registrations and raise awareness in Kenya. The Approach Text and display banner ads were created and a broad selection of handsets were targeted. The campaign significantly…
Today we releasedn excellent case study on the power of mobile advertisingnalytics. We tracked 10 new campaigns, that launched around Memorial Day in the retail, gaming, and entertainment verticals. The campaigns represented over $500,000 in total spend and all had one thing in common, they leveraged our InMobinalytics product. Unlike other tools in the market, InMobinalytics offersutomated real-time conversion optimization technology inddition to detailed reportingnd insights forgency and brand…
Developers, be sure to check out Podio's hack day this Saturday, May 14. InMobi is giving away $75 in network spend to attendees. To take advantage of this offer use this promo code: Developers75 when you sign up for a new account at InMobi. We're happy to announce we're launching our API and developer site on May 14th. To celebrate this occasion, we're throwing a party and having a hackathon in the Podio store, San Francisco. Developers, designers, UX gurus, PMs and all of your friends, please…
Recently I sat with Piyush Shah, Vice President of InMobi SmartPay and his team as they prepared for our most important product launch to date. I asked Piyush to tell me, in as few words as possible, what was different about our payment solution? Why did we believe this was a game changer? Given all the other options in the marketplace, why do we think that this is something developers and mobile content players will embrace? His answer, It's simple. It's intelligent. It's global. Right now this…
LAST UPDATE 12.01.2011 Financial planning and developing ad sales projections is dry and boring topic, but no one would deny that it's also core aspect of building successful business. Because app developers and entrepreneurs tend to be busy bunch, (we know this because we're an organization of entrepreneurs ourselves) we put together complete Economic Toolkit for App Developersin Excel, which is free for you to download here. The model takes you through step-by-step, with instructions on how to:…
The people at Tapptics were kind enough to provide us with a sample set of icons that are FREE for developers to download. The graphics come in a variety of formats which makes them ideal for use in any smartphone application.
Download the zip file here
Come see Ashwani Kumar speak this Thursday at the Web 2.0 Expo in San Francisco. He will share data and insights that will show how advertising can be an excellent way to make money with Mobile Apps. For more information view this link.
Today InMobi launched campaign to help provide financial aid to the Japanese people during the continuing crisis created by the devastating earthquake and subsequent tsunami last Friday. While we often speak of our global footprint as company, it was never more apparent just how global our organization has become than this weekend as we waited for updates from our team in Japan. Our team in Japan were lucky. They are all safe and for that we are extremely grateful, unfortunately thousands…
For a limited time, InMobi is offering Mobile-Marketing-Blog.net affilate marketers a 10% bonus on advertising credits every time you transact.
For example, if you transact for $100, the award bonus would be $10Â If you transact for $1000, the award bonus would be $100. Sign up here: http://www.inmobi.com/affiliates/rewards/?ref=ias_mabl
If you are attending Ad-Tech Sydney, please be sure to see Rob Marston speak on Wednesday, March 9 at 9:50 am on the Achieving an Effective Mobile Strategy Panel. This panel will discuss best practices for marketing and advertising on mobile devices. Rob will debunk the Top Five Myths of Mobile Advertising. Later, that same day at 12:00 pm in the Expo Seminar Theatre Rob will present The Real Consumer Perspective On Mobile Advertising. This presentation is based on our finding from global survey…
InMobi's World Developer Fund 2011 is a new opportunity for developers to partner with us and earn even more money with advertising. The response last year was so successful, we put together a new program for 2011.
This year there is no limit to the fund. The other major difference is this time the fund has tiers. This means that the more traffic you bring InMobi, the more you can earn. For all the details please use this link: http://www.inmobi.com/developer/programs/
InMobi and MobiMastermind have partnered together to provide MobiMastermind users with a unique opportunity. With every transaction you make, InMobi will add an additional 10% bonus. For example:
If you transact for $100, the award bonus would be $10
If you transact for $1000, the award bonus would be $100
This offer will be available only for a limited time. Take advantage of this special offer by clicking this link: http://www.inmobi.com/affiliates/mobimastermind/?ref=ias_mast
James Lamberti explains to David Murphy from Mobile Marketing Magazine the factors behind the company's explosive growth, and demos its latest innovative 3D ad format. Watch the video here: http://blip.tv/file/4811949
We're excited to announce that InMobi's Rob Jonas, VP & Managing Director Europe & Middle East, has been elected to the Mobile Entertainment Forum's EMEA board. The Mobile Entertainment Forum is the global trade association of the mobile media industry. The organization helps drive mobile entertainment adoption, shape regulation and deliver competitive advantage to its members. InMobi looks forward to working closely with the MEF and all it's members this year. You can read the full press…
InMobi and Sponsormob have partnered together to provide Sponsormob users with a unique opportunity. With every transaction you make, InMobi will add an additional bonus to your account. The program details are as follows: For each of your first 5 transactions, the award bonus is 5% For each transaction between the 6th and the 15th, the award bonus is 10% And for each transaction more than the 15th, the award bonus is 15% This offer will be available only for a limited time. Take advantage…
InMobi and Mobpartner have partnered together to provide Mobpartner users with a unique opportunity. With every transaction you make, InMobi will add an additional 10% bonus. For example:
If you transact for $100, the award bonus would be $10
If you transact for $1000, the award bonus would be $100
This offer will be available only for a limited time. Take advantage of this special offer by clicking this link: http://www.inmobi.com/affiliates/mobpartner/?ref=ias_mobp
InMobi worked with partner Cooliris to bring the mobile advertising industry today's hottest technology by making 3D ads for mobile applications possible. We focused on creating new ways to make mobile advertising content more efficient and compelling. Together, we've created a new exciting advertising experience, and have taken care to develop a format that mobile users won't find disruptive.
To see more examples follow this link:
http://www.cooliris.com/company/platform/3d-ads/
We are pleased to announce the release of the InMobi SDK v2.0 for iOS and Android application developers. InMobi iOS and Android SDK v2.0: This new release represents a major milestone in our technology. This new version is built keeping in mind future compatibility where up-coming product releases on new ad formats can be easily supported by the SDK without the need for installing a newer version. New features in this release: Tablet Ad Format Support: We now have support for five tablet formats…
If you're in the Bay Area tomorrow, I will be speaking at a brand new developer event in Burlingame called Appy Hour. Details are below: Introducing APPY HOUR!! Brought to you by a collective of Tastemakers & Tech Developers. This is the freshest, new, monthly happy hour event tailored to the world of software applications or otherwise known as APPS. Tastemakers & Tech Developers welcome the world of developers, hardware providers, carriers, service providers, venture capitalist and more.…
After almost a year crammed into our serviced office in London, today we completed a move to our very own new office space - here's a few pictures below. Looking into the office: Video-conference room and main conference room (still waiting for our tables to arrive!): The Publisher team area (they're at a conference today!): Having a great work environment is critical to our success in Europe and we now have a base from which we can scale our team and our execution in the…
With the iPad already a huge hit, Tablet PCs are set to become next year's must have device. InMobi now supports banner advertising on these amazing devices in addition to smartphones and feature phones. With large, high resolution screens these devices ensure that your audience will enjoy a rich user experience when viewing your message. Ad formats available for tablets include: 300x250, 728x90, 468x60, 120x600 and 320x48 InMobi provides you with various ad banner formats for feature…
The Challenge Close Up is a popular Unilever brand of toothpaste and is the number one or two toothpaste brand in over 50 different global markets. Unilver brand managers in Indonesia saw a unique opportunity to leverage the power of InMobis mobile advertising network to reach the youth demographic. The Solution As part of their new Hook Up promotional campaign Close Up selected InMobi for it's sophisticated handset targeting. Display ads drove users to a WAP landing page where consumers…
InMobi is proud to be one of the first mobile ad networks to offer Windows Phone 7 app inventory to advertisers. We are certified by Appnexus & Microsoft , and now offer our advertisers the ability to run campaigns on the Windows Phone 7 platform. We can target both AT&T and T-Mobile inventory. We can also leverage our Advertising ROI Tracker technology (AdROIt) to track and optimize performance post click. Standard 300 x 50 display banners are available immediately, the new 480x80 ad units…
InMobi's Noam Yasour is featued on the WIP blog today. He talks about Froggy Jump from Invictus Games and provides some interesting insight on how to monetize with advertising. Here is an interesting sample: TR : What do you think they do right? NY : Most importantly, they got the game right. The game is fun and addictive with many small features to explore. Second, the game is constantly updated with more content and virtual items, which are driving for more downloads and more in-app purchases of…
Helping advertisers achieve their goals is at the heart of what we do at InMobi. With that in mind, we assembled a team of some of our best people several months ago. This team was asked to dive deep into the advertiser experience, understand their needs and put together a program that would directly address advertisers. During the research phase it quickly became apparent that big changes in our product were necessary. For example our campaign management system didn't properly address the needs…
James Lamberti, InMobi, VP of Marketing and Research is featured in this article in Mobile Marketing Magazine. He debunks many common myths about mobile advertising. Here is a sample: Mobile is just like the desktop To refute this, Lamberti cited part of the research that asked consumers how they would choose to respond to an ad on their phone, the options being to call, purchase, search, do something viral with it, or get some content. The most popular answer was call, cited by 23 per cent…
We're very excited that Papaya Mobile has decided to team up with InMobi to create a joint SDK for developers. This new offering will provide a unified gaming and monetization platform for developers on Android. Our brilliant Head of Smart Platforms Ashwani Kumar was quoted in the release: "We not only offer game developers an alternative to paid downloads as a revenue stream, but we also provide them with the ability to monetize traffic in most regions around the world. Game developers are uniquely…
InMobi is proud to have been selected as one of four different ad networks who are working with Microsoft on the launch of their new Advertising SDK for Windows Phone 7 Apps. The new SDK will feature access to a real real-time, bidded mobile ad exchange which enables multiple ad networks to bid on mobile inventory at the exact moment when an impression is served, increasing yield and reducing waste. Their exchange is a first for our rapidly growing industry. Click here to read the full story.
This Saturday at 1pm California time, I will be on a flight to the U.K. with the intention of attending no less than 6 different mobile events in London in 8 days including 3 in one day. Crazy. On the other end is one of InMobi's earliest supporters - renown blogger Peggy Anne Salz from www.msearchgroove.com. Peggy has been following us since the beginning and decided it was time to write a piece on InMobi's AdROIt technology. Regardless of your interest in the InMobi spotlight piece, Peggy is worth…
We saw a post on Twitter yesterday from someone who was disappointed with the lack of information on New Zealand. We thought there was no better way to demonstrate InMobi's commitment to transparency and openness, than just simply running the data on New Zealand and creating a report. So, just one day later, we present a mobile data country profile for New Zealand. Download New Zealand PDF 86 Countries Globally and Growing The InMobi network footprint is large enough to provide in depth…
Hello World. Today is the inaugural release of InMob's quarterly research report, A Global View of Mobile Advertising, providing researchers, analysts, and media planners with an in depth look at mobile advertising from around the globe. You can download this six region, 14 country report at www.inmobi.com/research. We will provide additional analysis and commentary via YouTube and Twitter frequently, so keep an eye out for more. For example, here is a breakdown of global OS share. Top manufacturers…
InMobi kicks off the conference season this month with a presence at a number of great events around the globe. Please contact events@inmobi.com if you have questions or need additional information. Asia Pacific iMedia Brand Summit - Hunter Valley, Australia Date: September 13-15 Location: Cypress Lakes Resort - 9 Thompsons Rd. Pokolbin, Pokolbin 2320, Australia www.imediaconnection.com/summits/ Emmanuel Allix, InMobi, Vice President and Regional Director, Asia Pacific is presenting at the Innovation…
Correction. Looks like we got some incomplete information on this (you just can't trust what you read on the internet). The complete list of winners from AppFaceoff are in order: 1. WTFAY took home first prize. www.wtfay.com 2. BreezyPrint finished second. www.breezyprint.com 3. TiltWorld finished third. www.tiltworld.com We want to congratulate @TiltWorld for winning AppFaceoff last night at @pariSoma. The combination of the game's creative story and unique game play dazzled the judges enough to…
Here is a round-up of InMobi global event participation for the rest of August: Africa Internet Show Africa Date: August 2-3, 10:00am - 5:00pm both days Address: Sandton Convention Centre, Maude Street Sandown, 2196, Johannesburg www.internetshow.co.za Stephen Newton, InMobi, Vice President and Managing Director, Africa will be leading a “MobiWeb†workshop on August 3 in Theatre 4. U.S. iOSDevCamp, San Jose Date: August 20-22, 10:00am - 5:00pm Address: PayPal (eBay)…
A lot of interesting links to articles and content was posted on the InMobi Twitter this week. Here are some highlights in case you missed it: Tesco brings mobile shopping into the mainstream - http://liten.be//vDIzn UK iPhone penetration to rise 195% from 2.17 million at the end of 2009 to 6.4 million by 2011 http://bit.ly/anFpKG Online Trends: Mobile E-Mail Replacing Desktop E-Mail - http://bit.ly/cVsWVv US InMobi NOC (network operations center) ensuring 24/7 up time for North America. http://yfrog.com/jvx1bdj…
Simpaddico is a mobile app developer who has created numerous apps for both the iTunes App Store and Android Market. A number of their apps have reached the top of the app store rankings including Air Horn (Free!), their most popular app. Air Horn is an app that turns any iOS device into a virtual air horn and saw a huge number of downloads during this year's World Cup. Simpaddico's apps have been downloaded over 8 million times in the past two years. Their apps generate over 10 million ad…
I am excited that InMobi has decided to take community engagement with developers seriously. In addition to our World Developers Fund, we want to open up all channels of communication and create a two way dialogue between us and the community at large. Our goal with this initiative is as follows: 1) Communicate important information to the developer community: We are moving at a breakneck pace and things are changing fast. Our blog and social media channels (Twitter and Facebook) are the perfect…
(29 April 2010, San Francisco CA) In these past couple weeks we've announced a series of reporting enhancements for our 3,000+ mobile publishers globally and today, we lauch our advertiser analytics tool AdROIt. While the rest of mobile industry continues to spend most of its energy fantasizing about magical new shiny toys or the unfolding saga in Mountain View CA, why would InMobi choose to talk about analytics and reporting for publishers and advertisers? The answer is one of the many…
We spend so much time in the mobile industry talking technology and data. Think about how many mobile advertising conversations you have and how often words like click rate, CPC, eCPM, optimization, ad serving, call to action, and targeting are used? Frankly, it's hard to imagine one of these words does not come up in every conversation! Now think about how often you hear the word consumer or customer? If we don't talk about consumers, we're not thinking about consumers. We can tell ourselves anything…
We launched the new user interface for publishers last week and the response has been excellent. This has been one of the releases which involved a high level of customer touch point. Before we commenced the project, we spoke to several publishers to understand how we could improve the quality of their experience with InMobi. When we then analyzed the inputs, 3 things emerged as areas that needed to be addressed. 1. Need for more data about their engagement. 2. Need for better control on their engagement.…
Enterprise Inc on CNBC TV18 talks about how top quality professionals are climbing down the corporate ladder and entering startup territories to help entrepreneurs make their dreams come true. CNBC interviews Sharat Khurana and Naveen Tewari on what does it take to attract top quality management to startups.
ET Now meets Ram Shriram, a man who is counted as one of the greatest tech investors of all time. He is most well-known for being one of the first investors in Google and is now the founder of a VC firm, Sherpalo Ventures. The show also covers one of Sherpalo Venture's largest investment in India, InMobi and an investment decision which took all of 20 minutes. Naveen Tewari shares his experience with Sherpalo Ventures.
Whether your startup is an idea on paper or just a few months old, the Mumbai Angels, if impressed will give you that seed level cash injection. ET Now meets Sasha Mirchandani and Prashant Choksey to profile the Mumbai Angels and their portfolio company InMobi, the first company to receive funding from Mumbai Angels. Amit Gupta talks about how Mumbai Angels has been more than just an investor to InMobi.
This August has been quite eventful for us. First we re-branded ourselves, as InMobi. Secondly, we fulfilled part of our aspirations to be a global company by setting up a distributed ad server in a US data center. This move has catapulted InMobi in to a different league altogether. It also showcases our commitment to defy all barriers and overcome various technological challenges to serve our customers in the best possible way. The thought of having distributed node arises with a problem that started…
Like any other start up venture, mKhoj has had its share of ups and downs. We started business by diving into the first business model of solving the local information problem using SMS based search and worked on SMS based monetization as a revenue model which would eventually morph into an SMS Ad Network. At the time, it had seemed like a great problem to solve since the proliferation of PCs was rather weak. But after a few months into the market, the model did not fare as had been envisaged earlier.…
Since the release of the v2 of our ad code, it has been exciting times, working with publishers who have enthusiastically embraced this new version. Today, almost all publishers send us ad requests through ad code v2 except for a few remaining publishers. However I would want that our remaining publishers who have yet not migrated to v2 of the ad code, should also reap the benefit of the improved ad serving logic that is available only via v2 of the ad code. Hence this is my personal request to those…
Today we're rebranding and launching ourselves as InMobi, with aspirations to be a global player in the mobile web ecosystem, enthusiasm in our veins and earnestness in our work. The journey so far has been really exciting for me and the team that has come with me all along. This journey, as with most others, started with an inspiration. The conceptualization of InMobi (previously mKhoj) began in the second half of 2006 when I was visiting India and was intrigued by the continuous proliferation of…
