16

February

Launching the InMobi Marketing Partner Program

Over the last 9 years, InMobi has been at the forefront of mobile advertising, building a strong technology platform that is well connected with app developers (a.k.a. publishers or owners of mobile inventory) and thus the end users. As a...

Posted on February 16, 2017
By Team InMobi

30

September

A Sneak Peek into InMobi’s Winning Campaigns at the MMA In...

InMobi in partnership with Mindshare and Unilever was recognized at the MMA Indonesia Smarties for its work across Location Targeting, Innovation, and Product & Services Launch categories. Here’s a sneak peek into the winning campaigns:...

Posted on September 30, 2016
By Team InMobi

02

September

InMobi Announces New Partnerships for Offline Measurement an...

“If you can’t measure it, you can’t improve it,” said the famous management guru, Peter Drucker. Thankfully, the digital medium allows marketers to measure direct response metrics like views, engagement and user acquisition. Such di...

Posted on September 02, 2016
By Team InMobi

12

May

New Partnerships Announced for Mobile-First Programmatic Vid...

InMobi Exchange is bringing powerful in-app video to brands at scale. Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engageme...

Posted on May 12, 2016
By Team InMobi

14

September

The Buy button just got simpler

News about the ‘Buy Button’ is piquing retailer interest just about everywhere these days. Today, we’re excited to announce a partnership with the amazing folks at Stripe to extend Buy buttons to the 30,000+ mobile applications on the...

Posted on September 14, 2015
By Jeff Coon

03

August

India is changing - but what about Advertising in India?

India is Changing! The Connected, Conscious & Confident Consumer of changing India is highly discerning, impatient & seeks instant gratification. No longer does she have the patience to wait in queue, be it for grocery or taxis. She expects...

Posted on August 03, 2015
By Ankit Rawal

16

July

Meet My New Friend, Miip

It’s been a tiring last few days, but I have finally had a chance to read all the reactions pouring in from all circles about our exciting Miip launch this week. Before anything else, thanks to everyone who joined us at our event in San...

Posted on July 16, 2015
By Naveen Tewari

16

July

​Oh! For Those 'Eureka' Moments of Discovery....

Human behavior is shaped by how we access and discover information. With every evolutionary change, the paradigm of search changes: From manual search, to bibliographic cataloging, to page-rank based search in the digital world, and now to ...

Posted on July 16, 2015
By Piyush Shah

14

July

Reimagining Advertising for a Mobile-First World

There are moments in one’s life when a seemingly innocuous statement leads to something that shakes the very basis of one's worldview. "Is there a way to turn off these irritating ads on my phone? I don't know if anyone ever clicks on the...

Posted on July 14, 2015
By Naveen Tewari

01

July

India - A Mobile-First Country

More Indians are getting on the Internet bandwagon over the next 15 years than any other country, including China. As per a recent Goldman Sachs report, it is forecasted the Indian e-commerce market is poised for a 15X growth, contributin...

Posted on July 01, 2015
By Ankit Rawal

01

July

InMobi's Yogi Helps Gamers Level Up

Here's an update from us that you won't see every day! Umbrella Games is a collaboration between Belgian developer Sven Magnus' publishing house Mudloop and US based Mikael Tyrsen. Their games are very minimalist with a strong sense of f...

Posted on July 01, 2015
By Sohan Maheshwar

25

June

A Love Hate Relationship with Adtech

It’s not personal, or maybe it is. I’ve spent more than a decade in digital media. I’ve met amazing colleagues, made dear friends, and am proud of what the industry has built. It’s more because of what’s been happening. Co...

Posted on June 25, 2015
By Bob Bahramipour

12

May

Introducing InFocus - Creative Excellence On Mobile

“[An artist is].... one who is building things. Some with a brush. Some with a shovel. Some choose a pen” - Jackson Pollock ... and some choose pixels and a 5” glass screen. Mobile ads aren’t just art. They showcase the wonderfu...

Posted on May 12, 2015
By Ramya Rajan

01

April

Introducing InMobi inDecode

decode diːˈkəʊd 1.convert (a coded message) into intelligible language. Introducing InMobi inDecode. An initiative to help app developers decode and grow their app business. In an ever-growing app ecosystem, developing a great app...

Posted on April 01, 2015
By Sohan Maheshwar

30

March

InMobi Native Ads On South Korea’s #1 Social Network Platf...

Native advertising is all the rage across the world. And in the land of the world’s highest smartphone penetration and the fastest average internet connection speed, native advertising has been adopted as the key monetization solution for...

Posted on March 30, 2015
By Joyce Cho

26

March

A Look Back At GDC 2015

GDC 2015 - Curtains Down It took us a full week and a half to get over the GDC 2015 rush! Here's a quick video that captures where we went, what we saw and how we conquered. A quick word to thank our clients and prospects for making the ...

Posted on March 26, 2015
By Kaavya Kasturirangan

11

March

Launching InMobi Appographic Targeting™

Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the respon...

Posted on March 11, 2015
By Abhishek Bapna

23

February

GDC 2015 Beckons!

It’s official. InMobi or at least the marketing team at InMobi is suffering from a serious case of GDC Fever. Several of us can be found furiously pacing the hallways muttering about to-dos and setting up hourly update calls well into th...

Posted on February 23, 2015
By Kaavya Kasturirangan

16

February

InMobi Strategically Partners with MMA

Drum roll, please…. InMobi’s own Stephanie Sarofian has been appointed to the Mobile Marketing Association North American Board! At InMobi, we’re thrilled to have Stephanie represent us and raise the bar for women in mobile across the...

Posted on February 16, 2015
By Stacey Lee

01

January

The Year That Was @InMobi - Fast, Furious & Fun!

Phew! Another crazy year for us at InMobi just went by. It’s been 5 such crazy years since I joined this place, and while I have donned several roles in the past here, I must confess that steering the product ship has been the most chall...

Posted on January 01, 2015
By Piyush Shah

07

December

Launching the InMobi Mobile Tracking & Attribution Partner (...

Whether you are promoting your app on paid channels to drive downloads, or running a retargeting campaign to engage with existing users, you probably understand well the importance of tracking conversions and measuring RoI for your mobil...

Posted on December 07, 2014
By Arun Pattabhiraman

28

November

Apps turn (RED) to fight AIDS

World AIDS Day is held on 1st December each year and is an opportunity for people worldwide to unite in the fight against HIV. This year Apple is doing their bit by contributing all proceeds from a special section on the app store, toward...

Posted on November 28, 2014
By Sohan Maheshwar

05

November

There's Something About InMobi

I recently completed five exhilarating years at InMobi and the company incidentally just completed 7 years of its existence last week. While it has been a phenomenal journey in helping build InMobi to what it is today, I must admit that it ...

Posted on November 05, 2014
By Piyush Shah

03

November

​Meet us at Slush 2014

A few weeks ago, we were in Helsinki, Copenhagen and Stockholm, where some of you attended the developer hangouts we conducted. We met a lot of cool people and had a lot of conversations: (InMobi Hangouts at Helsinki and Stockholm) (InMobi ...

Posted on November 03, 2014
By Chetan Raghav

31

October

Get Ready For The Holiday Season With Festive Frames

There is a slight chill in the air as wisps of clouds cover the full moon sky. The gentle yellow flicker of the Jack-O-Lanterns lends a haunting atmosphere to the night. A young child shrieks as a ghoulish hand appears out of nowhere. A sce...

Posted on October 31, 2014
By Tanvi Kapoor

16

October

We Surveyed Digital Advertising Buyers About Their Mobile Na...

InMobi and Rubicon Project conducted a Survey on Mobile Native Advertising and how brand and agencies are thinking about mobile native advertising. The results are in, and here are some of the key insights we found: Most (44%) brands and a...

Posted on October 16, 2014
By Chetan Raghav

08

October

InMobian For Life - Launch of InMobi Alumni Network

It's time to renew old friendships, establish new ones and expand our network.We are excited to announce the launch of the InMobi Alumni Network on LinkedIn. The InMobi Alumni Network (IAN) is a community of current and past InMobians, acro...

Posted on October 08, 2014
By Kevin Freitas

01

October

Introducing the InMobi Chameleon Award for Excellence in Nat...

This week as advertisers, agencies, and increasingly, technology providers, make New York City their home, InMobi is pleased to begin a new tradition. The InMobi Chameleon Award for excellence in native mobile advertising will be awarded f...

Posted on October 01, 2014
By Naveen Tewari

25

September

We Asked Twitter About 'Maximizing Monetization Without Goin...

We invited our Twitter followers to #askPaulThind about game monetization. Paul Thind recently gave a talk on how to 'Maximize monetization without going too far' at GamesBeat University 2014 where he addressed some of the questions tha...

Posted on September 25, 2014
By Sohan Maheshwar

22

August

#GamesPeoplePlay - S01E03

GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...

Posted on August 22, 2014
By Sonia Abraham

15

August

#GamesPeoplePlay - S01E02

GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...

Posted on August 15, 2014
By Sohan Maheshwar

30

July

How advertisers can seamlessly transition to Google AID for ...

As an Android advertiser, you’ve probably been hearing a lot about Google’s new Advertising Identifier (AID). You might know that post August 1st, Google’s Advertising ID (AID) will be used for conversion attribution on all Android de...

Posted on July 30, 2014
By Ramya Rajan

25

July

#GamesPeoplePlay

EDIT:Here's what happened in episode 1, episode 2, episode 3 and episode 4.At InMobi, a large chunk of our day is spent on trying to find answers to difficult questions. Questions such as how to design the next-gen big data platform, what t...

Posted on July 25, 2014
By Team InMobi

22

July

For Android Advertisers on InMobi Analytics: Upgrade to the ...

A key change in the mobile ad attribution space is about to occur very soon. Post August 1st, Google’s Advertising ID (AID) will be used for attribution on all Android devices. In order to ensure that all Android advertisers on InMobi Ana...

Posted on July 22, 2014
By Ramya Rajan

26

June

What’s Native Got To Do With It? A Town Hall Conversation ...

70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB...

Posted on June 26, 2014
By Kayla Wilson

29

May

​Reinventing Mobile Programmatic

Desktop advertising has come a long way from the first banner Ad in Oct 1994. As display advertising evolved and matured, there eventually arose the need to move away from segment-based buys to very-fine grained individual buys. Program...

Posted on May 29, 2014
By PRL

28

May

Raising the Curtain on Mobile

With the summer concert season under way and the Tony Awards fast approaching, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence, InMobi and Decision Fuel (now YouGov) have released results from “Raising ...

Posted on May 28, 2014
By Emily Basileo

29

April

Launching the world’s most advanced native advertising pla...

We at InMobi often use the phrase “10x thinking” when set strategic goals or validate ideas. Its a way of saying we believe in going after problems that are 10X harder to solve. It also means we don’t believe in doing incremental im...

Posted on April 29, 2014
By Team InMobi

29

April

A New Chapter in the History of Mobile Advertising

Over the last few years, one of the things that constantly bothered me was that we were powering an entire industry on the back of banner ads, which we never liked. InMobi has worked with more than 30,000+ app developers, fielded 4 billion+...

Posted on April 29, 2014
By Naveen Tewari

08

April

Publishers Are Going Native With InMobi Native Ads Platform

The mobile world has had to live with banner ads for a long time. However, we at InMobi are on a mission to change this with our Native Ads platform. On April Fool’s Day we revealed that InMobi would stop showing banner ads and would se...

Posted on April 08, 2014
By Sohan Maheshwar

03

April

An April Fool's Day Prank, But The Future Is Indeed Native A...

This April Fool’s Day, we announced on our blog that we will be running only native ads on our network - "We are bringing down the curtain on banner ads effective immediately. InMobi will only serve ads that are seamlessly integrated ...

Posted on April 03, 2014
By Naveen Tewari

01

April

Banners Are Dead. We Will Only Run Native Ads From Today!

Consumers across the world have been crying for something far more beautiful than mobile banner ads. On the heels of our success with breakup with banners campaign (check out the video below) and feedback from a large number of constituen...

Posted on April 01, 2014
By Naveen Tewari

19

March

Oculus, Goat Simulator And Other Fun Stuff at GDC on Day 01

My watch must still be on Asia time since there is no way I could have spent 11 hours and 25 minutes at the Game Developers Conference in San Francisco!The expo began with a bang and witnessed the who’s who of the gaming industry arrive i...

Posted on March 19, 2014
By Sohan Maheshwar

18

March

Day 0 at GDC Expo - The Excitement is Palpable

We are counting down the hours to Game Developers Conference aka GDC 2014 and the excitement is palpable! In preparation for tomorrow and mostly just to get a sneak peek, we went down to the Moscone Center in San Francisco and took a look a...

Posted on March 18, 2014
By Sohan Maheshwar

17

March

Top Recommendations for Breaking into the American, Chinese ...

These following recommendations are from InMobi's Mobile Gaming Cross-Market Analysis report:Develop and market games specific to gamers of their target country: Mobile developers must understand the typical gaming consumers specific to eac...

Posted on March 17, 2014
By Emily Basileo

17

March

What Developers Can Learn from My Mobile Game Addiction

My name is Emily, and I’m addicted to mobile gaming. What started as an innocent time killer rapidly spiraled into an insatiable obsession. I found myself actually making time to play games, crafting creative ways to extend gameplay when ...

Posted on March 17, 2014
By Emily Basileo

29

January

Introducing InMobi Native Ads and Why it is so Cool

It’s hard to miss the recent media buzz about NYT debuting native ads. While the public outcry has started to die down slowly, mobile advertising and native ads are clearly here to stay. After the hysteria in the media about irritat...

Posted on January 29, 2014
By Krishnendu Majumdar

20

December

Security at InMobi

A colleague was recently telling me that in the rural Indian village she comes from, nobody builds big, beautiful homes without putting a scary-face mask outside the door to keep demons away. The custom is believed to have originated severa...

Posted on December 20, 2013
By Mohit Saxena

19

December

Welcome to the new InMobi.com website

We are ecstatic as we launch the completely new and redesigned InMobi.com website. It’s a site that explains in an attractive, responsive manner who we are and what the InMobi DNA is composed of.What we love about good websites is all you...

Posted on December 19, 2013
By Mackensie Smith

19

November

Launching InMobi Plugins for Mobile Development Platforms

Ever since smartphones invaded the market and our lives, mobile apps have been key to engaging its growing user-base. Subsequently, the mobile apps ecosystem is growing and evolving consistently across platforms. Every mobile app devel...

Posted on November 19, 2013
By Naresh Kapse

19

November

InMobi杨娟女士当选中国无线营销联盟(MMA中国)...

中国无线营销联盟2013会员大会于11月18日下午在上海明天万豪酒店顺利召开。会上对MMA中国各个委员会在过去一年的工作进行了回顾,并由现场出席的71家会员单位投票选举产生了新...

Posted on November 19, 2013
By Kevin Wang

07

November

InMobi Analytics: The one stop solution for all your analyti...

App developers continuously strive to create more innovative and more engaging apps, and once their app is ready for the world, they look to acquire new users, engage them, as well as monetize their entire user-base. However, the cost to ac...

Posted on November 07, 2013
By Abhishek Khurana

22

October

Creating Innovative Ad Experiences with New Formats

How much money did I really make by showing ads to my users? Am I leaving money on the table? Are ads on my app leading to more churn? These are burning questions for a mobile publisher whose livelihood depends on the revenue his mobile a...

Posted on October 22, 2013
By Tanvi Kapoor

17

October

App Spotlight: Get your app featured on the InMobi blog and ...

We at InMobi are excited to launch the App Spotlight program. We would like to feature your apps on our blog and on our developer-centric newsletter - APPetite which goes out to ~70k developers, publishers, investors and other industry fol...

Posted on October 17, 2013
By Sohan Maheshwar

10

September

Get Ready for iOS 7 with InMobi Ad SDK 400!

We are pleased to announce the release of InMobi Ad SDK 400. Optimized for Apple's new iOS 7 specific guidelines, our SDK comes loaded with new enhancements designed to exceed your expectations. From newer ad units to in-built analytics, th...

Posted on September 10, 2013
By Abhishek Khurana

29

July

InMobi Insights - Brand Issue 2013

We are publishing this issue immediately after the Cannes Lions 2013 event the largest gathering of creative and advertising professionals across the globe. Starting in 2012, Mobile Lions was introduced as a category to recognize the fact t...

Posted on July 29, 2013
By Shrikant Latkar

19

July

InMobi showcase app lands in the Apple App Store

After developing our very own app to share with you our mobile ad creatives, we are pleased to announce that our new InMobi Showcase App is now available in the Apple App Store!With mobile advertising still in its early stages of rapid grow...

Posted on July 19, 2013
By Shrikant Latkar

05

July

InMobi welcomes iOS 7 to the mobile advertising ecosystem wi...

The world of mobile technology is a tightly linked ecosystem. Strategic decisions of every player have a massive impact on the direction of the industry and affect every other company therein. It is no wonder then that announcements of new ...

Posted on July 05, 2013
By Tanvi Kapoor

16

May

New, feature-rich SDK 370 now available for Android

The emphasis on developer tools at Google I/O 2013 is a clear indication that technology companies are again shifting their focus from users to developers. At InMobi, developers have always been our prime focus and the new Android Ads SDK 3...

Posted on May 16, 2013
By Tanvi Kapoor

10

May

Happy Mother's Day!

Mother's Day is around the corner, and with the day being recognized as the second biggest gifting day after Christmas, spouses and children are scrambling to think of a special gift for moms. Special occasions have always played a key role...

Posted on May 10, 2013
By Shamala DN

22

April

New Monetization SDK on the Windows 8 platform available tod...

At InMobi, we are leading the charge of architecting innovative ad monetization solutions for developers. With 50,000 and more apps on the Windows 8 App Store, and a vast majority of them being free, we see a clear need for a viable monetiz...

Posted on April 22, 2013
By Vishnu Shridhar

16

April

Launching SDK 370: A new, improved and non-UDID iOS Ads SDK

With Apple announcing that UDID deprecation will be completed starting May 1, we have released our latest version of the iOS ads SDK that completes our move away from UDID which was initiated in version 350. We believe that this is a s...

Posted on April 16, 2013
By Vishnu Shridhar

02

April

InMobi works with Hortonworks to incubate Falcon with Apache...

InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs. InMobi receives in excess of 10 billion events (ad-serving...

Posted on April 02, 2013
By Mohit Saxena

27

March

InMobi Scoops a Stunning Six Awards at first Mob-Ex Awards b...

Last week saw the first ever Mob-Ex Awards in Singapore, leading the celebration of the countrys vibrant mobile marketing scene. Organised by Marketing Magazine and held in the prestigious Four Seasons Hotel, it was definitely a night to re...

Posted on March 27, 2013
By Shrikant Latkar

15

March

Massive improvement to InMobi monetization

This week, InMobi made a significant change to its core ad serving algorithms and data systems resulting in massive improvements in publisher eCPMs and advertiser ROI. Internally known as project Dark Knight, this change had been in the wor...

Posted on March 15, 2013
By Abhishek Bapna

06

March

InMobi General Counsel and Head of Privacy elected to the ME...

Buzzing with excitement at InMobi towers today, Chris Davies, General Counsel EMEA and Head of Privacy has been elected to the Mobile Entertainment Forum's (MEF) EMEA board. The elections were held at MEF AGM at Mobile World Congress last w...

Posted on March 06, 2013
By Mital Goel

31

January

Launching Unity plugin for InMobi LTVP

Today, we are making available a unity plugin for Lifetime value platform (LTVP), making it even faster and easier for the unity plugin community to use LTVP Analytics features within their games and apps. Whats more, this plugin also has I...

Posted on January 31, 2013
By Vishnu Shridhar

10

January

Mobile Insights and Inspiration for 2013

This week, we released the InMobi Insights Inspiration Issue 2013. The marketing team at InMobi pulled this together in a short order of time with a single goal of educating the world around what is going on in the red-hot mobile space. As ...

Posted on January 10, 2013
By Shrikant Latkar

27

November

Announcing the launch of InMobi Lifetime Value Platform (InM...

The accelerating trend towards Appification of everything over the last few years has thrown an interesting wrench in the mobile ecosystem: On the one hand, cost of user acquisition is going through the roof while on the other hand, monetiz...

Posted on November 27, 2012
By Pratik Shah

09

November

InMobi Launches Mobile Ad Campaign for Hurricane Sandy Relie...

InMobi has launched a mobile ad campaign to increase donations to the American Red Cross to help those affected by Hurricane Sandy. Sandy devastated portions of the Caribbean, Mid-Atlantic, and Northeastern United States, in particular New ...

Posted on November 09, 2012
By Kathie Green

04

October

Release of InMobi Ad Tracker 2.0

     InMobi are proud to announce the release of InMobi Ad Tracker 2.0, which now packs more of a punch with AdTruths device recognition technology to improve conversion tracking and deliver valuable insights to assist advert...

Posted on October 04, 2012
By Feryal Hemamda

19

September

John Lewis Brings its New House to Mobile Consumers

Our September mobile ad of the month comes from creative agency Adam&Eve for the House by John Lewis. The ad allows mobile consumers to explore the new House by John Lewis and discover products to buy online via the online store and/or ...

Posted on September 19, 2012
By Mital Goel

18

September

Why you should be excited about InMobi Ad SDK 360 for iOS6 a...

Its here the season for OS updates! Apples iOS 6 announcement that accompanied the marketing launch of iPhone 5 on September 12th has generated plenty of excitement among developers, consumers as well as industry-watchers. By now, the updat...

Posted on September 18, 2012
By Vinay Uttamchandani

29

August

Škoda Revs Up Rich Media in Spain

What better way to accelerate your brand awareness than through rich media? By using it to create an immersive and entertaining experience, consumers can really get up close and personal with brands. recent example is our ad of the month fo...

Posted on August 29, 2012
By Mital Goel

28

August

Samsung SIII Drew Something With InMobi

Samsung, the biggest seller of Android smartphones in the world, launched its flagship phone “ the Galaxy SIII “ in May, this year. In what was termed as the biggest marketing campaign in Samsungs history, a huge amount of hyp...

Posted on August 28, 2012
By Kunal Bharadwaja

01

July

Impact of the "Leap Second" on the InMobi Network

The leap second was a one second adjustment made to the atomic clock at 23:59:59 UT (just before 8pm ET). This caused havoc across the entire internet world and brought down several sites including - Reddit, FourSquare, Yelp, LinkedIn, Gawk...

Posted on July 01, 2012
By Team InMobi

27

June

Attention Bay Area!

InMobi is actively recruiting for Sales, Ad Operations, Business Development, Engineering and Product Marketing. Join us at the Tech Career Expo and Developer Jam on June 28 - 29 at Moscone Center in San Francisco. InMobi will have a booth ...

Posted on June 27, 2012
By Marseille Steele

11

May

InMobi and Mobext launch brand new consumer research, "...

It was great to see so many consumer brands and journalists at yesterday's InMobi and Mobext event in London. The morning unveiled exclusive insights gathered across 7 different markets, that examined the media consumption habits of over 8,...

Posted on May 11, 2012
By Team InMobi

02

May

The next-gen conversion tracking using InMobi Ad Tracker

When we build products at InMobi, we try looking beyond the problem and look at the solution instead. So when the UDID deprecation news began doing the rounds, we knew we wanted to build a product that not only addressed the specific proble...

Posted on May 02, 2012
By Chandrashekhar Vattikuti

28

March

Towards a safer network

InMobi strives continuously to ensure the safety of Publishers and Advertisers who work with us. In that effort, we have made some changes in our verification process for our Publishers. These checks that have been put in place will not be ...

Posted on March 28, 2012
By Shringar Pangal

08

March

We launched new JP site today

Hi all, We launched new JP site today, March 8th. New site design is the same to the global site. What do you think of the top page back ground photo? It is Ginza known as an upscale area of Tokyo with numerous department stores, boutique...

Posted on March 08, 2012
By Kosuke Seto

06

March

Hidetaka Tembata, President of InMobi Japan featured in the ...

This interview with Hidetaka Tembata, President of InMobi Japan, was recently published in the March issue of Sendenkaigi magazine. Global deployment accelerated with cross-device solutions  Hidetaka Tembata ("Terry"), VP & Managi...

Posted on March 06, 2012
By Gregory Kennedy

09

February

InMobi Hack Day

InMobi is dedicating 24 hours to creative genius and innovation. Its InMobi Hack Day across the globe, where all our folks will be wearing their œIdeas Hat and hacking their way to our wall of fame. Its Day 1 today and the floors ar...

Posted on February 09, 2012
By Shringar Pangal

31

January

We've Rebranded

lot has changed since the original InMobi brand identity was created in 2009. We have expanded to every region around the globe, acquired Sprout (an HTML5 mobile rich mediplatform), launched new products, and have grown our ad network to ov...

Posted on January 31, 2012
By Gregory Kennedy

09

December

Rich Media JavaScript

We've just launched our JavaScript integration. It's perfect for web developers who want incredible Rich Media adverts on their mobile sites. It should also work for those using HTML5 development engines like PhoneGap and Titanium. The InMo...

Posted on December 09, 2011
By Terence Eden

28

November

CNBC says InMobi at Forefront of Mobile Advertising with 500...

InMobi was featured today on CNBC's "Business Coast to Coast" with Julia Boorstin! Watch the clip below: Boorstin says, "When InMobi came to the U.S. last year, it immediately offered Madison Avenue scale and global reach." With revenue gr...

Posted on November 28, 2011
By Team InMobi

22

November

SEGA & InMobi: HTML5 Mobile Rich Media Ad Campaign for i...

Looking for a great game to play this holiday weekend? Check out Samurai Bloodshow! We are excited to partner with SEGA on the Samurai Bloodshow mobile rich media ad campaign. The ad was developed by Sprout, which was recently acquired by I...

Posted on November 22, 2011
By Team InMobi

10

November

Bloomberg Interviews InMobi CEO Tewari on Explosive Mobile A...

Check us out on Bloomberg! InMobi Founder and CEO, Naveen Tewari, appeared yesterday with Jon Erlichman on Bloomberg West. Watch the clip below: Here are a few highlights: Q: What made you want to get into this market? The key thing about ...

Posted on November 10, 2011
By Susan Kuo

24

October

InMobi Honors Its Global Roots To Launch New York Office

We received an excellent piece in Brand Tech News, on the opening of our New York office. Here is a sample: When it comes to high tech innovations, we often assume that it has to start here in the USA and then move into global adoption. So ...

Posted on October 24, 2011
By Gregory Kennedy

18

October

Samsung and InMobi launch monetization program

Samsung and InMobi launched monetization program for Baddevelopers. For limited period, publishers get revenue share of 80%, compared to the standard industry revenue share of 60%. Here is the official communication from the Samsung AdHub t...

Posted on October 18, 2011
By Bikash Chowdhury

17

October

MEF Global Consumer Survey: The Mobile Web is Starting to Ea...

According to a new report by the MEF (Mobile Entertainment Forum) 33% of respondents, across all countries surveyed, say they're using the fixed line internet less than than they did 18 months ago. While we're used to seeing data which show...

Posted on October 17, 2011
By Gregory Kennedy

07

October

InMobi Ranked as a Top 10 Contributor to Apache Hadoop

We're excited that InMobi is listed as one of the top 10 contributors to the Apache Hadoop project, along with such well known silicon valley companies like Facebook, LinkedIn and even Apple. An achievement like this is only possi...

Posted on October 07, 2011
By Mohit Saxena

05

October

Steve Jobs we salute you!

I know I speak for everyone at InMobi when I say, "Steve Jobs we salute you!" You were one of the most inspiring and innovative leaders the tech world has ever seen. We're filled with sadness at the news of your passing. InMobi is an iFund ...

Posted on October 05, 2011
By Naveen Tewari

29

September

Red Hot Rio A Case Study on Mobile Commerce

  Follow Us: #MMAF2011 Please join me at the MMA Forum São Paulo | 17-18 October, 2011 James Lamberti Research and Marketing InMobiRed Hot Rio A Case Study on Mobile Commerce 18 October, 2011Please use this 15% discoun...

Posted on September 29, 2011
By Marseille Steele

26

September

Check Out the Grand Prize Winning App from the Ansca Mobile ...

Congratulations to Unproductivity Applications for their winning app, Polar Wing Free. It's now available in the iTunes store and can be downloaded from this link. Polar Wing Free is a fast paced arcade shooter. In Polar Wing you will face ...

Posted on September 26, 2011
By Gregory Kennedy

22

September

InMobi is a Winner of a 2011 MOBI Award!

A BIG CONGRATS to the InMobi Team for being named The Best Mobile Ad Network at the 2011 MOBI Awards, presented by DigiDay. We are extremely honored and excited about this news and cannot be more thrilled to share this with all our partn...

Posted on September 22, 2011
By Susan Kuo

21

September

Sonic & SEGA All-Stars Racing Reaches The Number One Slo...

The ChallengeTo celebrate the 20th anniversary of Sonic The Hedgehog, Sega released a brand new iOS game called Sonic & SEGA All-Stars Racing. Available for iPad, iPhone, and iPod Touch, the hit game features great track variety, critically...

Posted on September 21, 2011
By Team InMobi

16

September

Announcing Our New SDK For Android and iOS

BIG NEWS! We have released updates to our iOS and Android SDKs. Download the new iOS SDK - i300 Download the new Android SDK - a300  So, why should you download these SDKs? Well, they contain some pretty sweet new features. Here's a...

Posted on September 16, 2011
By Terence Eden

14

September

Sneak Peek - InMobi Developer Wiki

I thought I'd give you all a sneak peek of what we've got coming up for developers. We realise that one of the most important parts of what we deliver to developers is documentation. Without good documentation, it's really hard to integrate...

Posted on September 14, 2011
By Terence Eden

30

August

Congratulations To The Winners Of The First Ever Ansca Mobil...

For a complete run down of all the winners from our hackathon last Saturday please check out the Ansca Mobile blog here. Thanks again to everyone who attended and participated. It was a truly amazing event, and we had a lot of fun. Here are...

Posted on August 30, 2011
By Gregory Kennedy

18

August

Track Your Apps' Sales, Mopapp Presents An Exclusive Of...

For a limited time, Mopapp presents and exclusive offer to all InMobi develoeprs. If you register now, you'll get four additional free months of the Professional Mopapp plan. Mopapp - a developer's tale from Marco Bellinaso on Vimeo. Foll...

Posted on August 18, 2011
By Gregory Kennedy

10

August

Red Hot + Rio Raises Awareness and Drives Music Pre-Orders W...

The Challenge Red Hot + Rio 2 is the latest entry in the series of tribute albums produced by the Red Hot Organization to raise money for HIV/AIDS awareness and prevention. This new album is a modern tribute to the late 60's Brazilian Trop...

Posted on August 10, 2011
By Gregory Kennedy

08

August

Celebrating Our Successful Launch on Ansca Mobile's Cor...

Given all the excitement around our acquisition of Sprout last week, it was easy to overlook another important event for InMobi. Last Tuesday (yes, it was the same day as the Sprout announcement) was our launch on the Corona SDK. InMobi is ...

Posted on August 08, 2011
By Gregory Kennedy

02

August

InMobi acquires Sprout to deliver scalable Rich Media Advert...

There is always an event for an industry and a company that people look back on and say, "That was it. That was the pivotal moment." With that thought in mind, I am proud to announce our first acquisition. San Francisco based Sprout, whose ...

Posted on August 02, 2011
By Naveen Tewari

19

July

GM Uses Mobile Rich Media Ads To Promote Their New Chevrolet...

The Challenge The new Chevrolet Cruze offers upscale presence with the fuel economy and price tag of a compact. Because its bold, stylish and aggressive image appeals to men 35 to 45, rich media advertising on smartphones was an obvious ch...

Posted on July 19, 2011
By Gregory Kennedy

14

July

InMobi Announces its Global Partnership in the Box Mobile De...

Today InMobi announces its partnership in the Box Mobile Developer Challenge, two-month long contest open to developers from around the globe.Entrants into the contest use Box APIs to create enterprise apps for Android, iOS and webOS mobile...

Posted on July 14, 2011
By Gregory Kennedy

12

July

Isis Nyong'o Our VP And MD Of Africa Is Featured In Thi...

Congratulations to Isis Nyong'o on her feature in this month's U.K. edition of Wired Magazine. The article profiles key people in the emerging African internet space and describes the impact technology has had across the continent. Having ...

Posted on July 12, 2011
By Gregory Kennedy

30

June

InMobi Launches the World’s First Mobile 3D Ad Campaign

  We're excited to announce that our first-ever 3D advertising campaign went live last month in the UK. The ad campaign for the Samsung Galaxy tablet has already received significant media attention. Built using Cooliris's 3D technolog...

Posted on June 30, 2011
By Gregory Kennedy

29

June

Dealfish Succeeds In Becoming A Top Local Site in Kenya Thro...

The Challenge Dealfish is a free, user-friendly online classifieds site for local communities. The mobile site provides users with a simple and convenient way to buy, sell, rent and find products and services as part of a like-minded commu...

Posted on June 29, 2011
By Gregory Kennedy

16

June

InMobi Analytics Success Stories: Memorial Day Advertisers S...

Today we releasedn excellent case study on the power of mobile advertisingnalytics. We tracked 10 new campaigns, that launched around Memorial Day in the retail, gaming, and entertainment verticals. The campaigns represented over $500,000 i...

Posted on June 16, 2011
By James Lamberti

13

May

Podio Hack Day Is This Saturday, May 14

Developers, be sure to check out Podio's hack day this Saturday, May 14. InMobi is giving away $75 in network spend to attendees. To take advantage of this offer use this promo code:  Developers75 when you sign up for a new account at ...

Posted on May 13, 2011
By Gregory Kennedy

09

May

Announcing InMobi SmartPay™. Simple. Smart. Mobile Payment...

Recently I sat with Piyush Shah, Vice President of InMobi SmartPay and his team as they prepared for our most important product launch to date. I asked Piyush to tell me, in as few words as possible, what was different about our payment sol...

Posted on May 09, 2011
By James Lamberti

09

May

New and Improved - InMobi's Economic Toolkit for App De...

LAST UPDATE 12.01.2011 Financial planning and developing ad sales projections is dry and boring topic, but no one would deny that it's also core aspect of building successful business. Because app developers and entrepreneurs tend to be bus...

Posted on May 09, 2011
By Gregory Kennedy

25

April

Free Tapptics Icon Set Download

The people at Tapptics were kind enough to provide us with a sample set of icons that are FREE for developers to download. The graphics come in a variety of formats which makes them ideal for use in any smartphone application. Download the...

Posted on April 25, 2011
By Gregory Kennedy

26

March

Ashwani Kumar, Speaking at the Web 2.0 Expo This Thursday

Come see Ashwani Kumar speak this Thursday at the Web 2.0 Expo in San Francisco. He will share data and insights that will show how advertising can be an excellent way to make money with Mobile Apps. For more information view this link.

Posted on March 26, 2011
By Gregory Kennedy

14

March

InMobi Launches Mobile Campaign to Aid Japan

  Today InMobi launched campaign to help provide financial aid to the Japanese people during the continuing crisis created by the devastating earthquake and subsequent tsunami last Friday. While we often speak of our global footprint a...

Posted on March 14, 2011
By James Lamberti

09

March

Attention Mobile-Marketing-Blog.net Affiliate Marketers: Get...

For a limited time, InMobi is offering Mobile-Marketing-Blog.net affilate marketers a 10% bonus on advertising credits every time you transact. For example, if you transact for $100, the award bonus would be $10 If you transact...

Posted on March 09, 2011
By Gregory Kennedy

07

March

Ad-Tech Sydney Attendees: Get $50 In Free Ad Spend

If you are attending Ad-Tech Sydney, please be sure to see Rob Marston speak on Wednesday, March 9 at 9:50 am on the Achieving an Effective Mobile Strategy Panel. This panel will discuss best practices for marketing and advertising on mobil...

Posted on March 07, 2011
By Gregory Kennedy

03

March

Earn More From Advertising in Your Apps With Our WDF2011

InMobi's World Developer Fund 2011 is a new opportunity for developers to partner with us and earn even more money with advertising. The response last year was so successful, we put together a new program for 2011.   This year there i...

Posted on March 03, 2011
By Gregory Kennedy

02

March

Special Offer For MobiMastermind Users, The Get More Affilia...

  InMobi and MobiMastermind have partnered together to provide MobiMastermind users with a unique opportunity. With every transaction you make, InMobi will add an additional 10% bonus. For example: If you transact for $100, the award ...

Posted on March 02, 2011
By Gregory Kennedy

25

February

James Lamberti MWC Interview With Mobile Marketing Magazine

James Lamberti explains to David Murphy from Mobile Marketing Magazine the factors behind the company's explosive growth, and demos its latest innovative 3D ad format. Watch the video here: http://blip.tv/file/4811949

Posted on February 25, 2011
By Gregory Kennedy

17

February

InMobi's Rob Jonas Elected to the MEF EMEA Board

We're excited to announce that InMobi's Rob Jonas, VP & Managing Director Europe & Middle East, has been elected to the Mobile Entertainment Forum's EMEA board. The Mobile Entertainment Forum is the global trade association of the ...

Posted on February 17, 2011
By James Lamberti

14

February

Special Offer For Sponsormob Users, The Get More Affiliate R...

  InMobi and Sponsormob have partnered together to provide Sponsormob users with a unique opportunity. With every transaction you make, InMobi will add an additional bonus to your account. The program details are as follows: For each ...

Posted on February 14, 2011
By Gregory Kennedy

14

February

Special Offer For Mobpartner Users, The Get More Affiliate R...

  InMobi and Mobpartner have partnered together to provide Mobpartner users with a unique opportunity. With every transaction you make, InMobi will add an additional 10% bonus. For example: If you transact for $100, the award bonus w...

Posted on February 14, 2011
By Gregory Kennedy

13

February

InMobi Introduces The First Ever 3D Mobile Ads, With Cooliri...

InMobi worked with partner Cooliris to bring the mobile advertising industry today's hottest technology by making 3D ads for mobile applications possible. We focused on creating new ways to make mobile advertising content more efficient a...

Posted on February 13, 2011
By Gregory Kennedy

11

February

Say Hello to InMobi SDK v2.0 for iOS and Android

We are pleased to announce the release of the InMobi SDK v2.0 for iOS and Android application developers. InMobi iOS and Android SDK v2.0: This new release represents a major milestone in our technology. This new version is built kee...

Posted on February 11, 2011
By Shringar Pangal

09

February

Come to Appy Hour - The World of Apps!! This Thursday, Febru...

If you're in the Bay Area tomorrow, I will be speaking at a brand new developer event in Burlingame called Appy Hour. Details are below: Introducing APPY HOUR!! Brought to you by a collective of Tastemakers & Tech Developers. This ...

Posted on February 09, 2011
By Gregory Kennedy

01

December

Our New London Office

After almost a year crammed into our serviced office in London, today we completed a move to our very own new office space - here's a few pictures below. Looking into the office:   Video-conference room and main conference room (still ...

Posted on December 01, 2010
By Rob Jonas

24

November

Introducing Banners for Tablets Including iPads

With the iPad already a huge hit, Tablet PCs are set to become next year's must have device. InMobi now supports banner advertising on these amazing devices in addition to smartphones and feature phones. With large, high resolution screens ...

Posted on November 24, 2010
By Shringar Pangal

22

November

Close Up Increases CTR by 45% After Optimization With InMobi

The Challenge Close Up is a popular Unilever brand of toothpaste and is the number one or two toothpaste brand in over 50 different global markets. Unilver brand managers in Indonesia saw a unique opportunity to leverage the power of InMobi...

Posted on November 22, 2010
By Gregory Kennedy

17

November

Target Windows Phone 7 Users With InMobi

InMobi is proud to be one of the first mobile ad networks to offer Windows Phone 7 app inventory to advertisers. We are certified by Appnexus & Microsoft , and now offer our advertisers the ability to run campaigns on the Windows Phone ...

Posted on November 17, 2010
By Gregory Kennedy

12

October

Noam Yasour Featured on the Wireless Internet Partnership We...

InMobi's Noam Yasour is featued on the WIP blog today. He talks about Froggy Jump from Invictus Games and provides some interesting insight on how to monetize with advertising. Here is an interesting sample: TR : What do you think they do r...

Posted on October 12, 2010
By Gregory Kennedy

05

October

InMobi Announces New Features for Advertisers

Helping advertisers achieve their goals is at the heart of what we do at InMobi. With that in mind, we assembled a team of some of our best people several months ago. This team was asked to dive deep into the advertiser experience, understa...

Posted on October 05, 2010
By Sridhar Ranganathan

01

October

InMobi's James Lamberti Debunks a Few Mobile Myths

James Lamberti, InMobi, VP of Marketing and Research is featured in this article in Mobile Marketing Magazine. He debunks many common myths about mobile advertising. Here is a sample: Mobile is just like the desktop  To refute this, L...

Posted on October 01, 2010
By Gregory Kennedy

24

September

PapayaMobile Selects InMobi as Mobile Advertising Partner fo...

We're very excited that Papaya Mobile has decided to team up with InMobi to create a joint SDK for developers. This new offering will provide a unified gaming and monetization platform for developers on Android. Our brilliant Head of Smart ...

Posted on September 24, 2010
By Gregory Kennedy

17

September

InMobi Included in Microsoft's Mobile Ad Exchange for W...

InMobi is proud to have been selected as one of four different ad networks who are working with Microsoft on the launch of their new Advertising SDK for Windows Phone 7 Apps. The new SDK will feature access to a real real-time, bidded mobil...

Posted on September 17, 2010
By Gregory Kennedy

16

September

Msearchgroove.com Goes Deep on InMobi Mobile Ad ROI Tracking...

This Saturday at 1pm California time, I will be on a flight to the U.K. with the intention of attending no less than 6 different mobile events in London in 8 days including 3 in one day. Crazy. On the other end is one of InMobi's earliest s...

Posted on September 16, 2010
By James Lamberti

16

September

InMobi Mobile Data Country Profile: New Zealand

We saw a post on Twitter yesterday from someone who was disappointed with the lack of information on New Zealand. We thought there was no better way to demonstrate InMobi's commitment to transparency and openness, than just simply running t...

Posted on September 16, 2010
By James Lamberti

14

September

Announcing A Global View of Mobile Advertising: July 2010 Re...

Hello World. Today is the inaugural release of InMob's quarterly research report, A Global View of Mobile Advertising, providing researchers, analysts, and media planners with an in depth look at mobile advertising from around the globe. Yo...

Posted on September 14, 2010
By James Lamberti

01

September

InMobi Global Event Calendar For September

InMobi kicks off the conference season this month with a presence at a number of great events around the globe. Please contact events@inmobi.com if you have questions or need additional information. Asia Pacific iMedia Brand Summit - Hunter...

Posted on September 01, 2010
By Gregory Kennedy

26

August

Congratulations to All The Winners of AppFaceoff

Correction. Looks like we got some incomplete information on this (you just can't trust what you read on the internet). The complete list of winners from AppFaceoff are in order: 1. WTFAY took home first prize. www.wtfay.com 2. BreezyPrint ...

Posted on August 26, 2010
By Gregory Kennedy

11

August

InMobi Global Event Calendar For August

Here is a round-up of InMobi global event participation for the rest of August: Africa Internet Show Africa Date: August 2-3, 10:00am - 5:00pm both days Address: Sandton Convention Centre, Maude Street Sandown, 2196, Johannesburg www.intern...

Posted on August 11, 2010
By Gregory Kennedy

06

August

Tweets You Might Have Missed

A lot of interesting links to articles and content was posted on the InMobi Twitter this week. Here are some highlights in case you missed it: Tesco brings mobile shopping into the mainstream - http://liten.be//vDIzn UK iPhone penetration t...

Posted on August 06, 2010
By Gregory Kennedy

30

July

InMobi World Developer Fund Success Story: Simpaddico

Simpaddico is a mobile app developer who has created numerous apps for both the iTunes App Store and Android Market. A number of their apps have reached the top of the app store rankings including Air Horn (Free!), their most popular app. A...

Posted on July 30, 2010
By Gregory Kennedy

24

June

Jumping Right In

I am excited that InMobi has decided to take community engagement with developers seriously. In addition to our World Developers Fund, we want to open up all channels of communication and create a two way dialogue between us and the communi...

Posted on June 24, 2010
By Gregory Kennedy

30

April

Building InMobi’s Self –Learning Network

(29 April 2010, San Francisco CA)  In these past couple weeks we've announced a series of reporting enhancements for our 3,000+ mobile publishers globally (http://inmobi.com/publisher/reports-analytic/) and today, we lauch our advertis...

Posted on April 30, 2010
By James Lamberti

09

April

InMobi Welcomes Apple to Mobile Advertising Industry

Posted on April 09, 2010
By James Lamberti

09

March

Introducing the new InMobi Product Team – Consumers!

We spend so much time in the mobile industry talking technology and data. Think about how many mobile advertising conversations you have and how often words like click rate, CPC, eCPM, optimization, ad serving, call to action, and targeting...

Posted on March 09, 2010
By James Lamberti

20

January

New Publisher User Interface – Driven by the customer

We launched the new user interface for publishers last week and the response has been excellent. This has been one of the releases which involved a high level of customer touch point. Before we commenced the project, we spoke to several pub...

Posted on January 20, 2010
By Raghu Ramanujam

13

November

Start Ups attracting Top Quality Management

Enterprise Inc on CNBC TV18 talks about how top quality professionals are climbing down the corporate ladder and entering startup territories to help entrepreneurs make their dreams come true. CNBC interviews Sharat Khurana and Naveen Tewar...

Posted on November 13, 2009
By Abhinav Gupta

13

November

ET Now meets Sherpalo Ventures and InMobi

ET Now meets Ram Shriram, a man who is counted as one of the greatest tech investors of all time. He is most well-known for being one of the first investors in Google and is now the founder of a VC firm, Sherpalo Ventures. The show also cov...

Posted on November 13, 2009
By Abhinav Gupta

13

November

ET Now meets Mumbai Angels and InMobi

Whether your startup is an idea on paper or just a few months old, the Mumbai Angels, if impressed will give you that seed level cash injection. ET Now meets Sasha Mirchandani and Prashant Choksey to profile the Mumbai Angels and their port...

Posted on November 13, 2009
By Abhinav Gupta

18

August

Distributed ad serving at InMobi

This August has been quite eventful for us. First we re-branded ourselves, as InMobi. Secondly, we fulfilled part of our aspirations to be a global company by setting up a distributed ad server in a US data center. This move has catapulted ...

Posted on August 18, 2009
By Mohit Saxena

17

August

From mKhoj to InMobi

Like any other start up venture, mKhoj has had its share of ups and downs. We started business by diving into the first business model of solving the local information problem using SMS based search and worked on SMS based monetization as a...

Posted on August 17, 2009
By Naveen Tewari

14

August

Moving over to ad code v2

Since the release of the v2 of our ad code, it has been exciting times, working with publishers who have enthusiastically embraced this new version. Today, almost all publishers send us ad requests through ad code v2 except for a few remain...

Posted on August 14, 2009
By Krishna Kumar

31

July

The Dream Called InMobi

Today we're rebranding and launching ourselves as InMobi, with aspirations to be a global player in the mobile web ecosystem, enthusiasm in our veins and earnestness in our work. The journey so far has been really exciting for me and the te...

Posted on July 31, 2009
By Naveen Tewari
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