As the digital advertising ecosystem continues to prepare for the loss of individual identifiers, many of today’s brands and agencies have been actively exploring the evolving role of Addressability and Attention Metrics as key drivers of performance in the privacy-first world. A recent panel at AdExchanger’s Programmatic I/O in New York explored the future of personalized advertising and new standards and solutions for ID-less targeting and measurement. Participants included…
The Gamesforum London 2023 conference united today’s leading publishers, SSPs, and mediation platforms to discuss the crucial challenges facing the gaming industry. The event provided a wealth of valuable insights into the latest trends in the ad tech industry, with lively panel discussions and informative fireside chats. Here are a few of the immediate takeaways: The Bidding vs. Waterfall Battle Among the many hot topics, a key focus was header bidding versus waterfall.…
Groceryshop 2023 in Las Vegas was a treasure trove of insights into the retail landscape, touching on timely themes such as generative AI, enhancing in-store experiences, and combating retail theft. Amidst these hot-button topics, Retail Media continued to emerge as a standout, showcasing the transformative change it is bringing to the retail and CPG advertising space. Retail Media remains a linchpin in both retailers' growth plans and brands' advertising strategies. However, brands…
The "Rebuilding User Acquisition" panel at App Promotion Summit at NYC shed new light on the changing landscape of consumer behavior, particularly following the pandemic. As the digital world continues to evolve rapidly, app developers and marketers face new challenges and opportunities. Here are some key takeaways from the panel discussion, offering insights into strategies for successful user acquisition and engagement. Adapting to Changing Consumer Behavior: The pandemic accelerated…
In today’s world, entertainment is everywhere. From big screens to the mobile devices we carry 24/7, companies have an unprecedented opportunity to reach and engage consumers. While the expanding global media landscape is helping to connect fandoms and communities to the creators of the content they love, industry leaders are constantly exploring innovative and creative strategies to enhance the consumer experience. During Cannes Lions, Adweek sat down with Sari Feinberg, Senior Vice President…
As the mobile app landscape continues to evolve rapidly, it has become crucial to rethink and reimagine various chapters of the mobile user acquisition (UA) playbook. At the recent Mobile Apps Unlocked (MAU) conference, industry leaders came together to discuss this transformative journey and hear from industry experts on how they are actively transforming challenges into opportunities and gaining a competitive edge in this dynamic environment. Among many topics, panelists discussed the shifting…
The Three A’s of Advertising: AI, Attention, and Addressability Our industry’s ability to connect brands with consumers has never been more challenged as we face the positive and negative impact of artificial intelligence (AI) combined with the ongoing deprecation of mobile Ad IDs (MAIDs) and the imminent demise of cookies. The rapid rise and increasing adoption of AI brings an entirely new level of uncertainty by offering efficiencies that insert yet another…
Apple’s annual event harkens the end of fingerprinting and debuts SKAN 5 Another Apple Worldwide Developer Conference (WWDC) is in the books, and this year’s global event brought several key indicators that the privacy-first era of app performance marketing is fully upon us. In its “Platform State of the Union” address on Monday, June 5, Apple previewed two key upcoming changes that app growth marketers and their partners need to prepare for in the coming months: The End of…
Yesterday I attended Sharethrough’s inaugural Green Media Summit in NYC. It was an inspirational and energizing day with lots of interesting content and ideas for brands, agencies, and publishers to reduce their carbon footprint. It was also encouraging to see all sides of the industry come together to fight climate change. Perhaps even more telling and forceful was that the day of the Summit, New York saw record-breaking temperatures at 90 degrees in April, shattering a heat record set in…
In today's hyper-competitive app market, user acquisition is a critical challenge for app developers and marketers. Building a solid user acquisition strategy is crucial to the success of any app, and it requires continuous optimization and innovation. In this panel discussion at APS London 2023, titled Rebuilding User Acquisition, experts shared their insights on how to rebuild user acquisition strategies in the current app market. Panelists included Michael Balogun from InMobi,…
Shoptalk is an annual conference that brings together innovators and leaders in the retail and e-commerce industries to discuss the latest trends, technologies, and strategies shaping the future of commerce. It’s considered by many in the industry to be the ultimate platform for brands, retailers, and technology providers to showcase their products and services, make connections, and learn from industry experts. From discussions on the latest trends in consumer behaviors to the…
Since the arrival of SKAdNetwork (SKAN) 4.0, Apple’s privacy-preserving attribution framework for iOS, the app performance ecosystem swiftly came together to aggressively test and deploy its new features with early results showing great promise. The frequency, depth, and delivery of performance insights significantly improves in SKAN 4 compared to earlier versions, generating a renewed sense of optimism about the future of iOS performance among marketers, regardless of where they sit on the…
We are entering a much-awaited season, where game watching meets holiday shopping. The world’s biggest soccer tournament and Double Day sales are happening at the same time this year, and it is huge. 5 billion people around the world are planning to tune into the games as they ring in their annual festive plans. And 28% of these fans are in the Asia Pacific (APAC) region (GWI Sports Q4 2021). ‘Tis the season to ask a question – How will your brand successfully…
MMA Smarties is a well-reputed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impact. We are excited to share that InMobi won two key awards at Smarties India 2022 Awards. Here's a sneak preview of our wins. Campaign #1: Swiggy Drives Instant Impact with One-click Install on Glance Category: Instant Impact – Silver Award With mobile consumption shifting from switching…
The onset of the pandemic has changed consumer behavior across the globe, and further accelerated the adoption of a mobile-first economy in Indonesia. This change is evidently seen during Indonesia's most celebrated festival – Ramadan. While lockdowns and social distancing have previously posed setbacks to the Indonesian shopper, the spirit of resilience and positivity emerges stronger than ever before. Further, Indonesia is predicted to be one of the top five smartphone superpower nations…
InMobi launched this year’s first Building Resilient Brands summit – The Indisputable Magic of Mobile, India, 2022, as a virtual free-for-all event. As a part of the summit, the industry’s brightest minds decoded insights on the mobile trends and opportunities, from our 2022 India Mobile Marketing Handbook, that will define the year ahead for India’s advertising ecosystem. Read on to learn the top success strategies to ace the marketing game in the months to come. Vasuta…
22
December
Masters of Marketing, 2022: The Introduction Over the past decade, increasing globalization, better connectivity, and technological advancements have brought the world closer to a digital and hyper-connected global village. The events of the past two years have dramatically reshaped life as we know it and permanently moved the consumer landscape to a mobile-first world. According to TRAI, India is home to 825.30 million internet subscribers, a majority of which has been…
15
December
While many may have their attention on December’s Game Awards, which saw wins by big video game and film franchises, studios and publishers, we would like to direct attention to another industry-relevant event. Last month celebrated the sixth annual Esports Awards. The globally recognized ceremony, originally based in London, streamed live on Twitch and was hosted at Arlington’s Esports Stadium in…
2020 was an unprecedented year for marketers, brands, and consumers across the world. This led to the world becoming a hyper-connected global village with increasing globalization and digital connectivity. And in this global village, there was one dominant device that changed the ways brands and consumers connect, interact and unite - mobile. In a mobile-first world order, only resilient brands are able to navigate, innovate and execute strategies that help them stay connected with the consumers…
28
October
The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers. While the pandemic has resulted in a deceleration of traditional advertising spending, overall budgets have moved over more sharply to online…
17
February
Every year, the test Mobile Marketing Association gathers the best and brightest in mobile advertising and marketing to celebrate the very best campaigns, ads, agencies and more. And at the 2020 Smarties for the Middle East and North Africa, InMobi won big. Not only did InMobi-led in-app advertising campaigns capture five awards, but InMobi was awarded the coveted Technology Enabler of the Year Award as well. At the event, which took place on Tuesday, February 10 at Five Palm Jumeirah Dubai, InMobi…
05
February
On Tuesday, January 21 at The InterContinental Hotel in San Francisco, we gathered together dozens of the brightest minds in the programmatic world for our first ever InMobi Exchange Customer Advisory Board. Through discussion and debate, we were able to get a firm grasp on where the industry is headed, and determine what our key demand-side and supply-side partners want from us in the future. Last year, InMobi Exchange grew on the back of our strong efforts around transparency, our unparalleled…
06
May
Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. Just like last year, MAU did not disappoint in 2019! Here’s a small sample of what we saw, learned and ate at the MGM Grand on May 1-2:InMobi is Fully Committed to Driving Real Connections In the worlds of ad tech and martech, it’s easy sometimes to get caught in the weeds, focusing on technical specs…
08
October
This year, we were thrilled to again attend Advertising Week New York. This year, instead of being in multiple places in the heart of Times Square, the event took place in one central location: at a movie theater on the Upper West Side. We had a great time, meeting with senior industry leaders and learning from the best and brightest in the advertising space. Didn’t have a chance to make it this year? Here’s what you missed.Tuesday Early Afternoon: Why Mobile In-App Advertising is a Whole New…
18
September
Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. Trends and discussions coming out of DMEXCO often highlight the major trends in all things mobile for the next 12 months, and we were excited to be in the thick of the action again this year. Curious where the industry is headed? Here are our top highlights, trends and takeaways from this year’s conference.1) Greater Focus on Programmatic…
11
September
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the “InMobi | AppsFlyer Mobile Soirée,” an event organized by InMobi in partnership with mobile measurement partner - AppsFlyer. The Mobile Soirée is a unique platform for marketers to share, network and unwind - in a casual setting…
05
September
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our recent visit to one of India’s top business schools - the Indian Institute of Management in Bangalore, where we addressed students of the Big Data and Analytics Certificate Programme. In this edition of the event diary, we cover our presence at the famed data…
16
August
DMEXCO is one of the biggest marketing events of the year, drawing crowds from across Europe and across the world to Cologne to learn, socialize and push the industry forward. We’re excited to be exhibiting this year! If you’re attending, we’d love to see you there! Go to go.inmobi.net/dmexco-2018 if you’re interested in scheduling a meeting with us. Still on the fence about heading to Cologne for DMEXCO? Here are four key reasons why we think you should make the trip this year: 1) We’ll…
01
August
In a recent interview with TechEmergence Avi Patchava, Vice-President of Data Sciences and Machine Learning at InMobi, explains how machine learning plays a role in appropriately matching advertising requests to the right audience at scale, whether on mobile, desktop or different devices and media. Patchava paints a robust picture of what this technology will look like moving forward and how it will change the game for marketers and advertisers, especially with the emphasis on data and machine learning.…
24
July
We recently got back from Postback, the annual mobile marketing and advertising conference mobile measurement leader TUNE throws in Seattle. This was not the first time we attended, but yet again it was an amazing conference filled with impactful conversation and deep insights from industry leaders.While there was a lot going on, here are our top four lessons from Postback 2018:1) Brands will Increasingly Reach Target Audiences through OTT devices/Smart TVs in the FutureAccording to eMarketer, over…
24
May
As mobile devices and apps occupy more of our time, how do you as a brand effectively reach the right people in all instances? How do you find, attract and retain customers through mobile channels?To find out, we recently co-hosted a panel with Leanplum featuring IMVU and SmartNews at The Sequoia in San Francisco. It was a fun and insightful event, bringing together some of the brightest minds in the mobile advertising and marketing space. Here are our top six takeaways from the event:1) Use data…
08
May
Last year, we had organised Impressions - our first flagship summit for CXOs and senior decision makers in the mobile marketing and advertising space in Jakarta, Indonesia. We are bringing Impressions to India this year. And leading up to the event, here are the top 5 reasons why you can’t miss Impressions this summer!#1 Master Mobile-first MarketingAs smartphones become the primary screen for consumers, mobile is no longer just a part of the marketing strategy. MOBILE IS THE STRATEGY. If you are…
30
April
Phew! We just about recovered from a week in Las Vegas for MAU 2018 and have come back full of great ideas and inspired learning. As always, MAU did not disappoint. Here’s a small sample of what we saw, learned and ate at the MGM Grand on April 25-26:Raymund Bautista and a panel of industry experts set the facts straight on fraudA highlight session of the two-day conference was in a panel on Combating Fraud in 2018 with our very own Raymund Bautista, our Head of Strategic Partnerships, joined by…
22
March
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the InMobi InDecode workshop held on “Maximising ROI on Mobile” in Bengaluru, India.India has become the second largest app downloads market in the world, and continues to have a huge growth potential. However, increasing fraudulent…
22
March
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights from the WPP Stream conference 2018.Stream, the much-anticipated 3-day WPP conference, was held between the 28th February and the 3rd of March in the scenic pink city of Jaipur. What set Stream apart from other conferences was its agenda, or more precisely,…
08
March
InMobi recently participated in the Ashton Media Programmatic Summit, where we were the proud sponsors of the post-event networking drinks. Additionally, Jayesh Easwaramony - SVP & MD - Asia Pacific, Middle East and Africa participated in panel discussion along with Anna Stoyanova, VP, Head of Product - Australia & New Zealand at Essence, Amelia Ward, Head of Digital at PHD Sydney, and Aurelian Thuaud Trading Desk Manager at REA Group, to discuss how to make sense of mobile programmatic and what…
24
January
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from Casual Connect 2018, an event organized by the Casual Gaming Association where over 2,000 leaders from top mobile gaming industry gathered for three days of learning and networking at the Disneyland Hotel in Anaheim, CA. InMobi was thrilled…
03
January
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our recent participation in Harbolnas, a series of events organized by top e-commerce players in Indonesia.Hari Belanja Online Nasional, commonly known as Harbolnas, is the largest online shopping festival held in Indonesia. Organized annually on Doubles Day (12.12)…
15
December
InMobi regularly hosts, participates in and contributes to a series of events, meet-ups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Data Hack Summit 2017,” an event organized by Analytics Vidhya in Bangalore, India. In this edition of the InMobi event diary, we cover our presence at the Analytics Vidhya-hosted event “Data Hack Summit 2017.” Aimed at…
13
December
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “TechNEXT,” an event organized by GE research at their offices in Bangalore, India. In this edition of the InMobi event diary, we cover our presence at the GE Research hosted event “TechNEXT.” TechNEXT is a forum at GE that…
05
December
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the InMobi InDecode workshop held on “Decoding Mobile Fraud” in Jakarta, Indonesia.While marketers are aware of the threat that ad fraud poses, building an advanced understanding of fraud and PREVENTING it, is quite the road…
28
September
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Cypher 2017” an event organized by Analytics India Magazine in Bangalore, India InMobi was excited to attend the Cypher Analytics 2017 conference in Bangalore. There has been a visibly growing data science and machine learning ecosystem…
11
September
On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The day-long event saw CXOs, agency heads, marketers and technology experts discuss and reimagine the future of a mobile-first Indonesia, 2020.The event was witness to an industry-first, CXO-exclusive Mobile Ad Lib session. Hosted by Arun Pattabhiraman, Vice President & Global Head of Marketing at InMobi,…
28
June
InMobi regularly participates in and contributes to a series of events, meetups, and webinars across the globe, sharing best practices with partners and thought leaders. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s participation in the 2017 IAB Mobile Symposium, where InMobi was the premier sponsor. Industry leaders and executives from the ecosystem came together to address how publishers and marketers should be building out their mobile…
19
June
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “K-Start: Let the Games Begin” an event organized by Kalaari Capital in Bangalore, India. In this edition of the InMobi event diary, we cover our presence at the Kalaari Capital-hosted event “K-Start: Let the Games Begin.”…
07
June
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s inaugural video soiree with Moat, an event series organized by InMobi where industry leaders come together to learn about the hottest issues in mobile and enjoy networking opportunities over customized craft cocktails at Apotheke…
17
May
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from MAU Vegas 2017, an event organized by Grow.co where over 1,000 leaders from top mobile brands gathered for two full days of learning and networking at the Hard Rock Hotel & Casino in Las Vegas. InMobi was proud to be an official partner…
17
April
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Primetime Sports on Primary Screens”, an event organized by WPP Stream Indonesia.WPP, Stream Indonesia, is one of the world's leading technology conferences that brings together 200 leaders to discuss and debate what sets Indonesia…
03
April
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from an InMobi hosted webinar on “How to make it big as a game developer in India,” where we were joined by Nextwave Multimedia, India’s most awarded app developer. India has emerged as one of the top 5 mobile gaming markets in the world…
24
March
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Winning the Mobile Moments,” an event organized by TUNE on the eve of ad:tech in New Delhi, India. Ad:Tech is undoubtedly amongst the biggest events that the Indian advertising ecosystem looks forward to every year. On the…
07
December
I was one of the lucky few to attend WPP's invitation-only "Un-conference," Stream that took place in Ojai CA between November 16 th and 19th, 2016. Hosted by Sir Martin Sorrell and Yossi Vardi, the event attracted the best and brightest minds in advertising. Having traveled all the way from Bengaluru, India unsure of what to expect from an "un-conference," I was intrigued. Among the participating luminaries were Sheryl Sandberg from Facebook, Imran Khan from SnapChat, Ben Silbermann from Pinterest,…
27
April
Game Developers Conference 2016 took place recently in San Francisco, and boy was it a great one! InMobi hosted and moderated a panel with some of the top gaming publishers in the world, including Michael McHale, General Manager of Glu Games, Henry Lowenfels, VP of Biz Dev at Scopely, and Amit Khanduja, CEO of Reliance Games.The panelists represented some of the largest publishers in the industry, while the majority of the audience was made up of indie developers and representatives from smaller…
11
March
Last week, the world of mobile was on show at Mobile World Congress in Barcelona. For a timely trend watch, the AD Club reached out to leaders and members for their views on the most important mobile trends in 2015. InMobi’s Head of Marketing in North America, Rick Jones ( @rickjonestweets) talked about the significant changes we can expect to see in mobile viewing behaviour and consumer engagement. "We will undoubtedly see amazing new mobile capabilities introduced in 2015, but the bigger trends…
08
October
It's time to renew old friendships, establish new ones and expand our network.We are excited to announce the launch of the InMobi Alumni Network on LinkedIn. The InMobi Alumni Network (IAN) is a community of current and past InMobians, across the globe. This forum is just one of the many initiatives planned to keep the InMobi spirit alive, share exciting news about the company, stay in touch with past employees, seek referrals and simply network. Employees and ex-InMobians can request to join the…
15
September
InMobi is excited to have Paul Thind join us to head up our gaming business portfolio!Paul comes from Spil Games where he scouted the best IP and content from third party mobile game developers and publishers. Previously he served as CEO of Triggerspot Inc., an online and mobile games consultancy where he advised clients including Kongregate, 20thCentury Fox, Worldwide Games, Disney, Gaia Online, IGG and Traplight Games. Thind was also COO of Outspark and US CEO of Habbo Hotel.Paul says he’s stoked…
17
July
The Indian Start-Up Ecosystem received a major boost with the new government announcing its clear intent to encourage risk-taking among entrepreneurs. In his maiden Finance Budget, Union Minister Arun Jaitley announced a slew of reforms that includes a Rs 10,000 crore Venture Capital Fund for start-ups. This augurs well for several product start-ups, which can now look up to the government playing the role of a catalyst. The intent of the government is for start-ups to use this seed money and attract…
26
June
70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB’s Advertising Technology Marketplace in New York. Titled 'What’s Native Got to do With It?', the town hall discussion was moderated by Kaylie Smith, Rubicon Project’s Head of Seller Cloud, and the IAB’s Director of Industry Initiatives, Carl Kalapesi. It…
28
February
It’s the start of a new year and I personally love kicking things off with our splash at the crazy, action-packed Mobile World Congress. It was clearly our biggest one ever, in terms of the number of products we launched leading up to the show, the number of successful meetings and the noise we created.Very excited that we headed into MWC riding a wave of successful product launches. We started the year by launching our Native Ads platform. Having on-boarded a bunch of premium publishers and global…
07
February
We are very excited to be going to Barcelona, third year in a row, to the largest gathering of mobile professionals. With the phenomenal growth and success of InMobi, every year has meant a bigger presence for us and this year is no different. http://www.inmobi.com/mwc On the heels of our highly disruptive Native Ads announcement, we are launching three more exciting new products at Mobile World Congress. Stay tuned for more! We are also looking forward to meeting customers. We are turning up…
19
November
中国无线营销联盟2013会员大会于11月18日下午在上海明天万豪酒店顺利召开。会上对MMA中国各个委员会在过去一年的工作进行了回顾，并由现场出席的71家会员单位投票选举产生了新一届的董事会。 MMA中国过去一年在各个委员会的推动下，先后推出四大移动广告标准白皮书， 建立了智囊讲师团，完成了多场专业移动营销培训的课程，联手业界领先的广告网络平台、第三方调研机构以及品牌客户推动移动广告标准的制定，受到会员单位以…
28
October
We rolled into Moscone Center Stage C like an anticipatory entourage in support of Ryan Merket, Director of Product at InMobi. Merket commenced the m-Marketing track with the perfect start, an opening keynote followed by a Q&A on Native Ads, The Future of Monetization. “Good morning. I know it’s early, but I’m about to blow your mind,” Ryan began as he introduced the company’s three new products: Custom Ads, AppGalleries and the Native Ads Platform. “Native advertising is non-obtrusive,…
23
October
The InMobi team arrived at Moscone South, right down 4th Street from our San Francisco office, bright and early to get going at the Global Mobile Internet Conference, Silicon Valley’s largest mobile conference and expo. The lines wrapped and winded about the lobby with a diverse crowd ready to come together for the sake of pushing mobile technology forward through shared knowledge.Bright white and blue, the InMobi booth gleamed with clean design as the expo floor opened. Our swag bags were snatched…
02
October
Hello. My name is Kensie Smith and as a 2013 initiate into the InMobi family this was my first time representing (and attending) the infamous Advertising Week in NYC. Below are some thoughts and observations from a fairly objective (and InMobi-biased) perspective on the week. Advertising Week means different things to different people. So, feel free to share your own Advertising Week experience in the comments below. Let’s go! You never got anywhere by staying in one spot.Advertising Week 2013…
26
September
Guest blog by Colette WestonFollowing our success at Köln’s DMEXCO show, the InMobi team will be heading to London’s Apps World where over 8000 attendees are to descend on two days of high level insight and discussion at Earls Court 2, on the 22nd to 23rd October.If you are in attendance make sure you see Imran Khan, Director of Business Development & Partner Management EMEA, at 2pm on the 23rd, speaking on a panel discussing “Monetisation as a Foundation for Developer Businesses”. Be sure…
21
September
A full week of learning, liveliness and advertising love New York City…home of Central Park, the Empire State Building, the Yankees, Broadway and one illustrious week. It’s a week of thought-leaders, campaign creators and technology-changers. It’s that time for the 10th Annual Advertising Week. Starting bright and early Monday, September 23, as the sun rises over that iconic skyline, sensational sessions will feature some of the brightest minds in advertising. Mobile Monday, our…
20
September
Another fantastic year for InMobi at Europe's premier digital event, a BIG thank you to everyone who dropped by our booth. Here's a snapshot of the best bits! Looking forward to seeing you all again in 2014....
27
August
And so gamescom is over and members of the games industry have dispersed across the globe once again. This was InMobi's first foray (as an exhibitor) into this giant of gaming events so now that the dust has settled it's time to re-cap on exactly what makes this gathering of gamers so special. Each Summer keen representatives from every facet of the gaming sector descend on Germany's fourth largest city. Dominated by the stunning gothic cathedral and the River Rhine, the city is an unlikely backdrop…
Cricbuzz, the world's most popular cricket app, celebrated a year of association with InMobi. 12 months ago, Cricbuzz selected InMobi as their exclusive partner for India, to help monetize their cricket app by the same name. The past 12 months has been a year of milestones - Cricbuzz achieved its first millionth download; the company maintained its leadership position in its space and InMobi scaled Cricbuzz revenue many times over. We celebrated one year of our association on the 18th of July at…
For the last couple of years, the discussions at MMA have revolved around. This year indeed is the year of mobile. This time around it was all about how fast can mobile scale to help brands engage consumers. Last week, we hosted the MMA CEO summit in Park City, Utah. This was the 3rd year in a row, where InMobi was the founding sponsor of this exclusive gathering of brands and agencies executives. It was two days of great content that was shared with all attendees. Discussions revolved from how…
One needs to be present at the Global Mobile Internet Conference (GMIC) to appreciate how big the event is. GMIC 2013, held May 7-8, 2013 in Beijing saw more than 10,000 visitors thronging the event. The engaging VIP dinner on Monday, 6th May was a precursor of things to unfold during the event. With multiple tracks on all things mobile, it was interesting to see the who's who of the mobile Internet industry in China and elsewhere discuss and debate developments in the mobile Internet world. Naveen…
Last night, Wednesday 24th April, saw London Grace Bar welcome some of the biggest names from the mobile app developer ecosystem through its doors for the first ever InMobi Developer Party. With 200 industry pros in attendance, the night provided the perfect platform for developers to network discuss new business ideas over a few drinks and a bite to eat. The event proved to be a particularly special event for Somo designer Dan Sherratt, who took home the coveted prize of a Marmalade license and…
The 2012 Game App Developer Conference held last week in Taipei brought together over 250 attendees across mobile game developers, investors and other industry stakeholders to discuss some of the opportunities and challenges that the Taiwanese developer community faces. The Taiwanese digital gaming industry began to emerge in the early 1990s when personal computers gradually replaced television as the common platform on which games were played. The trend of online gaming continued into the early…
The Mobile Marketing Association has been promoting mobile as an indispensable marketing channel since it was founded twelve years ago, and the EMEA leg of the 2012 MMA Forum series was held Nov 14th-15th at the Four Seasons, Istanbul. Traditionally the event attracts professionals from across the mobile ecosystem as well as brands looking to improve or develop their mobile strategy. The notable quotations from speakers are well worth a read. InMobi's Rob Jonas and Turkish Airlines Neset Dereli…
ESOMAR has many years experience in advancing and elevating market research worldwide. November's 3D Digital Dimensions 2012 conference was no different, with a 200 strong audience made up of members of the global research community, in the heart of the Amsterdam business district. InMobi had a great opportunity to talk on The World Goes Mobile, looking at the continuing transition of media from physical and analogue to the digital screen and the impact this has on the consumption habits of consumers,…
The achingly chic Le Maison Champs Elyse, Paris, played host to the final leg of the now legendary Rich Media Roadshow last Friday as InMobi partnered with the MMA France to present an in-depth look at Rich Media in France. The unique decor and rarefied atmosphere of Le Maison created the perfect backdrop for two hours of key note speakers, panel Q&A and lively discussion on all facets of the rich media journey. Limvirak Chea, Interim GM France of InMobi, welcomed guests and introduced the audience…
The much-loved Mobile Marketing Magazine team dipped their toes into the exciting world of conferences and exhibitions last week as they saw the launch of Mobile Marketing Live. Their fledgling two day event held at the Business Design Centre in Islington, London combined 500 square metres of exhibition space with an action-packed programme of key note speakers, panels and seminars. The conference focussed on both mobile marketing by vertical covering Retail, Finance, Publishing, Travel,…
If you are in San Francisco, and looking for an evening activity, please be our guest on Thursday, September 27 at the Silicon Vikings and IAB event 'What you should know about Mobile Advertising' geared towards Marketers and agencies. Registration is FREE at siliconvikings.com/events/63/ using the code IABVIP. Date: September 27 Time: 6:00 - 8:30PM PST Location: Four Embarcadero Center, Suite 1200, San Francisco Agenda: 6:00 Mingle with food and drinks 6:20 Welcome speech 6:30 Speech by IAB 7:00…
Kensington Olympia was filled with the crme da la crme of digital specialists last week as ad:tech opened its doors for another year of key industry speakerships, networking and creative stand designs! InMobi's very own Sales Director, EMEA, John Stoneman kicked off the action in the "Mobile and Social" theatre exploring "The Role of Tablets in the Consumer Sales Journey". John's seminar had a phenomenal attendance attracting an audience of 90+ including individuals from key brands, agencies and…
As one of the premier conferences on the digital events calendar, DMEXCO succeeded in delivering yet another year of top-notch speakerships, seminars and exposition stands. InMobi took the conference by storm with brand presence in the Expo Hall, Worklabs and Key-note Speaker Sessions. To kickstart the DMEXCO experience guests were invited to join the InMobi team for a Pre-Dmexco Meet Up at the Shepheard in Cologne city centre. Jointly hosted by Mobile Entertainment, the event attracted 150 guests…
Just as the wheels touch down in Heathrow, from our flight back from K's DMEXCO show, the InMobi team is heading straight into ADTECH LONDON for our third consecutive show taking place at the Olympia Exhibition Centre. If you are in attendance be sure to see John Stoneman, Head of EMEA Sales speak on Wednesday, 19 September at 10:40AM The Role of Tablets in the Consumer Sales Journey and then head on over to the exhibition hall and visit us at stand #226 to pick up a Muscle for Mobile t-shirts…
Described as a palace of entertainment with intellectual bite - the Sodra Teatern lays claim to being the oldest performance venue in Stockholm. With breathtaking views of Stockholm city centre and a reputation for cutting-edge music this amazing venue played host to InMobi's very first Mobile Mingle. Following the opening of the InMobi Stockholm office just over 6 months ago the focus of the event was principally an introduction to what InMobi has to offer the Swedish market. Fredrik Paul, InMobi's…
The 34th annual Loerie Awards along with Creative Week takes place in Cape Town, South Africfrom 15 to 23 September. The Loerie Awards aims to recognize, reward and foster creative excellence in all areas of brand communication, and of course there are also some fantastic parties during the week! From 2012, the Loerie Awards have included new category to now not only cater for South Africa, but the Rest of Africand the Middle East. Cape Town is going to be busting at its seams as Agency and Brand…
South Korea takes gaming very seriously and it is one of the few countries in the world (perhaps the only country), where Warcraft and Starcraft (online PC games) matches are broadcast live on national TV and top gamers are followed with the same amount of fan fever usually reserved for soccer or K-pop stars. Mobile gaming is no different. Of course it helps that South Korea is Android country, courtesy home giants such as Samsung and LG. This was clearly on display at the recently concluded…
Years ago people used TV and Radio as the primary medium for following the Olympics. Later, the Internet revolutionized the way people followed sporting events. Fast forwarding to today, it is mobile phones that rival every channel of mediconsumption, as people connect across geographic and physical boundaries to communicate in ways that are revolutionizing the planet. With people getting busier every year, mobile is the only channel that can keep them engaged even when they are out and on the move.…
As the founding sponsor of the MMA CEO-CMO summit, InMobi hosted 100+ executives at the beautiful Casa De Campo in the Dominican Republic. The theme for this year was Deconstructing Mobile, with the goal to bring clarity about mobile to the industry-at-large, and to give CMOs tangible ways to integrate mobile into their marketing mix. The event started with a beautiful Catalonia boat cruise, followed by a Moroccon themed dinner at the Plaza de Chavon. Our CEO, Naveen Tewari welcomed the esteemed…
If you are attending Casual Connect next week in Seattle July 24-26, be sure to attend the lunch time panel The Current State of Mobile App Discovery. InMobi's Kim Carlson will be speaking alongside our colleagues from Papaya Mobile, TapJoy, Google, Iddiction and SoftTech VC. It's no secret that the App industry is in a constant state of evolution. In the last year the growth of smart devices has exploded and, as a result, there are now more than one million active apps. Every day we see advancements…
We held our French Media Consumption research event at La Maison Champs lyes, a very stylish hotel designed by Martin Margiela, the venue was recently featured in Elle Decoration as one of the hottest hotels in Paris. The relaxed and friendly space provided the perfect setting for our event. We welcomed delegates from a diverse mix of brands, agencies, publishers, and journalists. Everyone mingled over coffee and croissants before the presentation kicked off. InMobi's Alice Henry, Head of Sales…
San Francisco has been abuzz with iOS Developers who have descended upon the city like Walkers for Apple's annual World Wide Developer Conference. Apple reported this week that there are 650,000 apps in the app store with 225,000 being made specifically for the iPad. They also have over 400 million accounts in the iTunes ecosystem, and 30-billion apps have been downloaded and $5-billion has been paid to developers since the app store launched in the summer of 2008. Now that is a great reason to celebrate.…
More than 70 senior-level guests from Publishers, Agencies and Brands turned up to the inaugural i3 session to hear Nielsen and Millward Brown make the case via data on cross media synergies. In a nutshell (distilled from much data) digital media is no longer a "good to have" part of the marketing mix, but a "must-have' component as not only it extends reach, there is a multiplier impact on regular brand awareness metrics. Into that setting, Phalgun Raju, GM of InMobi SEA made the case for…
This blog is a little late in coming, but hopefully just as interesting. As part of sponsoring the iMedia Brand Summit, we also sponsored a mobile quiz (administered via rich media over wifi) to more than 80 mid to senior level marketing influencers and decision makers. What better way is there to educate Brand advertisers about mobile, than for them to interact with it? With that in mind, the marketing along with awesome support from the creative team (kudos to Michael Lee and his creative services…
The largest digital conference in the Baltic states came to a close today. Login attracted an audience of over 600 media marketing professionals, all eager to hear about the Future of Digital and the role Mobile will play. Mobile marketing was generally a strong focal point throughout the two day conference. John Stoneman, InMobi's Sales Director for EME, gave a keynote presentation about Mobile Media Consumption and how consumer's media habits are evolving. The presentation was packed…
Today the Shopper Marketing Summit took place in Durban, South Africa, the audience consisted of representatives from local advertising agencies, as well as marketing and brand managers from large retailers based in the city such as Mr Price. InMobi gave the delegates a sneak preview of research we are conducting in the retail industry in South Africa, which uncovers how consumers are using their mobile devices before they go shopping, while they are shopping and after they are shopping. The research…
InMobi will be taking part in Italy's annual Communication Forum 2012, on the 5th June in Rome. The venue for this year's event is the Palazzo deiCongressi, where speakers, opinion leaders and participants will have the opportunity to gather and discuss the most important issues of the institutional and corporate sectors. Welcome to the Reputation Economy is the title of the opening session of the first international edition of the 2012 Communication Forum. Reputation is one of the…
There have been many predictions made by journalists, analysts and research houses that the App will eventually replace the current Internet, as we know it today. Having said that the App Developer community on the African continent is still very much in its infancy when compared to many other parts of the World. [caption id="attachment_3252" align="alignright" width="300" caption="Moses Kemibaro, Nivi Mukherjee, and Jisas Lemasagarai"][/caption] There are many initiatives currently underway on…
We want to thank everyone who came our to our party last night, you all helped make our first ever InMobi GDC Party - Mobile OS Dance Battle! a huge success. Who won the battle? Monique as iOS made a strong showing and Joey as Android was equally amazing. Ultimately, it was just too close to tell and we declared a tie. You can watch the the event video here. We hope to see you all next year. Download Our Mobile Advertising Best Practices Whitepaper For Free We had a great time last night. It was…
The MWC InMobi team returned this week after their week-longstint in Barcelona for Mobile World Congress. The MWC week started with a bang as the team introduced delegates to InMobi, sharing who we are, what we do and examples of how we can work with all areas of the mobile eco-system. Monday was topped off with InMobi's sponsorship of the MEF Connects Party, which was held at the beautiful Picasso Museum. The party attracted over 500 guests from 50 different countries. The rest of the week was spent…
With Mobile World Congress just around the corner, the InMobi team are putting the final touches on their plans and getting their bags packed for the week long event. Our booth is up. This year InMobi is setting up its first MWC stand [Hall 2.1, Stand No. 2.1c64], it will be full of rich media content, hot-off the press research and interactive mobile ads. The team will also take part in many of the key events around Mobile World Congress, from keynotes to sponsoring must-attend parties. So why not…
Here's our Top Ten Tips for surviving Mobile World Congress. Business CardsHow many cards were you planning on bringing? Nope - bring twice as many! Make sure you actually do something with the cards you pick up - I like WorldCard for scanning in cards. Pick Up All The SchwagEvery company will be handing out free posters, stressballs, branded USB sticks, samples, and - in some cases - giving away phones. Take everything you can lay your hands on. Hand SanitiserYou're going to be shaking hands with…
We're really excited to be sponsoring Winter Hackathon. It's taking place in London on the 28th & 29th of January at Central Working, Bedford Square. Here's a little about the event: "Apps for the games" is the focus of the 2012 Winter Hackathon. More than a million people athletes, media personnel, sports administrators, spectators will visit London in July/August 2012 for the summer games. We can assume two things about them: most will want to engage with the city outside of the games, and…
Just wanted to say a massive thanks to all the developers who turned out for our London Party. Great company, good beer, and a fearsome show of strength on the football tables!
Massive thanks to our sponsor, BlueVia for helping make this possible. Check out their amazing mobile APIs. Better start preparing for our next event in 2012...
The INK Conference 2011 kicked off in Japur, Indion 8th December. Over the next 4 days many speakers, including InMobi's CEO Naveen Tewari, will put forth their views on varied topics. As partner, InMobi has made arrangements to stream one session every day, live to the entire world. You may catch the action live at the following URL: http://bit.ly/sWMSKq
The INK Conference 2011 kicks off in Jaipur, India on 8th December. Over the next 4 days, delegates from around the world will be celebrating innovation and knowledge through presentations, discussions and interactions. InMobi's CEO Naveen Tewari is one of the speakers at the event. The event's theme this year is "Power of the Journey".
InMobi's CEO Naveen Tewari was awarded the Young Achiever of the Year Award at the World Brand Congress 2011 in Mumbai, India. InMobi's Sumit Kumar (3rd from left) accepting the award on behalf of Naveen Tewari Every year the world's leading marketing and advertising brains gather at the event to discuss the latest trends and challenges in the industry and to recognize achievers in the field. This award is yet another recognition of InMobi's leadership in mobile marketing and advertising.…
It's that time of year in London where tech companies invite you to their "party". Usually it's little more than a thinly disguised attempt to pitch you their product around a tepid glass of red wine. We thought we'd do things a little differently. No pitches. No demos. No "networking". We're having beer, food, table football, and a chance to relax with other mobile developers. Sound like your sort of party? Spaces are limited, so register now at EventBrite. Massive thanks to our sponsor,…
We had a great time in Romania last week. While we were there, we did an interview with Startups.ro - a website dedicated to Romania's impressive startup scene. "Ii sfatuiesc pe dezvoltatorii romani de aplicatii mobile sa vada unde este piata lor si sa verifice competitia. Iti garantez ca nimeni nu are o idee unica. Oricine spune ca aplicatia lui nu seamana cu a nimanui altcuiva, atunci n-a cautat suficient. Descarca ceea ce fac competitorii, vezi ceea ce fac rau si spune-ti ca <Acesta…
The InMobi team had a great time at #OTA11. Without a doubt, it's one of the best hackathons in the UK. I think it's the first time that I've ever presented in a stately home's "music room". As well as sponsoring the coffee, we were on hand to help developers out with our new Android and iOS SDK. We handed out a tonne of schwag - including lanyards, promo codes, and screen cleaners. Our InMobi-branded iPhone beer-bottle-openers were in hot demand - so much so that we had to separate these two reprobates…
Follow Us: #MMAF2011 Please join us at theMMA Forum London | 4-5 October, 2011 Rob Jonas VP & Managing Director Europe and Middle East InMobiThe Creative Revolution in Mobile: How to Capitalizing on the Immersive Experience of Mobile Advertising 5 October, 2011 Dear colleague, Please join me at MMA Forum London, 4-5 October, 2011. This event offers a global view only the MMA can deliver, exploring how mobile marketing is working in Africa, India, Japan, China, the US, and beyond.…
We've just come back from a MASSIVE 3 day conference - the Eastern European Mobile Monday Summit. Three days of augmented reality, hacking, QR codes, workshops, Android, and - of course - advertising. I was there talking about how developers in Romania can make money globally. There were some great talks - as well as mine 😉 - but I want to draw your attention to a couple of things I think you'll find interesting. BlackBerry Android Runtime By now you've probably heard that BlackBerry hardware…
If you're in mobile and do business in Europe, you're in one of two places this week. dmexco, the digital marketing expo in Cologne Germany or ad:tech, the event for digital marketing in London. Both taking place on the same two days. Luckily, InMobi and Sprout will be in attendance at both, here is how to find us: AD:TECH London September 21 - 22, 2011 OlympiHall Booth: 271 Speaking for InMobi is: James Lamberti, Vice President, Global Research and Marketing onSeptember 21 from 12:30 - 13:00 in…
Thanks to Entertainment Africa for their recent conference - which InMobi sponsored. We're seeing increasing levels of traffic coming out Africa. Contrary to popular opinion, smartphones do really well there - as long as they are well priced and marketed correctly. One of the most popular devices is the Huawei Ideos. It's a great little Android 2.2 phone. It's durable, has interchangeable covers and - most importantly - retails for under $100. The BlackBerry is also a phenomenally popular…
Last week, the InMobi team travelled all the way to South Africa. We were in Cape Town and Pretoria to support the two great mLabs. The mLabs are great open space where technology entrepreneurs can interact, work, gain access to tools and expertise, deploy their solutions, and start and grow their businesses. They are run by experts and local developers. Basically, the mLab provides all the infrastructure you need to test, deploy, and learn how to scale your mobile apps. We were presenting…
It's 8:21am and already 10 people are here setting up their equipment before the coffee has even arrived. This is sure to be a great event. If you want to see the agenda it's posted here. 9:00am Let's get this party started! Almost all the seats are taken and people are hard at work. We have people here in attendance from the South Bay, Southern California and even the East Coast. 9:15am Presentations just started. Walter and Carlos do an intro to Ansca for the developers. Big…
The InMobi team have just returned from Europe's biggest games conference - GDC Europe. We had a great time chatting with all the developers who came to show off their mobile wares. I wanted to share some of the highlights of the trip with you. YoYoGames First up, YoYoGames and their GameMaker software. Working in a GUI, it's a fun and easy way to get started in mobile game development. Their HTML5 version is coming out soon. We all loved their latest game "They Need To Be Fed" which…
If you're going to be in the San Francisco Bay Area on August 27, you might want to check out this hackathon we're producing with our new partner, Ansca Mobile. They're the creators of the Corona SDK, a fantastic way to do cross-platform game development on both iOS and Android. The event will be held at a great space called pariSoma, in the SOMA section of San Francisco. There will be free food, drinks, beer, candy and passionate people hacking away, producing amazing apps. The response so far has…
The incredibly talented team at Surrey Satellite Technology are preparing to launch a satellite which can run Android apps! Not only that - they want app on board. If you are a UK national, you could win a chance to have your App to fly on their satellite - The STRaND-1. The competition runs from 1st August to 2nd September 2011. For more information, and an entry form, visit www.facebook.com/nanosats. Just think of the possibilities... an app to measure solar radiation, an app to take photos of…
Join Anne Frisbie, VP & North America Managing Director, InMobi at the MMA and ClickZ Connected Marketing Week, August 16th. A full-day mobile marketing workshop: Global Truths and Regional Relevance of Mobile Marketing: Essentials for Successful Consumer Engagement. Instructors: John Arnold, Director of Education, Mobile Marketing Association Michael Becker, North America Managing Director, Mobile Marketing Assocation Guest Instructor: Anne Frisbie, VP & North America Managing Director,…
Last night, InMobi attended cdi's Apps For Good in London. What a wonderful event! Teams of school-children presenting their ideas for apps that could change their world. But this wasn't just kids showing off drawings of theoretical apps, the Apps For Good course that runs in these schools get participants thinking about problem definition, market research, business cases, and - crucially - building apps. Using Google's Android App Inventor, the students were able to create working prototypes…
Developers, be sure to check out Podio's hack day this Saturday, May 14. InMobi is giving away $75 in network spend to attendees. To take advantage of this offer use this promo code: Developers75 when you sign up for a new account at InMobi. We're happy to announce we're launching our API and developer site on May 14th. To celebrate this occasion, we're throwing a party and having a hackathon in the Podio store, San Francisco. Developers, designers, UX gurus, PMs and all of your friends, please…
On May 2nd InMobi kicked off our Global Research Road Show that highlights our most new study The Consumer Perspective on Mobile Shopping & Commerce. For this study we leveraged InMobi's global network of over 200 million consumers, in over 125 countries by conducting a mobile research survey. The results dive into the consumer's sentiment around mCommerce, how consumers leverage their phone while shopping, and how mobile advertising impacts consumer interactions. The research will be segmented…
We want to thank Vodafone developer for hosting a fantastic event last Saturday here in London. Sony Ericsson and Ideaworks Labs both gave excellent presentations. Erik Hellman a Software Innovator at Sony Ericsson in Lund, Sweden even gave away a bunch of code samples (some of which can be downloaded here). His work developing 3D interfaces for mobile devices was inspiring.
InMobi was invited to speak at ad:tech Sydney on the subject of Implementing an Effective Mobile Advertising Strategy. I was fortunate enough to take the prized opening slot amongst four other panelists after the first keynote of the conference. To set the context, Australiis extremely developed smartphone market (over 50% of phones are smartphones) with possibly the highest penetration per capitof iPhones. This makes the market ripe for mobile advertising. Instead there is apathy towards…
We wanted to thank all the attendees and presenters for making this week's conference so great. Mike Lees keynote in particular stood out. Not just because he did it dressed as a mariachi and with a band! (Yes this is 100% true, link here) But its also because of his content and ability to connect with developers. While its clearly an unorthodox approach, it takes a real genius to both entertain and educate on a technical topic. These types of presentations are at best dry, dull, and unexciting.…
Come see Ashwani Kumar speak this Thursday at the Web 2.0 Expo in San Francisco. He will share data and insights that will show how advertising can be an excellent way to make money with Mobile Apps. For more information view this link.
If you are attending Ad-Tech Sydney, please be sure to see Rob Marston speak on Wednesday, March 9 at 9:50 am on the Achieving an Effective Mobile Strategy Panel. This panel will discuss best practices for marketing and advertising on mobile devices. Rob will debunk the Top Five Myths of Mobile Advertising. Later, that same day at 12:00 pm in the Expo Seminar Theatre Rob will present The Real Consumer Perspective On Mobile Advertising. This presentation is based on our finding from global survey…
We're proud to announce that Ashwani Kumar will be speaking at the Web 2.0 Expo this March. His talk will address the excellent opportunity advertising offers for developers to earn a living and how to take advantage of it. Follow this link for more information: http://www.web2expo.com/webexsf2011/public/schedule/speaker/102901
With the Game Developers Conference taking place next week in San Francisco, we're inviting all gaming developers to our party Tuesday night, March 1. Come meet with other likeminded industry insiders, have a drink, and talk about the latest trends in the gaming industry. Date: Tuesday, March 1 Location: Roe, 651 Howard Street, San Francisco, CA 94103 Time: 6:00pm to 9:00pm Launching a World Developer Fund 2011? Over the past year, InMobi worked hard to support independent developers with our $2…
Update February 15 The Value of Emerging Markets Whitepaper Now Available: Download PDF > As we head into the largest mobile event of the year, InMobi has been working around the clock on initiatives for this year's Mobile World Congress. Our entire executive team will be traveling to Barcelonand we are all looking forward to connecting with friends, partners and meeting new people. Just for this year's Mobile World Congress we have put together special Thought Leadership Whitepaper Series.…
If you're in the Bay Area tomorrow, I will be speaking at a brand new developer event in Burlingame called Appy Hour. Details are below: Introducing APPY HOUR!! Brought to you by a collective of Tastemakers & Tech Developers. This is the freshest, new, monthly happy hour event tailored to the world of software applications or otherwise known as APPS. Tastemakers & Tech Developers welcome the world of developers, hardware providers, carriers, service providers, venture capitalist and more.…
InMobi's own Krishna Kumar (better know as KK in the industry), Director Business Development, has been invited to speak at the Mumbai Business School, one of the leading business schools in India. He will address students on the topic of Mobile Marketing. KK has always been in the forefront of mobile content and advertising. We're sure that KK's experience and stories will both entertain and enrich the students greatly. For more info: www.mumbaibusinessschool.org
If you're attending the Mobile Marketing Association Forum at The Beverly Hilton Hotel tomorrow in Los Angeles, be sure to see InMob's VP and Managing Director of North America, Anne Frisbie. She will be participating in this disucssion: Panel: The State of Mobile Advertising - Now & Next Date: Wednesday, November 17 From: 2:50-3:15 Location: The Beverly Hilton Hotel Moderator: Mickey Khan: Editor in Chief; Mobile Marketer Speakers: Michael Baker: Chief Executive Officer; DataXu Curt Doty: Executive…
Please join us this Sunday in Austin, Texas at 360iDev for our full day session on app monetization. For tickets and more information: www.360idev.com Sunday November 7, Austin, Texas The first three segments of this session will run for roughly 30 minutes. The panel will run for 45 minutes. The entire session will be repeated in the afternoon with one addition, a Developer Show and Tell. If you would like to sign up for the Show and Tell please contact: gregory.kennedy@inmobi.comMorning Session…
Anne Frisbie, InMobi's Head of North America will be speaking at two different events in New York City next week. Be sure to catch her session if you're attending either of these conferences. Event: MobileSquared Roadshow Date: November 2, 2010 Location: New York City, Academy of Science Details: 9:30 AM Keynote by Anne Frisbie Insights and technology make a perfect marriage for mobile media http://www.mobilesquared.co.uk/roadshow/roadshow-us Event:AdTech New York Date:November 4, 2010 Location: New…
InMobi's Founder and CEO, Naveen Tewari is speaking this Thursday at ETRE, The European Technology Roundtable Exhibition in Cannes, France. He will be participating in: Keynote Roundtable: Mobile: New Business Models. New Markets. New Challenges. Moderator: Alex Vieux, Red Herring Panelists: Philipp Schloter, Chief Executive Officer, Abukai Phil Dance, Managing Director, BT Group Andrew Jacques, Vice President EMEA, Good Technology Naveen Tewari, Co-Founder & CEO, inMobi Tom Henriksson, Head…
Ankit Rawal, Head of Advertising, Africa, InMobi will speak about the state of mobile advertising in Africa at iHub in Kenya this Thursday, October 7. iHub is an open space in Nairobi where key players in digital media and advertising connect and collaborate. Here is the description off their site: Nairobi's Innovation Hub for the technology community is an open space for the technologists, investors, tech companies and hackers in the area. This space is a tech community facility with a focus on…
For those who missed seeing us in person, the press coverage, tweets or other communications, we've had a busy few days in London last week. Starting at 8am on Monday morning, the Global View of Mobile Advertising roadshow rolled into town with our research team clutching the latest findings from our consumer research survey in the UK, France, Italy and Spain. London's Sketch hosted a selection of analysts and journalists for discussion and debate on our network and consumer research. Companies in…
Today at London's famous Sketch restaurant we unveiled preliminary findings from Part II of our global research project. By now you are all familiar with the global network data we released on Sept. 8th, but there is a Part II to our effort which includes a consumer survey via the mobile phone conducted among over 13,000 consumers in 14 countries so far. Analysts (Informa, Enders, SCC Insights, comScore), agencies (OMD, Starcom, Bliss, Somo, Lucidity) and journalists (Financial Times, Reuter's, Bloomberg,…
This Saturday at 1pm California time, I will be on a flight to the U.K. with the intention of attending no less than 6 different mobile events in London in 8 days including 3 in one day. Crazy. On the other end is one of InMobi's earliest supporters - renown blogger Peggy Anne Salz from www.msearchgroove.com. Peggy has been following us since the beginning and decided it was time to write a piece on InMobi's AdROIt technology. Regardless of your interest in the InMobi spotlight piece, Peggy is worth…
Limvirak Chea, InMobi, Director, Business Development, Europe was Interviewed at MobileTechCon 10 in Germany. In this video Limvirak covers a few topics, such as the different monetization strategies app developers can employ and how they can increase their apps ranking with mobile advertising.
InMobi kicks off the conference season this month with a presence at a number of great events around the globe. Please contact events@inmobi.com if you have questions or need additional information. Asia Pacific iMedia Brand Summit - Hunter Valley, Australia Date: September 13-15 Location: Cypress Lakes Resort - 9 Thompsons Rd. Pokolbin, Pokolbin 2320, Australia www.imediaconnection.com/summits/ Emmanuel Allix, InMobi, Vice President and Regional Director, Asia Pacific is presenting at the Innovation…
Correction. Looks like we got some incomplete information on this (you just can't trust what you read on the internet). The complete list of winners from AppFaceoff are in order: 1. WTFAY took home first prize. www.wtfay.com 2. BreezyPrint finished second. www.breezyprint.com 3. TiltWorld finished third. www.tiltworld.com We want to congratulate @TiltWorld for winning AppFaceoff last night at @pariSoma. The combination of the game's creative story and unique game play dazzled the judges enough to…
InMobi will be attending and sponsoring two different events tomorrow night. One in San Francisco and the other in Silicon Valley. Details can be found below: Apps Faceoff Date: August 25, 6:30pm to 9:00pm Location: PariSoma Loft, 1436 Howard St. (at 10th) in San Francisco. www.parisoma.com Amit Gupta, Co-founder, VP of Business Development will be a guest Judge for the Apps Contest. InMobi will award $250 of in-Network spend to the winning app. Silicon Valley Android User Group Date: August 25,…
We want to thank everyone for coming to the presentation. Ashwani spoke to a packed room, no small feat to achieve in the final hours of a hackathon. We have posted a PDF of the presentation here for download: http://dl.dropbox.com/u/9843154/iOSDevCampAug2010.pdf
Ashwani Kumar, head of smartphone platforms at InMobi will be speaking this Sunday at iOSDevCamp. His presentation is not to be missed, it will feature insights and analysis based on data pulled from the InMobi network. Ashwani will debunk the low eCPM myth about markets outside North America and show small developers how they can benefit of the global nature of the mobile internet revolution. Tickets for the event are still available. Here are the event details: Location: iOSDevCamp 2010 PayPal…
Here is a round-up of InMobi global event participation for the rest of August: Africa Internet Show Africa Date: August 2-3, 10:00am - 5:00pm both days Address: Sandton Convention Centre, Maude Street Sandown, 2196, Johannesburg www.internetshow.co.za Stephen Newton, InMobi, Vice President and Managing Director, Africa will be leading a “MobiWeb†workshop on August 3 in Theatre 4. U.S. iOSDevCamp, San Jose Date: August 20-22, 10:00am - 5:00pm Address: PayPal (eBay)…
The pariSoma Mobile Mixer for mobile startups is tonight. Come see live demos which will include a mix of apps, hardware, and accessories. The event starts tonight at 6:30pariSoma 1436 Howard street San Francisco appbackr allows iPhone and iPad developers to sell wholesale copies of their applications to finance development. appbackr buyers profit when the apps are sold on the iTunes store. Learn more at www.appbackr.com Apsalar provides marketing tools for mobile apps. We aim to bring the efficiencies…
pariSoma will be hosting a Mobile Mixer for startups in the mobile industry. Startups will be demoing at tables throughout the space and will include a mix of apps, hardware, and accessories. If you are creating mobile tech, we want to see it! Attendees will mix with hot bay area startups while enjoying sangria, beer, and snacks. Location: parisSoma 1436 Howard street San Francisco Click here to read more information on all the companies that will be represented tomorrow. Want a demo table? Register…
Hello World, Just off the stage with Mr. Arrington at TechCrunch's CrunchUp conference. 15 minutes of data speak about globalization goes by quickly. If you missed it, you can see it at http://www.ustream.tv/recorded/8613992 or read about it here at http://techcrunch.com/2010/07/30/inmobi-data/. Or you can simply read the four sentences below to get the key takeaway. 1. eCPMs around the world do not vary as much as people think. If the average eCPM globally indexes at 100, the EU and US come in highest…
Come see Amit Gupta co-founder and VP of Business Development for InMobi present tonight at the Silicon Valley Android Developers MeetUp.
Monthly Android Technical Session: AR, NDK, Ads Agenda 6:00 Food and networking 6:30 Introduction 6:40 Speaker & Presentation Location: T-Mobile (Click for map) 1911 Landings Drive Mountain View, CA 94043 www.android-android.net
InMobi was nominated this year in the Enabling Tools and Devices category of the AlwaysOn Global 250. The AO Global 250 represents emerging U.S. and international companies pioneering on-demand computing, digital media, entertainment, and greentech. We're excited and humbled to be included along side so many other great companies. We want to thank The AlwaysOn editorial team, along with partners at Manatt, Morgan Stanley, the Blackstone Group, KPMG, Silicon Valley Bank, Sonnenschein, and Bridge Bank.…
Please listen while Naveen Tewari, Founder and CEO of InMobi participates in this panel discussion on the mobile ad space. Insights into the Mobile Advertising Space Hosted by Imran Khan from JPM's Internet & Entertainment Equity Analyst. Featuring: Naveen Tewari Founder and CEO of InMobi Michael Avon Executive Vice President and CFO of Millennial Media, and Krishna Subramanian Co-Founder of Mobclix. Thursday, July 22 @ 11:00am ET / 16:00 UK DIAL-IN: 888-455-9312 (US); +1-773-799-3513 (outside…
Live from Mobile Beat 2010, that's right more discussion of Apple. As if there hasn't been enough yet (read that: dripping with sarcasm)? We welcomed them to the industry a few months back. Although they've not reciprocated, so far it's been quite a pleasant experience for both of us. It's really nothing like a war at all. More like a partnership actually. They have a couple cool mobile devices, bring lots of mindshare and money to mobile advertising, and charge really high CPMs. We have 9,000 devices…
InMobi is proud to be a sponsor and attendee at MobileBeat 2010 in San Francisco. Come and hear Anne Frisbie, InMobi, VP & Managing Director, North America speak at tomorrow's Breakout Session. 2:45pm - 3:35pm [Breakout Session] Apple vs. the World: The iAd Wars How can independents compete, now that Apple and Google are poised to dominate mobile advertising? Panelists: » Anne Frisbie, InMobi, VP & Managing Director, North America » Paran Johar, JumpTap, CMO » Dan Mason,…
ET Now meets Ram Shriram, a man who is counted as one of the greatest tech investors of all time. He is most well-known for being one of the first investors in Google and is now the founder of a VC firm, Sherpalo Ventures. The show also covers one of Sherpalo Venture's largest investment in India, InMobi and an investment decision which took all of 20 minutes. Naveen Tewari shares his experience with Sherpalo Ventures.
Whether your startup is an idea on paper or just a few months old, the Mumbai Angels, if impressed will give you that seed level cash injection. ET Now meets Sasha Mirchandani and Prashant Choksey to profile the Mumbai Angels and their portfolio company InMobi, the first company to receive funding from Mumbai Angels. Amit Gupta talks about how Mumbai Angels has been more than just an investor to InMobi.
