15

June

Case Study: Trainman Grows Revenues by 2x Leveraging InMobi'...

Available in 7 Indian languages namely Hindi, Marathi, Kannada, Tamil, Telugu, Bengali and Gujarati, Trainman is the highest rated train app for Indian Railways. Trainman is the fastest app for PNR status prediction and a one-stop shop fo...

Posted on June 15, 2017
By Team InMobi

10

May

Case Study: Youzu Acquires High Quality Gamers With InMobi's...

Established in 2009 Youzu Interactive is a global entertainment company with blockbuster games such as League of Angels, Youth of Three Kingdoms and Furious Wings. Youzu Interactive Co. Ltd. partnered with InMobi, the largest independent a...

Posted on May 10, 2017
By Team InMobi

13

April

​Being Smart About Mobile Native Video

The human penchant for sight, sound, and motion has transcended the boundaries of TV. Likely so, video is gaining prominence as a primary mode of communication in the mobile world too. An average user is exposed to about 32.3 videos in a ...

Posted on April 13, 2017
By Mona Sharma

03

April

Event Diary: How to make it big as a game developer in India...

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highli...

Posted on April 03, 2017
By Team InMobi

12

October

Anatomy of InMobi Rewarded Video Ads

Rewarded video is the perfect way for developers to integrate ads into their app that incentivizes the user with in-app coins or currency for watching the entire video. With rewarded video advertising, everyone wins. The user is rewarded...

Posted on October 12, 2016
By Irene Herranz

20

September

​The 6 Ultimate Pro-tips to Master Rewarded Video - Part 2...

This piece is the second and final part of the blog post series around rewarded video pro-tips for game developers. Here is the first part - The 6 Ultimate Pro-tips to Master Rewarded Video - Part 1/2 , in case you missed it. ...

Posted on September 20, 2016
By Irene Herranz

19

September

Launching InMobi SDK 600: Monetize Your iOS 10 Users Today!

iOS 10 was released last week and with that, we have released InMobi’s shiny new SDK 600.The re-architectured, iOS 10 compliant SDK 600 brings several under-the-hood changes that improve the efficiency of the internal APIs, simplifies int...

Posted on September 19, 2016
By Mona Sharma

22

September

Publishers’ Pulse: Hussam Hammo - CEO at Tamatem

In celebration of 9 years of continued success in the mobile ad space, InMobi launches Publishers’ Pulse, an interview series in which thought publishing leaders share their history, unique perspectives and outlook on the rapidly ever c...

Posted on September 22, 2016
By Irene Herranz

07

September

Mobile Video Ads - Everything a developer needs to know - Pa...

After “Mobile is Eating our World” it’s time for “Video is the new HTML”, and building on these thoughts of Benedict Evans, we at InMobi are proud to introduce the #WinWithVideo series which we kickstarted last week with a w...

Posted on September 07, 2016
By Abhishek Khurana

26

August

Developer Economics Report: The State of the Developer Natio...

We’re happy to announce that our friends at VisionMobile have just published the State of the Developer Nation report for Q3 2016 - the latest trends in the developer economy which you helped shape! The report includes insights and ana...

Posted on August 26, 2016
By Irene Herranz

24

August

The 6 Ultimate Pro-tips to Master Rewarded Video - Part 1/2

Rewarded video is an incredibly popular and high performing ad format that never gets old. When implemented thoughtfully, rewarded video ads stand as the biggest revenue generator for many game developers, while also adding value to the ...

Posted on August 24, 2016
By Irene Herranz

21

June

Getting Started With SDKBOX InMobi Plugin

InMobi as the Monetization Partner At InMobi, we are pleased to extend our monetization support to the COCOS2DX community. Currently, we are helping more than 10,000 developers across the world to monetize effectively. InMobi is the only ...

Posted on June 21, 2016
By Mona Sharma

25

April

In Conversation with Mobikwik on Native Advertising

We recently hosted an online hangout with India’s leading mobile-first companies, as part of the inDecode series, discussing what’s on everyone’s minds - Native Advertising. As part of the session, I also had an interesting Q&A with J...

Posted on April 25, 2016
By Dev Ramnane

02

December

Decoding Monetization Methods of Dating Apps

Swipe right - the new age dating gesture, has permeated the mobile world. Today, users spend almost 90 minutes1 of their day sifting through myriad potential partners, in search of the "perfect fit". This is greater than the average time ...

Posted on December 02, 2015
By Mona Sharma

20

May

Is Your Rewarded Video Ad Placement Right

The world is already winning with Rewarded Video Ads, but this winning streak involves more than simply showing a rewarded ad. The meteoric rise of monetization with rewarded ads is backed by the measured science of ad placements, amongst ...

Posted on May 20, 2015
By Mona Sharma

14

May

Succeeding With Rewarded Ads: The Three Commandments

Rewarded video is the popular kid on the block - with visually immersive experiences and skyrocketing ROI. Deciding to use rewarded video is a no-brainer, but here are few key pointers to keep in mind to ensure you have a winning strategy....

Posted on May 14, 2015
By Prithvi Mani

04

May

What Every App Developer Needs To Know About Press Kits

When you are pitching a journalist to write about your mobile app, shorter emails perform better. But if your email should only be a few sentences, what’s the best way to share more information? Include a link to a press kit. A press kit...

Posted on May 04, 2015
By Murtza Manzur

16

April

InMobi Insights : The Dynamics of a Booming App Economy

In the previous blog, we laid out the regional landscape for app developers in terms of share, app install costs and app earnings. We also explored the OS landscape across regions. In this blog, we move forward and explore the dynamics ...

Posted on April 16, 2015
By Pooja Kalloor

01

April

InMobi Insights : The State of App Downloads and Monetizatio...

With 2.6 million [1] apps available and 150[2] billion app downloads, Apple’s App Store and Google’s Play Store have come a long way since their 2008 launch. With more developers than ever before and smartphone penetration on a rise ...

Posted on April 01, 2015
By Pooja Kalloor

19

January

5 Ways In Which The World Will Change For App Developers in ...

While the iOS App Store generated over $10 billion in revenue for developers in 2014, this money was spread thin - the number of apps grew by over 50% last year. The ever-changing developer ecosystem has created significant opportunities ...

Posted on January 19, 2015
By Shamala DN

23

December

The Personal Technology Revolution: Smart Wearables Moving M...

The Infiltration of Smart Wearables Each day, smart technology is becoming more ingrained in our personal lives; smartphones and tablets are just the tip of the personal technology iceberg. Our need to “be connected” has become such ...

Posted on December 23, 2014
By Emily Basileo

19

December

#FactOrFiction: Busting myths in mobile gaming

Do only big budget games get featured on the AppStore? Is an iOS-first launch absolutely imperative to a game’s success? Do all successful games launch their trailers months in advance? There’s only one way to find out.Join the InMobi t...

Posted on December 19, 2014
By Aksha Kini

02

December

The State of Mobile App Monetization: Health & Fitness Ads A...

This edition of InMobi’s State of App Monetization Series dives into in-app network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within...

Posted on December 02, 2014
By Emily Basileo

29

October

Wearables Could Be The Next Frontier For Brands Looking To R...

About four desks away from me sits a quiet but friendly product manager working on ad prototypes for wearables. His quest is simple – draw out the best use case possible for advertising on wearables. It is still a bit like divining for wa...

Posted on October 29, 2014
By Kaavya Kasturirangan

30

September

The Global App-ortunity: In-App Mobile Ads Outperform Mobile...

The numbers are in! InMobi’s State of App Monetization Series provides network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within th...

Posted on September 30, 2014
By Emily Basileo

15

September

Meet Paul Thind at GamesBeat #askPaulThind

InMobi is excited to have Paul Thind join us to head up our gaming business portfolio!Paul comes from Spil Games where he scouted the best IP and content from third party mobile game developers and publishers. Previously he served as CEO o...

Posted on September 15, 2014
By Team InMobi

09

July

Cross Promotion Through House Ads With InMobi Analytics

With the multiverse of apps available in the mobile ecosystem, managing and growing your user-base amongst your suite of apps is a challenging proposition. Apart from focussing on building beautiful apps, you also have to focus on the thr...

Posted on July 09, 2014
By Abhishek Khurana

07

July

How Is The World Cup Impacting Your App?

With so many matches running into overtime and nail biting finishes ending with penalty shoot outs, it is no wonder that beer vendors have made a killing this year in the Brazil World Cup fever. But so have some of the mobile app develo...

Posted on July 07, 2014
By Tanvi Kapoor

26

June

What’s Native Got To Do With It? A Town Hall Conversation ...

70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB...

Posted on June 26, 2014
By Kayla Wilson

17

June

InMobi Ad SDK 440 now supports Google’s New Advertising ID

Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identi...

Posted on June 17, 2014
By Abhishek Khurana

29

May

​Reinventing Mobile Programmatic

Desktop advertising has come a long way from the first banner Ad in Oct 1994. As display advertising evolved and matured, there eventually arose the need to move away from segment-based buys to very-fine grained individual buys. Program...

Posted on May 29, 2014
By PRL

06

May

IDFA and how to avoid getting your app rejected by iTunes

With a strong emphasis on user privacy, the mobile app ecosystem has gone through several changes over time (such as deprecation of UDID, MAC address and so on). Recently, Apple introduced certain updates to their app submission guidelines ...

Posted on May 06, 2014
By Abhishek Khurana

02

May

ネイティブ広告 Native Ads - vol.1

インモビジャパンの篠原です、今回からこのブログを通じてインモビのプロダクト紹介や、スマートフォン広告のグローバルトレンドなどお伝えしていこうと思っています。初...

Posted on May 02, 2014
By Yoshitaka Shinohara

29

April

Launching the world’s most advanced native advertising pla...

We at InMobi often use the phrase “10x thinking” when set strategic goals or validate ideas. Its a way of saying we believe in going after problems that are 10X harder to solve. It also means we don’t believe in doing incremental im...

Posted on April 29, 2014
By Team InMobi

29

April

A New Chapter in the History of Mobile Advertising

Over the last few years, one of the things that constantly bothered me was that we were powering an entire industry on the back of banner ads, which we never liked. InMobi has worked with more than 30,000+ app developers, fielded 4 billion+...

Posted on April 29, 2014
By Naveen Tewari

15

April

Native Ads: Debunking The Integration Myths

Before we take a deep dive into native ads, let us understand first what native ads are. Q: Why would you want to show Native Ads? If you are an app developer looking to monetize your app by display advertising, but want to customize ad...

Posted on April 15, 2014
By Rishabh Chowdhary

17

March

Top Recommendations for Breaking into the American, Chinese ...

These following recommendations are from InMobi's Mobile Gaming Cross-Market Analysis report:Develop and market games specific to gamers of their target country: Mobile developers must understand the typical gaming consumers specific to eac...

Posted on March 17, 2014
By Emily Basileo

17

March

What Developers Can Learn from My Mobile Game Addiction

My name is Emily, and I’m addicted to mobile gaming. What started as an innocent time killer rapidly spiraled into an insatiable obsession. I found myself actually making time to play games, crafting creative ways to extend gameplay when ...

Posted on March 17, 2014
By Emily Basileo

01

July

InMobi launches exclusive beta program for Developers

We at InMobi are working constantly on our products to make them better and easier to use for our developers. In our pursuit to provide the best solutions for the developer community, we are pleased to launch the private beta of our new use...

Posted on July 01, 2013
By Tanvi Kapoor

14

May

InMobi to the rescue: Optimizing Android Apps for Tablets

In our earlier blog post , we talked about 3 mistakes developers commonly make. Ad monetization on tablets can potentially jump 3-4 times when these mistakes are eliminated or rectified. In this blog we focus more specifically on Android ap...

Posted on May 14, 2013
By Mohan Narayanaswamy

12

April

InMobi Diagnostics - A new tool for developers to improve mo...

At InMobi we are constantly working on making it easy for our customers/partners to integrate faster and make life easier. We are very excited to share this with all of you (and as always look forward to your feedback and suggestions). Send...

Posted on April 12, 2013
By Rangasayee Chandrasekaran

21

June

Can you achieve brand engagement on mobiles?

Can you build brand awareness and engagement on your mobile? If this sounds like a familiar question, that's because it is exactly the debate the marketing industry had around online advertising just over a decade ago. We've clearly resolve...

Posted on June 21, 2012
By Scott Polchleb

03

November

Publishers and Developers, Here's Some Advice on Managi...

There are two really important things you have to do when adding adverts to your apps or sites. Don't piss off your users. Don't advertise your competitors. Luckily, InMobi gives you total control over the adverts that you display. Here'...

Posted on November 03, 2011
By Terence Eden

22

June

Take the GetJar Developer Survey and Get $75 in Ad Network S...

Our Mobile Insights Research team has partnered with GetJar to conduct a developer survey and we want to hear from you. The goal of this survey is to help us better understand your needs, so we can improve our products and better serve you....

Posted on June 22, 2011
By Gregory Kennedy

31

May

U.S. Monetization Increases 70% Over The Holiday Weekend, U....

This weekend our network saw a big increase in demand for mobile inventory, with demand for iPhone impressions leading the way. Memorial Day weekend is the first Federal holiday of the year in the U.S. and is often used as a benchmark to es...

Posted on May 31, 2011
By Gregory Kennedy

03

March

Earn More From Advertising in Your Apps With Our WDF2011

InMobi's World Developer Fund 2011 is a new opportunity for developers to partner with us and earn even more money with advertising. The response last year was so successful, we put together a new program for 2011.   This year there i...

Posted on March 03, 2011
By Gregory Kennedy

02

March

Special Offer For MobiMastermind Users, The Get More Affilia...

  InMobi and MobiMastermind have partnered together to provide MobiMastermind users with a unique opportunity. With every transaction you make, InMobi will add an additional 10% bonus. For example: If you transact for $100, the award ...

Posted on March 02, 2011
By Gregory Kennedy

24

August

Come and See Us at Apps Faceoff and Silicon Valley Android U...

InMobi will be attending and sponsoring two different events tomorrow night. One in San Francisco and the other in Silicon Valley. Details can be found below: Apps Faceoff Date: August 25, 6:30pm to 9:00pm Location: PariSoma Loft, 1436 Howa...

Posted on August 24, 2010
By Gregory Kennedy
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