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Company News

Viewability Standards Can’t Become A Whipping Post For Mobile: InMobi Boss

April 26, 2016  •  B&T Magazine

InMobi’s Australian chief Jon White has sounded a clarion call to the mobile advertising industry saying that as a united body it needed to stand up and defend itself from being held to a higher standard than other media on viewability. Speaking at Rubicon Project’s Australia Marketplace Summit earlier this month (and previously reported in B&T), White drew on his 25 years of media agency experience to assert his view that simply because mobile could be measured more effectively, didn’t me...

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Naveen Tewari Spills the Beans on How InMobi Retains Top Talent

March 09, 2016  •  YourStory

InMobi has found itself amidst a swirl of rumours in recent months ranging from money troubles to being an acquisition target. While it remains to be seen how India’s first startup Unicorn will evolve on the business front, it is also true that it has built an enviable people organisation. InMobi has seen some of its top talents leave in the past few years, but the churn is much less compared to some of its peers like Flipkart. This, the company and HR experts say, is due to a set of policies ...

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Why Did Inmobi Succeed? It Did Things Differently to Compete, Explains CEO Naveen Tewari

March 07, 2016  •  FirstPost

When you are surrounded by elders and relatives who excel in their chosen careers, chances are that you tend to soak in the atmosphere and prove to yourself that you are no better than them. Naveen Tewari, Founder and CEO, InMobi, emulated his family's academic achievements by focussing on studies during his school and college years. At Indian Institute of Technology (IIT) Kanpur, he realised, “There is more to life than getting good scores in studies,” he says, looking back on his student d...

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Survey: Only 6% Of App Developers Are Women

February 27, 2016  •  Arc Applause

The mobile ecosystem is diverse and filled with creative minds who are passionate about apps. An average person probably pictures app developers as mysterious individuals hunched over a keyboard feverishly writing code … code that has the power to run our lives.The average person may have a set image of app developers in their mind, but the truth is more mundane. App developers are just like everybody else. They come in all shapes and sizes, cover a variety of ages and want to make money. And ...

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Report: Windows Phone app developers gross twice as much as their Android counterparts

February 27, 2016  •  Phone Arena

More than 1000 developers were surveyed for InMobi’s State of Mobile App Developers 2016 report. And if you're sitting down, we'd like to pass along the results of the survey. The average Windows Phone developer made more than twice what the average Android code jockey grossed in a month. Shocked? There's more. That same average Windows Phone developer took in 50% more than the average iOS developer.Despite those numbers, 86% of the developers wrote for Android, 56% for iOS and just 21% did th...

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InMobi CEO, Naveen Tewari in Fortune India’s 40 under 40 List

February 25, 2016  •  Fortune India

Naveen Tewari, Founder and CEO of InMobi, has been featured in Fortune India Magazine’s 40 under 40 – The Classics list for the year 2015. Fortune India highlights that Naveen has successfully built a strong product technology culture at InMobi as well as hired and retained global talent. As an angel investor, Naveen has also backed start-ups such as NestAway Technologies and Mettl. Fortune India’s 40 under 40 – The Classics list features several successful entrepreneurs and leaders from...

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MWC 2016: The Future Of Apps Is The Mobile Web, The Future Of The Mobile Web Is Apps

February 22, 2016  •  Ad Exchanger

The debate over which will prevail – native apps or the mobile web – is moot.The question, rather, is not which will win, but when the two will merge into a more fluid system centered on content and discoverability, rather than friction and discrete downloads.“We’re going to see less disparity between the mobile web and what we know as apps,” said Jim Schinella, chief business officer at Fyber. “It’s a natural evolution. Innovation will always go to the heart of where there’s fri...

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InMobi is on Fast Company’s ‘The Most Innovative Companies of 2016’ list

February 17, 2016  •  Fast Company

We're proud and happy to be named No.15 on Fast Company's list of The World’s Most Innovative Companies for 2016, and ranked No.1 in the Top 10 Most Innovative Companies in India.

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New Mobile App Developers Report Reveals Today’s Top Mobile Ad Formats, Revenue Models and More

February 15, 2016  •  MAW - Mobile Advertising Watch

What’s the latest in the world of mobile app development? A just released report from the InMobi Insights team — State of Mobile App Developers 2016 — tells the whole story.InMobi surveyed more than 1,000 respondents across 155 countries to unearth the latest trends in the mobile app ecosystem, including developer mindshare, platform of choice, revenue models, and mobile ad network preferences.For instance, when it comes to top platforms, 86 percent use Android, 57 percent work with iOS, 2...

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Do consumers always know what they want to buy?

February 10, 2016  •  Mobile Marketer

Mobile is now the gateway to consumer experiences in the real world. As consumers consciously integrate mobile into their lives, they are able to demand experiences and purchase any item, regardless of location, in a moment of need. Forrester Research calls this the mobile mind shift. Retailers have responded to this reality with mobile applications and mobile Web sites that enable intent shopping, either through search that often leads to a filtered selection of products.Can commerce be driven ...

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The 10 things in advertising you need to know today

February 08, 2016  •  Business Insider

Good morning. Here's everything you need to know in the world of advertising today.1. Here are all the ads that ran during the Super Bowl. We've got all the national ads, in the order they aired.2. These were the five best Super Bowl 50 best ads. In our opinion.3. And these were the five worst. "Diarrhea" is a word you'd rather not see at the Super Bowl.4. The most-mentioned brand on Twitter during the Super Bowl didn't even advertise on TV during the game. Esurance bet instead on a pre-game slo...

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This ad tech CEO started paying all staff 100% bonuses - and it's helping the company attract top talent away from Facebook and Google

February 06, 2016  •  Business Insider

"InMobi pays 100% bonuses because quarterly performance reviews breed mediocrity", Naveen Tewari explains that around three-to-four years ago, the company realized it would only succeed if its culture was designed to nurture innovation. To do that, InMobi needed to hire people it could trust and give them the freedom they require to create new products. That kind of freedom, Tewari said, is usually expected at companies based in Silicon Valley - but in marketplaces like India, those cultures hav...

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We Are in China, Taking on the Chinese, Says India's InMobi

February 03, 2016  •  NDTV

"If your dreams are too scary to be spoken out aloud, it proves you are onto something big," said Abhay Singhal, co-founder of mobile ad company Inmobi, one of the six startups named NDTV's Indian of the Year. And the achievement he is most proud of ; taking on China in the Chinese market.Watch the video here.

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Mobile – Not Just a Trend, but the Unifying Norm for Retailer Success in 2016

January 27, 2016  •  Fourth Source

In 2015, retailers continued to hit the mark with magnificent advertising campaigns, particularly towards the end of the year. But while many of us were on our fifteenth view of John Lewis’ heartwarming man on the moon, Mog’s adorable Christmas calamity for Sainsbury’s, and Harvey Nichols’ unmistakable #GiftFace, UK retailers have been busy prepping for the year ahead, with good reason.Mobile First In 2016, traditional retailers who haven’t embraced mobile could see their business star...

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What Consumers Need To Shop, Not Buy, On Mobile

January 25, 2016  •  Retail TouchPoints.

Mobile is an integrated part of a consumer’s life, being the first thing you look at when you wake up, and the last thing you look at before you go to sleep. With this in mind, well-designed mobile shopping apps seem to be the way to a consumer’s mind, heart and wallet. Consumers now have powerful search engines and extensive mobile stores at their fingertips, with seemingly infinite selections of products. When a consumer wants to buy a new pair of headphones, or a limited-edition watch, th...

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Exclusive: Founder-CEO, InMobi, Naveen Tewari Unplugged!

January 21, 2016  •  Business Insider

He was in one of the panel discussions at the Startup Standup India event, and held nothing back. This 38-year-old stood out as he called a spade a spade, and we knew we had our man. Few days later, after the hullaballoo of Modi's startup event faded, we chatted up a storm with this Indian entrepreneur, and it was about startups, VCs and the Bubble!Read the full interview here.

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An Interview with InMobi's Anshul Srivastava Reveals Her Perspective as a Female Developer

January 19, 2016  •  App Developer Magazine

We recently visited with Anshul Srivastava who is a senior software engineer at InMobi, to get her perspective on app development. Anshul Srivastava joined InMobi 2012 and has helped build and implement algorithms for the programmatic unified marketplace.Anshul has also built an Android app called 'Paintastic' under her developer alias 'Creativity Unlimited' which recently passed 100k downloads across 150 countries, with an overall rating of 4.0 in the Google Playstore. Anshul holds an integrate...

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A day in the life of a female developer

December 22, 2015  •  Develop

InMobi data architect Amareshwari Sriramadasu shares her experiencesI love coding and debugging. There’s a sentence I never thought I’d say.When I was a kid, I never sought out to become a developer, but with my Bachelor’s degree in computer science and engineering, and a Masters in engineering, specialising in Internet sciences, I guess I chose my own career path without knowing.I grew up in India and my father was a postman in our village, while my mother was a stay-at-home-mum. I’m th...

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The Office at INMOBI

December 01, 2015  •  The Muse

What InMobi DoesInMobi’s mission is to transform advertising into useful moments of discovery for mobile users around the globe. With a billion users each month, coverage in over 200 countries and regions, and partners such as SoftBank and Kleiner Perkins Caufield & Byers, the company has garnered an outstanding reputation and special recognition from the MIT Technology Review—making it poised to revolutionize the mobile ecosystem.Home Away From HomeEmployees at InMobi enjoy each other and t...

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India's InMobi Is Giving Facebook And Google A Run For Their Money

November 26, 2015  •  Forbes

Mobile advertising has been one of the fastest growing new industries since its very recent inception – and today one of the world’s largest players is India’s InMobi, giving Facebook and Google a run for their money, as they tackle the global mobile market from their very colorful home emerging market base.“The mobile advertising play started about seven years ago,” says InMobi co-founder and CEO Naveen Tewari, “people could predict there were going to be a lot of mobile phones – ...

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