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Viewability Standards Can’t Become A Whipping Post For Mobile: InMobi Boss
Published on April 26, 2016 • B&T Magazine
InMobi’s Australian chief Jon White has sounded a clarion call to the mobile advertising industry saying that as a united body it needed to stand up and defend itself from being held to a higher standard than other media on viewability. Speaking at Rubicon Project’s Australia Marketplace Summit earlier this month (and previously reported in B&T), White drew on his 25 years of media agency experience to assert his view that simply because mobile could be measured more effectively, didn’t mean that was a fair comparison to other media.
“I think as an industry we have to be prepared to stand up and back ourselves. On the one