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InMobi Launches the Most Advanced Suite of Mobile Video Ad Solutions in Europe

February 21, 2017

Combining innovative video formats with deep learning based algorithms, the platform represents the most comprehensive video suite in the marketLondon, UK: February 21, 2017 - InMobi, a global mobile advertising and discovery platform, today launched a suite of advanced mobile video ad solutions in Europe. The platform includes innovative video ad formats such as vertical videos, interactive rich-media videos, 360 degree videos, opt-in videos, full-screen, in-feed and in-stream videos. Having in...

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InMobi Partners With adsquare to Enable Brands Reach Mobile Consumers More Effectively

February 08, 2017

London, United Kingdom - February 8, 2017- InMobi, the world’s largest independent mobile advertising platform, today announced its partnership with adsquare, the neutral mobile data exchange, to create a comprehensive suite of in-app audience targeting solutions for brand advertisers in Europe. The partnership gives marketers and brands access to InMobi’s global mobile consumer profiles now further enhanced by multiple strong data sources such as TomTom, Mastercard and Acxiom enabling more ...

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InMobi And Tapjoy Forge Exclusive Partnership in India

December 09, 2016

Partnership provides Indian advertisers expanded access to a booming mobile gaming industryBengaluru, India and San Francisco, CA - December 9, 2016 - InMobi, a global mobile advertising and discovery platform, today announced that it is partnering with Tapjoy, a leading platform for mobile advertising and app monetization, to monetize Tapjoy’s inventory in India.Mobile gaming continues to see growing adoption in India. According to a report by Nasscom, mobile game downloads are expected to gr...

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InMobi Integrates Nielsen Digital Ad Ratings to Provide Advertisers with Rigorous Audience Verification

December 07, 2016

San Francisco, CA – December 6, 2016 – InMobi, a global mobile advertising and discovery platform, today announced its global integration of Nielsen Digital Ad Ratings (DAR), the industry standard for digital ad measurement. This relationship allows advertisers to measure the demographic composition of the audiences reached via InMobi, through an industry-standard independent source.This integration enhances InMobi’s efforts to create a secure and trusted environment for media buys - both ...

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InMobi Launches Industry’s First Remarketing Platform That Is Designed and Optimized for Mobile

November 03, 2016

Platform delivers over 3 million monthly, in-app conversions for top apps in retail, entertainment, travel and gaming categories San Francisco, CA - November 3, 2016 - InMobi, a global mobile advertising and discovery platform, announced today the launch of its mobile-first, in-app remarketing platform in the U.S. The platform enables performance marketers and app developers to retarget existing users across InMobi’s global platform comprising of 1.5+ billion unique mobile devices. Leve...

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InMobi Partners with Moat to Allow Brands to Transact on Viewability

October 27, 2016

InMobi Exchange has enabled Moat Currency allowing Brand Advertisers to leverage MRC Accredited Mobile Video Metrics San Francisco, CA - October 27, 2016 – InMobi, the world’s largest independent mobile advertising and discovery platform, today announced a partnership with Moat to offer brand advertisers mobile video measurement and currency through both InMobi Exchange and the InMobi network. The partnership will enable advertisers to measure, among other metrics, "human and viewable" and ...

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​InMobi Launches A Suite of Advanced Mobile Video Ad Formats in the APAC region

October 27, 2016

With 2X engagement compared to traditional ad formats, video ads powered with the right mobile-first creatives present a compelling opportunity for Brands to win with videoSingapore, October 27, 2016 - InMobi, a global mobile advertising and discovery platform, launched an advanced suite of video formats across countries in Asia Pacific today, to help brands capitalize on the opportunity offered by mobile video advertising. The suite of video ad formats will be available across countries includi...

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InMobi Launches A Suite of Advanced Video Ad Formats For A ‘Mobile-First’ India

September 08, 2016

With 2X the engagement compared to traditional ad formats, video ads present an untapped opportunity for Brands to share their unique story, this Diwali. Bengaluru, September 08, 2016 - InMobi, a global mobile advertising and discovery platform, today announced the launch of a suite of advanced video ad formats in India. With full screen formats and HD quality videos, advertisers will now be able to offer a TV-like experience to users. The platform includes a comprehensive suite of ad formats i...

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InMobi Launches Remarketing Platform in South East Asia. Bets Big on Indonesia

August 08, 2016

The platform has been successfully helping e-commerce players in the region to boost mobile sales.Indonesia, August 8, 2016 - InMobi, a global mobile advertising and discovery platform, announced today that it is launching a remarketing platform, powered by Miip, in Indonesia. The platform combines the power of big data analytics, creative design and powerful back-end integrations to deliver personalized shopping experiences on mobile apps. The remarketing platform also helps advertisers activat...

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InMobi’s Remarketing Platform Helps Indian eCommerce Companies Maximize Sales on Mobile Channels

June 16, 2016

Powered by Miip, the platform drives up to 7% of sales for top e-tailers in India Bengaluru, June 16th, 2016 - InMobi, a global mobile advertising and discovery platform, announced today that its remarketing platform, powered by Miip, is enabling leading eCommerce companies in India drive up to 7% of sales. On average, consumers buy products worth around Rs.1500 to Rs.2500 through the platform. This translates to an average return of $8-$10 worth of transactions for every dollar spent by an ...

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InMobi Announces New Partnerships for Mobile-First Programmatic Video

May 12, 2016

Leading Demand Side Platforms bring powerful in-app video advertising to brands, at scale, through InMobi Exchange San Francisco, CA – May 12, 2016 – InMobi, the world’s most powerful mobile advertising and discovery platform, today announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. With these partnerships in place, ...

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Bullseye Worldwide Becomes a Partner of InMobi in Turkey

February 01, 2016

Istanbul, Turkey – February 1, 2016 – InMobi, the world’s largest discovery platform, today entered into an agreement with Bullseye Worldwide, a digital advertising agency for the connected world, making them partners in Turkey. In accordance with the agreement, Bullseye WorldWide will manage clients in Turkey that are serviced by InMobi’s ad platform. With 42 percent of the population in Turkey under the age of 24, there is a significant opportunity to engage a whole generation of ...

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InMobi Guarantees 100% In-App Mobile Ad Viewability

November 18, 2015

Most Comprehensive Guarantee: All Ad Formats, Globally, to Provide Mobile Advertising that Brands Can TrustSan Francisco, November 18, 2015 – InMobi, the world’s largest discovery platform, today announced a guarantee of 100% viewability for all in-app mobile ad campaigns, aligning to the Media Rating Council’s future guidelines for in-app viewability measurement. Viewability guarantees to advertisers that their mobile ads were seen, and increases accountability. The InMobi guarantee appli...

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InMobi and Taboola Partner To Engage Over One Billion Mobile Consumers Through Content Discovery on Native Platform

October 30, 2015

Global Partnership Enables Brands and Marketers To Deliver Personalized Content To Consumers on iOS and Android Devices NEW YORK, October 29, 2015 - InMobi, the world’s most powerful mobile advertising platform, and Taboola®, the leading global content discovery platform, today announced a strategic partnership to connect iOS and Android users around the world with personalized content recommendations from around the web. Taboola’s technology will be integrated into InMobi’s vast m...

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InMobi and Mindshare are reshaping mobile advertising in APAC with key wins at Smarties APAC

October 26, 2015

Singapore, 23 October 2015 - InMobi, the world’s most powerful mobile advertising platform, has been recognised in the prestigious global Smarties Awards 2015, from the Mobile Marketing Association (MMA). The MMAs are the world’s only global marketing awards program, honouring innovation creativity and success.InMobi won the accolade of Enabling Technology Company of the Year in Mobile in the APAC awards.Jayesh Easwaramony, InMobi’s Vice President and General Manager, Asia Pacific, Middle ...

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InMobi’s deep dive wins at The Smarties (the MMA global mobile awards)

October 26, 2015

Auckland, 23 October 2015 - InMobi, the world’s most powerful mobile advertising platform, has been recognised in the prestigious global Smarties Awards 2015, from the Mobile Marketing Association (MMA). The MMAs are the world’s only global marketing awards program, honouring innovation creativity and success.A New Zealand campaign, Steinlager Pure Deep Dive’, won the APAC Bronze Award for Best Brand Experience in Mobile Rich Media and Bronze Award for Most Engaging Mobile Creative. The c...

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InMobi Wins Top Award for Creative Excellence in Location-Based Advertising

October 01, 2015

Lifebuoy Flood Campaign Demonstrates World’s Best in Mobile MarketingNew York, October 01, 2015 – InMobi, the world’s most powerful mobile advertising platform, today announced it has been awarded the top prize at the 2015 Global Smarties™ Awards in partnership with Unilever and Mindshare from the Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry. The awards, honoring innovation, creativity and in-app advertising, are among the mos...

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InMobi and TalkingData Partner To Create an Exclusive Private, Mobile-First Audience Platform for Mobile Advertisers in China

September 28, 2015

Announce a host of features to benefit advertisers, with a particular focus on commerce advertisers to power d-commerceBeijing, China – September 28, 2015 – InMobi, the world’s most powerful mobile advertising platform, and TalkingData, China’s leading mobile big data company, today announced a strategic partnership to create a private, mobile-first audience platform (PMAP) for commerce, performance and brand advertisers in China. As a part of this partnership, InMobi and TalkingData wil...

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Experian deal makes InMobi even smarter with the numbers

September 16, 2015

Sydney, 16 September 2015 - InMobi, the world’s most powerful mobile advertising platform, has formed a strategic partnership with Experian, one of Australia’s leading sources of consumer insights. The exclusive two-year partnership means InMobi can provide richer information for customers targeting advertising at mobile users.InMobi provides in-app and mobile web advertising, providing information from over 10 million mobile devices in Australia. The partnership with Experian will enable th...

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India and China Giants, InMobi and APUS, Partner for Global Growth

September 16, 2015

APUS chooses InMobi as global monetization partner; InMobi to help APUS grow in India Bangalore and Beijing, September 16, 2015 – InMobi, the world’s most powerful mobile advertising platform, and APUS Group, the world’s biggest Android user system, today announced a long-term strategy partnership to help both companies grow significantly. InMobi will share its vast expertise in India to help APUS establish a larger footprint in India, enabling an increased user base and market share....

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