InMobi Global Event Calendar For September

InMobi kicks off the conference season this month with a presence at a number of great events around the globe. Please contact events@inmobi.com if you have questions or need additional information.

Asia Pacific

iMedia Brand Summit - Hunter Valley, Australia
Date: September 13-15
Location: Cypress Lakes Resort - 9 Thompsons Rd. Pokolbin, Pokolbin 2320, Australia
www.imediaconnection.com/summits/
Emmanuel Allix, InMobi, Vice President and Regional Director, Asia Pacific is presenting at the Innovation Forum.

India Product Managers’ Conclave
Date: September 19
Location: IIM Bangalore
Sridhar Ranganathan, InMobi, Vice President of Product Management is speaking on panel at 12:45-1:15pm.

Digital Media Conclave, Mumbai
Date: September 24, 2010
Location: The Residence Hotel & Convention Centre, Saki Vihar Road, Near Vihar Lake, Powai, Mumbai
www.digitalmediaconclave.com
Sridhar Ranganathan, InMobi, Vice President of Product Management is giving a keynote.

Mobile Apps Conference
Date: September 25, 2010
Location: Nimhans Convention Centre, Near Diary Circle, Bangalore - 560029
www.siliconindia.com/events/siliconindia_events/agenda.php?eid=MobileAppsConf2010_Blore
Sridhar Ranganathan, InMobi, Vice President of Product Management is giving a keynote.

iMedia Agency Summit - Bali, Indonesia
Date: September 27-28
Location: Conrad Hotel - Jl Pratama Raya 168, Tanjung Benoa, Bali 80363
www.imediaconnection.com/summits/
Robert Woolfrey, InMobi, Director of Brand Advertising, Asia Pacific is presenting at the Innovation Forum.

Europe

Mobile Tech Conference 2010
Date: September 6-8
Location:   Rheingoldhalle Mainz - Rheinstrasse 66, 55116 Mainz  (outside of Frankfurt)
www.mobiletechcon.de/2010/
Limvirak Chea, InMob, Director, Business Development Europe and Middle East will give a Keynote, September 7 at 14:45 - 15:45 titled “Economics of Your Ad Supported Application Business”.

Over the Air
Date: September 10-11
Location: Imperial College, London
www.overtheair.org/blog/competition/
Limvirak Chea, InMob, Director, Business Development Europe and Middle East will give a Keynote, September 11, at 11am in the Huxley Room titled “Economics of Your Ad Supported Application Business”.

Mobile Entertainment Meet-Up
Date: Monday, September 20 from 6:30pm - 12:00am
Location: 24 Kingly Street, London, W1B 5QP
www.mobile-ent.biz/events/233/Meet-Up-July
IMobi the sponsor of this industry mixer and the event is free to attend. Please register at: Katy.Grant@intentmedia.co.uk

AD:TECH London
Location: Olympia Conference Center, London
Date: 21-22 September 2010
www.ad-techlondon.co.uk/adtech2010/
Rob Jonas, InMobi, Vice President and Managing Director of Europe and Middle East is conducting a workshop Tuesday 21 September 12:30 – 13:00.

U.S.

AppNation
Date: September 12-13, 2010
Location: Moscone Center, San Francisco
www.appnationconference.com
Patricia Clark, InMobi, Head of Advertising, North America is speaking on the Mobile Marketing Apps Panel.

IAB Mixx Conference and Expo (During AdWeek)
Date: September 27-28, 2010
Location: Crowne Plaza Hotel - 1605 Broadway, New York
www.mixx-expo.com
Anne Frisbie, VP and Managing Director, North America, will be presenting at a workshop on September 28 from 2:00pm to 2:45pm.

Download Ashwani Kumar’s Silicon Valley Android Users Group Presentation

We want to thank everyone for showing up at the Silicon Valley Android Users Group last night. InMobi is very happy to be working with such an engaged and energized group.

“Hey guys, it was great to share some learnings about the Android market and advertising metrics. There were quite a few who were interested in looking at the presentation afterwards. We have posted it on our blog for everyone to download. Let us know if you have some issues accessing it or have other questions. For the fastest response find us @inmobi on Twitter.”

Ashwani

A PDF of the presentation can be downloaded here: http://dl.dropbox.com/u/9843154/AndroidMeetupAug2010.pdf

Congratulations to All The Winners of AppFaceoff

Correction.

Looks like we got some incomplete information on this (you just can’t trust what you read on the internet). The complete list of winners from AppFaceoff are in order:

1. WTFAY took home first prize.
www.wtfay.com

2. BreezyPrint finished second.
www.breezyprint.com

3. TiltWorld finished third.
www.tiltworld.com

We want to congratulate @TiltWorld for winning AppFaceoff last night at @pariSoma. The combination of the game’s creative story and unique game play dazzled the judges enough to take home 3rd prize. We also want to thank the other competitors, organizers and attendees for making last night’s event a success.

For more information visit:
www.tiltworld.com

Come and See Us at Apps Faceoff and Silicon Valley Android User Group Tomorrow

InMobi will be attending and sponsoring two different events tomorrow night. One in San Francisco and the other in Silicon Valley. Details can be found below:

Apps Faceoff
Date: August 25, 6:30pm to 9:00pm
Location: PariSoma Loft, 1436 Howard St. (at 10th) in San Francisco.
www.parisoma.com

Amit Gupta, Co-founder, VP of Business Development will be a guest Judge for the Apps Contest. InMobi will award $250 of in-Network spend to the winning app.

Silicon Valley Android User Group
Date: August 25, 6:00pm to 8:00pm
Location: T-Mobile, 1911 Landings Drive, Mountain View, CA 94043
www.android-android.net

Ahswani Kumar, InMobi, Head of Smart Platforms will be giving a presentation on the Economics of App Monetization Through Advertising.

Download Ashwani Kumar’s iOSDevCamp Presentation

We want to thank everyone for coming to the presentation. Ashwani spoke to a packed room, no small feat to achieve in the final hours of a hackathon. We have posted a PDF of the presentation here for download: http://dl.dropbox.com/u/9843154/iOSDevCampAug2010.pdf

Ashwani Kumar is Speaking at iOSDevCamp 2010 this Weekend

Ashwani Kumar, head of smartphone platforms at InMobi will be speaking this Sunday at iOSDevCamp. His presentation is not to be missed, it will feature insights and analysis based on data pulled from the InMobi network. Ashwani will debunk the low eCPM myth about markets outside North America and show small developers how they can benefit of the global nature of the mobile internet revolution.

Tickets for the event are still available. Here are the event details:

Location:
iOSDevCamp 2010
PayPal headquarters in San Jose, California
2161 N 1st Street, San Jose, CA 95131

www.iosdevcamp.org

The Tipping Point: Smartphone Shipments at Parity with PC Shipments

It was reported by Fortune Online that smartphone shipments (including iPad-like devices) are now at parity with PC shipments. It’s pretty much a given that smartphone shipments will soon over take PC shipments. While that fact is amazing on it’s own, Swedish mobile telecom infrastructure company Ericsson reported that data traffic on mobile networks has tripled in just the last year. The conclusion, not only are people buying smartphones but they are using them.

Ericsson also estimates that there are over 5 Billion mobile subscribers world wide. Around 20% of those users have internet enabled phones. But given the phenomenal data growth rate, it appears that the number of internet enabled phones is increasing at an even faster than rate than predicted.

People Aren’t Just Buying Smartphones, They Are Using Them, Too
http://moconews.net/article/419-people-arent-just-buying-smartphones-they-are-using-them-too/

The numbers don’t lie: Mobile devices overtaking PCs
http://tech.fortune.cnn.com/2010/08/11/the-great-game-mobile-devices-overtaking-pcs/

Mobile Advertising in the Middle East

Today on Apps Arabia is a blog post by InMobi’s Rob Jonas, VP & MD Europe and Middle East. The Middle East region is experiencing significant growth in mobile advertising, given the wide spread adoption of internet connected mobile phones. Here is an excerpt:

The Middle East market consists of ~300 million people spread across more than 20 countries. While broadband Internet penetration languishes below 15% in most countries, mobile phone penetration is 150% in many markets with increasing mobile handset sophistication and 3G technologies spreading quickly. The result is that phone is far more effective than the fixed Internet for reaching people in the Middle East. Add to this mix more and more mobile websites with local Arabic content and its easy to understand why users are increasingly drawn to the mobile web. On the InMobi mobile advertising network alone, we saw a 33% increase in impressions from June to July of this year, creating a regional network of 500 million impressions.

Read the full article here:
http://www.appsarabia.com/en/blog/2010/08/16/guest-post-from-inmobi-mobile-advertising-in-mena/

InMobi Global Event Calendar For August

Here is a round-up of InMobi global event participation for the rest of August:

Africa

Internet Show Africa
Date: August 2-3, 10:00am - 5:00pm both days
Address:  Sandton Convention Centre,   Maude Street Sandown, 2196, Johannesburg
www.internetshow.co.za

Stephen Newton, InMobi, Vice President and Managing Director, Africa will be leading a “MobiWeb” workshop on August 3 in Theatre 4.

U.S.

iOSDevCamp, San Jose
Date: August 20-22, 10:00am - 5:00pm
Address: PayPal (eBay) Offices, 2161 N 1st Street, San Jose, California 95131
www.iosdevcamp.org

InMobi will have a table and strong presence. Expect to meet people from both the San Francisco and Bangalore office.

Apps Faceoff
Date: August 25, 6:30pm to 9:00pm
Location: PariSoma Loft, 1436 Howard St. (at 10th) in San Francisco.
www.parisoma.com

Amit Gupta, Co-founder, VP of Business Development will be a guest Judge for the Apps Contest. InMobi will award $250 of in-Network spend to the winning app.

Silicon Valley Android User Group
Date: August 25, 6:00pm to 8:00pm
Location: T-Mobile, 1911 Landings Drive, Mountain View, CA 94043
www.android-android.net

Ahswani Kumar, InMobi, Head of Smart Platforms will be giving a presentation on the Economics of App Monetization Through Advertising.

Europe

LBS students and entrepreneurs - The future is Mobile
Date: August 19, 6:30pm to 9:00pm
Addres: The RCOG Building, Adjacent to London Business School, Regent Park, London NW14SA
futureismobile.eventbrite.com

Rob Jonas, InMobi, Vice President and Managing Director of Europe and Middle East will be giving the Keynote.

Tweets You Might Have Missed

A lot of interesting links to articles and content was posted on the InMobi Twitter this week. Here are some highlights in case you missed it:

Tesco brings mobile shopping into the mainstream - http://liten.be//vDIzn

UK iPhone penetration to rise 195% from 2.17 million at the end of 2009 to 6.4 million by 2011 http://bit.ly/anFpKG

Online Trends: Mobile E-Mail Replacing Desktop E-Mail - http://bit.ly/cVsWVv

US InMobi NOC (network operations center) ensuring 24/7 up time for North America. http://yfrog.com/jvx1bdj

Not Chump Change: Mobile users will spend $6.2 Billion on apps this year, growing to $29.5 Billion by 2013 http://bit.ly/cbSD5z