InMobi Global Event Calendar For September

InMobi kicks off the conference season this month with a presence at a number of great events around the globe. Please contact events@inmobi.com if you have questions or need additional information.

Asia Pacific

iMedia Brand Summit - Hunter Valley, Australia
Date: September 13-15
Location: Cypress Lakes Resort - 9 Thompsons Rd. Pokolbin, Pokolbin 2320, Australia
www.imediaconnection.com/summits/
Emmanuel Allix, InMobi, Vice President and Regional Director, Asia Pacific is presenting at the Innovation Forum.

India Product Managers’ Conclave
Date: September 19
Location: IIM Bangalore
Sridhar Ranganathan, InMobi, Vice President of Product Management is speaking on panel at 12:45-1:15pm.

Digital Media Conclave, Mumbai
Date: September 24, 2010
Location: The Residence Hotel & Convention Centre, Saki Vihar Road, Near Vihar Lake, Powai, Mumbai
www.digitalmediaconclave.com
Sridhar Ranganathan, InMobi, Vice President of Product Management is giving a keynote.

Mobile Apps Conference
Date: September 25, 2010
Location: Nimhans Convention Centre, Near Diary Circle, Bangalore - 560029
www.siliconindia.com/events/siliconindia_events/agenda.php?eid=MobileAppsConf2010_Blore
Sridhar Ranganathan, InMobi, Vice President of Product Management is giving a keynote.

iMedia Agency Summit - Bali, Indonesia
Date: September 27-28
Location: Conrad Hotel - Jl Pratama Raya 168, Tanjung Benoa, Bali 80363
www.imediaconnection.com/summits/
Robert Woolfrey, InMobi, Director of Brand Advertising, Asia Pacific is presenting at the Innovation Forum.

Europe

Mobile Tech Conference 2010
Date: September 6-8
Location:   Rheingoldhalle Mainz - Rheinstrasse 66, 55116 Mainz  (outside of Frankfurt)
www.mobiletechcon.de/2010/
Limvirak Chea, InMob, Director, Business Development Europe and Middle East will give a Keynote, September 7 at 14:45 - 15:45 titled “Economics of Your Ad Supported Application Business”.

Over the Air
Date: September 10-11
Location: Imperial College, London
www.overtheair.org/blog/competition/
Limvirak Chea, InMob, Director, Business Development Europe and Middle East will give a Keynote, September 11, at 11am in the Huxley Room titled “Economics of Your Ad Supported Application Business”.

Mobile Entertainment Meet-Up
Date: Monday, September 20 from 6:30pm - 12:00am
Location: 24 Kingly Street, London, W1B 5QP
www.mobile-ent.biz/events/233/Meet-Up-July
IMobi the sponsor of this industry mixer and the event is free to attend. Please register at: Katy.Grant@intentmedia.co.uk

AD:TECH London
Location: Olympia Conference Center, London
Date: 21-22 September 2010
www.ad-techlondon.co.uk/adtech2010/
Rob Jonas, InMobi, Vice President and Managing Director of Europe and Middle East is conducting a workshop Tuesday 21 September 12:30 – 13:00.

U.S.

AppNation
Date: September 12-13, 2010
Location: Moscone Center, San Francisco
www.appnationconference.com
Patricia Clark, InMobi, Head of Advertising, North America is speaking on the Mobile Marketing Apps Panel.

IAB Mixx Conference and Expo (During AdWeek)
Date: September 27-28, 2010
Location: Crowne Plaza Hotel - 1605 Broadway, New York
www.mixx-expo.com
Anne Frisbie, VP and Managing Director, North America, will be presenting at a workshop on September 28 from 2:00pm to 2:45pm.

Congratulations to All The Winners of AppFaceoff

Correction.

Looks like we got some incomplete information on this (you just can’t trust what you read on the internet). The complete list of winners from AppFaceoff are in order:

1. WTFAY took home first prize.
www.wtfay.com

2. BreezyPrint finished second.
www.breezyprint.com

3. TiltWorld finished third.
www.tiltworld.com

We want to congratulate @TiltWorld for winning AppFaceoff last night at @pariSoma. The combination of the game’s creative story and unique game play dazzled the judges enough to take home 3rd prize. We also want to thank the other competitors, organizers and attendees for making last night’s event a success.

For more information visit:
www.tiltworld.com

InMobi Global Event Calendar For August

Here is a round-up of InMobi global event participation for the rest of August:

Africa

Internet Show Africa
Date: August 2-3, 10:00am - 5:00pm both days
Address:  Sandton Convention Centre,   Maude Street Sandown, 2196, Johannesburg
www.internetshow.co.za

Stephen Newton, InMobi, Vice President and Managing Director, Africa will be leading a “MobiWeb” workshop on August 3 in Theatre 4.

U.S.

iOSDevCamp, San Jose
Date: August 20-22, 10:00am - 5:00pm
Address: PayPal (eBay) Offices, 2161 N 1st Street, San Jose, California 95131
www.iosdevcamp.org

InMobi will have a table and strong presence. Expect to meet people from both the San Francisco and Bangalore office.

Apps Faceoff
Date: August 25, 6:30pm to 9:00pm
Location: PariSoma Loft, 1436 Howard St. (at 10th) in San Francisco.
www.parisoma.com

Amit Gupta, Co-founder, VP of Business Development will be a guest Judge for the Apps Contest. InMobi will award $250 of in-Network spend to the winning app.

Silicon Valley Android User Group
Date: August 25, 6:00pm to 8:00pm
Location: T-Mobile, 1911 Landings Drive, Mountain View, CA 94043
www.android-android.net

Ahswani Kumar, InMobi, Head of Smart Platforms will be giving a presentation on the Economics of App Monetization Through Advertising.

Europe

LBS students and entrepreneurs - The future is Mobile
Date: August 19, 6:30pm to 9:00pm
Addres: The RCOG Building, Adjacent to London Business School, Regent Park, London NW14SA
futureismobile.eventbrite.com

Rob Jonas, InMobi, Vice President and Managing Director of Europe and Middle East will be giving the Keynote.

Overview of Presenters From Tonight’s pariSoma Mobile Mixer

The pariSoma Mobile Mixer for mobile startups is tonight. Come see live demos which will include a mix of apps, hardware, and accessories.

The event starts tonight at 6:30
pariSoma
1436 Howard street
San Francisco

appbackr allows iPhone and iPad developers to sell wholesale copies of their applications to finance development. appbackr buyers profit when the apps are sold on the iTunes store.
Learn more at www.appbackr.com

Apsalar provides marketing tools for mobile apps. We aim to bring the efficiencies of conversion marketing to the mobile ecosystem (iPhone, Android, Mobile web).
Learn more at www.apsalar.com

audio perfume surrounds you with subtle sound waves, creating occasional acoustic ambiance with your mobile device. audio perfume runs invisibly in the background, this lets it come to life at any moment, no matter what applications are running, even while your mobile device is sleeping.
Learn more at www.audioperfume.com

BreezyPrint provides mobile printing that Just Works. The software is incredibly easy to use, takes about 2 minutes to set up, works with practically every printer ever made and lets you print anything from your mobile device in just a few clicks.
Learn more at www.breezyprint.com

Expensify does “expense reports that don’t suck!” They do this by importing expenses *and receipts* from credit cards and mobile phones, submitting expense reports through email, and reimbursing entirely online using QuickBooks and direct deposit.
Learn more  at www.expensify.com

Footfeed is a new geo-location check-in aggregator. Built from the ground up as a check-in service, Footfeed integrates APIs from Brightkite, Foursquare, Gowalla and Facebook so that users can check-in to all of the services using a single app.
Learn more at  www.footfeed.com

Geogad is an Internet travel content platform that distributes audio- and video-based self-guided tours of popular tourist destinations.
Learn more at www.geogad.com

iSpy is a mobile location based twist on the popular kids game “iSpy with my little eye…” It’s a global, crowdsourced, never ending scavenger hunt game you can play anytime/anywhere on your iPhone.
Learn more at  www.iSpyApp.com

junaio, the most advanced mobile augmented reality browser, you are instantly informed about things around you – places, events, bargains or even objects.
Learn more at www.junaio.com

Retronyms is a small software studio that makes various music applications for iPhones, iPads, and iPods! Two of the most popular and fun are Synth and FourTrack.
Learn more at www.retronyms.com

XEOPlay creates games that unlock human potential to improve quality of life through play. Tilt HD is a successor to the first game for the iPhone to use the accelerometer developed at iPhone Dev Camp by Nicole Lazzaro and Joe Hewitt at iPhoneDevCamp.
Learn more at www.TiltWorld.com

Panel Discussion with Naveen Tewari: Insights into the Mobile Advertising Space

Please listen while Naveen Tewari, Founder and CEO of InMobi participates in this panel discussion on the mobile ad space.

Insights into the Mobile Advertising Space
Hosted by Imran Khan
from JPM’s Internet & Entertainment  Equity Analyst.

Featuring:
Naveen Tewari – Founder and CEO of InMobi
Michael Avon – Executive Vice President and CFO of Millennial Media, and
Krishna Subramanian – Co-Founder of Mobclix.

Thursday, July 22 @ 11:00am ET / 16:00 UK
DIAL-IN: 888-455-9312 (US); +1-773-799-3513 (outside US); Passcode: MEDIA

Please Dial-in 10 minutes early to avoid excess holding.

Replay through 7/29: 800-945-7814 (US); 402-220-3583 (non-US); passcode: 6598
Passcode: Replay available approximately an hour after the call ends.

Distributed ad serving at InMobi

This August has been quite eventful for us. First we re-branded ourselves, as InMobi. Secondly, we fulfilled part of our aspirations to be a global company by setting up a distributed ad server in a US data center. This move has catapulted InMobi in to a different league altogether. It also showcases our commitment to defy all barriers and overcome various technological challenges to serve our customers in the best possible way.

The thought of having distributed node arises with a problem that started with our recent business push in Europe and US market. As our volume started to grow from these continents our publishers reported increased network latency problems between their servers and our servers in India. We optimized India node to a great extent but it was not enough to overcome that natural network response delay of 300ms to 400ms between our locations.

At that moment we knew that we had to do something to support business in their expansion plan to Europe and US. The problem statement was clear, it was about having a distributed node in various continents so that we can provide the best possible response time to our publishers located in those geographies, by avoiding delays caused due to distance. To solve this problem we needed three fundamental changes in our architecture:

1. Decouple the application at architectural and infrastructure level so that it can be distributed and each node can function on its own.
2. Sharing essential information across these nodes so that they can make right decisions in real time, by looking at accurate & time sensitive information.
3. Third problem was to design a mechanism that can merge and process data across nodes for further usage and reporting.

Once the big problem was broken down into parts the only thing left was to design a solution that address each specific problem mentioned above and assemble them to commission a new node at any place where it’s needed. Building a distributed node for a very high scale system was a big task and kudos to our engineers who made it look so simple and finished it in record time. This achievement is quite significant in its own way but it has further fueled our passion and commitment to go extra miles to to serve our customers in a way that no one else can. I am confident that we will push the envelope on such innovations at InMobi, in times to come.

Stay tuned and grow with us.

Mohit Saxena
Head of Technology
InMobi