Mobile app marketing has come a long way in the past few years. The focus has shifted from a pure app store optimization play to now including user engagement, retention, measurement and attribution strategies. At InMobi, we surveyed 800+ app developers/marketers from around the world and consolidated our findings in this power-packed Infographic - The State of Mobile App Performance Marketing Report. Download this Infographic to explore:

• The current and future trends in mobile app marketing.
• The strategies being executed by the top app marketing minds from around the world.
• Mobile marketing budget allocations across various stages of the app funnel.
• A closer look at User Acquisition & Engagement, Remarketing, Measurement & Attribution, and Ad Fraud.