InMobi Raises $8 Million in Series B from Kleiner Perkins Caufield & Byers and Sherpalo Ventures to Fund Expansion and Mobile Customer Discovery Technology

July 13th, 2010 by inblog No Comments »

SAN FRANCISCO AND LONDON: July 13, 2010: InMobi, the world’s largest independent mobile ad network, today announced that it has secured $8 million in its Series B round from its existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures. With this new round, InMobi will focus on its recent US expansion, launch in Japan and continue to grow existing operations in Europe, Asia Pacific, and Africa. The company will also double its engineering staff to further enhance its mobile advertising technology platform globally.

This new round brings the total funding to more than $15 million. With 16.9 billion impressions monthly reaching 179 million consumers in 108 countries, InMobi offers advertisers, developers, and publishers a dependable global mobile advertising alternative to Google and Apple. From the beginning, InMobi has invested in building a highly scalable, mobile customer discovery ad network leveraging its unique analytics engine AdROItTM to optimize ad serving in real time. The results provide unmatched performance to its current list of marquee partners including Reebok, Microsoft, Nokia, Sony Ericsson, Quaker Oats, Yamaha, Barclays, and Yahoo.

“Since our launch in 2007, we have focused on building global expertise in mobile ad serving technology with a highly scalable platform. After market launches in the US and Europe and further expansion in Asia and Africa, our global ad impressions increased from 7.5 billion to 16.9 billion monthly in just six months - it is clear our strategy is working.” said Naveen Tewari, CEO and Founder of InMobi. “This additional funding will help us capitalize on our early success and enable us to aggressively compete in major advertising markets globally.”

At the core of InMobi’s innovation is its technology. Further product developments will redefine the way advertisers, publishers and developers reach consumers and measure performance including detailed analytics that inform the ad serving process in real-time, automatically enhance ROI, and help advertisers maintain a targeted buy at scale globally.

“InMobi is a great example of the media transformation taking place due to mobile technology. We support their vision to provide high reach, transparent, performance-based mobile advertising to all corners of the globe,” said Ajit Nazre, Partner at Kleiner Perkins Caufield & Byers.

“InMobi has exceeded our expectations every quarter since the company’s inception,” said Sandeep Murthy of Sherpalo Ventures. “They’ve not only developed a truly disruptive and leading edge technology, but applied flawless execution to deliver a market changing ad network platform that will achieve new levels in the industry with this funding.”

InMobi Launches in the US Market

June 15th, 2010 by media No Comments »

InMobi, the world’s largest independent mobile ad network with operations in London, San Francisco, Bangalore, Tokyo, Mumbai and Singapore, today announced its official launch in the US market.  InMobi already maintains 2 billion US ad impressions monthly following its soft launch in January 2010, today’s announcement officially extends the industry’s most expansive global network to US advertisers, publishers, and developers.

In less than six months, InMobi has more than doubled from 7.5 billion to 16.7 billion available impressions monthly across Asia, Africa, North America, and Europe.  This broad mobile media platform now offers US advertisers the unprecedented ability to reach 179 million consumers in over 108 countries through a single integrated buy.

“After two years of rapid expansion around the world, InMobi is in an excellent position to help global brands capitalize on mobile advertising’s reach, performance, and creative impact,” said Anne Frisbie, VP & Managing Director, North America.  “With 3G and 4G smart phones expected to be in the hands of nearly 2.75 billion consumers globally by 2014, we are perfectly positioned to be a priority digital media buy for US global advertisers.”

“InMobi has been a key partner for us since 2008. Few, if any, mobile ad networks can match InMobi’s scale and performance around the world.  Their entry into the US market extends their reach even further, and we are delighted to be working with them as our global partner,” added Mark Rosner, CEO of Zedge.

“As one of the leading US mobile publishers and InMobi’s first US-based partner, we have been a part of their international expansion since 2008.  This launch confirms InMobi’s position as a leading global mobile advertising network and as such we have already extended our partnership to include the US market,” said Ashwin Puri, VP Business Development & Marketing at Vuclip.

“InMobi’s reporting and analytics tools are world-class and provide the control we need as a partner to drive performance,” said Justin Siegel, CEO and co-founder of mobile social network MocoSpace.  ”We have already committed to InMobi’s expansion within the US, recognizing the benefits of their technology in this market.”

Table 1:  InMobi Growth in Available Impressions:  January 2010 to May 2010
(In billions rounded to nearest hundred million)

Source:  InMobi Internal Figures for January and May 2010
**   Middle East and Oceania account for the remaining 600 million impressions globally

Since its inception in 2007, InMobi has grown to enable advertisers, application developers and publishers to reach mobile consumers in 108 countries. This unparalleled reach, coupled with its superior results, have enabled InMobi to achieve early profitability in the highly-competitive, fast-growing mobile advertising sector. InMobi’s mobile customer discovery delivers superior results through its intelligent, self-learning technology.  This is enhanced by InMobi’s recently-launched AdROItTM advertiser analytics technology, which delivers automated performance improvements in real-time. InMobi global clients include: Reebok, Quaker Oats, Microsoft, Sony Ericsson, Nokia, Barclays, Yahoo, and Google.

InMobi Launches AdROIt™ - Powering Self-Learning Network for Advertisers

April 29th, 2010 by media No Comments »

InMobi Launches AdROIt™ - Powering Self-Learning Network for Advertisers

Early trials indicate dramatic ROI improvements driven by up to 40% decrease in Cost Per Acquisition

San Francisco, CA and London April 29, 2010 — Today InMobi announced the launch of AdROIt™, a new technology offering advertisers automated, cost per acquisition or CPA-based performance tracking to improve ROI for their mobile advertising campaigns. AdROIt for advertisers expands on InMobi’s focus to provide detailed, transparent analytics for its network partners that seek to improve performance for all participants.

AdROIt utilizes goal seek allowing advertisers to track key mobile advertising campaign objectives (e.g. quotes for auto insurance, reviews on a new digital camera, requests for hotel rates) on a cost per acquisition (CPA) basis and then link this performance to a myriad of influences such as the advertising creative, publisher, and consumer targeting details. Using real-time reporting and automated performance feedback, InMobi creates a self-learning network that improves performance for advertisers with every impression and every click.

“As Indonesia’s most successful Content Provider and Mobile Technology Developer over the last six years, we have found that the key to profits is accurate, meaningful information about the effectiveness of our distribution channels,” said Craig A. Owensby, Chairman and CEO of PT Code Jawa. “Code Jawa has been using InMobi’s new AdROIt technology for the last two months, and we can say, without question, that the impact has been huge. In the past, we would need to make educated guesses as to which ads led to the needed conversion rates — now we know. In my opinion, InMobi’s AdROIt technology is a game changer in the mobile ad industry.”

Sridhar Ranganathan, VP of Product Management at InMobi commented, “We know that many advertisers track their campaigns using internal CPA tools already. The difference with AdROIt, lies in our ability to incorporate feedback in real-time and automatically adjust the campaign performance accordingly. In a mobile advertising industry that is increasingly competitive and complex to manage, we continue to deliver innovative products such as AdROIt, to help advertisers to effortlessly improve performance and feed our self-learning network technology.”

Advertisers can learn more at www.InMobi.com/AdROIt.

About InMobi
InMobi is the world’s mobile ad network, and offers advertisers, developers and publishers with a presence in over 100 countries, superior results through its self-learning mobile advertising technology. InMobi’s ad network reaches more than 179 million consumers and serves over 10 billion impressions per month. InMobi’s vast global network reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers, developers and publishers of mobile Internet sites and mobile applications. The company launched in 2007 with backing from marquee investors including Kleiner, Perkins, Caufield and Byers and Sherpalo Ventures and currently has offices in London, San Francisco, Bangalore, Mumbai and Singapore. To learn more, visit http://inmobi.com.

InMobi Advances Reporting and Analytics for Mobile Advertising to Publishing Community

April 13th, 2010 by media No Comments »

Company hires former comScore and Topspin executive James Lamberti to lead global research and marketing

SAN FRANCISCO CA and LONDON, UK, April 13, 2010 – Today, InMobi (http://inmobi.com), the world’s largest independent mobile ad network serving over 7.5bn ad requests worldwide, announced new tools aimed at increasing return on investment for its 2,000 publisher partners globally.

The innovative functionality offers publishers more transparent and detailed reporting, along with better control over the consumer advertising experience on their sites.  Specifically, InMobi now allows publishers to view performance by country, manufacturer and handset.  This detailed reporting, in combination with advanced ad filtering functionality, a new ad review center and an improved user interface, give publishers the most comprehensive tools needed to increase their mobile advertising performance.

InMobi has also hired ex-comScore executive and 20-year marketing analytics veteran James Lamberti as VP Global Research and Marketing. James will head up the company’s product initiatives and service delivery around performance-oriented analytics for publishers and advertisers worldwide.

James commented: “The mobile advertising industry is at an inflection point and Gartner predicts the market to surpass $13 billion by 2013. As advertisers and publishers begin to believe in the promise of mobile advertising, the industry needs an independent player with global scale to deliver performance and demonstrate its impact with more transparency.  InMobi is that player, and I look forward to building on this market lead and establishing InMobi as the ad network of choice for publishers and advertisers who want greater performance from their mobile advertising.”

More updates on the corporate innovations, performance, control and transparency can be found at http://inmobi.com/inblog/

About InMobi
InMobi is the largest independent global mobile ad network, and offers advertisers, developers and publishers in 37 countries, superior results through its intelligent mobile web advertising solutions.  InMobi’s ad network reaches more than 179 million customers and serves over 7.5 billion ad requests per month. InMobi’s vast global network reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers, developers and publishers of mobile Internet sites. The company launched in 2007 with backing from marquee investors including Kleiner, Perkins, Caufield and Byers and Sherpalo Ventures and currently has offices in London, San Francisco, Bangalore, Mumbai and Singapore. To learn more, visit http://inmobi.com.

InMobi expands Asian network via exclusive partnership with hi5, a top 20 site globally and the largest social networking site in Thailand

February 19th, 2010 by media No Comments »

San Francisco, London, Singapore, Mumbai, Bangalore (9 February 2010): InMobi, the world’s leading mobile ad network with operations in 37 countries and serving over 7.5 billion ad requests monthly, today announced an exclusive partnership with hi5 to serve ads on their mobile web site in Thailand. hi5 is a global social entertainment site available in 50 languages and is Thailand’s largest social media property, reaching over 50 million monthly visitors worldwide. The partnership further extends InMobi’s dominant position in the Asia Pacific region where the firm now receives over 5 billion ad requests monthy and has grown over 400% in just the past 6 months.

InMobi was awarded the exclusive partnership based on the combination of its massive scale in Asia Pacific and its local market knowledge leading to more relevant ads, and an immediate positive impact on hi5’s mobile advertising revenue. This combination has already proven beneficial to InMobi resulting in a 200% growth in ad requests in just the first two months of the partnership.

Cathy Meyer, Senior Director of Ad Operations, from hi5 comments, “InMobi’s local language support and local sales efforts have dramatically increased the ad revenue for our mobile site while simultaneously offering our consumers locally relevant advertising.“

Emmanuel Allix, VP & Managing Director of Asia Pacific at InMobi adds, “InMobi’s exclusive partnership with hi5 offers our advertisers greater scale, and an opportunity to reach hi5’s young and passionate audience with highly targeted advertising. Overall this is a great partnership for hi5 and advertisers in the Asia Pacific region and it exemplifies the importance of mobile advertising today.”

About InMobi
InMobi is the world’s leading independent mobile ad network with offices in London, San Francisco, Bangalore, Mumbai and Singapore. Since its inception in 2007, InMobi has expanded to help advertisers, mobile developers and publishers in 37 countries around the world. With an ad-network reaching over 125 countries and over 7.5 billion ad requests a month, InMobi achieved early profitability in the highly competitive, high growth mobile advertising sector. InMobi is also the largest ad network in Asia clocking over 5 billion ad requests a month from the region. InMobi delivers superior results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast global network reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

InMobi’s mission is to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more, visit http://www.inmobi.com

About hi5
Founded in 2003, hi5 today is among the top 20 largest web sites in the world and the leading destination site focused on social gaming and entertainment. Combining a robust social platform with premium content and game mechanics, hi5 delivers a fun, expressive, and interactive entertainment experience to millions of users around the world. Available in over 50 languages, the site features localized games, virtual goods and other content that is monetized through hi5 Coins, a global virtual currency supporting over 60 payment methods and 30 currencies worldwide. For more information on hi5, visit http://www.hi5.com.

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InMobi to expand European operations and build upon 2009 success; Rob Jonas joins as Managing Director to lead European team

January 20th, 2010 by media No Comments »

rob_headshotLondon, San Francisco, Bangalore, Singapore (13 January 2010): InMobi, the world’s leading independent mobile ad network with operations in 37 countries around the world with over 7.5 billion ad requests monthly, announced plans today to provide local European support to publishers, mobile developers, and advertisers under the leadership of Rob Jonas, former Google and Yahoo! executive.

Since launching its Mobile Ad Network product in Europe in the summer of 2009, InMobi has experienced rapid growth and is now recieving 850 million mobile advertising requests monthly across all major European markets.  To capitalise on this phenomenal success, Rob joins InMobi as Managing Director Europe, bringing with him deep experience in high-growth technology businesses that includes both start-ups and public companies across Europe, the US and Asia.
On joining InMobi, Rob said “I was attracted to InMobi by the phenomenal talent and success of the existing team, combined with their desire to build a truly global business in the fastest growing digital sector of this new decade.  Many factors are finally converging in Europe, which will result in significant growth in the use of mobile technology, with advertising being both a driver and beneficiary of this growth.  I look forward to building the European team to the benefit of our publishers and advertisers in the region.”

Rob joins InMobi from Google where he was a Director of Strategic Partnerships for Europe, Middle East and Africa, with responsibility for identifying, closing, and managing some of Google’s largest commercial relationships in the region. Before Google, he was at Yahoo! Europe, having joined through the acquisition of Overture Europe in October 2003. He was also a founding member of idealab! Europe, where he worked with multiple idealab! portfolio companies expanding into Europe. Over the last 13 years, he has worked in roles encompassing sales, strategy, product and business development, M&A and general management.  At InMobi, Rob will be responsible for expanding the company’s business in Western and Eastern Europe.

Naveen Tewari, CEO  and Founder of InMobi, comments “By 2013, the global mobile adverrtising market is estimated to be worth $3.1bn (The Kelsey Group 6 Oct 2009) and since our launch in Europe only five months ago, InMobi’s growth has surpassed expectations with the UK now one of our top five countries. To sustain and capitalise on this growth, we recognise the need for local presence.  With his extensive experience, Rob is the right fit to further build the business in Europe and provide our advertisers and partners with the insights and support of a local team.  Equally important, our ability to attract and hire a seasoned executive like Rob Jonas is a testament to the strength of our business.  We are fortunate to have Rob on board and appreciate the early support provided by our European partners that enabled this exciting hire for InMobi.”

About InMobi
InMobi is the world’s leading independent mobile ad network with offices in London, San Francisco, Bangalore, Mumbai and Singapore.  Since its inception in 2007, InMobi has expanded to help advertisers, mobile developers and publishers in 37 countries around the world. With an ad-network reaching over 125 countries and over 7.5 billion ad requests a month, InMobi achieved early profitablity in the highly competitive, high growth mobile advertising sector. InMobi delivers superior results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast global network reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

InMobi’s mission is to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more, visit http://www.inmobi.com

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Jumbuck Selects InMobi as Mobile Advertising Partner in Australia

January 5th, 2010 by media No Comments »

jumbuck-adCalifornia, London, Singapore, Bangalore (5 January 2010):  InMobi  and Jumbuck have entered a partnership where InMobi is serving as Jumbuck’s mobile advertising partner for its strong mobile community in Australia.  Jumbuck offers premium on deck Telstra inventory for InMobi’s advertisers.  Since the launch of the relationship in August 2009, InMobi’s local advertising expertise has delivered the highest mobile advertising payouts of any provider in the region.


InMobi has grown to be the largest mobile advertising network outside of the United States.  This partnership with Jumbuck helps put InMobi on the map in Australia as well. InMobi’s services are live in Asia, Africa, Australia, Middle East and Europe.


Jumbuck has successfully attained a global distribution footprint with a network of over 100+ carriers globally and a community in excess of 15 million users.  Jumbuck is a public company, headquartered in Australia, and listed on the Australian Stock Exchange (JMB). Today’s alliance between the fastest growing global mobile advertising network and the largest provider of community messaging applications forms a formidable duo.


Ted Verani, SVP Sales and Marketing at Jumbuck, adds “InMobi’s expertise in local mobile advertising has exceeded our expectations by delivering higher revenues. This increases our confidence in InMobi as well as reaffirms that they were the right partner for our ad inventory in Australia. We have been seeing positive results on our premium on deck Telstra inventory.  We are happy to be partnering with InMobi”.


Anne Frisbie, Head of North America at InMobi states, “Jumbuck has built a strong and premium mobile community in Australia.  Our recent alliance with Jumbuck punctuates a record year for InMobi in its rapid dominance of international mobile markets. Beyond hype it’s all about results for our publishers.  Our partnership with Jumbuck speaks volumes about their belief in our ability to serve their needs.”


About InMobi
InMobi, formerly mKhoj, is the largest mobile ad network across international markets. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more, visit http://www.inmobi.com


About Jumbuck
Jumbuck Entertainment is the largest provider of Community messaging applications to Wireless Carriers in the world, delivering over 13 billion WML page impressions a year. Jumbuck operates out of offices in San Francisco, London, Cologne, Rio de Janeiro, Oslo, with Headquarters based in Melbourne, Australia. Jumbuck has successfully attained a global distribution foot-print with a network of over 100+ carriers globally and a community in excess of 15 million users. Jumbuck is a public company, listed on the Australian Stock Exchange (JMB). To learn more, visit http://www.jumbuck.com/

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InMobi Grows to be Largest Mobile Ad Network in South Africa

December 16th, 2009 by media No Comments »

InMobi is the largest mobile ad network in South Africa with 650 million mobile ad requests per month. According to InMobi, 2010 Football World Cup will be a landmark event for catalyzing mobile advertising in South Africa

California, London, Singapore, Bangalore (15 December 2009) – InMobi  announced today that it has grown to become the largest mobile advertising network in South Africa with over 650 million mobile ad requests per month. The service offerings of InMobi have also been expanded to other countries in Africa such as Kenya, Nigeria and Egypt which are also beginning to show a significant growth in mobile advertising.

soccer-adWith the upcoming Football World Cup 2010, InMobi predicts an explosion in mobile advertising and brands engagement since nothing connects Africa quite like football. Under the first ever mobile rights distribution project for the World Cup operators around the world will stream all 64 matches live to mobile handsets. Users will also be able to receive highlights and updates to their phones on a near-live basis. In his address during the World Cup ceremony in Berlin, South African President Thabo Mbeki said that the 2010 FIFA World Cup South Africa would be the first event of this magnitude where the world would be able to participate via their mobile handsets.

Being the largest ad network in the region, InMobi is gearing up for the occasion. The company is also announcing a partnership with a South African advertising agency, MobiClicks, to engage South Africa with mobile advertising.

“Our partnership with InMobi has been very fruitful in the region. InMobi has been with us at every step and has ensured that our performance never dips. We believe 2010 will be another banner year for mobile advertising in South Africa and believe InMobi is a solid partner for advertisers looking to reach mobile consumers in the region,” said Shaun Rosen, CEO of MobiClicks.

The South African market is made up of very progressive users, who are highly engaged on their mobile devices and respond well to mobile advertising as measured by the click-through rates and advertiser return on investment. South Africa has close to 10 million mobile internet users which is expected to grow to 15 million by 2013. InMobi now aims at growing the entire mobile ecosystem in South Africa by bringing in global players into this market. As mentioned by Jose Henriques, Vodacom’s executive head of internet services, mobile internet is no longer luxury in Africa as it has become a valuable tool of global development.

Abhay Singhal, Head of Global Ad Sales at InMobi, added “The success of South Africa is now spreading to the rest of Africa and has shown some promising results in countries like Kenya, Nigeria and Egypt. It is perceived that mobile is now accelerating the economic growth of the entire continent. The World Cup 2010 will be a catalyst for mobile advertising in Africa, and we’re positioned to lead the market and connect brands and publishers to this emerging market.”

About InMobi
InMobi, formerly mKhoj, is the largest mobile ad network across international markets. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites. Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more visit http://www.inmobi.com

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InMobi hires ex-GroupM mobile marketing veteran, Emmanuel Allix, to strengthen InMobi’s leadership in APAC

November 25th, 2009 by media No Comments »

InMobi, the largest mobile ad network in international markets, adds to its list of high-profile top quality management with the hiring of an ex-GroupM and a 15 year internet & mobile veteran as the Head of APAC.

img_00981BANGALORE, India, PALO ALTO, California, SINGAPORE (November, 23 2009): InMobi has roped in Emmanuel Allix, former GroupM hand, into their top-quality management team to spearhead Asia Pacific. In this position, Emmanuel will be responsible for the continuing growth of their revenue by deepening the relationships with advertisers and publishers. With an already well established business in the market, Emmanuel has been brought on board to leverage his extensive regional experience in growing the mobile marketing ecosystem. He will be based out of Singapore.

Emmanuel has been working on the internet and mobile space for over 15 years in Asia Pacific region. He also served on the board of MMA APAC in 2008 and is a regular speaker at events like AdTech, CommunicAsia and Media360. In his stint with GroupM, he oversaw the activities concerning Business Development, Sales and Strategic Planning. He joins InMobi from Pudding Media where he worked as the Managing Director for APAC.

On joining InMobi, Emmanuel says “InMobi is undoubtedly the largest mobile ad network here and having set up its base firmly, it is best placed to benefit from the growth of the mobile ecosystem. I am excited to be part of such a team and looking forward to build on existing expertise to steer the organization to a position of strength in Asia Pacific”.

“We have so far been extremely successful in Asia Pacific and have grown to be the largest mobile ad network in the region. Now that we have entered into a new stage of growth, we believe that we needed someone like Emmanuel who comes in with a lot of relevant experience and will evangelize the mobile medium. We welcome Emmanuel on board and look forward to working together with him” adds Naveen Tewari, Co-Founder and CEO of InMobi.

InMobi works with leading publishers to monetize their mobile sites and helps advertisers to reach mobile consumers across 33 countries around the globe. With more than 3000 partner publisher sites and over 150 advertisers, InMobi has the largest reach in international markets. The company has local offices in Singapore, California, Mumbai & Bangalore and works with some of the leading global brands such as Nokia, Reebok, Samsung, Yamaha.

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NaviSite’s Managed Hosting Services Power InMobi’s Expansion

November 17th, 2009 by media No Comments »

ANDOVER, MA–(17 November, 2009) - NaviSite, Inc., a leading provider of cloud-enabled enterprise-hosting and managed-application services, today announced that InMobi, one of the fastest-growing global mobile advertising networks, selected NaviSite’s managed-hosting services to expand its reach into the North American mobile advertising space. Founded in 2007, InMobi provides intelligent mobile advertising solutions that enable advertisers to discover their target audiences on mobile internet sites in a measurable manner. InMobi’s web-based platform allows advertisers and publishers to match and build ad campaigns and serve contextual ads across networks.

“Partnering with NaviSite has been beneficial to us in more ways than one,” said Mohit Saxena, Head of Technology, InMobi. “The NaviSite servers have so far worked without any glitches, assuring us of their reliability. Second is the satisfaction of our customers who say that InMobi’s new [NaviSite-hosted] data infrastructure has resulted in outstanding ad response times. The customer testimonial reconfirms our belief in NaviSite.”

About InMobi

InMobi, formerly mKhoj, is the largest mobile ad network across international markets. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites. Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more visit http://www.inmobi.com

About NaviSite

NaviSite is a leading provider of cloud-enabled enterprise-hosting and application-management services. It provides customized and scalable solutions, leveraging its industry-leading hosting infrastructure; full suite of managed services; and custom and packaged application life-cycle management expertise. More than 1,500 customers depend on NaviSite for customized solutions, delivered through a global footprint comprising 15 state-of-the-art data centers supported by approximately 650 professionals. For more information, please visit www.navisite.com.

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