Global mobile advertising network boosting international revenue payouts to major content players through new advances in technology.

BANGALORE, India, PALO ALTO, California and HAGEN, Germany (11 August, 2009) - InMobi (formerly mKhoj), a global mobile advertising network, and peperonity.com, the world’s first and probably largest mobile Web 2.0 platform, are reporting strong results from their mobile web advertising partnership. InMobi monetizes peperonity’s mobile traffic in its top 10 markets including Indonesia, India, South Africa and Bangladesh. The partnership is delivering higher advertising revenue than other networks, and greater scale & effectiveness to InMobi’s advertisers. peperonity’s diverse user base of more than 10 million users is a tremendous mobile advertising opportunity – especially when combined with InMobi’s existing mobile ad network of over 700 publishers.
“We are proud to work with truly global partners like peperonity.com” says Amit Gupta, Head of Business Development for InMobi. “In the four months that we have been working together, peperonity’s global user base combined with InMobi’s intelligent ad serving platform have allowed us to deliver the highest level of monetization to peperonity.com in many countries while offering enhanced value to our advertisers.”
Peperonity’s Co-Founder and COO Marcus Ladwig adds, “InMobi’s capacity to deliver consistently high advertising revenue, even for volumes of inventory, affirmed our partnership with InMobi. The swift technical integration for ad optimization and commercial results has been outstanding. We look forward to extending our partnership as we continually strive to provide our users the best social networking experience available anywhere, including targeted and relevant advertising.”

About InMobi
InMobi, formerly mKhoj, is one of the fastest growing global mobile advertising networks. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole.

About peperonity.com
Peperonity.com is the world’s first and probably largest mobile Web 2.0 platform. Launched back in 2001, today more than 10 million people use the content creation and networking features to simply present themselves or find new friends every month. The platform features site building, blogging, chat, photo album, video download functionality and much more - all for the average user with no programming skills required and free of charge (except for data costs). Peperonity.com is among the top 5 mobile sites not only in South Africa and Indonesia but also among the top mobile websites accessed worldwide outranking popular websites like Facebook and YouTube.

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BANGALORE, India and PALO ALTO, Calif (August 5, 2009) - mKhoj, one of the fastest growing global mobile advertising networks, announced today that it will rebrand mKhoj to InMobi and launch its services in Europe. After its successful start in the United Kingdom last quarter, InMobi is now live in France, Italy, Germany and Spain as well, making InMobi available in over 23 countries across Asia, Africa, the Middle East and now Europe.

Speaking on the occasion, Naveen Tewari, Founder and CEO of InMobi said, “So far, our focus has been on the Asian and African mobile markets. Now that we have achieved scale there, we feel it is the right time to make the leap to the global stage, especially given the requests from our partners for strong advertising and monetization opportunities in Europe. In line with our entry into Europe, we are rebranding as ‘InMobi’ to reinforce and simplify our service offering. InMobi not only speaks to our core offering, but also symbolizes our long-term goal of being a global player in mobile Internet advertising.”

The change will be inclusive in all 23 countries across Asia, Africa, the Middle East and Europe and the global conversion is expected to be entirely complete today. The name, InMobi, is a reflection of the words “in mobile” and denotes InMobi’s key value proposition.

“With the announcement of our entry into Europe, we’ll continue improving our performance benchmarks, in terms of quality, transparency, innovation and customer service with the goals of delighting our customers and setting new standards in the mobile advertising industry.” said Abhay Singhal, Co-Founder and Head of Global Ad Sales.

The company’s first formal appearance as InMobi will be at the DigiDay Mobile trade show in New York during the week of September 14, 2009.

About InMobi
Founded in 2007, InMobi - formerly mKhoj - is a global mobile ad network that delivers the best results to its partners through its intelligent mobile web advertising solutions. InMobi allows advertisers to discover their target audience using its advanced targeting technology via mobile internet sites and it enables publishers of such sites to earn advertising revenue. The mission of InMobi is to provide both the business model and technology to enable the growth of the mobileinternet ecosystem.
InMobi has offices in Palo Alto, California; Bangalore, India; Mumbai, India and Singapore

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