Archive for November, 2009

InMobi hires ex-GroupM mobile marketing veteran, Emmanuel Allix, to strengthen InMobi’s leadership in APAC

Wednesday, November 25th, 2009

InMobi, the largest mobile ad network in international markets, adds to its list of high-profile top quality management with the hiring of an ex-GroupM and a 15 year internet & mobile veteran as the Head of APAC.

img_00981BANGALORE, India, PALO ALTO, California, SINGAPORE (November, 23 2009): InMobi has roped in Emmanuel Allix, former GroupM hand, into their top-quality management team to spearhead Asia Pacific. In this position, Emmanuel will be responsible for the continuing growth of their revenue by deepening the relationships with advertisers and publishers. With an already well established business in the market, Emmanuel has been brought on board to leverage his extensive regional experience in growing the mobile marketing ecosystem. He will be based out of Singapore.

Emmanuel has been working on the internet and mobile space for over 15 years in Asia Pacific region. He also served on the board of MMA APAC in 2008 and is a regular speaker at events like AdTech, CommunicAsia and Media360. In his stint with GroupM, he oversaw the activities concerning Business Development, Sales and Strategic Planning. He joins InMobi from Pudding Media where he worked as the Managing Director for APAC.

On joining InMobi, Emmanuel says “InMobi is undoubtedly the largest mobile ad network here and having set up its base firmly, it is best placed to benefit from the growth of the mobile ecosystem. I am excited to be part of such a team and looking forward to build on existing expertise to steer the organization to a position of strength in Asia Pacific”.

“We have so far been extremely successful in Asia Pacific and have grown to be the largest mobile ad network in the region. Now that we have entered into a new stage of growth, we believe that we needed someone like Emmanuel who comes in with a lot of relevant experience and will evangelize the mobile medium. We welcome Emmanuel on board and look forward to working together with him” adds Naveen Tewari, Co-Founder and CEO of InMobi.

InMobi works with leading publishers to monetize their mobile sites and helps advertisers to reach mobile consumers across 33 countries around the globe. With more than 3000 partner publisher sites and over 150 advertisers, InMobi has the largest reach in international markets. The company has local offices in Singapore, California, Mumbai & Bangalore and works with some of the leading global brands such as Nokia, Reebok, Samsung, Yamaha.

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NaviSite’s Managed Hosting Services Power InMobi’s Expansion

Tuesday, November 17th, 2009

ANDOVER, MA–(17 November, 2009) - NaviSite, Inc., a leading provider of cloud-enabled enterprise-hosting and managed-application services, today announced that InMobi, one of the fastest-growing global mobile advertising networks, selected NaviSite’s managed-hosting services to expand its reach into the North American mobile advertising space. Founded in 2007, InMobi provides intelligent mobile advertising solutions that enable advertisers to discover their target audiences on mobile internet sites in a measurable manner. InMobi’s web-based platform allows advertisers and publishers to match and build ad campaigns and serve contextual ads across networks.

“Partnering with NaviSite has been beneficial to us in more ways than one,” said Mohit Saxena, Head of Technology, InMobi. “The NaviSite servers have so far worked without any glitches, assuring us of their reliability. Second is the satisfaction of our customers who say that InMobi’s new [NaviSite-hosted] data infrastructure has resulted in outstanding ad response times. The customer testimonial reconfirms our belief in NaviSite.”

About InMobi

InMobi, formerly mKhoj, is the largest mobile ad network across international markets. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites. Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more visit http://www.inmobi.com

About NaviSite

NaviSite is a leading provider of cloud-enabled enterprise-hosting and application-management services. It provides customized and scalable solutions, leveraging its industry-leading hosting infrastructure; full suite of managed services; and custom and packaged application life-cycle management expertise. More than 1,500 customers depend on NaviSite for customized solutions, delivered through a global footprint comprising 15 state-of-the-art data centers supported by approximately 650 professionals. For more information, please visit www.navisite.com.

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eBuddy Selects Market Leader, InMobi to Deliver International Mobile Advertising

Monday, November 9th, 2009

Innovative mobile IM leader and cutting edge ad network technology has proven to be a stellar combination generating a 100% ad revenue increase in under 4 months

ebuddy_screenshotBANGALORE, India, PALO ALTO, California (3,Nov 2009): InMobi (formerly mKhoj) and eBuddy formally announced their partnership today adding to InMobi’s growing list of premium publisher partners. eBuddy, the world’s leading independent web and mobile messaging service has teamed up with InMobi, the largest mobile ad network for international markets, to increase their revenue payouts in 12 countries including the UK, Ireland, France, Spain, Italy, Germany, South Africa, Thailand, Australia, India and Indonesia. The newly formed partnership in these geographies already accounts for over 20% of eBuddy’s total mobile ad revenue. eBuddy selected InMobi based upon their market leader status and the positive results they’ve seen over the past four months.

“We anticipate excellent results from our partnership with InMobi”, comments Jan-Joost “JJ” Rueb, CEO and Co-founder of eBuddy. “InMobi’s scale and strength in international markets combined with eBuddy’s 240% year-on-year mobile IM growth and more than 9 million unique monthly mobile users lays the foundation for a hugely successful partnership for both companies.”

Amit Gupta, InMobi Co-founder and Head of Business Development says, “InMobi is all about innovation and we are excited to be partnering with eBuddy, a company that encourages and appreciates novel methods and ideas to grow their business. Working with eBuddy has given us the opportunity to engage with a true market innovator, and their nearly 3.6 million unique monthly mobile users in the countries where we’ve partnered has made a significant contribution to our scale.”

About InMobi
InMobi, formerly mKhoj, is the largest mobile ad network across international markets. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will

help in the development of the mobile internet ecosystem as a whole. To learn more visit http://www.inmobi.com

About eBuddy
eBuddy is web and mobile messaging for everyone everywhere! eBuddy processes nearly 9.5 billion messages per month and enables more than 23 million unique monthly visitors to chat free of charge in one interface across all major IM networks including AIM, Facebook, Gtalk, ICQ, MySpace, MSN Windows Live Messenger and Yahoo! Offering four mobile IM versions: eBuddy for iPhone, eBuddy for Android, eBuddy Mobile Messenger (J2ME) and eBuddy Lite Messenger (mobile Web), eBuddy is one of the world’s fastest growing MIM services with over 9 million unique monthly mobile users.
Based in Amsterdam, London and San Francisco, eBuddy is a privately held company backed by Prime Technology Ventures and Lowland Capital Partners. Learn more: http://www.ebuddy.com.

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