Archive for the ‘Uncategorized’ Category

InMobi expands Asian network via exclusive partnership with hi5, a top 20 site globally and the largest social networking site in Thailand

Friday, February 19th, 2010

San Francisco, London, Singapore, Mumbai, Bangalore (9 February 2010): InMobi, the world’s leading mobile ad network with operations in 37 countries and serving over 7.5 billion ad requests monthly, today announced an exclusive partnership with hi5 to serve ads on their mobile web site in Thailand. hi5 is a global social entertainment site available in 50 languages and is Thailand’s largest social media property, reaching over 50 million monthly visitors worldwide. The partnership further extends InMobi’s dominant position in the Asia Pacific region where the firm now receives over 5 billion ad requests monthy and has grown over 400% in just the past 6 months.

InMobi was awarded the exclusive partnership based on the combination of its massive scale in Asia Pacific and its local market knowledge leading to more relevant ads, and an immediate positive impact on hi5’s mobile advertising revenue. This combination has already proven beneficial to InMobi resulting in a 200% growth in ad requests in just the first two months of the partnership.

Cathy Meyer, Senior Director of Ad Operations, from hi5 comments, “InMobi’s local language support and local sales efforts have dramatically increased the ad revenue for our mobile site while simultaneously offering our consumers locally relevant advertising.“

Emmanuel Allix, VP & Managing Director of Asia Pacific at InMobi adds, “InMobi’s exclusive partnership with hi5 offers our advertisers greater scale, and an opportunity to reach hi5’s young and passionate audience with highly targeted advertising. Overall this is a great partnership for hi5 and advertisers in the Asia Pacific region and it exemplifies the importance of mobile advertising today.”

About InMobi
InMobi is the world’s leading independent mobile ad network with offices in London, San Francisco, Bangalore, Mumbai and Singapore. Since its inception in 2007, InMobi has expanded to help advertisers, mobile developers and publishers in 37 countries around the world. With an ad-network reaching over 125 countries and over 7.5 billion ad requests a month, InMobi achieved early profitability in the highly competitive, high growth mobile advertising sector. InMobi is also the largest ad network in Asia clocking over 5 billion ad requests a month from the region. InMobi delivers superior results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast global network reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

InMobi’s mission is to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more, visit http://www.inmobi.com

About hi5
Founded in 2003, hi5 today is among the top 20 largest web sites in the world and the leading destination site focused on social gaming and entertainment. Combining a robust social platform with premium content and game mechanics, hi5 delivers a fun, expressive, and interactive entertainment experience to millions of users around the world. Available in over 50 languages, the site features localized games, virtual goods and other content that is monetized through hi5 Coins, a global virtual currency supporting over 60 payment methods and 30 currencies worldwide. For more information on hi5, visit http://www.hi5.com.

Also featured on

moconewswatblogmobile-entertainmentmobilemarketingmagazinegomo-newspluggedin

InMobi to expand European operations and build upon 2009 success; Rob Jonas joins as Managing Director to lead European team

Wednesday, January 20th, 2010

rob_headshotLondon, San Francisco, Bangalore, Singapore (13 January 2010): InMobi, the world’s leading independent mobile ad network with operations in 37 countries around the world with over 7.5 billion ad requests monthly, announced plans today to provide local European support to publishers, mobile developers, and advertisers under the leadership of Rob Jonas, former Google and Yahoo! executive.

Since launching its Mobile Ad Network product in Europe in the summer of 2009, InMobi has experienced rapid growth and is now recieving 850 million mobile advertising requests monthly across all major European markets.  To capitalise on this phenomenal success, Rob joins InMobi as Managing Director Europe, bringing with him deep experience in high-growth technology businesses that includes both start-ups and public companies across Europe, the US and Asia.
On joining InMobi, Rob said “I was attracted to InMobi by the phenomenal talent and success of the existing team, combined with their desire to build a truly global business in the fastest growing digital sector of this new decade.  Many factors are finally converging in Europe, which will result in significant growth in the use of mobile technology, with advertising being both a driver and beneficiary of this growth.  I look forward to building the European team to the benefit of our publishers and advertisers in the region.”

Rob joins InMobi from Google where he was a Director of Strategic Partnerships for Europe, Middle East and Africa, with responsibility for identifying, closing, and managing some of Google’s largest commercial relationships in the region. Before Google, he was at Yahoo! Europe, having joined through the acquisition of Overture Europe in October 2003. He was also a founding member of idealab! Europe, where he worked with multiple idealab! portfolio companies expanding into Europe. Over the last 13 years, he has worked in roles encompassing sales, strategy, product and business development, M&A and general management.  At InMobi, Rob will be responsible for expanding the company’s business in Western and Eastern Europe.

Naveen Tewari, CEO  and Founder of InMobi, comments “By 2013, the global mobile adverrtising market is estimated to be worth $3.1bn (The Kelsey Group 6 Oct 2009) and since our launch in Europe only five months ago, InMobi’s growth has surpassed expectations with the UK now one of our top five countries. To sustain and capitalise on this growth, we recognise the need for local presence.  With his extensive experience, Rob is the right fit to further build the business in Europe and provide our advertisers and partners with the insights and support of a local team.  Equally important, our ability to attract and hire a seasoned executive like Rob Jonas is a testament to the strength of our business.  We are fortunate to have Rob on board and appreciate the early support provided by our European partners that enabled this exciting hire for InMobi.”

About InMobi
InMobi is the world’s leading independent mobile ad network with offices in London, San Francisco, Bangalore, Mumbai and Singapore.  Since its inception in 2007, InMobi has expanded to help advertisers, mobile developers and publishers in 37 countries around the world. With an ad-network reaching over 125 countries and over 7.5 billion ad requests a month, InMobi achieved early profitablity in the highly competitive, high growth mobile advertising sector. InMobi delivers superior results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast global network reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

InMobi’s mission is to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more, visit http://www.inmobi.com

Also featured on

techcrunchwashington-postmoconewsmobile-entertainment1pluggedinbrandrepublicadotas

InMobi Grows to be Largest Mobile Ad Network in South Africa

Wednesday, December 16th, 2009

InMobi is the largest mobile ad network in South Africa with 650 million mobile ad requests per month. According to InMobi, 2010 Football World Cup will be a landmark event for catalyzing mobile advertising in South Africa

California, London, Singapore, Bangalore (15 December 2009) – InMobi  announced today that it has grown to become the largest mobile advertising network in South Africa with over 650 million mobile ad requests per month. The service offerings of InMobi have also been expanded to other countries in Africa such as Kenya, Nigeria and Egypt which are also beginning to show a significant growth in mobile advertising.

soccer-adWith the upcoming Football World Cup 2010, InMobi predicts an explosion in mobile advertising and brands engagement since nothing connects Africa quite like football. Under the first ever mobile rights distribution project for the World Cup operators around the world will stream all 64 matches live to mobile handsets. Users will also be able to receive highlights and updates to their phones on a near-live basis. In his address during the World Cup ceremony in Berlin, South African President Thabo Mbeki said that the 2010 FIFA World Cup South Africa would be the first event of this magnitude where the world would be able to participate via their mobile handsets.

Being the largest ad network in the region, InMobi is gearing up for the occasion. The company is also announcing a partnership with a South African advertising agency, MobiClicks, to engage South Africa with mobile advertising.

“Our partnership with InMobi has been very fruitful in the region. InMobi has been with us at every step and has ensured that our performance never dips. We believe 2010 will be another banner year for mobile advertising in South Africa and believe InMobi is a solid partner for advertisers looking to reach mobile consumers in the region,” said Shaun Rosen, CEO of MobiClicks.

The South African market is made up of very progressive users, who are highly engaged on their mobile devices and respond well to mobile advertising as measured by the click-through rates and advertiser return on investment. South Africa has close to 10 million mobile internet users which is expected to grow to 15 million by 2013. InMobi now aims at growing the entire mobile ecosystem in South Africa by bringing in global players into this market. As mentioned by Jose Henriques, Vodacom’s executive head of internet services, mobile internet is no longer luxury in Africa as it has become a valuable tool of global development.

Abhay Singhal, Head of Global Ad Sales at InMobi, added “The success of South Africa is now spreading to the rest of Africa and has shown some promising results in countries like Kenya, Nigeria and Egypt. It is perceived that mobile is now accelerating the economic growth of the entire continent. The World Cup 2010 will be a catalyst for mobile advertising in Africa, and we’re positioned to lead the market and connect brands and publishers to this emerging market.”

About InMobi
InMobi, formerly mKhoj, is the largest mobile ad network across international markets. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites. Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more visit http://www.inmobi.com

Also featured on

gomo-newsmobilemarketingmagazine

NaviSite’s Managed Hosting Services Power InMobi’s Expansion

Tuesday, November 17th, 2009

ANDOVER, MA–(17 November, 2009) - NaviSite, Inc., a leading provider of cloud-enabled enterprise-hosting and managed-application services, today announced that InMobi, one of the fastest-growing global mobile advertising networks, selected NaviSite’s managed-hosting services to expand its reach into the North American mobile advertising space. Founded in 2007, InMobi provides intelligent mobile advertising solutions that enable advertisers to discover their target audiences on mobile internet sites in a measurable manner. InMobi’s web-based platform allows advertisers and publishers to match and build ad campaigns and serve contextual ads across networks.

“Partnering with NaviSite has been beneficial to us in more ways than one,” said Mohit Saxena, Head of Technology, InMobi. “The NaviSite servers have so far worked without any glitches, assuring us of their reliability. Second is the satisfaction of our customers who say that InMobi’s new [NaviSite-hosted] data infrastructure has resulted in outstanding ad response times. The customer testimonial reconfirms our belief in NaviSite.”

About InMobi

InMobi, formerly mKhoj, is the largest mobile ad network across international markets. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites. Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more visit http://www.inmobi.com

About NaviSite

NaviSite is a leading provider of cloud-enabled enterprise-hosting and application-management services. It provides customized and scalable solutions, leveraging its industry-leading hosting infrastructure; full suite of managed services; and custom and packaged application life-cycle management expertise. More than 1,500 customers depend on NaviSite for customized solutions, delivered through a global footprint comprising 15 state-of-the-art data centers supported by approximately 650 professionals. For more information, please visit www.navisite.com.

Also featured on

nasdaqreutersyahoo-financebnetmarketwiremarketwireciol

eBuddy Selects Market Leader, InMobi to Deliver International Mobile Advertising

Monday, November 9th, 2009

Innovative mobile IM leader and cutting edge ad network technology has proven to be a stellar combination generating a 100% ad revenue increase in under 4 months

ebuddy_screenshotBANGALORE, India, PALO ALTO, California (3,Nov 2009): InMobi (formerly mKhoj) and eBuddy formally announced their partnership today adding to InMobi’s growing list of premium publisher partners. eBuddy, the world’s leading independent web and mobile messaging service has teamed up with InMobi, the largest mobile ad network for international markets, to increase their revenue payouts in 12 countries including the UK, Ireland, France, Spain, Italy, Germany, South Africa, Thailand, Australia, India and Indonesia. The newly formed partnership in these geographies already accounts for over 20% of eBuddy’s total mobile ad revenue. eBuddy selected InMobi based upon their market leader status and the positive results they’ve seen over the past four months.

“We anticipate excellent results from our partnership with InMobi”, comments Jan-Joost “JJ” Rueb, CEO and Co-founder of eBuddy. “InMobi’s scale and strength in international markets combined with eBuddy’s 240% year-on-year mobile IM growth and more than 9 million unique monthly mobile users lays the foundation for a hugely successful partnership for both companies.”

Amit Gupta, InMobi Co-founder and Head of Business Development says, “InMobi is all about innovation and we are excited to be partnering with eBuddy, a company that encourages and appreciates novel methods and ideas to grow their business. Working with eBuddy has given us the opportunity to engage with a true market innovator, and their nearly 3.6 million unique monthly mobile users in the countries where we’ve partnered has made a significant contribution to our scale.”

About InMobi
InMobi, formerly mKhoj, is the largest mobile ad network across international markets. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will

help in the development of the mobile internet ecosystem as a whole. To learn more visit http://www.inmobi.com

About eBuddy
eBuddy is web and mobile messaging for everyone everywhere! eBuddy processes nearly 9.5 billion messages per month and enables more than 23 million unique monthly visitors to chat free of charge in one interface across all major IM networks including AIM, Facebook, Gtalk, ICQ, MySpace, MSN Windows Live Messenger and Yahoo! Offering four mobile IM versions: eBuddy for iPhone, eBuddy for Android, eBuddy Mobile Messenger (J2ME) and eBuddy Lite Messenger (mobile Web), eBuddy is one of the world’s fastest growing MIM services with over 9 million unique monthly mobile users.
Based in Amsterdam, London and San Francisco, eBuddy is a privately held company backed by Prime Technology Ventures and Lowland Capital Partners. Learn more: http://www.ebuddy.com.

Also featured on

webwiremobilemarketingmagazinemobile-entertainmentgomo-newsintomobilemobilemarketerconverge-technologiestechcrunch

MocoSpace Selects InMobi as Exclusive Mobile Advertising Partner

Wednesday, October 7th, 2009

InMobi (formerly mKhoj), a global mobile advertising network, today announces its partnership with MocoSpace, a leading mobile social network.

mocospace-adBangalore, India and Palo Alto, CA  October 6, 2009 — InMobi (formerly mKhoj), a global mobile advertising network, today announces its partnership with MocoSpace, a leading mobile social network. As part of the deal, InMobi will sell MocoSpace’s mobile inventory across 10 countries in Asia, Africa, the Middle East and Europe. MocoSpace is one of the leading mobile social networks with over 8.5 million registered users and over 2.4 billion monthly page views.

Justin Siegel, CEO of MocoSpace, adds, “We selected InMobi as our first choice for an ad network in these international markets because their focus provides a better overall user experience and increases our revenue. InMobi’s new data infrastructure offers outstanding ad response times that have exceeded our expectations and set a new bar”

“MocoSpace offers unique inventory for our advertisers in both the APAC region and Europe,” said Anne Frisbie, Head of North America at InMobi. “They were also our first publisher to launch from our new US data infrastructure which has enabled us to provide them exceptional ad response times. Our partnership with MocoSpace underscores our strong local monetization capabilities in international markets where we lead as the primary mobile advertising network.”

InMobi the largest mobile ad network across Asia also recently launched in Europe in July 2009.

About MocoSpace
MocoSpace is a leading mobile internet company dedicated to revolutionizing the way people make friends and stay connected on their mobile device. Founded in 2005, MocoSpace was the result of what the co-founders saw as three emerging trends: the mobile web, social networking and mobile advertising.

Since its founding, MocoSpace has focused its mobile industry expertise and passion for great mobile products on building a high caliber team and developing MocoSpace into the most compelling and engaging community experience on the mobile web. MocoSpace is a privately held company with offices in Boston, MA. To learn more visit http://www.mocospace.com/

About InMobi
Founded in 2007, InMobi - formerly mKhoj - is a global mobile ad network that delivers the best results to its partners through its intelligent mobile web advertising solutions. InMobi allows advertisers to discover their target audience using its advanced targeting technology via mobile internet sites and it enables publishers of such sites to earn advertising revenue. The mission of InMobi is to provide both the business model and technology to enable the growth of the mobile internet ecosystem.

InMobi has offices in Palo Alto, California; Bangalore, India; Mumbai, India and Singapore. To learn more visit http://www.inmobi.com

Also featured on

yahoo-newsmobile-newstmctopixprwebintomobile

InMobi Spices Up Revenue for peperonity.com

Friday, August 21st, 2009

Global mobile advertising network boosting international revenue payouts to major content players through new advances in technology.

InMobi powerd ad on peperonity.com

BANGALORE, India, PALO ALTO, California and HAGEN, Germany (11 August, 2009) - InMobi (formerly mKhoj), a global mobile advertising network, and peperonity.com, the world’s first and probably largest mobile Web 2.0 platform, are reporting strong results from their mobile web advertising partnership. InMobi monetizes peperonity’s mobile traffic in its top 10 markets including Indonesia, India, South Africa and Bangladesh. The partnership is delivering higher advertising revenue than other networks, and greater scale & effectiveness to InMobi’s advertisers. peperonity’s diverse user base of more than 10 million users is a tremendous mobile advertising opportunity – especially when combined with InMobi’s existing mobile ad network of over 700 publishers.
“We are proud to work with truly global partners like peperonity.com” says Amit Gupta, Head of Business Development for InMobi. “In the four months that we have been working together, peperonity’s global user base combined with InMobi’s intelligent ad serving platform have allowed us to deliver the highest level of monetization to peperonity.com in many countries while offering enhanced value to our advertisers.”
Peperonity’s Co-Founder and COO Marcus Ladwig adds, “InMobi’s capacity to deliver consistently high advertising revenue, even for volumes of inventory, affirmed our partnership with InMobi. The swift technical integration for ad optimization and commercial results has been outstanding. We look forward to extending our partnership as we continually strive to provide our users the best social networking experience available anywhere, including targeted and relevant advertising.”

About InMobi
InMobi, formerly mKhoj, is one of the fastest growing global mobile advertising networks. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole.

About peperonity.com
Peperonity.com is the world’s first and probably largest mobile Web 2.0 platform. Launched back in 2001, today more than 10 million people use the content creation and networking features to simply present themselves or find new friends every month. The platform features site building, blogging, chat, photo album, video download functionality and much more - all for the average user with no programming skills required and free of charge (except for data costs). Peperonity.com is among the top 5 mobile sites not only in South Africa and Indonesia but also among the top mobile websites accessed worldwide outranking popular websites like Facebook and YouTube.

Also featured on

mobilemarketermobiadnewsmmaglobalintomobilewebwire