InMobi was awarded the exclusive partnership based on the combination of its massive scale in Asia Pacific and its local market knowledge leading to more relevant ads, and an immediate positive impact on hi5’s mobile advertising revenue. This combination has already proven beneficial to InMobi resulting in a 200% growth in ad requests in just the first two months of the partnership.

Cathy Meyer, Senior Director of Ad Operations, from hi5 comments, “InMobi’s local language support and local sales efforts have dramatically increased the ad revenue for our mobile site while simultaneously offering our consumers locally relevant advertising.“

Emmanuel Allix, VP & Managing Director of Asia Pacific at InMobi adds, “InMobi’s exclusive partnership with hi5 offers our advertisers greater scale, and an opportunity to reach hi5’s young and passionate audience with highly targeted advertising. Overall this is a great partnership for hi5 and advertisers in the Asia Pacific region and it exemplifies the importance of mobile advertising today.”

About InMobi
InMobi is the world’s leading independent mobile ad network with offices in London, San Francisco, Bangalore, Mumbai and Singapore. Since its inception in 2007, InMobi has expanded to help advertisers, mobile developers and publishers in 37 countries around the world. With an ad-network reaching over 125 countries and over 7.5 billion ad requests a month, InMobi achieved early profitability in the highly competitive, high growth mobile advertising sector. InMobi is also the largest ad network in Asia clocking over 5 billion ad requests a month from the region. InMobi delivers superior results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast global network reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

InMobi’s mission is to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more, visit http://www.inmobi.com

About hi5
Founded in 2003, hi5 today is among the top 20 largest web sites in the world and the leading destination site focused on social gaming and entertainment. Combining a robust social platform with premium content and game mechanics, hi5 delivers a fun, expressive, and interactive entertainment experience to millions of users around the world. Available in over 50 languages, the site features localized games, virtual goods and other content that is monetized through hi5 Coins, a global virtual currency supporting over 60 payment methods and 30 currencies worldwide. For more information on hi5, visit http://www.hi5.com.

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Since launching its Mobile Ad Network product in Europe in the summer of 2009, InMobi has experienced rapid growth and is now recieving 850 million mobile advertising requests monthly across all major European markets.  To capitalise on this phenomenal success, Rob joins InMobi as Managing Director Europe, bringing with him deep experience in high-growth technology businesses that includes both start-ups and public companies across Europe, the US and Asia.
On joining InMobi, Rob said “I was attracted to InMobi by the phenomenal talent and success of the existing team, combined with their desire to build a truly global business in the fastest growing digital sector of this new decade.  Many factors are finally converging in Europe, which will result in significant growth in the use of mobile technology, with advertising being both a driver and beneficiary of this growth.  I look forward to building the European team to the benefit of our publishers and advertisers in the region.”

Rob joins InMobi from Google where he was a Director of Strategic Partnerships for Europe, Middle East and Africa, with responsibility for identifying, closing, and managing some of Google’s largest commercial relationships in the region. Before Google, he was at Yahoo! Europe, having joined through the acquisition of Overture Europe in October 2003. He was also a founding member of idealab! Europe, where he worked with multiple idealab! portfolio companies expanding into Europe. Over the last 13 years, he has worked in roles encompassing sales, strategy, product and business development, M&A and general management.  At InMobi, Rob will be responsible for expanding the company’s business in Western and Eastern Europe.

Naveen Tewari, CEO  and Founder of InMobi, comments “By 2013, the global mobile adverrtising market is estimated to be worth $3.1bn (The Kelsey Group 6 Oct 2009) and since our launch in Europe only five months ago, InMobi’s growth has surpassed expectations with the UK now one of our top five countries. To sustain and capitalise on this growth, we recognise the need for local presence.  With his extensive experience, Rob is the right fit to further build the business in Europe and provide our advertisers and partners with the insights and support of a local team.  Equally important, our ability to attract and hire a seasoned executive like Rob Jonas is a testament to the strength of our business.  We are fortunate to have Rob on board and appreciate the early support provided by our European partners that enabled this exciting hire for InMobi.”

About InMobi
InMobi is the world’s leading independent mobile ad network with offices in London, San Francisco, Bangalore, Mumbai and Singapore.  Since its inception in 2007, InMobi has expanded to help advertisers, mobile developers and publishers in 37 countries around the world. With an ad-network reaching over 125 countries and over 7.5 billion ad requests a month, InMobi achieved early profitablity in the highly competitive, high growth mobile advertising sector. InMobi delivers superior results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast global network reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

InMobi’s mission is to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more, visit http://www.inmobi.com

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Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more, visit http://www.inmobi.com


About Jumbuck
Jumbuck Entertainment is the largest provider of Community messaging applications to Wireless Carriers in the world, delivering over 13 billion WML page impressions a year. Jumbuck operates out of offices in San Francisco, London, Cologne, Rio de Janeiro, Oslo, with Headquarters based in Melbourne, Australia. Jumbuck has successfully attained a global distribution foot-print with a network of over 100+ carriers globally and a community in excess of 15 million users. Jumbuck is a public company, listed on the Australian Stock Exchange (JMB). To learn more, visit http://www.jumbuck.com/

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California, London, Singapore, Bangalore (15 December 2009) – InMobi  announced today that it has grown to become the largest mobile advertising network in South Africa with over 650 million mobile ad requests per month. The service offerings of InMobi have also been expanded to other countries in Africa such as Kenya, Nigeria and Egypt which are also beginning to show a significant growth in mobile advertising.

With the upcoming Football World Cup 2010, InMobi predicts an explosion in mobile advertising and brands engagement since nothing connects Africa quite like football. Under the first ever mobile rights distribution project for the World Cup operators around the world will stream all 64 matches live to mobile handsets. Users will also be able to receive highlights and updates to their phones on a near-live basis. In his address during the World Cup ceremony in Berlin, South African President Thabo Mbeki said that the 2010 FIFA World Cup South Africa would be the first event of this magnitude where the world would be able to participate via their mobile handsets.

Being the largest ad network in the region, InMobi is gearing up for the occasion. The company is also announcing a partnership with a South African advertising agency, MobiClicks, to engage South Africa with mobile advertising.

“Our partnership with InMobi has been very fruitful in the region. InMobi has been with us at every step and has ensured that our performance never dips. We believe 2010 will be another banner year for mobile advertising in South Africa and believe InMobi is a solid partner for advertisers looking to reach mobile consumers in the region,” said Shaun Rosen, CEO of MobiClicks.

The South African market is made up of very progressive users, who are highly engaged on their mobile devices and respond well to mobile advertising as measured by the click-through rates and advertiser return on investment. South Africa has close to 10 million mobile internet users which is expected to grow to 15 million by 2013. InMobi now aims at growing the entire mobile ecosystem in South Africa by bringing in global players into this market. As mentioned by Jose Henriques, Vodacom’s executive head of internet services, mobile internet is no longer luxury in Africa as it has become a valuable tool of global development.

Abhay Singhal, Head of Global Ad Sales at InMobi, added “The success of South Africa is now spreading to the rest of Africa and has shown some promising results in countries like Kenya, Nigeria and Egypt. It is perceived that mobile is now accelerating the economic growth of the entire continent. The World Cup 2010 will be a catalyst for mobile advertising in Africa, and we’re positioned to lead the market and connect brands and publishers to this emerging market.”

About InMobi
InMobi, formerly mKhoj, is the largest mobile ad network across international markets. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites. Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more visit http://www.inmobi.com

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BANGALORE, India, PALO ALTO, California, SINGAPORE (November, 23 2009): InMobi has roped in Emmanuel Allix, former GroupM hand, into their top-quality management team to spearhead Asia Pacific. In this position, Emmanuel will be responsible for the continuing growth of their revenue by deepening the relationships with advertisers and publishers. With an already well established business in the market, Emmanuel has been brought on board to leverage his extensive regional experience in growing the mobile marketing ecosystem. He will be based out of Singapore.

Emmanuel has been working on the internet and mobile space for over 15 years in Asia Pacific region. He also served on the board of MMA APAC in 2008 and is a regular speaker at events like AdTech, CommunicAsia and Media360. In his stint with GroupM, he oversaw the activities concerning Business Development, Sales and Strategic Planning. He joins InMobi from Pudding Media where he worked as the Managing Director for APAC.

On joining InMobi, Emmanuel says “InMobi is undoubtedly the largest mobile ad network here and having set up its base firmly, it is best placed to benefit from the growth of the mobile ecosystem. I am excited to be part of such a team and looking forward to build on existing expertise to steer the organization to a position of strength in Asia Pacific”.

“We have so far been extremely successful in Asia Pacific and have grown to be the largest mobile ad network in the region. Now that we have entered into a new stage of growth, we believe that we needed someone like Emmanuel who comes in with a lot of relevant experience and will evangelize the mobile medium. We welcome Emmanuel on board and look forward to working together with him” adds Naveen Tewari, Co-Founder and CEO of InMobi.

InMobi works with leading publishers to monetize their mobile sites and helps advertisers to reach mobile consumers across 33 countries around the globe. With more than 3000 partner publisher sites and over 150 advertisers, InMobi has the largest reach in international markets. The company has local offices in Singapore, California, Mumbai & Bangalore and works with some of the leading global brands such as Nokia, Reebok, Samsung, Yamaha.

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“Partnering with NaviSite has been beneficial to us in more ways than one,” said Mohit Saxena, Head of Technology, InMobi. “The NaviSite servers have so far worked without any glitches, assuring us of their reliability. Second is the satisfaction of our customers who say that InMobi’s new [NaviSite-hosted] data infrastructure has resulted in outstanding ad response times. The customer testimonial reconfirms our belief in NaviSite.”

About InMobi

InMobi, formerly mKhoj, is the largest mobile ad network across international markets. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites. Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more visit http://www.inmobi.com

About NaviSite

NaviSite is a leading provider of cloud-enabled enterprise-hosting and application-management services. It provides customized and scalable solutions, leveraging its industry-leading hosting infrastructure; full suite of managed services; and custom and packaged application life-cycle management expertise. More than 1,500 customers depend on NaviSite for customized solutions, delivered through a global footprint comprising 15 state-of-the-art data centers supported by approximately 650 professionals. For more information, please visit www.navisite.com.

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BANGALORE, India, PALO ALTO, California (3,Nov 2009): InMobi (formerly mKhoj) and eBuddy formally announced their partnership today adding to InMobi’s growing list of premium publisher partners. eBuddy, the world’s leading independent web and mobile messaging service has teamed up with InMobi, the largest mobile ad network for international markets, to increase their revenue payouts in 12 countries including the UK, Ireland, France, Spain, Italy, Germany, South Africa, Thailand, Australia, India and Indonesia. The newly formed partnership in these geographies already accounts for over 20% of eBuddy’s total mobile ad revenue. eBuddy selected InMobi based upon their market leader status and the positive results they’ve seen over the past four months.

“We anticipate excellent results from our partnership with InMobi”, comments Jan-Joost “JJ” Rueb, CEO and Co-founder of eBuddy. “InMobi’s scale and strength in international markets combined with eBuddy’s 240% year-on-year mobile IM growth and more than 9 million unique monthly mobile users lays the foundation for a hugely successful partnership for both companies.”

Amit Gupta, InMobi Co-founder and Head of Business Development says, “InMobi is all about innovation and we are excited to be partnering with eBuddy, a company that encourages and appreciates novel methods and ideas to grow their business. Working with eBuddy has given us the opportunity to engage with a true market innovator, and their nearly 3.6 million unique monthly mobile users in the countries where we’ve partnered has made a significant contribution to our scale.”

About InMobi
InMobi, formerly mKhoj, is the largest mobile ad network across international markets. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will

help in the development of the mobile internet ecosystem as a whole. To learn more visit http://www.inmobi.com

About eBuddy
eBuddy is web and mobile messaging for everyone everywhere! eBuddy processes nearly 9.5 billion messages per month and enables more than 23 million unique monthly visitors to chat free of charge in one interface across all major IM networks including AIM, Facebook, Gtalk, ICQ, MySpace, MSN Windows Live Messenger and Yahoo! Offering four mobile IM versions: eBuddy for iPhone, eBuddy for Android, eBuddy Mobile Messenger (J2ME) and eBuddy Lite Messenger (mobile Web), eBuddy is one of the world’s fastest growing MIM services with over 9 million unique monthly mobile users.
Based in Amsterdam, London and San Francisco, eBuddy is a privately held company backed by Prime Technology Ventures and Lowland Capital Partners. Learn more: http://www.ebuddy.com.

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Bangalore, India and Palo Alto, CA  October 6, 2009 — InMobi (formerly mKhoj), a global mobile advertising network, today announces its partnership with MocoSpace, a leading mobile social network. As part of the deal, InMobi will sell MocoSpace’s mobile inventory across 10 countries in Asia, Africa, the Middle East and Europe. MocoSpace is one of the leading mobile social networks with over 8.5 million registered users and over 2.4 billion monthly page views.

Justin Siegel, CEO of MocoSpace, adds, “We selected InMobi as our first choice for an ad network in these international markets because their focus provides a better overall user experience and increases our revenue. InMobi’s new data infrastructure offers outstanding ad response times that have exceeded our expectations and set a new bar”

“MocoSpace offers unique inventory for our advertisers in both the APAC region and Europe,” said Anne Frisbie, Head of North America at InMobi. “They were also our first publisher to launch from our new US data infrastructure which has enabled us to provide them exceptional ad response times. Our partnership with MocoSpace underscores our strong local monetization capabilities in international markets where we lead as the primary mobile advertising network.”

InMobi the largest mobile ad network across Asia also recently launched in Europe in July 2009.

About MocoSpace
MocoSpace is a leading mobile internet company dedicated to revolutionizing the way people make friends and stay connected on their mobile device. Founded in 2005, MocoSpace was the result of what the co-founders saw as three emerging trends: the mobile web, social networking and mobile advertising.

Since its founding, MocoSpace has focused its mobile industry expertise and passion for great mobile products on building a high caliber team and developing MocoSpace into the most compelling and engaging community experience on the mobile web. MocoSpace is a privately held company with offices in Boston, MA. To learn more visit http://www.mocospace.com/

About InMobi
Founded in 2007, InMobi - formerly mKhoj - is a global mobile ad network that delivers the best results to its partners through its intelligent mobile web advertising solutions. InMobi allows advertisers to discover their target audience using its advanced targeting technology via mobile internet sites and it enables publishers of such sites to earn advertising revenue. The mission of InMobi is to provide both the business model and technology to enable the growth of the mobile internet ecosystem.

InMobi has offices in Palo Alto, California; Bangalore, India; Mumbai, India and Singapore. To learn more visit http://www.inmobi.com

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RIM’s Blackberry device was released three months before the iPhone in the country in January of 2009. Although Blackberry and iPhone had similar growth patterns after the iPhone launch, the two handsets took dramatically different growth paths beginning in April 2009 per the graph below.

Indonesia is predicted to be the third largest mobile market after China and India by 2010 according to the ROA Group. Already, mobile users in Indonesia far outnumber active Internet users by 5 to 1, and the country boasts a 56.8% mobile penetration rate verses a 10.4% according to Internet World Stats.

Also according to data on the InMobi network, Indonesia’s mobile Internet user base has more than doubled within the last 12 months. InMobi estimates 9 million mobile Internet users currently in Indonesia, with 591 page views per user, exceeding the approximate global average of 250 page views per user (source: Opera, 2009). Handset manufacturers are taking notice, as 80% of handsets sold in Indonesia are web enabled.  Costly ISP plans, unreliable fixed line infrastructure, and inexpensive mobile data plans with unlimited mobile web usage are also encouraging the adoption of mobile Internet browsing.

Specifically, 53% of mobile web users are between the ages of 18 and 27, and 82% of the total number of mobile web users are male.

The top mobile Internet operator in Indonesia is Indosat, which leads the market with 75% share, followed by Telekomsel with 18% and Excelcomindo with 3%. Fierce competition between mobile operators and a price war between vendors created an influx of affordable mobile phones this year.

The mobile user base in Indonesia is predicted to reach 146 million mobile users by 2010. And mobile advertising is increasing as consumer data charges and evolving handsets are leading to more mobile web usage.

“With an increased focus on measurability, mobile advertisers and publishers are recognizing the value of the Indonesia market,” said Mr. Abhay Singhal, Co-Founder and Head of Global Ad Sales at InMobi.

About data included in this report
The data collected reports on mobile ad requests from Indonesia on the InMobi network between January and June 2009.

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*Respondents may select more than one website
India is currently the second largest mobile market in the world after China, and nearly 10 to 12 million mobile subscribers are added monthly in the country. (Source: VitalAnalytics) The country’s largest cities have the highest mobile Internet usage; however, many small to midsized towns such as Meerut, Aligarh, Jalandhar, Kanpur, Kota, Hassan and Trivandrum generated almost a fourth of the mobile browsing traffic.
Mobile internet browsing is also spread across income groups of those with mobile phones. Specifically, 20% of the respondents who access the Internet on their mobile phones are from the working class demographic, 38% are from the lower middle class and 42% are from the upper middle class. This data shows that mobile Internet usage is not limited to only the upper middle class.
mobile-internet-usage-by-income-level

Mobile is clearly becoming a mass medium in India – having extended out from only the most affluent individuals in the very largest metropolitan areas.
In addition, Airtel is the clear leader in terms of the percentage of respondents browsing the Internet on their mobile phones. Reliance is the only service provider where less than 50% of the respondents browse the internet, most likely because Reliance phones are not used frequently for value-added services.
About InMobi
Founded in 2007, InMobi - formerly mKhoj - is a global mobile ad network that delivers the best results to its partners through its intelligent mobile web advertising solutions. InMobi allows advertisers to discover their target audience using its advanced targeting technology via mobile internet sites and it enables publishers of such sites to earn advertising revenue. The mission of InMobi is to provide both the business model and technology to enable the growth of the mobile internet ecosystem.
InMobi has offices in Palo Alto, California; Bangalore, India; Mumbai, India and Singapore

About the survey
The survey was conducted at the Department of Management Studies, IIT Delhi via Google online surveys on behalf of InMobi from March 4, 2009 to April 10, 2009 among 205 children and adults spanning across all ages. The survey was conducted in two parts: the first was to determine the demographics and browsing habits of mobile internet users, while the second was to gauge the expectations of consumers of India in terms of mobile advertising. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

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