San Francisco, London, Singapore, Mumbai, Bangalore (9 February 2010): InMobi, the world’s leading mobile ad network with operations in 37 countries and serving over 7.5 billion ad requests monthly, today announced an exclusive partnership with hi5 to serve ads on their mobile web site in Thailand. hi5 is a global social entertainment site available in 50 languages and is Thailand’s largest social media property, reaching over 50 million monthly visitors worldwide. The partnership further extends InMobi’s dominant position in the Asia Pacific region where the firm now receives over 5 billion ad requests monthy and has grown over 400% in just the past 6 months.

InMobi was awarded the exclusive partnership based on the combination of its massive scale in Asia Pacific and its local market knowledge leading to more relevant ads, and an immediate positive impact on hi5’s mobile advertising revenue. This combination has already proven beneficial to InMobi resulting in a 200% growth in ad requests in just the first two months of the partnership.

Cathy Meyer, Senior Director of Ad Operations, from hi5 comments, “InMobi’s local language support and local sales efforts have dramatically increased the ad revenue for our mobile site while simultaneously offering our consumers locally relevant advertising.“

Emmanuel Allix, VP & Managing Director of Asia Pacific at InMobi adds, “InMobi’s exclusive partnership with hi5 offers our advertisers greater scale, and an opportunity to reach hi5’s young and passionate audience with highly targeted advertising. Overall this is a great partnership for hi5 and advertisers in the Asia Pacific region and it exemplifies the importance of mobile advertising today.”

About InMobi
InMobi is the world’s leading independent mobile ad network with offices in London, San Francisco, Bangalore, Mumbai and Singapore. Since its inception in 2007, InMobi has expanded to help advertisers, mobile developers and publishers in 37 countries around the world. With an ad-network reaching over 125 countries and over 7.5 billion ad requests a month, InMobi achieved early profitability in the highly competitive, high growth mobile advertising sector. InMobi is also the largest ad network in Asia clocking over 5 billion ad requests a month from the region. InMobi delivers superior results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast global network reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

InMobi’s mission is to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more, visit http://www.inmobi.com

About hi5
Founded in 2003, hi5 today is among the top 20 largest web sites in the world and the leading destination site focused on social gaming and entertainment. Combining a robust social platform with premium content and game mechanics, hi5 delivers a fun, expressive, and interactive entertainment experience to millions of users around the world. Available in over 50 languages, the site features localized games, virtual goods and other content that is monetized through hi5 Coins, a global virtual currency supporting over 60 payment methods and 30 currencies worldwide. For more information on hi5, visit http://www.hi5.com.

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InMobi, the largest mobile ad network in international markets, adds to its list of high-profile top quality management with the hiring of an ex-GroupM and a 15 year internet & mobile veteran as the Head of APAC.

BANGALORE, India, PALO ALTO, California, SINGAPORE (November, 23 2009): InMobi has roped in Emmanuel Allix, former GroupM hand, into their top-quality management team to spearhead Asia Pacific. In this position, Emmanuel will be responsible for the continuing growth of their revenue by deepening the relationships with advertisers and publishers. With an already well established business in the market, Emmanuel has been brought on board to leverage his extensive regional experience in growing the mobile marketing ecosystem. He will be based out of Singapore.

Emmanuel has been working on the internet and mobile space for over 15 years in Asia Pacific region. He also served on the board of MMA APAC in 2008 and is a regular speaker at events like AdTech, CommunicAsia and Media360. In his stint with GroupM, he oversaw the activities concerning Business Development, Sales and Strategic Planning. He joins InMobi from Pudding Media where he worked as the Managing Director for APAC.

On joining InMobi, Emmanuel says “InMobi is undoubtedly the largest mobile ad network here and having set up its base firmly, it is best placed to benefit from the growth of the mobile ecosystem. I am excited to be part of such a team and looking forward to build on existing expertise to steer the organization to a position of strength in Asia Pacific”.

“We have so far been extremely successful in Asia Pacific and have grown to be the largest mobile ad network in the region. Now that we have entered into a new stage of growth, we believe that we needed someone like Emmanuel who comes in with a lot of relevant experience and will evangelize the mobile medium. We welcome Emmanuel on board and look forward to working together with him” adds Naveen Tewari, Co-Founder and CEO of InMobi.

InMobi works with leading publishers to monetize their mobile sites and helps advertisers to reach mobile consumers across 33 countries around the globe. With more than 3000 partner publisher sites and over 150 advertisers, InMobi has the largest reach in international markets. The company has local offices in Singapore, California, Mumbai & Bangalore and works with some of the leading global brands such as Nokia, Reebok, Samsung, Yamaha.

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