InMobi, the largest mobile ad network in international markets, adds to its list of high-profile top quality management with the hiring of an ex-GroupM and a 15 year internet & mobile veteran as the Head of APAC.

BANGALORE, India, PALO ALTO, California, SINGAPORE (November, 23 2009): InMobi has roped in Emmanuel Allix, former GroupM hand, into their top-quality management team to spearhead Asia Pacific. In this position, Emmanuel will be responsible for the continuing growth of their revenue by deepening the relationships with advertisers and publishers. With an already well established business in the market, Emmanuel has been brought on board to leverage his extensive regional experience in growing the mobile marketing ecosystem. He will be based out of Singapore.

Emmanuel has been working on the internet and mobile space for over 15 years in Asia Pacific region. He also served on the board of MMA APAC in 2008 and is a regular speaker at events like AdTech, CommunicAsia and Media360. In his stint with GroupM, he oversaw the activities concerning Business Development, Sales and Strategic Planning. He joins InMobi from Pudding Media where he worked as the Managing Director for APAC.

On joining InMobi, Emmanuel says “InMobi is undoubtedly the largest mobile ad network here and having set up its base firmly, it is best placed to benefit from the growth of the mobile ecosystem. I am excited to be part of such a team and looking forward to build on existing expertise to steer the organization to a position of strength in Asia Pacific”.

“We have so far been extremely successful in Asia Pacific and have grown to be the largest mobile ad network in the region. Now that we have entered into a new stage of growth, we believe that we needed someone like Emmanuel who comes in with a lot of relevant experience and will evangelize the mobile medium. We welcome Emmanuel on board and look forward to working together with him” adds Naveen Tewari, Co-Founder and CEO of InMobi.

InMobi works with leading publishers to monetize their mobile sites and helps advertisers to reach mobile consumers across 33 countries around the globe. With more than 3000 partner publisher sites and over 150 advertisers, InMobi has the largest reach in international markets. The company has local offices in Singapore, California, Mumbai & Bangalore and works with some of the leading global brands such as Nokia, Reebok, Samsung, Yamaha.

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BANGALORE, India and PALO ALTO, Calif (September 10, 2009) Today InMobi, the largest mobile advertising network in India, released a survey revealing nuances of mobile internet usage patterns in India. The survey was conducted at IIT School of Management and surveyed 205 college-aged consumers.  Although a very specific sample group, the results do offer some insight into India’s youth generation who make up the largest population sector in the country.
According to the survey, fifty-seven percent (57%) of respondents browse the internet on their mobile phones, and close to one-third of respondents who surf the Internet through their mobile phones engage with brands that advertise. Of whose who engaged with the ads, they were most likely to visit the ad’s website (72.5%) but also went so far as to call the company (10%), or buy the product (17.5%).
Survey results also showed that the college-aged consumers are equally interested in almost all genres of mobile advertising, as long as the advertisements have something significant to offer and do not interfere with the mobile browsing experience. Among ads, those most welcomed are fast free coupons, free mobile games with embedded unobtrusive ads, money transfer services, free humorous clips and Bluetooth-based “alerts” for items on sale nearby.
Mobile internet usage broke down in the following way:
popular-websites-browsed-on-mobile

*Respondents may select more than one website
India is currently the second largest mobile market in the world after China, and nearly 10 to 12 million mobile subscribers are added monthly in the country. (Source: VitalAnalytics) The country’s largest cities have the highest mobile Internet usage; however, many small to midsized towns such as Meerut, Aligarh, Jalandhar, Kanpur, Kota, Hassan and Trivandrum generated almost a fourth of the mobile browsing traffic.
Mobile internet browsing is also spread across income groups of those with mobile phones. Specifically, 20% of the respondents who access the Internet on their mobile phones are from the working class demographic, 38% are from the lower middle class and 42% are from the upper middle class. This data shows that mobile Internet usage is not limited to only the upper middle class.
mobile-internet-usage-by-income-level

Mobile is clearly becoming a mass medium in India – having extended out from only the most affluent individuals in the very largest metropolitan areas.
In addition, Airtel is the clear leader in terms of the percentage of respondents browsing the Internet on their mobile phones. Reliance is the only service provider where less than 50% of the respondents browse the internet, most likely because Reliance phones are not used frequently for value-added services.
About InMobi
Founded in 2007, InMobi - formerly mKhoj - is a global mobile ad network that delivers the best results to its partners through its intelligent mobile web advertising solutions. InMobi allows advertisers to discover their target audience using its advanced targeting technology via mobile internet sites and it enables publishers of such sites to earn advertising revenue. The mission of InMobi is to provide both the business model and technology to enable the growth of the mobile internet ecosystem.
InMobi has offices in Palo Alto, California; Bangalore, India; Mumbai, India and Singapore

About the survey
The survey was conducted at the Department of Management Studies, IIT Delhi via Google online surveys on behalf of InMobi from March 4, 2009 to April 10, 2009 among 205 children and adults spanning across all ages. The survey was conducted in two parts: the first was to determine the demographics and browsing habits of mobile internet users, while the second was to gauge the expectations of consumers of India in terms of mobile advertising. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

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