San Francisco, London, Singapore, Mumbai, Bangalore (9 February 2010): InMobi, the world’s leading mobile ad network with operations in 37 countries and serving over 7.5 billion ad requests monthly, today announced an exclusive partnership with hi5 to serve ads on their mobile web site in Thailand. hi5 is a global social entertainment site available in 50 languages and is Thailand’s largest social media property, reaching over 50 million monthly visitors worldwide. The partnership further extends InMobi’s dominant position in the Asia Pacific region where the firm now receives over 5 billion ad requests monthy and has grown over 400% in just the past 6 months.

InMobi was awarded the exclusive partnership based on the combination of its massive scale in Asia Pacific and its local market knowledge leading to more relevant ads, and an immediate positive impact on hi5’s mobile advertising revenue. This combination has already proven beneficial to InMobi resulting in a 200% growth in ad requests in just the first two months of the partnership.

Cathy Meyer, Senior Director of Ad Operations, from hi5 comments, “InMobi’s local language support and local sales efforts have dramatically increased the ad revenue for our mobile site while simultaneously offering our consumers locally relevant advertising.“

Emmanuel Allix, VP & Managing Director of Asia Pacific at InMobi adds, “InMobi’s exclusive partnership with hi5 offers our advertisers greater scale, and an opportunity to reach hi5’s young and passionate audience with highly targeted advertising. Overall this is a great partnership for hi5 and advertisers in the Asia Pacific region and it exemplifies the importance of mobile advertising today.”

About InMobi
InMobi is the world’s leading independent mobile ad network with offices in London, San Francisco, Bangalore, Mumbai and Singapore. Since its inception in 2007, InMobi has expanded to help advertisers, mobile developers and publishers in 37 countries around the world. With an ad-network reaching over 125 countries and over 7.5 billion ad requests a month, InMobi achieved early profitability in the highly competitive, high growth mobile advertising sector. InMobi is also the largest ad network in Asia clocking over 5 billion ad requests a month from the region. InMobi delivers superior results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast global network reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

InMobi’s mission is to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more, visit http://www.inmobi.com

About hi5
Founded in 2003, hi5 today is among the top 20 largest web sites in the world and the leading destination site focused on social gaming and entertainment. Combining a robust social platform with premium content and game mechanics, hi5 delivers a fun, expressive, and interactive entertainment experience to millions of users around the world. Available in over 50 languages, the site features localized games, virtual goods and other content that is monetized through hi5 Coins, a global virtual currency supporting over 60 payment methods and 30 currencies worldwide. For more information on hi5, visit http://www.hi5.com.

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ANDOVER, MA–(17 November, 2009) - NaviSite, Inc., a leading provider of cloud-enabled enterprise-hosting and managed-application services, today announced that InMobi, one of the fastest-growing global mobile advertising networks, selected NaviSite’s managed-hosting services to expand its reach into the North American mobile advertising space. Founded in 2007, InMobi provides intelligent mobile advertising solutions that enable advertisers to discover their target audiences on mobile internet sites in a measurable manner. InMobi’s web-based platform allows advertisers and publishers to match and build ad campaigns and serve contextual ads across networks.

“Partnering with NaviSite has been beneficial to us in more ways than one,” said Mohit Saxena, Head of Technology, InMobi. “The NaviSite servers have so far worked without any glitches, assuring us of their reliability. Second is the satisfaction of our customers who say that InMobi’s new [NaviSite-hosted] data infrastructure has resulted in outstanding ad response times. The customer testimonial reconfirms our belief in NaviSite.”

About InMobi

InMobi, formerly mKhoj, is the largest mobile ad network across international markets. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites. Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more visit http://www.inmobi.com

About NaviSite

NaviSite is a leading provider of cloud-enabled enterprise-hosting and application-management services. It provides customized and scalable solutions, leveraging its industry-leading hosting infrastructure; full suite of managed services; and custom and packaged application life-cycle management expertise. More than 1,500 customers depend on NaviSite for customized solutions, delivered through a global footprint comprising 15 state-of-the-art data centers supported by approximately 650 professionals. For more information, please visit www.navisite.com.

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Innovative mobile IM leader and cutting edge ad network technology has proven to be a stellar combination generating a 100% ad revenue increase in under 4 months

BANGALORE, India, PALO ALTO, California (3,Nov 2009): InMobi (formerly mKhoj) and eBuddy formally announced their partnership today adding to InMobi’s growing list of premium publisher partners. eBuddy, the world’s leading independent web and mobile messaging service has teamed up with InMobi, the largest mobile ad network for international markets, to increase their revenue payouts in 12 countries including the UK, Ireland, France, Spain, Italy, Germany, South Africa, Thailand, Australia, India and Indonesia. The newly formed partnership in these geographies already accounts for over 20% of eBuddy’s total mobile ad revenue. eBuddy selected InMobi based upon their market leader status and the positive results they’ve seen over the past four months.

“We anticipate excellent results from our partnership with InMobi”, comments Jan-Joost “JJ” Rueb, CEO and Co-founder of eBuddy. “InMobi’s scale and strength in international markets combined with eBuddy’s 240% year-on-year mobile IM growth and more than 9 million unique monthly mobile users lays the foundation for a hugely successful partnership for both companies.”

Amit Gupta, InMobi Co-founder and Head of Business Development says, “InMobi is all about innovation and we are excited to be partnering with eBuddy, a company that encourages and appreciates novel methods and ideas to grow their business. Working with eBuddy has given us the opportunity to engage with a true market innovator, and their nearly 3.6 million unique monthly mobile users in the countries where we’ve partnered has made a significant contribution to our scale.”

About InMobi
InMobi, formerly mKhoj, is the largest mobile ad network across international markets. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will

help in the development of the mobile internet ecosystem as a whole. To learn more visit http://www.inmobi.com

About eBuddy
eBuddy is web and mobile messaging for everyone everywhere! eBuddy processes nearly 9.5 billion messages per month and enables more than 23 million unique monthly visitors to chat free of charge in one interface across all major IM networks including AIM, Facebook, Gtalk, ICQ, MySpace, MSN Windows Live Messenger and Yahoo! Offering four mobile IM versions: eBuddy for iPhone, eBuddy for Android, eBuddy Mobile Messenger (J2ME) and eBuddy Lite Messenger (mobile Web), eBuddy is one of the world’s fastest growing MIM services with over 9 million unique monthly mobile users.
Based in Amsterdam, London and San Francisco, eBuddy is a privately held company backed by Prime Technology Ventures and Lowland Capital Partners. Learn more: http://www.ebuddy.com.

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InMobi (formerly mKhoj), a global mobile advertising network, today announces its partnership with MocoSpace, a leading mobile social network.

Bangalore, India and Palo Alto, CA  October 6, 2009 — InMobi (formerly mKhoj), a global mobile advertising network, today announces its partnership with MocoSpace, a leading mobile social network. As part of the deal, InMobi will sell MocoSpace’s mobile inventory across 10 countries in Asia, Africa, the Middle East and Europe. MocoSpace is one of the leading mobile social networks with over 8.5 million registered users and over 2.4 billion monthly page views.

Justin Siegel, CEO of MocoSpace, adds, “We selected InMobi as our first choice for an ad network in these international markets because their focus provides a better overall user experience and increases our revenue. InMobi’s new data infrastructure offers outstanding ad response times that have exceeded our expectations and set a new bar”

“MocoSpace offers unique inventory for our advertisers in both the APAC region and Europe,” said Anne Frisbie, Head of North America at InMobi. “They were also our first publisher to launch from our new US data infrastructure which has enabled us to provide them exceptional ad response times. Our partnership with MocoSpace underscores our strong local monetization capabilities in international markets where we lead as the primary mobile advertising network.”

InMobi the largest mobile ad network across Asia also recently launched in Europe in July 2009.

About MocoSpace
MocoSpace is a leading mobile internet company dedicated to revolutionizing the way people make friends and stay connected on their mobile device. Founded in 2005, MocoSpace was the result of what the co-founders saw as three emerging trends: the mobile web, social networking and mobile advertising.

Since its founding, MocoSpace has focused its mobile industry expertise and passion for great mobile products on building a high caliber team and developing MocoSpace into the most compelling and engaging community experience on the mobile web. MocoSpace is a privately held company with offices in Boston, MA. To learn more visit http://www.mocospace.com/

About InMobi
Founded in 2007, InMobi - formerly mKhoj - is a global mobile ad network that delivers the best results to its partners through its intelligent mobile web advertising solutions. InMobi allows advertisers to discover their target audience using its advanced targeting technology via mobile internet sites and it enables publishers of such sites to earn advertising revenue. The mission of InMobi is to provide both the business model and technology to enable the growth of the mobile internet ecosystem.

InMobi has offices in Palo Alto, California; Bangalore, India; Mumbai, India and Singapore. To learn more visit http://www.inmobi.com

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PALO ALTO, Calif (September 30, 2009)  It’s not all about the iPhone, at least within one of the world’s fastest growing mobile consumer markets, Indonesia. Today, InMobi, the largest mobile ad network in Asia, Africa and Indonesia, released data showing that RIM’s Blackberry device may be leading the handset race in Indonesia. From January 2009 to June 2009, mobile ad requests on Blackberry phones increased by 842%, compared to mobile ad requests on Indonesia iPhones, which increased only by 205%*.

RIM’s Blackberry device was released three months before the iPhone in the country in January of 2009. Although Blackberry and iPhone had similar growth patterns after the iPhone launch, the two handsets took dramatically different growth paths beginning in April 2009 per the graph below.

Indonesia is predicted to be the third largest mobile market after China and India by 2010 according to the ROA Group. Already, mobile users in Indonesia far outnumber active Internet users by 5 to 1, and the country boasts a 56.8% mobile penetration rate verses a 10.4% according to Internet World Stats.

Also according to data on the InMobi network, Indonesia’s mobile Internet user base has more than doubled within the last 12 months. InMobi estimates 9 million mobile Internet users currently in Indonesia, with 591 page views per user, exceeding the approximate global average of 250 page views per user (source: Opera, 2009). Handset manufacturers are taking notice, as 80% of handsets sold in Indonesia are web enabled.  Costly ISP plans, unreliable fixed line infrastructure, and inexpensive mobile data plans with unlimited mobile web usage are also encouraging the adoption of mobile Internet browsing.

Specifically, 53% of mobile web users are between the ages of 18 and 27, and 82% of the total number of mobile web users are male.

The top mobile Internet operator in Indonesia is Indosat, which leads the market with 75% share, followed by Telekomsel with 18% and Excelcomindo with 3%. Fierce competition between mobile operators and a price war between vendors created an influx of affordable mobile phones this year.

The mobile user base in Indonesia is predicted to reach 146 million mobile users by 2010. And mobile advertising is increasing as consumer data charges and evolving handsets are leading to more mobile web usage.

“With an increased focus on measurability, mobile advertisers and publishers are recognizing the value of the Indonesia market,” said Mr. Abhay Singhal, Co-Founder and Head of Global Ad Sales at InMobi.

About data included in this report
The data collected reports on mobile ad requests from Indonesia on the InMobi network between January and June 2009.

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BANGALORE, India and PALO ALTO, Calif (September 10, 2009) Today InMobi, the largest mobile advertising network in India, released a survey revealing nuances of mobile internet usage patterns in India. The survey was conducted at IIT School of Management and surveyed 205 college-aged consumers.  Although a very specific sample group, the results do offer some insight into India’s youth generation who make up the largest population sector in the country.
According to the survey, fifty-seven percent (57%) of respondents browse the internet on their mobile phones, and close to one-third of respondents who surf the Internet through their mobile phones engage with brands that advertise. Of whose who engaged with the ads, they were most likely to visit the ad’s website (72.5%) but also went so far as to call the company (10%), or buy the product (17.5%).
Survey results also showed that the college-aged consumers are equally interested in almost all genres of mobile advertising, as long as the advertisements have something significant to offer and do not interfere with the mobile browsing experience. Among ads, those most welcomed are fast free coupons, free mobile games with embedded unobtrusive ads, money transfer services, free humorous clips and Bluetooth-based “alerts” for items on sale nearby.
Mobile internet usage broke down in the following way:
popular-websites-browsed-on-mobile

*Respondents may select more than one website
India is currently the second largest mobile market in the world after China, and nearly 10 to 12 million mobile subscribers are added monthly in the country. (Source: VitalAnalytics) The country’s largest cities have the highest mobile Internet usage; however, many small to midsized towns such as Meerut, Aligarh, Jalandhar, Kanpur, Kota, Hassan and Trivandrum generated almost a fourth of the mobile browsing traffic.
Mobile internet browsing is also spread across income groups of those with mobile phones. Specifically, 20% of the respondents who access the Internet on their mobile phones are from the working class demographic, 38% are from the lower middle class and 42% are from the upper middle class. This data shows that mobile Internet usage is not limited to only the upper middle class.
mobile-internet-usage-by-income-level

Mobile is clearly becoming a mass medium in India – having extended out from only the most affluent individuals in the very largest metropolitan areas.
In addition, Airtel is the clear leader in terms of the percentage of respondents browsing the Internet on their mobile phones. Reliance is the only service provider where less than 50% of the respondents browse the internet, most likely because Reliance phones are not used frequently for value-added services.
About InMobi
Founded in 2007, InMobi - formerly mKhoj - is a global mobile ad network that delivers the best results to its partners through its intelligent mobile web advertising solutions. InMobi allows advertisers to discover their target audience using its advanced targeting technology via mobile internet sites and it enables publishers of such sites to earn advertising revenue. The mission of InMobi is to provide both the business model and technology to enable the growth of the mobile internet ecosystem.
InMobi has offices in Palo Alto, California; Bangalore, India; Mumbai, India and Singapore

About the survey
The survey was conducted at the Department of Management Studies, IIT Delhi via Google online surveys on behalf of InMobi from March 4, 2009 to April 10, 2009 among 205 children and adults spanning across all ages. The survey was conducted in two parts: the first was to determine the demographics and browsing habits of mobile internet users, while the second was to gauge the expectations of consumers of India in terms of mobile advertising. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

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BANGALORE, India and PALO ALTO, Calif (August 5, 2009) - mKhoj, one of the fastest growing global mobile advertising networks, announced today that it will rebrand mKhoj to InMobi and launch its services in Europe. After its successful start in the United Kingdom last quarter, InMobi is now live in France, Italy, Germany and Spain as well, making InMobi available in over 23 countries across Asia, Africa, the Middle East and now Europe.

Speaking on the occasion, Naveen Tewari, Founder and CEO of InMobi said, “So far, our focus has been on the Asian and African mobile markets. Now that we have achieved scale there, we feel it is the right time to make the leap to the global stage, especially given the requests from our partners for strong advertising and monetization opportunities in Europe. In line with our entry into Europe, we are rebranding as ‘InMobi’ to reinforce and simplify our service offering. InMobi not only speaks to our core offering, but also symbolizes our long-term goal of being a global player in mobile Internet advertising.”

The change will be inclusive in all 23 countries across Asia, Africa, the Middle East and Europe and the global conversion is expected to be entirely complete today. The name, InMobi, is a reflection of the words “in mobile” and denotes InMobi’s key value proposition.

“With the announcement of our entry into Europe, we’ll continue improving our performance benchmarks, in terms of quality, transparency, innovation and customer service with the goals of delighting our customers and setting new standards in the mobile advertising industry.” said Abhay Singhal, Co-Founder and Head of Global Ad Sales.

The company’s first formal appearance as InMobi will be at the DigiDay Mobile trade show in New York during the week of September 14, 2009.

About InMobi
Founded in 2007, InMobi - formerly mKhoj - is a global mobile ad network that delivers the best results to its partners through its intelligent mobile web advertising solutions. InMobi allows advertisers to discover their target audience using its advanced targeting technology via mobile internet sites and it enables publishers of such sites to earn advertising revenue. The mission of InMobi is to provide both the business model and technology to enable the growth of the mobileinternet ecosystem.
InMobi has offices in Palo Alto, California; Bangalore, India; Mumbai, India and Singapore

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