California, London, Singapore, Bangalore (5 January 2010):  InMobi  and Jumbuck have entered a partnership where InMobi is serving as Jumbuck’s mobile advertising partner for its strong mobile community in Australia.  Jumbuck offers premium on deck Telstra inventory for InMobi’s advertisers.  Since the launch of the relationship in August 2009, InMobi’s local advertising expertise has delivered the highest mobile advertising payouts of any provider in the region.


InMobi has grown to be the largest mobile advertising network outside of the United States.  This partnership with Jumbuck helps put InMobi on the map in Australia as well. InMobi’s services are live in Asia, Africa, Australia, Middle East and Europe.


Jumbuck has successfully attained a global distribution footprint with a network of over 100+ carriers globally and a community in excess of 15 million users.  Jumbuck is a public company, headquartered in Australia, and listed on the Australian Stock Exchange (JMB). Today’s alliance between the fastest growing global mobile advertising network and the largest provider of community messaging applications forms a formidable duo.


Ted Verani, SVP Sales and Marketing at Jumbuck, adds “InMobi’s expertise in local mobile advertising has exceeded our expectations by delivering higher revenues. This increases our confidence in InMobi as well as reaffirms that they were the right partner for our ad inventory in Australia. We have been seeing positive results on our premium on deck Telstra inventory.  We are happy to be partnering with InMobi”.


Anne Frisbie, Head of North America at InMobi states, “Jumbuck has built a strong and premium mobile community in Australia.  Our recent alliance with Jumbuck punctuates a record year for InMobi in its rapid dominance of international mobile markets. Beyond hype it’s all about results for our publishers.  Our partnership with Jumbuck speaks volumes about their belief in our ability to serve their needs.”


About InMobi
InMobi, formerly mKhoj, is the largest mobile ad network across international markets. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more, visit http://www.inmobi.com


About Jumbuck
Jumbuck Entertainment is the largest provider of Community messaging applications to Wireless Carriers in the world, delivering over 13 billion WML page impressions a year. Jumbuck operates out of offices in San Francisco, London, Cologne, Rio de Janeiro, Oslo, with Headquarters based in Melbourne, Australia. Jumbuck has successfully attained a global distribution foot-print with a network of over 100+ carriers globally and a community in excess of 15 million users. Jumbuck is a public company, listed on the Australian Stock Exchange (JMB). To learn more, visit http://www.jumbuck.com/

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Innovative mobile IM leader and cutting edge ad network technology has proven to be a stellar combination generating a 100% ad revenue increase in under 4 months

BANGALORE, India, PALO ALTO, California (3,Nov 2009): InMobi (formerly mKhoj) and eBuddy formally announced their partnership today adding to InMobi’s growing list of premium publisher partners. eBuddy, the world’s leading independent web and mobile messaging service has teamed up with InMobi, the largest mobile ad network for international markets, to increase their revenue payouts in 12 countries including the UK, Ireland, France, Spain, Italy, Germany, South Africa, Thailand, Australia, India and Indonesia. The newly formed partnership in these geographies already accounts for over 20% of eBuddy’s total mobile ad revenue. eBuddy selected InMobi based upon their market leader status and the positive results they’ve seen over the past four months.

“We anticipate excellent results from our partnership with InMobi”, comments Jan-Joost “JJ” Rueb, CEO and Co-founder of eBuddy. “InMobi’s scale and strength in international markets combined with eBuddy’s 240% year-on-year mobile IM growth and more than 9 million unique monthly mobile users lays the foundation for a hugely successful partnership for both companies.”

Amit Gupta, InMobi Co-founder and Head of Business Development says, “InMobi is all about innovation and we are excited to be partnering with eBuddy, a company that encourages and appreciates novel methods and ideas to grow their business. Working with eBuddy has given us the opportunity to engage with a true market innovator, and their nearly 3.6 million unique monthly mobile users in the countries where we’ve partnered has made a significant contribution to our scale.”

About InMobi
InMobi, formerly mKhoj, is the largest mobile ad network across international markets. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will

help in the development of the mobile internet ecosystem as a whole. To learn more visit http://www.inmobi.com

About eBuddy
eBuddy is web and mobile messaging for everyone everywhere! eBuddy processes nearly 9.5 billion messages per month and enables more than 23 million unique monthly visitors to chat free of charge in one interface across all major IM networks including AIM, Facebook, Gtalk, ICQ, MySpace, MSN Windows Live Messenger and Yahoo! Offering four mobile IM versions: eBuddy for iPhone, eBuddy for Android, eBuddy Mobile Messenger (J2ME) and eBuddy Lite Messenger (mobile Web), eBuddy is one of the world’s fastest growing MIM services with over 9 million unique monthly mobile users.
Based in Amsterdam, London and San Francisco, eBuddy is a privately held company backed by Prime Technology Ventures and Lowland Capital Partners. Learn more: http://www.ebuddy.com.

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InMobi (formerly mKhoj), a global mobile advertising network, today announces its partnership with MocoSpace, a leading mobile social network.

Bangalore, India and Palo Alto, CA  October 6, 2009 — InMobi (formerly mKhoj), a global mobile advertising network, today announces its partnership with MocoSpace, a leading mobile social network. As part of the deal, InMobi will sell MocoSpace’s mobile inventory across 10 countries in Asia, Africa, the Middle East and Europe. MocoSpace is one of the leading mobile social networks with over 8.5 million registered users and over 2.4 billion monthly page views.

Justin Siegel, CEO of MocoSpace, adds, “We selected InMobi as our first choice for an ad network in these international markets because their focus provides a better overall user experience and increases our revenue. InMobi’s new data infrastructure offers outstanding ad response times that have exceeded our expectations and set a new bar”

“MocoSpace offers unique inventory for our advertisers in both the APAC region and Europe,” said Anne Frisbie, Head of North America at InMobi. “They were also our first publisher to launch from our new US data infrastructure which has enabled us to provide them exceptional ad response times. Our partnership with MocoSpace underscores our strong local monetization capabilities in international markets where we lead as the primary mobile advertising network.”

InMobi the largest mobile ad network across Asia also recently launched in Europe in July 2009.

About MocoSpace
MocoSpace is a leading mobile internet company dedicated to revolutionizing the way people make friends and stay connected on their mobile device. Founded in 2005, MocoSpace was the result of what the co-founders saw as three emerging trends: the mobile web, social networking and mobile advertising.

Since its founding, MocoSpace has focused its mobile industry expertise and passion for great mobile products on building a high caliber team and developing MocoSpace into the most compelling and engaging community experience on the mobile web. MocoSpace is a privately held company with offices in Boston, MA. To learn more visit http://www.mocospace.com/

About InMobi
Founded in 2007, InMobi - formerly mKhoj - is a global mobile ad network that delivers the best results to its partners through its intelligent mobile web advertising solutions. InMobi allows advertisers to discover their target audience using its advanced targeting technology via mobile internet sites and it enables publishers of such sites to earn advertising revenue. The mission of InMobi is to provide both the business model and technology to enable the growth of the mobile internet ecosystem.

InMobi has offices in Palo Alto, California; Bangalore, India; Mumbai, India and Singapore. To learn more visit http://www.inmobi.com

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PALO ALTO, Calif (September 30, 2009)  It’s not all about the iPhone, at least within one of the world’s fastest growing mobile consumer markets, Indonesia. Today, InMobi, the largest mobile ad network in Asia, Africa and Indonesia, released data showing that RIM’s Blackberry device may be leading the handset race in Indonesia. From January 2009 to June 2009, mobile ad requests on Blackberry phones increased by 842%, compared to mobile ad requests on Indonesia iPhones, which increased only by 205%*.

RIM’s Blackberry device was released three months before the iPhone in the country in January of 2009. Although Blackberry and iPhone had similar growth patterns after the iPhone launch, the two handsets took dramatically different growth paths beginning in April 2009 per the graph below.

Indonesia is predicted to be the third largest mobile market after China and India by 2010 according to the ROA Group. Already, mobile users in Indonesia far outnumber active Internet users by 5 to 1, and the country boasts a 56.8% mobile penetration rate verses a 10.4% according to Internet World Stats.

Also according to data on the InMobi network, Indonesia’s mobile Internet user base has more than doubled within the last 12 months. InMobi estimates 9 million mobile Internet users currently in Indonesia, with 591 page views per user, exceeding the approximate global average of 250 page views per user (source: Opera, 2009). Handset manufacturers are taking notice, as 80% of handsets sold in Indonesia are web enabled.  Costly ISP plans, unreliable fixed line infrastructure, and inexpensive mobile data plans with unlimited mobile web usage are also encouraging the adoption of mobile Internet browsing.

Specifically, 53% of mobile web users are between the ages of 18 and 27, and 82% of the total number of mobile web users are male.

The top mobile Internet operator in Indonesia is Indosat, which leads the market with 75% share, followed by Telekomsel with 18% and Excelcomindo with 3%. Fierce competition between mobile operators and a price war between vendors created an influx of affordable mobile phones this year.

The mobile user base in Indonesia is predicted to reach 146 million mobile users by 2010. And mobile advertising is increasing as consumer data charges and evolving handsets are leading to more mobile web usage.

“With an increased focus on measurability, mobile advertisers and publishers are recognizing the value of the Indonesia market,” said Mr. Abhay Singhal, Co-Founder and Head of Global Ad Sales at InMobi.

About data included in this report
The data collected reports on mobile ad requests from Indonesia on the InMobi network between January and June 2009.

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BANGALORE, India and PALO ALTO, Calif (September 10, 2009) Today InMobi, the largest mobile advertising network in India, released a survey revealing nuances of mobile internet usage patterns in India. The survey was conducted at IIT School of Management and surveyed 205 college-aged consumers.  Although a very specific sample group, the results do offer some insight into India’s youth generation who make up the largest population sector in the country.
According to the survey, fifty-seven percent (57%) of respondents browse the internet on their mobile phones, and close to one-third of respondents who surf the Internet through their mobile phones engage with brands that advertise. Of whose who engaged with the ads, they were most likely to visit the ad’s website (72.5%) but also went so far as to call the company (10%), or buy the product (17.5%).
Survey results also showed that the college-aged consumers are equally interested in almost all genres of mobile advertising, as long as the advertisements have something significant to offer and do not interfere with the mobile browsing experience. Among ads, those most welcomed are fast free coupons, free mobile games with embedded unobtrusive ads, money transfer services, free humorous clips and Bluetooth-based “alerts” for items on sale nearby.
Mobile internet usage broke down in the following way:
popular-websites-browsed-on-mobile

*Respondents may select more than one website
India is currently the second largest mobile market in the world after China, and nearly 10 to 12 million mobile subscribers are added monthly in the country. (Source: VitalAnalytics) The country’s largest cities have the highest mobile Internet usage; however, many small to midsized towns such as Meerut, Aligarh, Jalandhar, Kanpur, Kota, Hassan and Trivandrum generated almost a fourth of the mobile browsing traffic.
Mobile internet browsing is also spread across income groups of those with mobile phones. Specifically, 20% of the respondents who access the Internet on their mobile phones are from the working class demographic, 38% are from the lower middle class and 42% are from the upper middle class. This data shows that mobile Internet usage is not limited to only the upper middle class.
mobile-internet-usage-by-income-level

Mobile is clearly becoming a mass medium in India – having extended out from only the most affluent individuals in the very largest metropolitan areas.
In addition, Airtel is the clear leader in terms of the percentage of respondents browsing the Internet on their mobile phones. Reliance is the only service provider where less than 50% of the respondents browse the internet, most likely because Reliance phones are not used frequently for value-added services.
About InMobi
Founded in 2007, InMobi - formerly mKhoj - is a global mobile ad network that delivers the best results to its partners through its intelligent mobile web advertising solutions. InMobi allows advertisers to discover their target audience using its advanced targeting technology via mobile internet sites and it enables publishers of such sites to earn advertising revenue. The mission of InMobi is to provide both the business model and technology to enable the growth of the mobile internet ecosystem.
InMobi has offices in Palo Alto, California; Bangalore, India; Mumbai, India and Singapore

About the survey
The survey was conducted at the Department of Management Studies, IIT Delhi via Google online surveys on behalf of InMobi from March 4, 2009 to April 10, 2009 among 205 children and adults spanning across all ages. The survey was conducted in two parts: the first was to determine the demographics and browsing habits of mobile internet users, while the second was to gauge the expectations of consumers of India in terms of mobile advertising. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

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Global mobile advertising network boosting international revenue payouts to major content players through new advances in technology.

BANGALORE, India, PALO ALTO, California and HAGEN, Germany (11 August, 2009) - InMobi (formerly mKhoj), a global mobile advertising network, and peperonity.com, the world’s first and probably largest mobile Web 2.0 platform, are reporting strong results from their mobile web advertising partnership. InMobi monetizes peperonity’s mobile traffic in its top 10 markets including Indonesia, India, South Africa and Bangladesh. The partnership is delivering higher advertising revenue than other networks, and greater scale & effectiveness to InMobi’s advertisers. peperonity’s diverse user base of more than 10 million users is a tremendous mobile advertising opportunity – especially when combined with InMobi’s existing mobile ad network of over 700 publishers.
“We are proud to work with truly global partners like peperonity.com” says Amit Gupta, Head of Business Development for InMobi. “In the four months that we have been working together, peperonity’s global user base combined with InMobi’s intelligent ad serving platform have allowed us to deliver the highest level of monetization to peperonity.com in many countries while offering enhanced value to our advertisers.”
Peperonity’s Co-Founder and COO Marcus Ladwig adds, “InMobi’s capacity to deliver consistently high advertising revenue, even for volumes of inventory, affirmed our partnership with InMobi. The swift technical integration for ad optimization and commercial results has been outstanding. We look forward to extending our partnership as we continually strive to provide our users the best social networking experience available anywhere, including targeted and relevant advertising.”

About InMobi
InMobi, formerly mKhoj, is one of the fastest growing global mobile advertising networks. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole.

About peperonity.com
Peperonity.com is the world’s first and probably largest mobile Web 2.0 platform. Launched back in 2001, today more than 10 million people use the content creation and networking features to simply present themselves or find new friends every month. The platform features site building, blogging, chat, photo album, video download functionality and much more - all for the average user with no programming skills required and free of charge (except for data costs). Peperonity.com is among the top 5 mobile sites not only in South Africa and Indonesia but also among the top mobile websites accessed worldwide outranking popular websites like Facebook and YouTube.

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