InMobi, the world’s largest independent mobile ad network with operations in London, San Francisco, Bangalore, Tokyo, Mumbai and Singapore, today announced its official launch in the US market.  InMobi already maintains 2 billion US ad impressions monthly following its soft launch in January 2010, today’s announcement officially extends the industry’s most expansive global network to US advertisers, publishers, and developers.

In less than six months, InMobi has more than doubled from 7.5 billion to 16.7 billion available impressions monthly across Asia, Africa, North America, and Europe.  This broad mobile media platform now offers US advertisers the unprecedented ability to reach 179 million consumers in over 108 countries through a single integrated buy.

“After two years of rapid expansion around the world, InMobi is in an excellent position to help global brands capitalize on mobile advertising’s reach, performance, and creative impact,” said Anne Frisbie, VP & Managing Director, North America.  “With 3G and 4G smart phones expected to be in the hands of nearly 2.75 billion consumers globally by 2014, we are perfectly positioned to be a priority digital media buy for US global advertisers.”

“InMobi has been a key partner for us since 2008. Few, if any, mobile ad networks can match InMobi’s scale and performance around the world.  Their entry into the US market extends their reach even further, and we are delighted to be working with them as our global partner,” added Mark Rosner, CEO of Zedge.

“As one of the leading US mobile publishers and InMobi’s first US-based partner, we have been a part of their international expansion since 2008.  This launch confirms InMobi’s position as a leading global mobile advertising network and as such we have already extended our partnership to include the US market,” said Ashwin Puri, VP Business Development & Marketing at Vuclip.

“InMobi’s reporting and analytics tools are world-class and provide the control we need as a partner to drive performance,” said Justin Siegel, CEO and co-founder of mobile social network MocoSpace.  ”We have already committed to InMobi’s expansion within the US, recognizing the benefits of their technology in this market.”

Table 1:  InMobi Growth in Available Impressions:  January 2010 to May 2010
(In billions rounded to nearest hundred million)

Source:  InMobi Internal Figures for January and May 2010
**   Middle East and Oceania account for the remaining 600 million impressions globally

Since its inception in 2007, InMobi has grown to enable advertisers, application developers and publishers to reach mobile consumers in 108 countries. This unparalleled reach, coupled with its superior results, have enabled InMobi to achieve early profitability in the highly-competitive, fast-growing mobile advertising sector. InMobi’s mobile customer discovery delivers superior results through its intelligent, self-learning technology.  This is enhanced by InMobi’s recently-launched AdROIt^TM advertiser analytics technology, which delivers automated performance improvements in real-time. InMobi global clients include: Reebok, Quaker Oats, Microsoft, Sony Ericsson, Nokia, Barclays, Yahoo, and Google.

InMobi (formerly mKhoj), a global mobile advertising network, today announces its partnership with MocoSpace, a leading mobile social network.

Bangalore, India and Palo Alto, CA  October 6, 2009 — InMobi (formerly mKhoj), a global mobile advertising network, today announces its partnership with MocoSpace, a leading mobile social network. As part of the deal, InMobi will sell MocoSpace’s mobile inventory across 10 countries in Asia, Africa, the Middle East and Europe. MocoSpace is one of the leading mobile social networks with over 8.5 million registered users and over 2.4 billion monthly page views.

Justin Siegel, CEO of MocoSpace, adds, “We selected InMobi as our first choice for an ad network in these international markets because their focus provides a better overall user experience and increases our revenue. InMobi’s new data infrastructure offers outstanding ad response times that have exceeded our expectations and set a new bar”

“MocoSpace offers unique inventory for our advertisers in both the APAC region and Europe,” said Anne Frisbie, Head of North America at InMobi. “They were also our first publisher to launch from our new US data infrastructure which has enabled us to provide them exceptional ad response times. Our partnership with MocoSpace underscores our strong local monetization capabilities in international markets where we lead as the primary mobile advertising network.”

InMobi the largest mobile ad network across Asia also recently launched in Europe in July 2009.

About MocoSpace
MocoSpace is a leading mobile internet company dedicated to revolutionizing the way people make friends and stay connected on their mobile device. Founded in 2005, MocoSpace was the result of what the co-founders saw as three emerging trends: the mobile web, social networking and mobile advertising.

Since its founding, MocoSpace has focused its mobile industry expertise and passion for great mobile products on building a high caliber team and developing MocoSpace into the most compelling and engaging community experience on the mobile web. MocoSpace is a privately held company with offices in Boston, MA. To learn more visit http://www.mocospace.com/

About InMobi
Founded in 2007, InMobi - formerly mKhoj - is a global mobile ad network that delivers the best results to its partners through its intelligent mobile web advertising solutions. InMobi allows advertisers to discover their target audience using its advanced targeting technology via mobile internet sites and it enables publishers of such sites to earn advertising revenue. The mission of InMobi is to provide both the business model and technology to enable the growth of the mobile internet ecosystem.

InMobi has offices in Palo Alto, California; Bangalore, India; Mumbai, India and Singapore. To learn more visit http://www.inmobi.com

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