Programmatic traders are rapidly adopting in-app buying to follow their customers as they shift their mobile time to apps, not the mobile web.
In fact, 90% of mobile users' time is spent within apps. In this new guide from InMobi Exchange, we cover the major programmatic buying trends, the best-performing mobile app units, and new standards for avoiding invalid traffic and maximizing mobile viewability.
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Insights show that more programmatic buyers than ever feel confident embracing mobile app video advertisements.
According to the IAB’s video ad spend study, 62% of ad buyers feel increased confidence investing in mobile video next year.
Download the new programmatic insight report and maximize your mobile campaigns.
Download the report to learn which mobile advertising formats deliver the highest impact for programmatic buyers and the best transparency in mobile app metrics — delivering 2x viewability and two-thirds reduction in invalid traffic compared to industry standards.Download now >
Through our revolutionary advertising & discovery platform, developers, merchants and brands can engage mobile consumers globally. Recognized among Fast Company's "2016's Most Innovative Companies in the World," InMobi reaches over 1.5 billion unique mobile devices worldwide. Our partners enable best-in-industry mobile video, viewability, and in-app programmatic.