Fuel campaign performance with laser-focused targeting
ANDOVER, MA--(17 November, 2009) - NaviSite, Inc., a leading provider of cloud-enabled enterprise-hosting and managed-application services, today announced that InMobi, one of the fastest-growing global mobile advertising networks, selected NaviSite's managed-hosting services to expand its reach into the North American mobile advertising space. Founded in 2007, InMobi provides intelligent mobile advertising solutions that enable advertisers to discover their target audiences on mobile internet sites in a measurable manner. InMobi's web-based platform allows advertisers and publishers to match and build ad campaigns and serve contextual ads across networks. "Partnering with NaviSite has been beneficial to us in more ways than one," said Mohit Saxena, Head of Technology, InMobi. "The NaviSite servers have so far worked without any glitches, assuring us of their reliability. Second is the satisfaction of our customers who say that InMobi's new [NaviSite-hosted] data infrastructure has resulted in outstanding ad response times. The customer testimonial reconfirms our belief in NaviSite."
InMobi, formerly mKhoj, is the largest mobile ad network across international markets. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi's vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites. Since its inception in 2007, InMobi's mission has been to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more visit http://www.inmobi.com
NaviSite is a leading provider of cloud-enabled enterprise-hosting and application-management services. It provides customized and scalable solutions, leveraging its industry-leading hosting infrastructure; full suite of managed services; and custom and packaged application life-cycle management expertise. More than 1,500 customers depend on NaviSite for customized solutions, delivered through a global footprint comprising 15 state-of-the-art data centers supported by approximately 650 professionals. For more information, please visit www.navisite.com.
