24

March

Event Diary: Winning the Mobile Moments

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highl...

Posted on March 24, 2017
By Team InMobi

22

March

Mastercard leverages InMobi’s Superior Targeting Capabilit...

During the summer of 2016, consumers in India were gearing up for the upcoming holiday travel season. To encourage affluent Indian travelers to visit Singapore, Mastercard, collaborated with the Singapore Tourism Board to offer exclusive...

Posted on March 22, 2017
By Team InMobi

23

February

Nextwave Multimedia Increases Revenues by 2X Partnering with...

With gaming apps driving a major share of the app downloads across the country in 2016, India is among the top 5 mobile gaming markets in the world. And yet, monetization remains a challenge for indie game developers. Game developers such a...

Posted on February 23, 2017
By Team InMobi

16

February

Launching the InMobi Marketing Partner Program

Over the last 9 years, InMobi has been at the forefront of mobile advertising, building a strong technology platform that is well connected with app developers (a.k.a. publishers or owners of mobile inventory) and thus the end users. As a...

Posted on February 16, 2017
By Team InMobi

16

February

Top 2017 Mobile Advertising Trends in Indonesia

2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become...

Posted on February 16, 2017
By Team InMobi

10

February

A Retailer’s Guide To Creating The Perfect Love Story

Click here to download the infographic

Posted on February 10, 2017
By Team InMobi

27

January

The Road Ahead: Mobile Marketing Trends that Will Dominate i...

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that th...

Posted on January 27, 2017
By Arun Pattabhiraman, VP & Global Head of Marketing

04

January

InMobi Yearbook 2016 : A year in review

We are delighted to share with you the first annual edition of the InMobi Yearbook! This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year...

Posted on January 04, 2017
By Pooja Kalloor, Sr. Insights Analyst

16

December

InMobi Rewarded Videos: Find Out How Leading Advertisers Are...

1. Tell a story - Draw users into your world Reaching beyond the surface, marketers can leverage this distinctly active audio-visual medium to tell their stories and value propositions in a clear and understandable manner. Advertiser Name ...

Posted on December 16, 2016
By Rajesh Pantina, Marketing Lead, Performance Solutions

07

December

WPP Stream and The Cost of Trust in Advertising

I was one of the lucky few to attend WPP's invitation-only "Un-conference," Stream that took place in Ojai CA between November 16 th and 19th, 2016. Hosted by Sir Martin Sorrell and Yossi Vardi, the event attracted the best and bright...

Posted on December 07, 2016
By Naveen Tewari

24

November

Samsung RWC Wins Gold & Silver in the MMA UK & EMEA Smarties...

There’s no doubt that mobile devices play a huge role in the way we consume sports. Brands are always finding unique ways to leverage sporting events to connect and engage with their target audience. One such brand that truly capitaliz...

Posted on November 24, 2016
By Team InMobi

17

November

Developer Economics Survey 2017

We’re proud to be supporting the State of the Developer Nation Survey run by our friends at VisionMobile. This is the 12th developer survey, focusing on a 360 view of developer tools, skills and salaries. The survey features questions on...

Posted on November 17, 2016
By Irene Herranz, Head of Global Developer Marketing

17

October

Integrated 'TV + Mobile' campaigns drive higher purchase int...

Research conducted by InMobi and Mindshare, in partnership with Unilever, indicates that brand campaigns deliver better results when delivered as integrated 'TV + Mobile' campaigns compared to 'TV only' campaigns. The multiscreen approach...

Posted on October 17, 2016
By Team InMobi

12

October

Are mobile-first Indians going to buy YOUR product this Diwa...

This post first appeared in ET Retail Shopping is therapy. Many psychologists have written about the joy associated with discovering something new. Discovery raises the level of serotonin, the neurotransmitter chemical known as the happi...

Posted on October 12, 2016
By Vasuta Agarwal, General Manager, India, InMobi

12

October

Anatomy of InMobi Rewarded Video Ads

Rewarded video is the perfect way for developers to integrate ads into their app that incentivizes the user with in-app coins or currency for watching the entire video. With rewarded video advertising, everyone wins. The user is rewarded...

Posted on October 12, 2016
By Irene Herranz, Head of Global Developer Marketing

12

October

InMobi is a TUNE Global Platinum Advertising Partner for thi...

InMobi has featured as a Global Platinum Advertising Partner for the third year in a row in the 2016 edition of the Top 25 Global A dvertising Partners released by TUNE, the leading mobile analytics platform. Ranked No. 7, InMobi has bee...

Posted on October 12, 2016
By Team InMobi

03

October

5 tips for Performance Advertisers to #WinWithVideo

Video consumption is rapidly shifting from 47 inches to 4.7 inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through r...

Posted on October 03, 2016
By Rajesh Pantina, Marketing Lead, Performance Solutions

30

September

A Sneak Peek into InMobi’s Winning Campaigns at the MMA In...

InMobi in partnership with Mindshare and Unilever was recognized at the MMA Indonesia Smarties for its work across Location Targeting, Innovation, and Product & Services Launch categories. Here’s a sneak peek into the winning campaigns:...

Posted on September 30, 2016
By Team InMobi

28

September

How Sports Impact Smartphone Usage and Mobile Ads

This post first appeared in Modern Marketing Exchange Sports has always evoked passion amongst fans. Whether it’s baseball, tennis or soccer – watching a live sports game brings with it an unparalleled experience, intensified only by t...

Posted on September 28, 2016
By Pooja Kalloor, Sr. Insights Analyst

28

September

Mobile Programmatic Set To Be a Game Changer, Despite Hurdle...

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. Be it banners or video campaigns, the a...

Posted on September 28, 2016
By Tanvi Kapoor, Director - Product Marketing

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