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27

March

App Distribution simplified: Reach millions of new users thr...

Android is an open platform, and with openness comes diversity. Although most people equate Android with Google, truth is that more than 30% of Android devices don't even have the Google Play Store installed. These include nearly all device...

Posted on March 27, 2013
By Ujjwal Kabra

27

March

InMobi Scoops a Stunning Six Awards at first Mob-Ex Awards b...

Last week saw the first ever Mob-Ex Awards in Singapore, leading the celebration of the countrys vibrant mobile marketing scene. Organised by Marketing Magazine and held in the prestigious Four Seasons Hotel, it was definitely a night to re...

Posted on March 27, 2013
By Shrikant Latkar

21

March

Privacy as a Priority in Mobile Advertising

Privacy is always a priority topic for discussion in technology circles, and only the other week we saw Google summoned to appear before European data protection officials regarding their privacy policy. As InMobi has developed in size and ...

Posted on March 21, 2013
By Chris Davies

15

March

Massive improvement to InMobi monetization

This week, InMobi made a significant change to its core ad serving algorithms and data systems resulting in massive improvements in publisher eCPMs and advertiser ROI. Internally known as project Dark Knight, this change had been in the wor...

Posted on March 15, 2013
By Abhishek Bapna

12

March

Brands Embrace Mobile Advertising

Eileen McKay, InMobi's Regional Sales Manager in the Pacific Northwest sounds off on the trends she sees developing as we close Q1:Could it be that 2013 is finally going to be the year for brands to finally take the plunge and deeply embrac...

Posted on March 12, 2013
By Team InMobi

06

March

InMobi General Counsel and Head of Privacy elected to the ME...

Buzzing with excitement at InMobi towers today, Chris Davies, General Counsel EMEA and Head of Privacy has been elected to the Mobile Entertainment Forum's (MEF) EMEA board. The elections were held at MEF AGM at Mobile World Congress last w...

Posted on March 06, 2013
By Mital Goel
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