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InMobi and Talks Media Join Forces to Disrupt Mobile Advertising in Italy

Published on October 10, 2017

InMobi, the world’s largest independent mobile advertising platform, today announced an exclusive partnership with Talks Media, Italy’s leading mobile media and technology house. This partnership will help agencies and advertisers in Italy to leverage InMobi’s cutting-edge mobile advertising technology to engage users across its global network of premium apps.

With this partnership, Italy has access to InMobi’s full stack of mobile-first solutions including innovative video ad formats and unique consumer profiles built on rich 1st party and 3rd party data. This empowers brands to reach the right audience, maximising the value of a clients’ media buying investments.

InMobi reaches more than 1.5 billion unique users worldwide, including 13 million users in Italy today, covering 42% of the total smartphone users in the country. InMobi has also partnered with industry leaders such as Integral Ad Science and Moat for independent viewability verification and attention measurement, and delivers ads that are twice as viewable than the industry standards for in-app video ads.

Mobile advertising is expected to grow in Italy by 30% in 2018, according to thee-marketer Global Ad Spends Report. With in-app advertising projected to contribute to over 90% of allmobile advertising spends by next year, advertisers are expected to increasingly leverage mobile as the primary medium to engage consumers, especially through the use of mobile video.

“We are really excited about our partnership with InMobi: Talk Media’s sales experience, combined with InMobi’s outstanding mobile product, will be a real killer application for the Italian market. The Italian market is lacking scalable ad technology where KPIs like viewability and targeting can be guaranteed: a partnership between InMobi and Talks can fill this void and give advertisers a new solution to hit their goals”, said Marco Iacobellis, CEO at Talks Media.

“By pairing InMobi’s innovative mobile products with Talks Media’s in-depth knowledge of the Italian market we will allow advertisers across Italy to access a mobile-first advertising suite addressing any mobile marketing challenge they might be facing”, said Amine Melouk, VP & GM, InMobi Europe.

About InMobi:

InMobi is a global mobile advertising platform that specializes in delivering the best ROI for mobile marketers. A mobile-first and mobile-only platform, InMobi has been pioneering the next generation of ad experiences, including video advertising, on the back of deep learning based optimization engines.

InMobi platforms help brands, performance marketers and app publishers engage mobile users across different stages of their lifecycle, converting each mobile moment into an opportunity to drive engagement and revenue. Recognized by Fast Company as one of The Most Innovative Companies in 2016, InMobi reaches over 1.56 billion unique mobile devices worldwide, and is redefining business models for the mobile ecosystem. For more information, visit www.inmobi.com

About Talks Media:

Talks Media is one of the fastest-growing Italian ad networks, with 300,000 unique visitors per day, over 100 million monthly page views and more than 4 million profiles, with a strong focus on teen and female demographics. Founded in 2010, Talks Media works with agencies, central media, customers and public administration. For more information, visit www.talksmedia.it/

Media Contact:

pr@inmobi.com

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