02

November

The Four Pillars of Consent Management

As nearly as long as people have engaged with online content, organizations and governments have sought to protect user privacy. For publishers, the enaction of the General Data Protection Regulation (GDPR) in 2018 marked a new era.   Today, navigating and complying with ever-evolving privacy regulations is more complex than ever. For instance, publishers must consider an ever-growing number of regional regulations, such as the California Consumer Privacy Act (CCPA), as well as standards…

Charles Briens
Posted on November 02, 2023
By Charles Briens

08

August

Resist the Urge to Hit the Reset Button on Your SKAN 4 Gameplan

There’s no shortage of complexity app performance marketers are faced with when navigating the path towards a privacy-first future, and things got a bit more complicated recently when our partners at Singular and AppsFlyer reported on their discovery of an iOS bug in SKAdNetwork (SKAN) 4 that was causing conversion values to reset due to a faulty API connection between SKAN and Apple Search Ads. While Apple quickly sprang into action with a fix, media partners must now account for bug-impacted…

Sara Camden
Posted on August 08, 2023
By Sara Camden

14

July

Enabling the Mixed Audience Settings for Your Apps

Safeguarding our publishers and the privacy of end users comprising all audiences, particularly children, has always been a top priority for InMobi. We have taken it further by releasing a new feature that allows publishers to enable a mixed audience for their mobile apps. Publishers with apps directed to adult and children’s audiences can now declare if their app is directed to a mixed audience or only to children on the InMobi Publisher Dashboard.  Publishers must also pass the age restriction…

Nishita Kini
Posted on July 14, 2023
By Nishita Kini

19

April

How to Move to Kotlin and Swift with InMobi SDK 10.5.8

We have released InMobi SDK 10.5.8 in Kotlin for Android and Swift for iOS. Publishers using AdMob, AppLovin MAX, DT FairBid and Unity LevelPlay as their primary mediation, or publishers using the InMobi SDK as a direct connection, can leverage the latest SDKs. We are investing more in Kotlin and Swift as the industry is moving toward programming languages that make advertising SDKs more lightweight and efficient.   Let's look at the advantages of Kotlin and Swift:  …

Nishita Kini
Posted on April 19, 2023
By Nishita Kini

14

March

Putting SKAN 4.0 into Practice - Business of Apps Live

Since the arrival of SKAdNetwork (SKAN) 4.0, Apple’s privacy-preserving attribution framework for iOS, the app performance ecosystem swiftly came together to aggressively test and deploy its new features with early results showing great promise. The frequency, depth, and delivery of performance insights significantly improves in SKAN 4 compared to earlier versions, generating a renewed sense of optimism about the future of iOS performance among marketers, regardless of where they sit on the…

Team InMobi
Posted on March 14, 2023
By Team InMobi

28

November

A Powerful Glance: Benefits of Glance Platform For Both Brands And Users

This article was first published in IMPACT Magazine. Vasuta Agarwal, Chief Business Officer, Consumer Platform Advertising, InMobi, speaks to IMPACT Weekly Magazine about how the lock screen platform, Glance, plays to the advantage of both users and brands. Q: Glance, when it launched, was seen as a very novel idea, which tapped into an otherwise dormant part of the phone. How does it really work, and was it the first-ever lock screen platform in India? Vasuta Agarwal: When we…

Team InMobi
Posted on November 28, 2022
By Team InMobi

27

October

Putting SKAN 4.0 Into Practice

This week, Apple rolled out the eagerly awaited fourth version of its privacy-preserving ad attribution framework SKAdNetwork (SKAN), which is summarized in detail here.  The waiting game may have ended without warning and no practice round, but the good news is that the app performance media and measurement players who have embraced and aggressively invested in SKAN since its earliest days are already all-in and hard at work coming together to ensure that the residual gains SKAN 4.0 enables…

Sara Camden
Posted on October 27, 2022
By Sara Camden

27

October

What SKAN 4.0 Means for iOS Performance Advertising

With the public release of iOS 16.1, Apple dropped a highly anticipated update to its privacy-preserving advertising attribution framework, SKAdNetwork (SKAN) 4.0. Its debut comes with a number of welcome changes announced during Apple’s Worldwide Developer Conference (WWDC) in June ’22, as well as a few new surprises.   Here’s a breakdown of the highlights and what it all means for the iOS performance advertising ecosystem.   SKAN 4.0 Went Fully Live With All Announced…

Sara Camden
Posted on October 27, 2022
By Sara Camden

18

August

SKAN 4.0: What App Advertisers Need to Know

Another one of Apple’s Worldwide Developer Conferences (WWDC) has come and gone, and another update to SKAdNetwork (SKAN) arrives — this time with some updates that make it a far more usable solution for advertisers. If SKAN 1.0 was the Minimum Viable Product (MVP), you might now say we’re at beta release stage with SKAN 4.0 as it becomes more widely usable — a slightly different release approach to what we’re seeing with Google’s Privacy Sandbox for Android. However,…

Team InMobi
Posted on August 18, 2022
By Team InMobi

20

July

How the Right SDK Can Supercharge Success for Developers and Advertisers

As the mobile ad tech industry continues to create innovative and future-proofed ways of offsetting the effects of Apple's ATT framework and preparing for Google’s upcoming Privacy Sandbox, today’s app developers and advertisers are under increasing pressure. From both sides of the ad tech ecosystem, they are respectively tasked with respecting consumer privacy preferences while also maximizing creative ad experiences, increasing measurability, and maintaining addressability to increase…

Saurav Dutta
Posted on July 20, 2022
By Saurav Dutta

23

May

Improving The User Experience for Publishers on the InMobi Customer Interface

At InMobi, providing a seamless onboarding and account management experience for publishers is a top priority, and this begins with their interaction on the InMobi Customer Interface (CI). Last year, we launched a new CI, which offers a fresh look and feel as well as improved workflows to our managed publishers, with the intent to gradually move our way up to offer an extensive CI that meets the needs of both managed and self-serve publishers.   With active feedback from our existing…

Nishita Kini
Posted on May 23, 2022
By Nishita Kini

12

October

The Benefits of InMobi Mediation for Retail Media

We can learn a lot about what the future of retail media holds by looking at the evolution of programmatic media. As the programmatic advertising industry became increasingly complex, ad mediation emerged as a hugely beneficial option for publishers. Mediation provided publishers with the ability to connect multiple ad networks and allowed them to maximize fill rates and increase revenue.   In retail media, there is going to be…

Team InMobi
Posted on October 12, 2021
By Team InMobi

17

May

Digging Deeper Into SKAdNetwork's Conversion Value

Previously, mobile measurement partners (MMPs) used deterministic attribution that allowed for 100% exact matching of an app install to an advertising campaign at the user level, in the presence of a device identifier, an IDFA (Apple’s identifier for Advertisers). In the absence of an IDFA, MMPs rely on probabilistic attribution to assign campaigns to users or behavior-based attributes, which is not 100% accurate.  …

Team InMobi
Posted on May 17, 2021
By Team InMobi

05

April

Why Smart DSPs use IAB Tech Standards

In an effort to improve transparency in the programmatic mobile in-app advertising ecosystem, the IAB has released three key tech standards since 2019: app-ads.txt, sellers.json and the OpenRTB supply chain object (also sometimes known as Schain object). For all demand-side platforms (DSPs), it’s important to understand what each tech standard entails and how it benefits their operations:  App-ads.txt: Ads.txt (Authorized Digital Sellers) is…

Team InMobi
Posted on April 05, 2021
By Team InMobi
InMobi Blog
InMobi Blog

29

May

Mobile Insights with InMobi: Q&A with Kunal Nagpal on InMobi Exchange and In-App Programmatic Trends

Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world.    Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more.  For this interview, I sat down with Kunal Nagpal, GM of Publisher Platform and Exchange at InMobi, on May 1. In…

Matt Kaplan
Posted on May 29, 2020
By Matt Kaplan
InMobi Blog
InMobi Blog

03

September

Amplify Your Campaigns with Mobile Advertising Research

5 Useful Applications of Mobile Advertising Research Surveys Mobile advertising research surveys and polls can be a great way to enhance your in-app ad campaigns and better understand holistically how your spending is impacting your bottom line. Here are five great applications of mobile panels and market research surveys that you can use to make your in-app advertising campaigns stronger and more effective.1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re…

Team InMobi
Posted on September 03, 2019
By Team InMobi
InMobi Blog
InMobi Blog

26

July

Unveiling InMobi 3.0

It feels like just yesterday that a bunch of us met for coffee and came away with a dream: to build a technology company out of India. A bold dream for that time.It’s been 11 years since then and we have grown, struggled, transformed and continued scaling! Of course, the decade wasn’t without its challenges, but each one of those challenges helped us leap closer to what we are today and also kept alive the spirit to dream bold. We pivoted from mKhoj to InMobi, and we became one of the first global…

Naveen Tewari
Posted on July 26, 2019
By Naveen Tewari
InMobi Blog
InMobi Blog

05

March

A Marketer's Guide to Evaluating Bidder Performance of Multiple DSPs

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. How do you choose between them? After all, each mobile DSP has different strengths and capabilities, and it is difficult to name one as the best for everyone. Rather, it is about which DSP fits your requirements the best. LEARN MORE How do you begin the selection process? A few of the key criteria to consider include: Type of inventory access (banner, native or video; in-app or mobile web; gaming or non-gaming).…

Praveen Rajaretnam
Posted on March 05, 2019
By Praveen Rajaretnam
InMobi Blog
InMobi Blog

10

September

InMobi Pulse: Always-On Research Helps Marketers Stay Relevant

In layman’s terms, the core purpose of marketing is to influence customers’ buying behavior for higher sales and ROI. But for any marketer, the difficulty lies in running thoroughly researched marketing campaigns on an ongoing basis.Given how trends come and go in a flash, marketers often struggle to stay on top of changing customer expectations and buying behaviors. This prevents them from staying in touch with on-the-ground realities at all times. The truth is that marketers just can’t do…

Jelam Bhatt
Posted on September 10, 2018
By Jelam Bhatt
InMobi Blog
InMobi Blog

21

August

iOS 12: Going Big on AR and Machine Learning

Each year, app developers around the world eagerly await exciting new updates to iOS. This year’s iOS 12 release is focused on building on what the existing solutions can do and also adding new and exciting tools to the developer toolkit. Let’s look at some of the new additions and updates that developers should be excited about.Every year, around the same time, InMobi works on its own SDK release. Keep an eye out for our latest updates here!ARKit2: Powering Immersive ExperiencesIntroduced in…

Neeraja Rajeev
Posted on August 21, 2018
By Neeraja Rajeev
InMobi Blog
InMobi Blog

01

February

InMobi Exchange Supports Google Active View Across In-App VAST Video

Today, InMobi announced its support for Active View, Google’s viewability verification product. The integration with Google means that buyers can buy in-app VAST mobile video inventory on InMobi Exchange that supports Active View viewability metrics.Buyers who are using DoubleClick Campaign Manager (DCM) and DoubleClick Bid Manager (DBM) can now track and buy against Active View metrics on InMobi Exchange for in-app mobile video campaigns including vertical video.InMobi remains fully committed…

Team InMobi
Posted on February 01, 2018
By Team InMobi
InMobi Blog
InMobi Blog

15

December

Event Diary - Data Hack Summit 2017: The Need to Rethink Deep Learning

InMobi regularly hosts, participates in and contributes to a series of events, meet-ups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Data Hack Summit 2017,” an event organized by Analytics Vidhya in Bangalore, India. In this edition of the InMobi event diary, we cover our presence at the Analytics Vidhya-hosted event “Data Hack Summit 2017.” Aimed at…

Avinash Patchava
Posted on December 15, 2017
By Avinash Patchava
InMobi Blog
InMobi Blog

13

December

Event Diary - 8 Essential Tips for Implementing Machine Learning Models

InMobi regularly hosts, participates in and contributes to a series of events, meet-ups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our recent visit to one of India’s top business schools - the Indian Institute of Management in Bangalore, where we addressed students of the Big Data and Analytics Certificate Program.In this edition of the InMobi event diary, we cover our visit to the well-known…

Avinash Patchava
Posted on December 13, 2017
By Avinash Patchava
InMobi Blog
InMobi Blog

13

December

Event Diary - GE TechNEXT 2017: Delivering a Digital Transformation

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “TechNEXT,” an event organized by GE research at their offices in Bangalore, India. In this edition of the InMobi event diary, we cover our presence at the GE Research hosted event “TechNEXT.” TechNEXT is a forum at GE that…

Avinash Patchava
Posted on December 13, 2017
By Avinash Patchava
InMobi Blog
InMobi Blog

21

August

How to Write the Perfect End Cards for Maximum Mobile Engagement

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion, was allocated to unseen browser ads. Consumers are spending 90% of their time on their mobile devices in apps, which means that browser-based campaigns are going unnoticed. In addition, mobile video has been proven to deliver…

Joel Kirk
Posted on August 21, 2017
By Joel Kirk
InMobi Blog
InMobi Blog

15

August

How to Repurpose Your TV Commercial for a Mobile Video Advertisement

Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of the traffic is from mobile devices. The average number of video views per day on the site is one billion, and people watch videos for about 40 minutes during every viewing session. Mobile is not only overtaking television. It is also catching up to desktop video viewing…

Joel Kirk
Posted on August 15, 2017
By Joel Kirk
InMobi Blog
InMobi Blog

16

April

Same Budget, But Better Results For Brand Campaigns With Mobile

New research from the Mobile Marketing Association (MMA) demonstrates the relative value of investing in mobile as a marketing channel by studying real brand campaigns. InMobi is pleased to help sponsor MMA’s Smart Mobile Cross Marketing Effectiveness Research, or SMoX for short. This research examines the effectiveness of cross channel marketing to present findings that point to an optimized level of mobile spend that is proven to increase campaign ROI without increasing overall marketing budgets.…

Ramya Rajan
Posted on April 16, 2015
By Ramya Rajan
InMobi Blog
InMobi Blog

06

April

Mobile Native: From Today’s Challenges To Tomorrow’s Possibilities

This article by InMobi was first seen on Emerging Spaces, the content hub of the Starcom Mediavest Group. “Nobody reads advertising. People read what they want to read and sometimes, it is an ad” - Howard Luck Gossage, the ‘Advertising Socrates of San Francisco’, 1969. This path-breaking line of thought surfaced as ‘native advertising’ last year, and evolved from an ad world catchphrase to establishing itself in every marketer’s agenda. Innovative native…

Ramya Rajan
Posted on April 06, 2015
By Ramya Rajan
InMobi Blog
InMobi Blog

30

March

InMobi Native Ads On South Korea’s #1 Social Network Platform

Native advertising is all the rage across the world. And in the land of the world’s highest smartphone penetration and the fastest average internet connection speed, native advertising has been adopted as the key monetization solution for South Korea’s number one social network, KakaoStory. KakaoStory is a photo sharing social networking service launched by KakaoTalk, the messenger app installed on 98% of the Korean population’s smartphones. KakaoStory remains the most popular SNS app among…

Joyce Cho
Posted on March 30, 2015
By Joyce Cho
InMobi Blog
InMobi Blog

11

March

Launching InMobi Appographic Targeting™

Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the responses’ structure was almost always a variant of the following sentences: “Have you used app A? It’s kind of like that, but with X being a key differentiating concept”“It’s an app that lets users do XYZ”“The audience for this app is very similar to…

Abhishek Bapna
Posted on March 11, 2015
By Abhishek Bapna
InMobi Blog
InMobi Blog

08

January

The Three Critical Steps To Grow Your App User Lifetime Value (LTV)

The lifetime value (LTV) of mobile app users has emerged as the most meaningful metric for evaluating the profitability of an app. In its most basic terms, LTV is the projected revenue that a user will generate during their lifetime - from the initial install to the final user interaction. Acquiring users with LTVs greater than the cost per install (CPI) is not only a strong indicator of effective mobile marketing, it is essential to the long-term success of an app. Considering the importance of…

Micah Gantman
Posted on January 08, 2015
By Micah Gantman
InMobi Blog
InMobi Blog

24

December

InMobi Lecture Series: User Acquisition Made Easy!

To help indie developers gain access to the collective wisdom of the industry, InMobi has partnered with YetiZen to present a series of lectures that explore the business of gaming. Tune into Mike Cohen's talk, as part of our ongoing lecture series with YetiZen, focussing on what kind of user acquisition (UA) strategy an indie developer should adopt. UA tactics should ideally include a comprehensive marketing strategy encompassing tactics like social media, daily deal apps, 3rd party app stores,…

Team InMobi
Posted on December 24, 2014
By Team InMobi
InMobi Blog
InMobi Blog

19

December

All successful games launch their trailers before the game launch #FactOrFiction

Fellow developers, it’s myth busting time!In our #FactOrFiction weekly blog series, we’ll take one prevalent myth in the mobile gaming world, and separate fact from fiction. Got a myth that needs some busting? Tweet it to us or post it on our FB page and we’ll have our experts look at it!This week, we take a peek into the increasingly popular trend of launching app trailers The MythAll successful games launch their trailers before the game launchWith PlayStore and AppStore now supporting app…

Aksha Kini
Posted on December 19, 2014
By Aksha Kini
InMobi Blog
InMobi Blog

19

December

#FactOrFiction: Busting myths in mobile gaming

Do only big budget games get featured on the AppStore? Is an iOS-first launch absolutely imperative to a game’s success? Do all successful games launch their trailers months in advance? There’s only one way to find out.Join the InMobi team as we try to separate fact from fiction in the world of mobile games.Every week, we’ll take one prevalent myth in the mobile gaming world, and pull it apart piece by piece. Our experts will do everything it takes (fires, wrecks, bloodshed etc) to unveil the…

Aksha Kini
Posted on December 19, 2014
By Aksha Kini
InMobi Blog
InMobi Blog

11

November

What’s Keeping The Click And Install Apart - Part 2

In our previous blog we discussed how the delay between a user clicking an ad and being taken to the app store might result in lower installs for your app. We also saw how synchronous tracker redirections, one of the major reasons for these post click latencies, may lead to about 20% click loss for your app install campaigns. But that is only half the story. Another reason for click loss is the time taken for the app store to load after the user has clicked on the ad unit. Before we understand the…

Aksha Kini
Posted on November 11, 2014
By Aksha Kini
InMobi Blog
InMobi Blog

05

March

原生广告如何规模化?

原生广告(Native Ads),是2013全球媒体界爆红的关键词,该名词最早于由投资人Fred Wilson提出,但随后并未马上引起轰动,而Facebook和Twitter通过在其移动端植入原生广告产生的移动营收战略的巨大成功将其推向了高潮。按照Fred Wilson给出的定义,原生广告是指从网站和App用户体验出发的盈利模式,由广告内容所驱动,并整合了网站和App本身的可视化设计。简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,比如Facebook的Sponsorred…

Kevin Wang
Posted on March 05, 2014
By Kevin Wang
InMobi Blog
InMobi Blog

29

May

​Reinventing Mobile Programmatic

Desktop advertising has come a long way from the first banner Ad in Oct 1994. As display advertising evolved and matured, there eventually arose the need to move away from segment-based buys to very-fine grained individual buys. Programmatic buying empowered marketers to achieve the efficiency desired, growing disproportionately with the rise of display advertising. Interesting as it seems, mobile advertising adapted itself to the ways of the display advertising world. Consequently, early mobile…

PRL
Posted on May 29, 2014
By PRL
InMobi Blog
InMobi Blog

15

May

Native Advertising 101: 7 Things You Need to Know about Native Ads

“Any customer can have a car painted any color he wants, so long as it is black” - Henry Ford.In 1908, Ford created a revolution in the automotive industry with the color black. To some extent banners did the same for the digital advertising industry (and by extension mobile advertising) in the early 2000s. But as the target audience becomes more tech savvy and the competition in the digital space burgeons, both users and developers have begun to ask for more - More options, more innovation and…

Tanvi Kapoor
Posted on May 15, 2014
By Tanvi Kapoor
InMobi Blog
InMobi Blog

02

May

ネイティブ広告 Native Ads - vol.1

インモビジャパンの篠原です、今回からこのブログを通じてインモビのプロダクト紹介や、スマートフォン広告のグローバルトレンドなどお伝えしていこうと思っています。初回は、インモビが先般リリースしたネイティブ広告について、紹介していきたいと思います。…

Yoshitaka Shinohara
Posted on May 02, 2014
By Yoshitaka Shinohara
InMobi Blog
InMobi Blog

29

April

Launching the world’s most advanced native advertising platform

We at InMobi often use the phrase “10x thinking” when set strategic goals or validate ideas. Its a way of saying we believe in going after problems that are 10X harder to solve. It also means we don’t believe in doing incremental improvements. Improving the user experience for mobile ads is one of them. Late last year we took an ambitious goal of improving the ad experience on mobile devices by 10X. The march towards that goal started with a committed effort to build the most advanced…

Team InMobi
Posted on April 29, 2014
By Team InMobi
InMobi Blog
InMobi Blog

29

April

A New Chapter in the History of Mobile Advertising

Over the last few years, one of the things that constantly bothered me was that we were powering an entire industry on the back of banner ads, which we never liked. InMobi has worked with more than 30,000+ app developers, fielded 4 billion+ ad requests per day, and helped them monetize their apps on the back of our best-in-class technology and global scale. However, along with helping developers monetize at scale, we also want to give users a great experience. So, early last year, we decided to disrupt…

Naveen Tewari
Posted on April 29, 2014
By Naveen Tewari
InMobi Blog
InMobi Blog

07

April

Supporting App Annie and Distimo Analytics

InMobi is pleased to announce support for our customers who are using App Annie and Distimo for advertising and monetization reporting. These analytics platforms help developers make informed business decisions based on rankings and other metrics from various app store markets. We take pride in our role of helping developers be successful. And viewing InMobi global distribution and monetization stats within these platforms allows developers to “close the loop” by charting their success in the…

Thomas Kuruvilla
Posted on April 07, 2014
By Thomas Kuruvilla
InMobi Blog
InMobi Blog

29

January

Introducing InMobi Native Ads and Why it is so Cool

It’s hard to miss the recent media buzz about NYT debuting native ads. While the public outcry has started to die down slowly, mobile advertising and native ads are clearly here to stay. After the hysteria in the media about irritating mobile ads and publishers like NYT selling their soul, my view in fact is, quite the opposite! I love native ads and am extremely proud of the InMobi Native Ads platform my team has created. Let me tell you why…. We have looked at native ads holistically. The InMobi…

Krishnendu Majumdar
Posted on January 29, 2014
By Krishnendu Majumdar
InMobi Blog
InMobi Blog

07

November

InMobi Analytics: The one stop solution for all your analytics needs

App developers continuously strive to create more innovative and more engaging apps, and once their app is ready for the world, they look to acquire new users, engage them, as well as monetize their entire user-base. However, the cost to acquire new users grossly outpaces monetization, creating the need to maximize the lifetime value (LTV) for each user. In addition, different ad networks deliver users with varying LTV, thereby raising the question – Which ad network do I channel ad spend to in…

Abhishek Khurana
Posted on November 07, 2013
By Abhishek Khurana
InMobi Blog
InMobi Blog

10

September

Get Ready for iOS 7 with InMobi Ad SDK 400!

We are pleased to announce the release of InMobi Ad SDK 400. Optimized for Apple's new iOS 7 specific guidelines, our SDK comes loaded with new enhancements designed to exceed your expectations. From newer ad units to in-built analytics, this SDK focuses on improving monetization and enhancing your users in-app experience. Ever since Apple released iOS 7 Beta 1 on June 10th 2013, developers and non-developers have been upgrading their devices to the new OS. Early adopters hopped on the iOS 7 bandwagon…

Abhishek Khurana
Posted on September 10, 2013
By Abhishek Khurana
InMobi Blog
InMobi Blog

08

August

InMobi Showcase app on Google Play Store

On the heels of our InMobi Showcase app on iOS, we are super excited to announce that the same app is now available on Google Play.With mobile advertising still in its early stages of rapid growth, we thought that this is the best way to showcase the most creative and fun ads that are created on our InMobi Studio platform. The app allows you to interact with the ad in the same way an end user would in-app or on a mobile website. See the immersive, innovative and engaging ads our in-house creative…

Shrikant Latkar
Posted on August 08, 2013
By Shrikant Latkar

13

February

Dynamic Feed Success! 37% Conversion Rate!

InMobi has enjoyed great success with both performance and brand ads, driving robust conversions on both ends. Now combine rich media with performance ads, and add context, relevance, and great targeting and you have a recipe for success. The Dynamic Feed component in the InMobi Studio platform is a great addition to the array of features and components available to designers and advertisers. It allows advertisers to pull in dynamic data from various sources, via API. This data can be used to add…

Maryam Motamedi
Posted on February 13, 2013
By Maryam Motamedi

13

February

InMobi Interstitials

How do advertisers get the undivided attention of their target audience? This is an age old question that marketers have been trying to answer. With so many connected devices and so much stimulation all around, now your audience is even more distracted. In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad. Re-introducing Interstitials! An Interstitial is a full page ad which appears between content pages. Interstitials are common to…

Maryam Motamedi
Posted on February 13, 2013
By Maryam Motamedi

15

November

Hotel Transylvania is our fang-tastic Ad of the Month

This Halloween, Sony Pictures haunted box offices worldwide with their latest family-friendly film, Hotel Transylvania, which sees a paternal Dracula get very protective of his teenage daughter. While a far cry from what Bram Stoker may have imagined for his protagonist, it's a film with all the hallmarks of a family favourite: mild gross-out, characters that care about each other and lots of funny bits. Charged with creating a campaign to generate buzz around the release of the film in Russia, Italy,…

Cath Willcox
Posted on November 15, 2012
By Cath Willcox

16

October

BBC Radio 1's Nick Grimshaw dials up InMobi Studio

This is a guest post by Cath Willcox The changeover of Radio 1 breakfast show hosts, from the silver-haired veteran broadcaster Chris Moyles to former T4 presenter and friend of supermodels Nick Grimshaw, has been a clear effort by the BBC to target a younger audience. Affectionately known as Grimmy, Radio 1 new flagship host is symbolic of the radio station renewed efforts to bring the average listener age down from where it currently stands at 32 to within the 15-29 bracket. What better way to…

Mital Goel
Posted on October 16, 2012
By Mital Goel

10

October

Lose Weight: Tips For Trimmer, Slimmer Rich Media Ads

      Another weight-related headline! Dont worry, this one will not involve smoothies, workouts, or pills. As we approach the holidays and you think about your exciting seasonal interactive rich media ads, weight is something to considerwhen running rich media ads on mobile devices, that is. Imagine you are on a plane. This plane is carrying cargo. Your cargo is your set of creatives. And you are going to drop these creatives on eager consumers who are waiting for your holiday surprise.…

Maryam Motamedi
Posted on October 10, 2012
By Maryam Motamedi

27

September

Ad Innovation at SM2: Zombify Yourself

The latest mobile ad innovations today are those that leverage the interactivity and feature functionality of the device theyre on. Weve put together a demo of what could be possible as early as 2013. In this example the ad itself uses the camera features of the iphone and social sharing on facebook. If youll be at AdWeek in New York, stop by our booth to find out about even more features and innovations that are coming soon, and give the app an on hands test drive and Zombify Yourself. Click here…

Marseille Steele
Posted on September 27, 2012
By Marseille Steele
InMobi Blog