This website uses cookies to ensure you get the best experience on our website. Learn more

13

December

Event Diary - IIM-Bangalore: 8 Essential Tips for Implementi...

InMobi regularly hosts, participates in and contributes to a series of events, meet-ups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our...

Posted on December 13, 2017
By Avinash Patchava

13

December

Event Diary - GE TechNEXT 2017: Delivering a Digital Transfo...

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the h...

Posted on December 13, 2017
By Avinash Patchava

21

August

How to Write the Perfect End Cards for Maximum Mobile Engage...

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads....

Posted on August 21, 2017
By Joel Kirk

15

August

How to Repurpose Your TV Commercial for a Mobile Video Adver...

Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of ...

Posted on August 15, 2017
By Joel Kirk

16

April

Same Budget, But Better Results For Brand Campaigns With Mob...

New research from the Mobile Marketing Association (MMA) demonstrates the relative value of investing in mobile as a marketing channel by studying real brand campaigns. InMobi is pleased to help sponsor MMA’s Smart Mobile Cross Marketing...

Posted on April 16, 2015
By Ramya Rajan

13

April

InMobi Exchange Opens Doors In Emerging Markets

The year of programmatic buying is here. And we are excited to share the news with you - InMobi Exchange (IX), the largest independent mobile exchange, is now live in Middle East and North Africa. IX brings the best of quality supply, that ...

Posted on April 13, 2015
By Niveditha Viswanathan

13

April

Leverage The Power Of IX Supply On Mobile

InMobi Exchange (IX) is now truly global, with the recent launch in emerging markets and a strong presence in North America and Europe. IX, with its partner Rubicon Project, brings the best of supply and demand efficiency in programmatic bu...

Posted on April 13, 2015
By Niveditha Viswanathan

06

April

Mobile Native: From Today’s Challenges To Tomorrow’s Pos...

This article by InMobi was first seen on Emerging Spaces, the content hub of the Starcom Mediavest Group. “Nobody reads advertising. People read what they want to read and sometimes, it is an ad” - Howard Luck Gossage, the ‘Advertis...

Posted on April 06, 2015
By Ramya Rajan

30

March

InMobi Native Ads On South Korea’s #1 Social Network Platf...

Native advertising is all the rage across the world. And in the land of the world’s highest smartphone penetration and the fastest average internet connection speed, native advertising has been adopted as the key monetization solution for...

Posted on March 30, 2015
By Joyce Cho

11

March

Launching InMobi Appographic Targeting™

Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the respon...

Posted on March 11, 2015
By Abhishek Bapna

26

February

Programmatic Buying Channels Demystified

Programmatic buying is now on every brand marketer’s agenda. However, the world of programmatic buying is ever evolving, dynamic, and complex. Brand marketers seek to clearly understand the nuances inherent in different types of programma...

Posted on February 26, 2015
By Niveditha Viswanathan

08

January

The Three Critical Steps To Grow Your App User Lifetime Valu...

The lifetime value (LTV) of mobile app users has emerged as the most meaningful metric for evaluating the profitability of an app. In its most basic terms, LTV is the projected revenue that a user will generate during their lifetime - fro...

Posted on January 08, 2015
By Micah Gantman

24

December

InMobi Lecture Series: User Acquisition Made Easy!

To help indie developers gain access to the collective wisdom of the industry, InMobi has partnered with YetiZen to present a series of lectures that explore the business of gaming. Tune into Mike Cohen's talk, as part of our ongoing lec...

Posted on December 24, 2014
By Team InMobi

19

December

All successful games launch their trailers before the game l...

Fellow developers, it’s myth busting time!In our #FactOrFiction weekly blog series, we’ll take one prevalent myth in the mobile gaming world, and separate fact from fiction. Got a myth that needs some busting? Tweet it to us or post it ...

Posted on December 19, 2014
By Aksha Kini

19

December

#FactOrFiction: Busting myths in mobile gaming

Do only big budget games get featured on the AppStore? Is an iOS-first launch absolutely imperative to a game’s success? Do all successful games launch their trailers months in advance? There’s only one way to find out.Join the InMobi t...

Posted on December 19, 2014
By Aksha Kini

24

November

Seize the moment #2: Guaranteed outcomes for mobile marketi...

Seize the moment is a series that captures mobile marketing strategies for brands to win consumer moments on mobileIs your Brand Marketing strategy truly “consumer first”?More than anything else, marketers have always wanted to reach an...

Posted on November 24, 2014
By Piyush Pratik

11

November

What’s Keeping The Click And Install Apart - Part 2

In our previous blog we discussed how the delay between a user clicking an ad and being taken to the app store might result in lower installs for your app. We also saw how synchronous tracker redirections, one of the major reasons for th...

Posted on November 11, 2014
By Aksha Kini

05

March

原生广告如何规模化?

原生广告(Native Ads),是2013全球媒体界爆红的关键词,该名词最早于由投资人Fred Wilson提出,但随后并未马上引起轰动,而Facebook和Twitter通过在其移动端植入原生广告产生的移动营...

Posted on March 05, 2014
By Kevin Wang

29

May

​Reinventing Mobile Programmatic

Desktop advertising has come a long way from the first banner Ad in Oct 1994. As display advertising evolved and matured, there eventually arose the need to move away from segment-based buys to very-fine grained individual buys. Program...

Posted on May 29, 2014
By PRL

15

May

Native Advertising 101: 7 Things You Need to Know about Nati...

“Any customer can have a car painted any color he wants, so long as it is black” - Henry Ford.In 1908, Ford created a revolution in the automotive industry with the color black. To some extent banners did the same for the digital advert...

Posted on May 15, 2014
By Tanvi Kapoor

02

May

ネイティブ広告 Native Ads - vol.1

インモビジャパンの篠原です、今回からこのブログを通じてインモビのプロダクト紹介や、スマートフォン広告のグローバルトレンドなどお伝えしていこうと思っています。初...

Posted on May 02, 2014
By Yoshitaka Shinohara

29

April

Launching the world’s most advanced native advertising pla...

We at InMobi often use the phrase “10x thinking” when set strategic goals or validate ideas. Its a way of saying we believe in going after problems that are 10X harder to solve. It also means we don’t believe in doing incremental im...

Posted on April 29, 2014
By Team InMobi

29

April

A New Chapter in the History of Mobile Advertising

Over the last few years, one of the things that constantly bothered me was that we were powering an entire industry on the back of banner ads, which we never liked. InMobi has worked with more than 30,000+ app developers, fielded 4 billion+...

Posted on April 29, 2014
By Naveen Tewari

07

April

Supporting App Annie and Distimo Analytics

InMobi is pleased to announce support for our customers who are using App Annie and Distimo for advertising and monetization reporting. These analytics platforms help developers make informed business decisions based on rankings and other...

Posted on April 07, 2014
By Thomas Kuruvilla

29

January

Introducing InMobi Native Ads and Why it is so Cool

It’s hard to miss the recent media buzz about NYT debuting native ads. While the public outcry has started to die down slowly, mobile advertising and native ads are clearly here to stay. After the hysteria in the media about irritat...

Posted on January 29, 2014
By Krishnendu Majumdar

07

November

InMobi Analytics: The one stop solution for all your analyti...

App developers continuously strive to create more innovative and more engaging apps, and once their app is ready for the world, they look to acquire new users, engage them, as well as monetize their entire user-base. However, the cost to ac...

Posted on November 07, 2013
By Abhishek Khurana

10

September

Get Ready for iOS 7 with InMobi Ad SDK 400!

We are pleased to announce the release of InMobi Ad SDK 400. Optimized for Apple's new iOS 7 specific guidelines, our SDK comes loaded with new enhancements designed to exceed your expectations. From newer ad units to in-built analytics, th...

Posted on September 10, 2013
By Abhishek Khurana

08

August

InMobi Showcase app on Google Play Store

On the heels of our InMobi Showcase app on iOS, we are super excited to announce that the same app is now available on Google Play.With mobile advertising still in its early stages of rapid growth, we thought that this is the best way to sh...

Posted on August 08, 2013
By Shrikant Latkar

13

February

Dynamic Feed Success! 37% Conversion Rate!

InMobi has enjoyed great success with both performance and brand ads, driving robust conversions on both ends. Now combine rich media with performance ads, and add context, relevance, and great targeting and you have a recipe for success. T...

Posted on February 13, 2013
By Maryam Motamedi

13

February

InMobi Interstitials

How do advertisers get the undivided attention of their target audience? This is an age old question that marketers have been trying to answer. With so many connected devices and so much stimulation all around, now your audience is even mor...

Posted on February 13, 2013
By Maryam Motamedi

15

November

Hotel Transylvania is our fang-tastic Ad of the Month

This Halloween, Sony Pictures haunted box offices worldwide with their latest family-friendly film, Hotel Transylvania, which sees a paternal Dracula get very protective of his teenage daughter. While a far cry from what Bram Stoker may hav...

Posted on November 15, 2012
By Cath Willcox

16

October

BBC Radio 1's Nick Grimshaw dials up InMobi Studio

This is a guest post by Cath Willcox The changeover of Radio 1 breakfast show hosts, from the silver-haired veteran broadcaster Chris Moyles to former T4 presenter and friend of supermodels Nick Grimshaw, has been a clear effort by the BBC ...

Posted on October 16, 2012
By Mital Goel

10

October

Lose Weight: Tips For Trimmer, Slimmer Rich Media Ads

      Another weight-related headline! Dont worry, this one will not involve smoothies, workouts, or pills. As we approach the holidays and you think about your exciting seasonal interactive rich media ads, weight is somethin...

Posted on October 10, 2012
By Maryam Motamedi

27

September

Ad Innovation at SM2: Zombify Yourself

The latest mobile ad innovations today are those that leverage the interactivity and feature functionality of the device theyre on. Weve put together a demo of what could be possible as early as 2013. In this example the ad itself uses the ...

Posted on September 27, 2012
By Marseille Steele
Back to Top